On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
When it comes to selling luxury real estate, your potential client wants to envision their beautiful furniture in the home. They want to imagine their own photos and artwork. This is why it’s so critical to have the house or condo adequately staged.
Professional Listing PhotosJust as important as the staging are the photographs you use to advertise the property. The time you spend on luxury real estate staging goes to waste if you’re not showcasing that in your listing photos.
It’s always a good choice to hire a professional photographer to take staged photos so your prospects get a real feel for how happy they will be in the home before they even look at it. In fact, 77% of buyers’ agents said, “staging a home made it easier for a potential buyer to visualize the property as their future home.” This is especially important when selling high-ticket luxury real estate.
Virtual ToursTechnology has made the job of selling real estate a lot simpler if you know how to use it. You can bring your potential client right through the front door using virtual tours and virtual reality. This method takes all the guesswork out of making a decision.
If you take all of these steps toward offering as much as possible to your potential client, you know when they call and say they’re interested that they love the property already.
This is another reason why high-quality staging is so important when selling luxury real estate. When someone is going through a virtual tour, they can see all the beautiful furniture arranged in an open and flowing design.
How to Perform Luxury Real Estate StagingIn this section, we’re going to cover everything you need to know about luxury real estate staging and how you can implement this in your business to help drive sales.
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