Lead campaigns without nurturing are a lot like faulty pool floats.
A lot of effort goes into blowing them up, yet a few small pinholes will have you huffing and puffing with absolutely nothing to show for it (except maybe a dizzy spell).
Let’s compare this to your lead campaigns. You throw heaps of money, time, and resources at generating more leads, but if you aren’t nurturing them, you are simultaneously losing many of them as quickly as they came in. Even if you are generating leads regularly, most will fall right through those holes if you are not nurturing them.
It’s time to close up the holes so you can reclaim those leads and make your marketing dollars work for you. Enter lead nurturing.
Lead nurturing follows your leads far beyond the initial acquisition and keeps working them all the way until the sale, thereby increasing conversions.What Exactly Is Lead Nurturing?
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