Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

355 EpisodesProduced by Thomas von AhnWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

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4 SEO Keyword Research Tips You Should Apply

Check out this stat: Google receives over 63,000 searches per second every day. (You can view the searches pouring in live here.)

We all want a piece of those searches, right?

Every business wants to claim first page results on Google and the other popular search engines.

An effective SEO plan requires several essential steps, one of which is optimizing for keywords, and that can’t be done without keyword research.

Keyword research provides the blueprint for everything you do online to market your products and services.

Think about it—if you don’t know exactly what your prospects are searching for, how can you reach them via organic or paid search?

Once you do know what they are searching for, you can then build your SEO plan around those keywords so that you can rank for what your prospects want.

Keyword research makes everything you do more efficient. It’s what determines the content you will write, it’s how you will drive traffic to your site, and it’s what will help you gain visibility and conversions.

4 SEO Keyword Research Tips That Will Make Your Life Easier

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