On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
At this point, social media is no longer an optional part of marketing—not if you want to connect with potential customers better (and you should). Social media can be one of the best tools in your arsenal, but you’ve got to learn how to do it right. You’ll never grow your social media audience if you’re taking the wrong approach…
When you learn how to engage your audience the right way, your audience will naturally grow. More importantly, you’ll expand your reach, convert more customers, and have a base of loyal followers that you can keep in touch with.
General Best Practices for How to Grow Your Social Media AudienceLet’s not beat around the bush. Here are our best tips for how to grow your social media audience in general…
Start with a Well-Defined Target AudienceBefore you try to grow your social media audience, you have to make sure you’ve accurately defined your target audience. Unless you know exactly whom you’re trying to reach, none of the other aspects of your marketing will fall into place.
This is the foundation, and it will drive opportunities your way.
You’ll be able to consistently publish content that your target audience eats up. You’ll convert them into customers with ease. Further, you’ll have a better understanding of which segments are using which social media networks.
Read this article to create your customer avatar.
Create Viral ContentIf you don’t understand what makes viral content go viral, you’ll always be playing small. To compete with the big guys, your posts need to take on a life of their own.
Typically, you have to be bold and timely to win yourself a viral post. It needs to be something people really relate to—something that makes them laugh or provides a unique take on a current event.
And the best part about viral content is that it’s organic, which means it’s a way to grow your social media audience for free!
Make Engagement Your GoalIt’s not the numbers that matter. You can easily have thousands of social media followers who never engage with your posts, yet you could have a couple of hundred followers that are highly engaged.
You want people who love your brand. You want people who like, share, and comment on what you post and, better yet, become customers.
Engaging content includes things like:
February 1, 2021 by Lauren Zylyk
Educational
Interesting
Funny
Agree
Love
Wow
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