Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

357 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more


Inside-Out Strategy VS. Outside-In Strategy: Which Marketing Approach Is Best?

You know you need to bring value to your customers by giving them the latest and greatest. At the same time, you strive to keep things running efficiently internally while leveraging your strengths.

The truth is, your company probably falls somewhere between the following 2 marketing approaches: inside-out strategy and outside-in strategy.

So which approach is best, and is it okay to function somewhere in the middle? Let’s get you those answers…

Inside-Out Strategy vs. Outside-In Strategy

The premise of the inside-out strategy is that by building up a company’s strengths and abilities, it will be able to sustain itself by making smart choices. It leverages its internal competencies, such as a talented team, long-term customer relationships, and efficient systems and processes.

On the other hand, the premise of the outside-in strategy is that providing customer value is the only way to success. This approach involves starting with an external market orientation and scrupulously studying customer insights before creating marketing strategies.

The outside-in strategy starts at the end and works backward by looking at what the customer wants and coming up with solutions from that viewpoint. Alternatively, the inside-out strategy develops a product or service and then looks to find ways to create a desire for it.

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