Many eCommerce websites use Facebook Advertising and Google AdWords to drive traffic for lead generation and commerce. This marketing tactic has an immediate positive effect on site traffic and can boost on-page time and bounce rate if properly optimized. However the real benefit comes in how that traffic was retargeted based upon the original advertisement they clicked on and the action taken or not taken on the landing page or offer page they were driven to. It is the advertisement that follows them or the immediate response they receive from your marketing automation system that increases conversion rates.
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