Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

645 EpisodesProduced by Viral SolutionsWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more


Five Characteristics of Good Feedback

Feedback is crucial for helping employees grow, but it’s often confused with criticism. The problem is that if you aren’t aware of the characteristics of good feedback, you could end up doing more harm than good.

Sometimes the most well-intentioned advice can sound like judgment if presented incorrectly.

In addition, if a team member doesn’t understand the purpose of the feedback, they’re likely to feel defensive or be mistrustful of the process. And in such cases, they may tune out even the best advice or ignore it altogether.

This is more likely to happen if you don’t make it crystal clear whether the purpose of the meeting is to provide helpful feedback or to discipline them. If they assume the worst, they may suspect that you are building a case to terminate their employment.

Ultimately, if giving feedback isn’t handled carefully, the process can strain relationships and hurt team morale. Instead of improving performance as intended, it could lead to further decline.

The good news is that if you apply the characteristics of good feedback, you can create a positive experience.

When you approach it with the mindset that it’s an opportunity for the employee to learn, you’ll build their confidence and help them succeed.

“Feedback turns good into better and better into best.”

— Frank Sonnenberg, Listen to Your Conscience: That’s Why You Have One.

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March 23, 2022 by Christine

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