On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more
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Feedback is crucial for helping employees grow, but it’s often confused with criticism. The problem is that if you aren’t aware of the …
So, you’ve decided to start a podcast for your business, and we think that’s a smart move. But to know how to develop a successful podcast involves …
If you’re looking for useful digital marketing tools to take your performance up a few notches, you’ll find an overwhelming number of choices. So
…
About 4.95 billion people worldwide – or 62.5% of the global population – actively use the World Wide Web (WWW), simply known as the web. However, …
There was a time when running and marketing a business was a straightforward endeavor. However, today’s technologies and the perpetually changing …
Creating video content for social media should be central to any digital marketing strategy. That’s because videos drive more engagement and sales …
Psychologists define gaslighting as a tactic in which an individual or an entity makes the target question their reality in a bid to gain more power. …
We’ve all lost customers at some point. Whether it’s something within our control or not, losing customers is any business’s worst nightmare. After …
If you own an e-commerce business, you know just how competitive the industry has become. Differentiation has become ever more critical for business success. That’s where the application of AI in e-commerce can provide …
Over the past decade or so, there has been a steady rise in social media usage in marketing. One of its most significant advantages is capturing social media data in real-time and using it to gauge the success of your …
As a business owner, you can't afford to underestimate the importance of data in all aspects of marketing, particularly social media. Although social …
As a church leader, you’re understandably focused on achieving the goal of reaching more people and expanding your flock. But in the process, it’s easy to overlook the common church growth killers impeding such efforts. …
Suppose you’re looking to increase efficiency with artificial intelligence (AI). If so, you might hope to cut labor costs by offering better service with fewer representatives. On the other hand, if you are skeptical …
The LA Rams celebrated their second Super Bowl victory (the last one over 20 years ago at Super Bowl 34 in 2000). However, many in the business world are focusing more on the ads featured during the game. Super Bowl ads …
“Just Do It” and “Choose Happiness” are two of the most notable ad campaign taglines in marketing history. Nike and Coca-Cola, respectively, are two …
If you worry about how the growing specter of artificial intelligence (AI) will affect your business and your employees, you’re not alone. Like other …
Technology has made numerous marketing tasks easier. And it certainly has made marketers more effective at their jobs. But without an optimal …
Search engine optimization (SEO) can be complicated given the countless factors you need to master. And with everything there is to strategize, it’s easy to overlook the finer details. But just like anything else in …
Website design is almost unrecognizable compared to the days of plain text. Today's websites are not just tools for information but also hubs of …
Account-based marketing (ABM) has become a crucial component of many B2B companies' strategies. Adopting an ABM approach can help organizations drive …
When Instagram first emerged as a social media platform, it was all about photo sharing but like most successful apps, it has evolved. Today, users …
The internet connects people and organizations all over the world, but is the impact of the internet on religion the same? The answer is yes. However, many church leaders have not yet warmed up to the idea.
As it is, …
With Meta forever tweaking its social media business tools, updating your Facebook marketing strategy for 2022 is a must—especially since Facebook is …
In the current fast-paced economic world, competition is stiffer, and there is no room for error, especially for small businesses. You must always be on the lookout for every chance to get your venture into the …
Want to grow your real estate agency this year? Then make sure you set aside resources and develop a real estate marketing budget to reach more potential clients.
A few years ago, there were more than 300,000 real …
According to a study published by wyzowl, 86% of consumers prefer video over other forms of content. And according to 89% of marketers, video marketing can deliver a high ROI. So, why aren’t more brands using video? The …
If you’re a business owner hesitating to get help growing your business through marketing, it may be because you doubt it’s effective. Perhaps you’ve heard warnings through the rumor mill, or you’ve formed these beliefs …
We are living in the age of customer experience. The best brands know that they're only as good as their last interaction. As a result, many …
Did you know that only 12% of donors are responsible for as much as 88% of the total funds raised for a nonprofit? That’s why it’s crucial to leverage the generosity of your top donors to secure and nurture larger …
With the rise of mobile apps and online shopping, most of us now rely on our smartphones as part of our daily routine. Yet, it seems like these days, no one answers the phone anymore…
Are you happy with your marketing partner?
It’s a loaded question, but one many business owners ask themselves when partnering with an outside agency. The problem is that it’s not easy to answer. There’s a lot at stake …
Do you feel like you've got too much on your plate as a marketer? Are you constantly chasing deadlines? It might be time to rethink your marketing project management system.
Here's an interesting insight from Forbes—not …
Video on Google My Business is a new feature that Google has recently added to its production. It's a great approach to engage with clients freshly and display the individuality of your brand. Customers and businesses …
Are you targeting the right people with your marketing, but your conversions are too low? Are you having trouble generating B2B leads and closing …
Why do people leave the church? The rise of “religious nones” has left many questioning what it is about the church, and institutionalized religion …
Growth marketing seems to be everywhere that you look across the business ecosystem. The term is commonly used as it relates to business evolution …
In business, negotiation is the give-and-take process where two parties seek common ground to reach an agreement or settle a mutual concern. It occurs in banking (lines of credit), investor relations (equity stake), …
If someone asked you a couple of decades ago to define artificial intelligence (AI), you probably would have used terms like “robot” or “sci-fi …
Viral Solutions was yet again highlighted in CIOReview. In the December issue, the company was named one of CIOReview’s “Top 10 Most Promising Web …
Technology is the so-called great equalizer in the modern era of digital marketing. By leveraging the best social media sites for marketing, smaller …
The world of digital marketing and advertising is continually being transformed. Just when you think you’ve finally caught up, there’s another curveball: Google is set to phase out support for third-party cookies in …
A content delivery network refers to a group of servers connected to provide fast, cheap, safe, and reliable delivery of Internet content. CDN usually caches web pages, styles, scripts, images, and video on proxy …
As a business owner, you’ve likely felt discouraged when efforts to appear in Google’s search results for a specific keyword didn’t pan out. Even …
The landscape for digital marketers in the B2B space is more competitive than ever. With new innovative technologies and increasing numbers of …
It happens to the best and most experienced writers. You sit down to write, but you have no idea how or where to start. Content inspiration doesn’t come easily, and yet you have a deadline to meet.
According to a …
If you’re a business owner, particularly in the B2B sphere, one of the most important subjects you can study is the art of selling. Yet, many of the …
In today's digital marketing environment, there is so much to do that automation is inevitable. One of the most effective forms of advertising is …
The complexity of the customer journey has reached an all-time high, making customer journey orchestration increasingly difficult.
Consumers visit …
For many small to medium churches, the saying that “the struggle is real” is well understood. That’s why looking at the characteristics of a megachurch can be beneficial. It can help you gain some new insights to help …
A website is an indispensable part of any digital business' success in a world that is increasingly guided by technology. Whether it's a site packed …
In the past, you might have gotten away with letting anyone on your team handle your social media accounts. However, that’s no longer the case. Advanced social media skills are more important than ever if you want your …
What if you had only 24 hours to get 100 product sales or risk your business going under? Before pinching yourself to wake up from this nightmare, consider that this scenario may not be as grim as you think. That’s …
Have you ever joined the stampede through the shopping aisles to hunt down the discounted video game console your kid just had to have? If so, it …
If you’ve taken the plunge to get a new company started, growing that business is bound to be frightening. That’s because building an enterprise requires you to take risks and trust your decisions without the benefit of …
Brand strategy is not exactly a preferred topic at dinner parties or an item to check off our daily list of tasks. It’s also not uncommon to speak about it in jest, much like we do terms like marketing strategy, ROI, …
Do you know what the qualities of a good marketer are? If not, you should. Understanding what makes a marketing professional successful can help …
If you’ve read about the biblical principles of marketing, you understand why it’s so important to promote your church. But you may still be unsure …
The first two mediums that many people initially think of when they hear “advertising” are television and radio. Television spending in the United States alone in 2020 accounted for a whopping $60 billion in marketing …
The holiday season is upon us, and you want to make sure you capture as much of those sales as possible. During the 2020 holiday season, U.S. …
If staff turnover is high, morale is low, or productivity has taken a nosedive, it’s time to consider changing your organization’s approach to training. More specifically, it’s worth looking at organizational training …
When designing the front-end of a website, the line between development and design can often be blurred. It's ultimately the front-end developer’s …
Imagine that you are the star of a hit Broadway play. It is an epic telling of a story that people just can't seem to get enough of. You have a house packed every night with fans eager to take in every moment of the …
Marketing has become somewhat of a gray area, especially as political and cultural norms have shifted over the last decade. What was once acceptable …
As someone who works in the nonprofit sector, you do a lot to support your cause, and you certainly don’t want those efforts to be for naught. That’s why knowing how to call and ask for donations is a vital skill to …
Most office employees had a reasonably routine work-life before 2020. Then COVID-19 turned everything upside down. Virtually overnight, companies …
Instagram is prominent in the search and discovery of content. It's one of the few social media platforms with a Search and Explore tab in its app. Plus, around 200 million accounts view the Instagram Search and Explore …
Are you struggling to get more conversions from your emails? Perhaps your target audience is reading your emails, but they just don’t take the extra step to grab your offer. Or worse still, they aren’t even tempted to …
When the leaders of your church sit down to make a decision, do you find yourself having to constantly postpone certain discussions because you can’t seem to reach common ground? This issue of decision-making in church …
Analyze any human conflict, no matter its severity, and chances are you'll find poor communication at the heart of the problem. Good, high-quality communication is the bedrock on which we build interpersonal …
Companies such as HP, Tom’s, and Steelcase have experienced a lot of success, and that’s primarily because of their willingness to expand into new markets. And though they operate in diverse industries, there’s one …
You know what it’s like when you find 404 pages on a website. You click on a link expecting to get the answers you seek, but then you run into an error page. It makes for a very frustrating experience.
For most web …
According to American author Jeffrey Gitomer, “Your grammar is a reflection of your image. Good or bad, you have made an impression.” The importance of spelling and grammar in your brand communications is loud and clear …
Want to grow your brand and expand your customer base? If you’re already well established, you may benefit from brand extension…
Even before the pandemic, nonprofit organizations were already wrestling with the difficulty of generating donations. Encouraging gifts from donors …
Our communication and information consumption methods are constantly evolving as a result of social media. The most effective content marketers …
As COVID-19 rapidly affected our families and friends, businesses and schools had to make quick decisions to keep our communities safe. It boiled …
It seems like everything in business is about the numbers. Get more traffic, build a larger audience, generate more followers. After all, the more …
In a highly saturated market, brands tend to focus their efforts on promoting themselves on social media. Yet, many overlook the importance of brand authenticity.
Have you ever used a product that didn’t live up to its …
There isn’t a cookie-cutter formula for success in a highly competitive marketplace. That said, a lot of it boils down to having a customer-oriented …
The advertising world has experienced significant advancements from programmatic ad buying. If you’re unfamiliar it is basically using software to …
In an ever-evolving business landscape, change is the one constant we can anticipate. Adapting to market changes is crucial if you want your …
Here’s a question that frightens even the most faithful and passionate church leader: Why do churches close?
The reason church leaders don’t want to …
There are few things more mind-numbing than drawn-out business PowerPoint (aka PPT) presentations. Yet for everything from company announcements to client pitches, we continue to use PPT to deliver our message, even …
When consumers see your product on a shelf, will they choose yours over others? It’s a question you need to be asking. Packaging is an integral part of consumer buying decisions, and you can use the latest packaging …
The pandemic put a spotlight on vulnerabilities within business models. Organizations that once thrived found themselves at a loss, especially at a …
WordPress has made another significant update packed with numerous powerful features. With Query Loop block being the biggest of them all. Query Loop …
Marketing has been associated more with the secular world than with the church. Many people associate marketing with profit-making, which may not be …
Dozens of popular social media channels vie for your attention, promising to reward you with ongoing sales and massive growth.
Yet, if you’ve used …
As a business owner, you’ve likely felt discouraged when efforts to appear in Google’s search results for a specific keyword didn’t pan out. Even …
We hear a lot of companies claiming that they are customer-centric organizations. And yet, a huge gap exists between business perception and actual customer experience. That’s why we’re putting a focus on empathy in …
If you're considering marketing on TikTok, congratulations, you're an early adopter! That will get you far in the world of marketing.
As the …
When it comes to personal brand vs. company brand, is there a distinction between the two? The short answer? Yes, and sometimes no.
Brand building is one of the most overused and frequently talked about concepts in …
With the widespread use of email, social media, and other types of instant communication, it’s easy for the day to get away from us. Often, it seems like our typical 9-to-5 workday is constantly interrupted by urgent …
It’s Friday night, you’re exhausted, and you want some quick grub. Where do you turn? What’s your next step? Nine times out of 10, you’re heading to Google to check the local establishments that can service you. And …
We previously discussed the first two steps of Dr. John Kotter’s change management process (CMP):
In 1979, one of the most influential and esteemed business tools was published: Porter’s 5 Competitive Forces. Harvard Business School professor …
A successful marketing campaign is one that can convey the right message to the right people at the right time. But is it enough if you want to …
Remarketing is when you try to advertise to people who have already been on your site. It gives you the opportunity to reclaim prospective customers …
Here’s something every business owner needs to keep in mind… Deploying marketing tactics without a sound local marketing strategy will waste precious …
In my previous post, I discussed the first step of the change management process (CMP), which is to establish a sense of urgency. Creating urgency …
Have you ever logged out of a Zoom meeting and felt totally drained?
Fortunately, the virtual Zoom fatigue you feel is not unique to just you. Other …
Facebook took the lead in bringing shopping to its platform, but Instagram followed shortly afterward when it unveiled Instagram shoppable posts.
…
June 26, 2021, by Lauren Zylyk
Table of contentsThe world of digital marketing and advertising is currently going through a rapid transformation. Just when you think you’ve finally caught up, there’s another curveball: Google is set to phase out support for …
June 24, 2021, by Katie Carpen, Ph.D., Thought Leader
Jim Rohn, author, and entrepreneur, stated that “without a sense of urgency, desire loses its …
Most growth-focused businesses don’t like to wait to get results. They want to see an immediate return on their marketing and branding investment. …
Following digital marketing campaign tips and tricks that have been proven to work can go a long way toward improving your own campaign’s performance.
As a church leader, you want to help as many people as possible grow in their faith. And you understand that to do that, you need to extend your church’s reach by promoting it wide. Yet, there’s still some hesitation on …
June 16, 2021, by Caitie
Have you recently spent time looking at SEO-related topics? If so, then you probably encountered the ripples from the June …
June 12, 2021, by Shannon Kegerries
f you’re having trouble connecting with your target audience and compelling them to act, it may be time for a new …
June 8, 2021, by Lauren Zylyk
These days, it can be tough to keep up with your social media content. After all, you’ve got a lot going on, and it can …
June 4, 2021, by Lisa Thorstenson
In his book How to Win Friends and Influence People, Dale Carnegie wrote the following: “A person’s name is, to …
June 3, 2021 by Shannon Kegerries
Content marketing for each brand is a unique project. You must understand the difference between a vendor and a …
May 31, 2021, by Lisa Thorstenson
The world is starting to open its doors again. Are you ready for the masses?
Congratulations to you if you boosted …
May 29, 2021, by Lindsey Perron
“Data is king.” This is a fact we can all agree with. Global data growth is being fueled by increased access to the …
May 27, 2021, by Thomas von Ahn
Table of contentsMay 19, 2021, by Lisa Thorstenson
Growth hacks, social media fads, and flash sales—what do they all have in common? They are overused by B2B brands …
May 18, 2021, by Jon Maday
Websites are an essential part of any business. It’s where people go to find out what your business does and leads to a …
May 13, 2021, by Thomas von Ahn
With the amazing expansion of technology, there is no shortage of ways to reach a customer, whether it’s with the …
May 12, 2021, by Shannon Kegerries
Effective content marketing can, and should, directly contribute to your conversion goals while helping to build …
May 11, 2021, by Christine
While having a medical spa services menu is a necessity for any medical spa, it can also be your most effective marketing …
May 6, 2021, by Lauren Zylyk
Facebook changes are relatively frequent, but they can certainly add complications to your marketing efforts. Chances …
May 5, 2021, by Jon Maday
Make no mistake—having a solid native advertising strategy is key if you want your ads to be seen by potential customers.
…
May 4, 2021, by Lauren Zylyk
With the Instagram Reels feature, you can deliver fun and engaging video content that potential customers are eager to …
April 29, 2021 by Jeremiah Richter
If your website keeps customers hanging, you risk losing business to more nimble competitors. But with the …
April 28, 2021 by Thomas von Ahn
Out-of-home advertising is becoming more effective in early 2021. Here’s a closer look at how much advertising works …
April 27, 2021, by Marisa Fritzemeier
Button UX design is a commonly overlooked website feature. It’s a non-issue for most people who don’t see its …
April 24, 2021, by Shannon Kegerries
As a nonprofit leader, you must find a way to encourage donations from people who find your mission to be a …
April 23, 2021, by Caitie
You’ve likely heard it all when it comes to Google, but have you ever heard of a query-less search result? It’s real, and …
April 22, 2021, by Lindsey Perron
We are now more than a year into the COVID-19 pandemic, and CEOs have had to rethink how they do business. To keep …
April 21, 2021, by Jeremiah Richter
Since technology and business needs keep changing, website redesigns become inevitable. So, you will need to …
April 16, 2021, by Lauren Zylyk
Use the power of inspiration to help drive your marketing with Pinterest, a social media platform that is all about …
April 15, 2021, by Caitie
It’s no surprise that many businesses have a hard time with B2B content creation. There are a lot of misconceptions about …
April 12, 2021, by Jeremiah Richter
An ancient Greek philosopher, Heraclitus, once said that change is the only constant in life, and he couldn’t be …
April 8, 2021, by Lisa Thorstenson
Is your brand mentally and physically available to your consumer? It should be! Let’s talk about brand salience…
April 7, 2021, by Lisa Thorstenson
Confused about modern marketing? You shouldn’t be! Unfortunately, there are a lot of myths and misconceptions …
April 1, 2021, by Lindsey Perron
A content marketing budget is a must no matter the size of your business. This blog will help you recognize correct …
March 30, 2021, by Caitie
With Google Web Stories, there’s a lot of potentials to share your story, encourage people to connect, and gain traffic to …
March 25, 2021, by Marisa Fritzemeier
Curious about which UX and UI tools are considered must-haves for designing a new website, software, and more? …
March 24, 2021, by Lisa Thorstenson
Product Thinking is an approach that involves an examination of every design angle to establish what the user …
March 23, 2021, by Lisa Thorstenson
To market your products or services effectively, you need to gain insight into your ideal customer. That way, you …
March 22, 2021, by Jon Maday
Are you wondering, “What is native advertising?” Then you’ve come to the right place. We’re going to take a deep dive …
March 18, 2021, by Christine Kelly
The concept of a 360-degree marketing plan refers to a marketing campaign that reaches customers at all possible …
March 17, 2021, by Lisa Thorstenson
Are you having a hard time staying competitive in the current landscape? Fortunately, we’ve put together a …
The world of ecommerce has allowed even small businesses to reach a global customer base. But if those businesses want to grow past the small business stage and compete to become one of the next big ecommerce players, …
March 12, 2021, by Jeremiah Richter
The way websites are ranked is changing, as Google plans on introducing Core Web Vitals as a ranking factor later …
March 11, 2021, by Shannon Kegerries
When you view your mission statement and core values through the lens of a story, it opens up a whole new world …
March 9, 2021, by Shannon Kegerries
We tend to think of stories in terms of entertainment, but they serve us well beyond that. In fact, the power of …
Did you know that using data in your marketing strategy can be a game changer?
Nearly 12,800 digital marketing and e-commerce professionals already …
March 8, 2021 by Caitie Schoch
Duplicate content is not a new subject. In fact, marketers have talked about it for more than a decade. But it still …
March 5, 2021, by Christine Kelly
A solid marketing strategy is crucial, especially for an up-and-coming industry like the medical spa industry, …
Did you know…? By taking a 360-degree approach to marketing, you can enjoy better results. It’s time to learn about integrating your online and …
February 25, 2021, by Lindsey Perron
For many years, aspiring marketers have drilled on the four Ps of marketing: Product, Price, Place, and …
Microblogging has become an increasingly popular trend, and it’s one worth capitalizing on. If you’re asking yourself, “What is microblogging?” then …
Perhaps the most targeted app by privacy updates is Facebook. It’s the hub of reliable mobile advertising, thanks to its widespread popularity. So, …
February 17, 2021, by Lauren Zylyk
We generally think of social media bullying as something that affects individuals, especially younger people. …
Are you unclear about web design vs. web development? If you’re struggling with your website, this is the first place to start…
A lot of business owners struggle with how to generate B2B leads. And this can lead to a lot of frustration when sales numbers don’t budge. The good news is you can bring in new, high-quality B2B leads just by using the …
The first part of this series covered the importance of UI/UX. Now it’s time to put those principles to good use!
When you’re building a new website, …
Confused about pay-per-click advertising? This introduction to PPC will help clear things up!
Here’s a question for you: Are you using PPC (pay-per-click) advertising to drive traffic and sales for your business? If …
We’re hearing about the importance of UI/UX more and more, yet so many business owners are confused by it. If you’re unsure about what it is, don’t worry—you’re not alone. Plenty of marketers are clearly confused too, …
At this point, social media is no longer an optional part of marketing—not if you want to connect with potential customers better (and you should). …
The chaos of 2020 has largely been left behind, and now you need to strategize about the new year. Although 2020 was not a typical year, it provided us with some information that will help inform this year’s decisions. …
What if you could reverse engineer your competitors’ successes on the SEO front and discover what they’re doing to get better rankings than you? The …
Want to ensure this year is your organization’s best one yet? Get valuable insight from the experts and discover the top digital marketing predictions for 2021…
In 2020, the U.S. e-commerce market grew more than 30 percent, with researchers projecting e-commerce sales to account for over 19 percent of all sales by 2024. Although the prospect of so many shoppers is exciting, …
Customers are at the heart of any business because without them, a business cannot prosper. After struggling to find customers comes the challenging part, keeping them. Maintaining a strong relationship with customers …
With Apple’s new iOS privacy update including significant changes, every business should verify their domain on Facebook and take other steps to …
Full-service digital marketing agency Viral Solutions was named CIOReview Company of the Year on the magazine’s list of “20 Most Promising Web Design …
With more than 675 million monthly users—roughly 64 million of which occupy decision-making positions in companies—LinkedIn is, without a doubt, the world’s largest professional network. This huge user base promises a …
f you want to make a greater impact moving forward, it’s worth checking out charitable giving trends 2020. Understanding donors’ motivations and behaviors over the last year can provide you with valuable insight that …
The New Year has started, and we’re all looking forward to a fresh start. One of the top things you should consider as you step into 2021 is making …
If you own a business, you probably want to produce content that engages your customers and improves your on-page conversion rates. Creating content (and creating a content marketing calendar) is an effective way to …
Wondering if the content is as important now as it was prior to COVID-19? Marketing may be changing as a result of the pandemic, but the content is …
Want to be sure your IT company starts the new year off strong? Discover the 2021 technology trends that are shaping the market now and will continue …
When you optimize pages for similar terms, your rankings may suffer because you will be “devouring” your chances to rank in Google. Make no mistake—if you don’t learn how to fix keyword cannibalization, your content …
Have you noticed that marketing has taken on a much more casual tone over the past few years? People are sick of corporate approaches that put companies on a pedestal. No more boring professionalism! Now, they want real …
Social media is only continuing to grow in popularity, which means businesses need to find ways to stand out from the crowd. When you discover the …
Brand storytelling can go a long way toward helping you form a deeper connection with your customers.
You just have to learn how to use it to your advantage…
Although you should do extensive research, in the beginning, to ensure elements of your company’s brand identity fit your target audience, you should …
The importance of church branding shouldn’t be overlooked, as it plays a major role in building trust and growing your member base. If you want your …
When it comes to online insurance lead generation, there are plenty of tactics that can end up wasting time and money. But these 7 methods can help you build a strong online presence and produce a high return on …
There’s a reason chatbots for law firms are strongly recommended. A chatbot lets website visitors get the answers they’re looking for quickly and easily, allowing your staff to focus on existing clients without missing …
There are a number of marketing models out there that can be used to develop a company’s own marketing strategy. And yet, many businesses follow the …
Over the years, Google has undergone many changes and made countless updates. If you’ve been using the search engine for a while, you’ve probably …
If your goal is to gain new members on a consistent basis, it’s important to consider local SEO for churches. Why? Because it increases your visibility and helps bring in organic traffic to your website so the people in …
There are certain features that makeup what every church website needs to get the best results. These elements (or lack thereof) can determine how a …
If you aren’t developing an SEO strategy that starts with your business and marketing goals, you’re wasting precious time and money. Stop the madness …
There are a number of “little white” marketing lies out there. And as a small business owner, you’ve likely come to believe quite a few of them. The problem is that believing these seemingly harmless lies and not …
When it comes to effective marketing and brand growth, many business owners get caught up in long-term vs. short-term tactics, focusing all of their efforts on one or the other.
So, how about a little pop quiz?
If you …
Having a fun and engaging church Instagram account is one of the best ways to demonstrate that your church is relevant in these times.
Instagram is the fastest growing social media platform out there, and understanding …
If you’ve thought about running church Facebook ads but have been too intimidated, you might find it’s easier than you thought possible.
You probably have a Facebook page, and you might have even gotten into a groove of …
Many people believe YouTube is a social media platform, but it’s actually a search engine. And what you may not know is that it’s easier to rank on YouTube than it is on Google—at least if you take the right approach …
If someone asked you two decades ago to define artificial intelligence (AI), you probably would have used terms like “robot” or “sci-fi movie” to …
You created a church advertising campaign and finally launched it. You feel as if you’ve built the bridge from beginning to end. Your excitement and expectations are high.
Then something happens… You realize you don’t …
If you’re trying to grow your business without a lead nurturing campaign, it’s pretty much like trying to catch sand in a net. When all is said and done, you’ll probably end up with a couple grains of sand while the …
With billions of active users on Facebook, Twitter, and YouTube, social media isn’t just critical—it’s here to stay. That said, you’ll need a church …
There are a number of reasons to caption your videos, and the benefits of speech to text are undebatable.
Think about it…
Have you considered a social media ministry for your church? It allows you to connect with current and potential congregants and donors no matter what circumstances arise.
As we’ve seen in 2020, unforeseen situations …
Many business owners are confused and frustrated by just the thought of market research. Since you’re here now, you probably feel the same way. Fortunately, we’ve made it easier for you to grasp by explaining the …
Eight steps you must master in order to nail your marketing with great sales funnels as designed by this Digital Marketer Certified partner at …
You’ve got a winning product. You advertise and promote it and then promote some more. But, after all of that work, your sales are paltry at best. You improve your product, give it a go again, and sales are still lower …
A few months ago, local churches shut their doors due to the COVID-19 crisis. Many church leaders were unsure how to pivot to online services only, …
Viral Solutions and Mirrorless productions discuss basic video production and video marketing.
Church marketing is about telling your story or THE story. Nothing is more powerful than video. Alex Bellville, a fellow Christian Believer is a …
Learn how to map your customers' journey from the awareness stage all the way to a promoter of your brand. This presentation is by Digital Marketer …
In this episode, we interview Selah Hirsch from PipeLime regarding donor development.
Due to the times, your church online community has moved from important to critical. As a pastor or leader of your church, you’ve quickly discovered the key to reaching your current congregation is through your church's …
As the leader of your ministry, one question on your mind right now is how to increase church giving. Without adequate financial support from members of your congregation, it becomes nearly impossible to…
Can we all agree that marketing on a budget is top priority at this time? Whether your church is reliant on member donations or your nonprofit has corporate backing, marketing on a budget is no longer just a principle …
Although there are several benefits to working remotely, there are some challenges as well—keeping team productivity and camaraderie high, for example. Business owners who are adapting to the “new normal” by having …
Categories of Safeguarding to consider:
1. Cash Flow and Profitability
2. Organizational Culture and Employees
3. Asset and Liabilities
4. …
As a busy leader of a nonprofit or church, you know you must manage your time wisely. Time is precious to you, especially right now. You can always …
Checking off an item on your business to-do list can be just as rewarding as downing an ice-cold glass of lemonade on a scorching hot day. But not …
Are you posting on Facebook daily?
Engaging with your audience on Instagram?
Blogging once a week?
If so, you may think that your marketing is on point. But, don’t get too comfortable. Executing marketing tactics may …
If you have been trying to navigate the current landscape and adjust to the new “norm,” you already understand that it is no longer “business as usual.”
To survive and even thrive (yes, it’s possible!) in these …
There’s always a newer and better marketing tactic that has higher conversions and open rates. And with each marketing advancement comes learning …
The United States Congress along with the Small Business Administration has authorized the distribution of funds to save jobs and small businesses from economic ruin. In this podcast, we will discuss how this applies to …
Over the last month, we’ve been forced to make some major changes in our personal and professional lives.
In times like these, we can be thankful …
You probably haven’t missed the fact that content marketing is no longer optional, especially given the season of uncertainty we are in today.
In an age when information is at our fingertips, everyone expects to get …
Your brand is speaking even if you haven’t said a word. Do you know what it’s saying? It’s telling a story of who you are and what you stand for. …
Transactional emails are like the mixed veggie plate at dinner parties—they’re boring, they’re uninteresting, and they never get any love. But similar to the benefits that nutrient-rich veggies offer your body, …
An ocean has many different types of fish, but it also has a lot of the same kind of fish. As business owners and marketers, we can liken our services and products to those similar fish.
Almost every product/service has …
As a business owner, you’re likely experiencing a range of emotions during the current coronavirus outbreak. You may be afraid and uncertain about the future of your business, frustrated with the social distancing …
As a business owner, you’re likely experiencing a range of emotions during the current coronavirus outbreak. You may be afraid and uncertain about the future of your business, frustrated with the social distancing …
When you do business digitally, the customer is unmistakably the boss. After all, they can simply click away, unsubscribe, or otherwise dismiss your brand in a matter of seconds.
Chances are your company is not the only …
With the launch of 2020, we started not only a new year but also a new decade. When that happens, it typically brings some major changes with it. As …
As with any business, your nonprofit will likely experience periods of slow or nonexistent growth. You may even be struggling with lower-than-average giving right now. Unfortunately, a decline in donations doesn’t just …
Are you wanting to break into e-commerce? If so, you’re joining nearly 24 million e-commerce businesses that have already decided to take advantage of this lucrative business model. And the good news is that if you’ve …
Two things are certain when it comes to successful marketing: 1) You must understand your customer, and 2) you can’t just wing it.
You know this …
A customer avatar (sometimes referred to as a buyer persona, marketing persona, or customer profile) is a representation of your ideal customer—the type of person you want to purchase your products or services.
Chances …
In order to fulfill your organization’s mission, you need support—not only from dedicated staff members but also from nonprofit donors. After all, …
Technology is changing everything, and it will continue to do so. Make no mistake, there is no industry or aspect of business that is not affected by …
Although today’s church leaders are doing a great job of implementing new ways to connect with congregants, there’s one thing that many still struggle with – poor church staff communication.
It’s a common issue and one …
If every member of your church invited just one new guest each year, your congregation would grow in leaps and bounds.
Unfortunately, most of your …
As the leader of your organization, you know that the nonprofit employees and volunteers who work alongside you have a tremendous impact on growth …
The year 2019 has come to an end, and you know the drill. After you badger yourself over what goals you didn’t accomplish, you’ll probably move on to …
In a previous blog, I offered some advice on how to create a mission statement that compels supporters to take action.
This is key, as understanding …
For many years, the sales and marketing industry has been engaging in a battle between automation and personal touch.
There’s a fine line between the two, and until recently, it hasn’t been easy to tread.
No matter what …
Developing a church annual report and making it available to the public (particularly current members) is a smart decision—and one that’s strongly …
If you’re struggling with church membership, you’re not alone. Research shows that church attendance isn’t what it once was, which is why religious organizations need to put more …
As a ministry leader, your ultimate goal is to see your church vision come to life. And to do that, you need to communicate your mission clearly to …
Do you ever go to an event and have difficulty finding the restrooms? You ask someone who works there, and they point you in the right direction with …
Though going to church was a regular activity decades ago, a number of families no longer prioritize it, which explains why so many places of worship …
Having worked with countless organizations over the years, I’ve seen many people struggle to step into the nonprofit leadership role.
It can be …
A mission statement, by definition, is a formal summary of your nonprofit’s goals, objectives, and values. But this bland definition doesn’t begin to describe the depth of your nonprofit’s mission or even the importance …
As the leader of your nonprofit, chances are you’ve struggled with the decision about whether or not to hire a marketing team. Though you want to increase awareness of your organization and boost donations, there’s that …
What is your goal as a leader of your organization? It’s to grow beyond where you currently are, right? You want to know what lies ahead and how to plan for an ever-changing market. At some point, you’ll need to take a …
Hospital visits, counseling sessions, and prayer requests—these are just some of the responsibilities you may have on your shoulders as a leader of …
September 3, 2019, by Lindsey Perron
Picture this… Your congregation is growing rapidly. Your members are engaged and excited about what you are …
August 29, 2019 by Lindsey Perron
You believe in the organization you work for. You’re probably pretty passionate about the impact your organization …
August 27, 2019 by Selah Hirsch
You have put your blood, sweat, and tears into your nonprofit. It isn’t a job for you; it is your passion. The truth …
August 22, 2019, by Christine
You sit down to put some Facebook ads together… You’ve done some target market research, and you’ve got it in front of …
August 19, 2019, by Christine Kelly
Google Ad Grants is a program sponsored by Google that provides select nonprofit organizations with $10,000 per …
August 15, 2019, by Jon Maday
Trying to get your website to stand out from the 1,707,060,408 websites currently published on the internet can seem …
August 13, 2019, by Christine Kelly
Have you ever been cruising down the road when an oncoming car drives through a huge puddle and splashes yours in …
August 6, 2019, by Katie Carpen, Ph.D., Thought Leader
Every organization experiences conflict in one shape or form. Conflict can be constructive, …
July 30, 2019, by Christine Kelly
Donation pages and thank-you pages are the 2 pillars of the online donation world. They are equal in …
July 25, 2019, by Jon Maday
There’s always that one unique house in every neighborhood. You know the one… It doesn’t look like the others. It’s …
July 23, 2019, by Christine
We live in a time when we have almost unlimited opportunities available to us in the marketing arena. Never have there …
July 18, 2019, by Lindsey Perron
Your organization has grown. But with growth comes growing pains. You can’t believe how far you’ve come—what was …
July 16, 2019, by Lindsey Perron
Although events, mail, and phone are still valid ways to acquire donations, online contributions are becoming ever …
When you started your business, you were passionate about it. You were inspired and excited about the idea of doing what you’re good at and being your own boss.
Your business was (and probably still is) your baby. You …
A nonprofit that saves thousands of lives should receive funding that is in alignment with its cause, don’t you think?
It makes sense, but in many …
You walk into your nonprofit and fire up your computer in the hope of doing some “research” to discover ways to boost your donations and increase your supporters.
You’ve hit a wall—not with your passion, but with your …
June 25, 2019, by Lindsey Perron
Fundraising and reaching out to donors is the most important thing your organization will do, apart from serving …
June 20, 2019, by Christine
There’s no doubt about it… Quiz funnels are the ninjas of today’s lead generation tactics. If you want to know why (and …
June 18, 2019, by Thomas von Ahn
Imagine you’re an Olympic gymnast, and you’ve trained most of your life to qualify for the Olympic games. Then, the …
What would you do for a marketing tactic that draws in people like flies and gets conversion rates of 50%?
It may sound like you’d have to use a …
June 4, 2019, by Lindsey Perron
Your business is booming. Sales are flying. You should be proud of your hard work.
It’s great to achieve your sales …
May 28, 2019, by Jon Maday
For so many years, we watched movies in which spies were able to speak into their watches and use high-tech devices to …
Working on your marketing strategy can feel a lot like standing in line at the post office… Crunching numbers, digging into data, and suffering through long budget meetings—not exactly the most exciting times of your …
It’s easy to become addicted to shopping on Amazon. As much as we might want to support local businesses and stop feeding the giants, we can’t help …
You’re a walking disk of data, and so are your customers.
As marketers, we love that, right?
With almost nothing analog left in the U.S. and cloud-based storage of customer information being so cheap, data is being …
Imagine you were planning a wedding and your goal was to host 100 guests at the venue of your choice. Yet, you never researched venue locations, …
The world is made up of imagery, and the brands that stand apart are those with an understanding of how important images are in marketing.
Images are what catch our eye and make us read a headline. They are what makes …
We all want to have a successful brand, but here’s a sobering statement for you:
If your business isn’t meaningful, it’s irrelevant.
We’re not making …
Let’s cut to the chase… What makes a good About Us page great?
Consumers are all over the place, and it’s almost impossible to truly understand a company’s complete ROI picture.
They are seeing ads on social …
Are you posting on Facebook daily?
Engaging with your audience on Instagram?
Blogging once a week?
If so, you may think that your marketing is on point. But, don’t get too comfortable. Executing marketing tactics may …
You run a sale and generate some new customers as a result, and you’re ecstatic. And you should be—new customers are always a good thing.
But what …
In Part 1 of this blog, we talked about picking people’s brains in the hopes of understanding what makes them tick. Our mission today is trying to …
Viral Solutions was recently featured in a special edition of CIOReview. This particular issue comprised a list of the “10 Most Promising Web Design …
Think back to a time when you received guidance from outside of yourself…
Human interaction has plummeted over the years. Face-to-face contact has been replaced by pixelated conversations behind computer monitors and 6-inch …
Facebook is becoming more saturated with ads, which means they are more expensive to run and they are getting less engagement.
Or are they?
Yes, they are, BUT no, they don’t have to be. There’s always a way to beat out …
You know you need to bring value to your customers by giving them the latest and greatest. At the same time, you strive to keep things running efficiently internally while leveraging your strengths.
The truth is, your …
Whether you have a website designed only for prospective buyers to find you online and direct them to your brick-and-mortar store, or you possess a …
You don’t need a shiny new stat or a 10-page report to tell you that mobile usage is exploding.
Just watch the pedestrians walking down a busy sidewalk, coffee in one hand and phone in the other. Or people sitting on a …
You’ve optimized your web pages and posts for SEO. You’ve properly placed your keywords, improved your site structure, and ensured the readability of your content.
So, why isn’t your site ranking on page 1 yet for your …
SEO can seem like an enigma these days, and it’s difficult to keep up with the $64,000 question: How does SEO work?
But make no mistake, you can’t …
Marriage? Unpredictable.
Health? Unpredictable.
Kids? Unpredictable.
Business revenue? Unfortunately, still unpredictable.
Whether you like it or not, few things in life can be predicted. This is especially true with …
An ongoing debate exists in the marketing industry that begs the following question: Is it more important to devise a marketing strategy or to …
If you’ve ever attended a truly great conference, you know how easy it is to get swept up in the magic of it all.
Connecting with like-minded people …
“You know it’s all about the content, ‘bout the content, ‘bout the content.”
Did you read that to the tune of “All About That Bass” by Meghan Trainor? If not, go back and read it (or sing it) again… because that’s the …
There is no way around it: To have a highly successful business, you need very dynamic salespeople.
But what exactly are the characteristics of a …
You just launched a new product that you invested a lot of time and monetary resources into creating.
A total of 5 emails, 10 ads, and 3 promos …
February 20, 2019, by Lindsey Perron
You just launched a new product that you invested a lot of time and monetary resources into creating.
A total of …
360-degree anything is pretty much always a good thing. It signifies a complete picture, a unified solution, an all-encompassing result. In terms of …
Social media. Email. Google ads. SEO. Content marketing. PR. Direct mail. Lead nurturing. Traditional advertising. Webinars and seminars. Apps. …
When a company takes a step back, it can sometimes be a huge step forward. That’s what happened on January 29, 2019, when Infusionsoft announced they are offering a new, much more basic product.
But let’s take a step …
In Part 1 of our series on the psychology of B2B sales, we discussed the importance of understanding how B2B …
If your company is in the B2B sphere, you may believe that marketing on social media is not for you.
You are not alone in your thinking. This article …
If you are in the business of selling your product or service to other businesses—business to business sales (B2B)—understanding the behavior of your website visitors is one of the most crucial aspects of your sales …
We’ve said it before, but it’s a message that bears repeating: Company branding is important for all businesses, regardless of size or industry.
It offers you the chance to communicate the values and characteristics …
It’s the start of a brand new year, so by now you should have your marketing strategy planned out and ready to fire for the next 12 months.
Is your …
If there is one thing all small business owners can agree on, it is this: The internet is drastically changing the way we do business.
If your small business caters to other business owners—what is known as B2B …
In Part 1 of this article, we outlined 7 digital marketing trends that will help you stand out in 2019. In Part 2, we are offering 5 more tactics, …
The ultimate key to marketing is making sure you aren’t falling into a comfort zone. As soon as you get comfortable with the digital marketing …
We’ve been on a pretty wild (and in-depth) journey recently. We gave you a crash course on the marketing principles that have guided the world’s most …
Do you want your brand (and not your competition’s) to be at the forefront of your customers’ minds?
If you aren’t segmenting, targeting, and positioning yourself, you will never be able to convince your target to buy …
It’s you vs. your biggest competitor in a fierce battle to win over your customers’ minds. Your weapon is your positioning sword, and whoever has the …
In a recent article, we provided 10 online real estate marketing ideas that have been proven to bring in more leads and loyal followers. In this …
As a real estate professional, you want to move properties quickly, but standing out online in the real estate market isn’t easy. Plus, with digital marketing changing with the speed of light, it’s hard to know what …
As a business owner, if someone were to ask you what your biggest challenge is when it comes to sales and marketing, what would your answer be?
When …
Have you ever met a raving fan? Maybe you are one yourself.
You know—a person who is so gung ho about a sports team that they can’t stop talking about them. They go to every home game, and they buy all of the team’s …
If someone approached you asking about the difference between online and offline sales, what kind of answer would you give? How would you explain the …
It’s fair to say that the majority of successful, sales-focused professionals have 2 important things in common:
These days, it can be tough to keep up with your Facebook Pages. After all, there’s a lot going on, and it can be cumbersome to try to keep tabs on what content is performing the best. This is especially true if you …
It’s the holiday season and you forgot to wear your stretchy pants to dinner. The mental debate begins. Is the I’m-not-hungry-but-I-want-it piece of …
It’s hard to keep up with the ever-changing stream of technological advances in business.
If you added up all the marketing technology software and …
Are you feeling overloaded by all the different marketing tools your company is using?
Do you feel like it’s turned into too much of a good thing?
Most …
You launched your products and you researched your target audience. This means you are ready to market, right?
Not necessarily.
Are you planning on sending the same ad, the same emails, and the same communication to …
Are you market oriented?
If so, you are in a good position to grow. Companies that are more market oriented enjoy higher profitability, superior sales growth, customer retention, and new product success.
What happens if …
Video is a huge part of any digital marketing strategy, and this is particularly true for social media advertising. Video has been the single …
The concept of a 360 degree marketing plan refers to a marketing campaign that reaches customers at all possible points of contact. Successfully …
Are you market oriented?
If so, you are in a good position to grow. Companies that are more market orientedenjoy higher profitability, superior sales growth, customer retention, and new product success.
What happens if …
If I asked you which one of the 2 CEOs below has a better chance of reaching target customers successfully and selling more product, which person …
What if we told you that you had only 24 hours to get 100 product sales or else we would bankrupt your business and take you for everything you’ve …
Ever get run over while making a mad dash for the last deeply discounted video game your son had to have for Christmas?
If so, it likely happened on Black Friday, the biggest flash sale day of the year.
Flash sales cause …
Think back to when you used to go grocery shopping with your mom…
Here’s a question you may not ask yourself every day…
Lead campaigns without nurturing are a lot like faulty pool floats.
A lot of effort goes into blowing them up, yet a few small pinholes will have you …
Last month, it was reported that ad spend on Instagram jumped 177% during the second quarter of 2018.
This is significantly higher than the increase in ad spend for its parent company, Facebook, which only saw a 40% …
At Viral Solutions, we’re proud to offer a wide range of SEO and PPC services to all our clients in Wisconsin and nearby areas. These areas, as part …
Last month, it was reported that ad spend on Instagram jumped 177% during the second quarter of 2018.
This is significantly higher than the increase in ad spend for its parent company, Facebook, which only saw a 40% …
At Viral Solutions, we’re proud to offer a wide range of SEO and PPC services to all our clients in Wisconsin and nearby areas. These areas, as part …
In today’s world of endless information and millions of ways to get it, you need to have a strategy. Content marketing is such an essential and …
Lead campaigns without nurturing are a lot like faulty pool floats.
A lot of effort goes into blowing them up, yet a few small pinholes will have you …
Hiring the wrong people will severely limit the potential of your business, especially if your team is on the smaller side. In fact, it’s not inaccurate to say that the success of your business hinges just as much on …
When you’re just getting started with your small business, you most likely don’t have a whole lot of money to throw around. This means that it’s …
Mobile applications are becoming the dominant source for digital interaction. App usage comprises 52 percent of digital media engagement, and four out of five minutes spent on a smartphone are spent using apps.
With the …
Just because you’re a small business on a limited budget doesn’t mean you have to look like one.
There are plenty of ways that you can make your small business look and feel big so that you can impress potential …
If you are able to make genuine connections with your employees or coworkers, you’ll find you’ll be better able to overcome challenges as a team and grow both as an individual and as a company. Of course, making …
When you spend your life in the business world, you’re going to occasionally encounter some criticism from your customers. It’s understandable that you want to avoid criticism as much as possible, as nobody wants to …
When you’re the leader of a small business, respect is difficult to gain and easy to lose. Even if you think that you’re doing a great job of …
One of the best ways to get the word out about your business and to increase the effectiveness of your overall web marketing campaign is to engage in content marketing. This refers to the creation of original content …
It’s basically common sense: happy employees make for a better company. While you can’t exactly force anyone to be happy with their work, there are definitely some steps that you can take as a leader to ensure that …
If you are in the business of mentoring or counseling other individuals or organizations, whether it’s for marketing, IT or otherwise, you might have occasional issues with keeping your clients accountable. It’s a …
One of the most thrilling aspects of starting a new business is the idea of venturing out into uncharted territory and taking risks that may or may not pay off. It’s a scary yet exhilarating period of time for many …
As a business owner, it’s extremely important to establish some credibility with your targets as it means your message you put out with your brand will be much more reliable and persuasive. Your credibility will give …
While it’s always important to engage in marketing through a wide variety of channels, there will never be another form of marketing more powerful …
One of the best ways to ensure that your employees are motivated and producing great results for your business is to give them a sense of …
Sometimes how productive you are individually and as a company is affected by more than just the people you have working there, or the kinds of motivation you use as a leader to spur on your team. You might be surprised …
As the owner of a small business, it’s important to understand what it is about your products, services or processes that makes customers want to choose you. This is referred to as your competitive advantage. When you …
As a new entrepreneur and the owner of your small business, it’s completely understandable that you still have some element of a fear of failure. You may have taken the initial plunge by actually getting the business …
If you can count on anything in the business world, it’s that nothing will ever stay the same for very long. This is one of the biggest challenges you’ll have to face as a business owner; if your business environment is …
One of the most common ways that business owners lose their passion for their work is by getting sucked into a variety of bad habits that really inhibit the types of success they can achieve. You might not even realize …
The biggest successes in business often start as one small spark of creativity. But sometimes it’s easy for us to get bogged down by the mundane, day-to-day details of our work, and we don’t get the time to step back, …
Anyone who has engaged in any form of internet marketing knows how big it can be for a video, article, image or other type of content to “go viral.” It’s a big example of the snowball effect; as one person shares your …
As you’ve no doubt heard many times before, failure is inevitable in the business world. The truly great leaders are the ones who are able to pick …
If you’re not careful, email can quickly turn into a huge time suck that saps a lot of your energy and productivity. One study indicates that reading …
Have you ever noticed that some people have a knack for conversation? They know just what to say and when to say it. They know when to be quiet and let others talk. They ask the right questions, and they’re generally …
It’s certainly important in the business world to be a good talker, but one could argue that it’s far more important in business (and in life) to be …
Adding social media links to your email signature file is a fantastic way to remind your contacts to connect with you on Facebook, Twitter, Instagram, LinkedIn, or any other social network of your choice. While you …
At this point, it’s a pretty widely accepted fact that if you’re not using social media in your marketing efforts, you’re well behind in the world of advertising. Creating a community through these social networks is …
If you hope to have success as an entrepreneur, you’ll need to be able to consistently come up with new ideas or new spins on old ideas to keep your …
Snapchat offers a unique opportunity to connect through brief, relatable encounters that can help forge an emotional connection between customers and your brand.
While some social media is used to convey important …
Many of us have had an existential crisis over our purpose at some point in our lives. One day, you might have a sudden epiphany that you don’t like …
Chances are that when you’ve been in business for long enough, you’ve seen at least a couple great leaders suddenly lose all of their momentum, and their once-promising project takes some gigantic leaps backward. …
The brainstorming process is really an amazing thing. We sit down, spend some time racking our brains to come up with a truly unique and exciting …
Latest episode of Viral Solutions -- Your Personal Chief Marketing Officer -- Digital Marketing and Business Strategy
Are you feeling overwhelmed with the endless to-do lists, activities, and of the other crazy thoughts that are running in your mind? Do you have the, I “have to” do this, syndrome with your daily activities. Only to …
Perhaps your social media newsfeed is flowing with #NationalPancakeDay updates. Last night might have been breakfast for dinner kind of night to …
Grow Your Customers, Build Your Business: 4 Strategic Seeds to Grow Your Clients’ Garden
A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an …
Over 80% of 300 small business owners surveyed in the 4th Annual Staples National Small Business Survey identified that they don’t keep track of their business goals (Vander Bos, 2010). Moreover, 77% have not achieved …
Get over your bad day by surrounding yourself with what is more important.
The reality of a bad day is that, even though you may work alone, you’re not alone. Your bad day only gets worse as it impacts those you serve. …
Did you know that Twitter has an analytics tools? It’s not on by default. You’ll need to first get access by implementing Twitter Cards. Once …
Getting fundraisers off the ground is an important step for entrepreneurs with brand new business ventures. However, given that many new …
Ever feel as though you’ve run out of ideas on Facebook? It may feel that way, especially if you’ve been doing it for a while. However, there’s always something to talk about! Keep your Facebook page fresh by using …
The founder of Alibaba, Jack Ma, recently made headlines when he basically said: “If you’re poor at 35, you deserve it.”
That’s a pretty inflammatory statement, but beneath that statement he actually had a lot of good …
A new study by SAP shows that one of the biggest concerns of employees everywhere is becoming obsolete or having their position somehow changed. …
By now, most people understand the kinds of benefits that an effective social media marketing campaign can have for their company. They also have an …
One thing you’ve likely noticed about some of your more successful friends or colleagues is that they tend to be the kind of people who accomplish a …
It’s always a good idea to optimize your blog for search engines and to try to get links from other sites and through social media, but what’s really …
So you’ve put together a network of people that know about and maybe even have worked with/shopped with your business. Great! But how can you start getting more referrals out of people who are already in your network so …
As a new entrepreneur and the owner of your small business, it’s completely understandable that you still have some element of a fear of failure. You may have taken the initial plunge by actually getting the business …
One of the best ways to find loyal customers in the early stages of your company is to successfully tap into a niche market. Too many small …
It’s important for business leaders to keep up with the ever-evolving world of Google’s AdWords. It’s one of the major platforms that any business …
Many of us have had an existential crisis over our purpose at some point in our lives. One day, you might have a sudden epiphany that you don’t like …
One of the most common mistakes that leaders make within a business is surrounding themselves with “yes men,” people who agree with everything they say simply because they’re in a position of authority. What you really …
In February, Google and Twitter reached an agreement that would give Google complete access to Twitter’s stream of posts. While the details were not …
In this part of our Google AdWords series, we continue looking at some of the most common and problematic mistakes people make when using AdWords. Too many entrepreneurs do not understand what they are doing wrong when …
Today in our fifth and final installment of our series about the most common Google AdWords mistakes and how to avoid and/or resolve them, we focus …
Google AdWords is one of the most crucial tools for small business owners to optimize their digital marketing. However, many entrepreneurs jump into …
Last week, we began a series discussing some of the most commonly made mistakes by entrepreneurs who use Google AdWords. Each of the mistakes we will discuss throughout this series is both surprisingly common and …
Once you’ve got your small business established, it’s good to get the word out through as many avenues as possible. However, it’s not as simple as sending off a few email blasts to news outlets and waiting for them to …
It can be a tough sell to get great, qualified employees to jump aboard a small company that is still in its start-up phase. You don’t have as much money to offer as other larger companies, or the same types of perks …
What is the reason you work? Is it for the money? If you really ponder that question, the answer is “no.” None of us are working for money — we’re really working to buy ourselves time, which is what money allows us. …
As search engines become more sophisticated their algorithms are prioritizing quality content, forcing site managers to keep up with SEO. The good news is these changes are focused less on complex algorithms, and more …
Have you ever felt like you aren’t qualified or capable of running a successful business? Throughout my career I’ve seen so many business owners that …
Feedback is crucial for helping employees grow, but simply mentioning the word can make some people defensive. Feedback is often confused with criticism, causing employees to tune out advice and potentially straining …
Helping overwhelmed small business owners duplicate themselves so doing business is fun again is the daily duty of all the staff at Viral Solutions. …
Facebook has been at the forefront of marketing innovation for quite a while now, and a new advertising technology it’s been working on has been …
Mobile search just got a little easier for a few hundred Bay Area residents selected to test Facebook’s new intelligent personal assistant, M.
Much like Siri and similar virtual assistants, Facebook M helps users answer …
First, it is important to refresh our understanding of leadership and the styles that form around those definitions.
A leader is a person who …
Failure is a process and a key component in our ability to learn, it is a key element as well in our ability to build a sustainable business and an element of a great beginning every time it happens. Learning from …
In business, negotiation is about the give and take process where two parties are seeking common ground in order to reach an agreement or to settle a mutual concern. Negotiation in business takes pace in banking (lines …
The most important subject you can study is sales. However, many of the smartest small business owners and startups avoid learning it, and some of …
Marketing your list can be a push of a button today. However, it shouldn’t be! You know you need to segment your list by interest and numerous …
While many people in the business world tend to spend too much time on email, there are certain types of messages that you should never cut out of …
Typically, you’re only competing against yourself. But not when it comes to email marketing. Then it’s crucial to meet specific Email Marketing Benchmarks. It’s the only way you’ll know if the tactics you’re currently …
You invest a lot of time and money into creating quality content – that’s why you’re reading this, and it’s why we wrote it. Here’s what typically happens: write a stellar blog post, it’s featured on the first page of …
People who are neck deep in the e-commerce game know the struggle. Managing customer information, keeping inventories up to date, tracking sales, shipping packages… this list seems endless.
And that’s just with a single …
For better or for worse, what your customers say about you online could wind up having a really big impact on the way that people see your business. …
I recently read an article on LinkedIn that suggested it may be time for businesses to step back from Facebook and focus their marketing endeavors …
From the time we’re kids, we have the importance of first impressions hammered into our brains. And it’s definitely true that first impressions are extremely important, especially in the business world. However, when …
One of the first things people are taught when entering the business world is that the customer is always right. But this is definitely not true. In …
Do you feel like your workday is out of control before it even begins? If you spend your days keeping up instead of getting ahead, bad time …
No doubt, wacky photos get plenty of likes, shares, and comments, making it tempting to post them on your social media pages. While silly pictures are great for engagement, they’re not necessarily relevant to your …
It’s probably no surprise that major platforms are changing the way they do things in 2017. Evolution is the name of the game for digital marketing.
…
Imagine that the success of your business hinged on you finding a small brown thread in a five-foot-high pile of dirt.
Strange scenario, yes, but that’s what it can feel like sorting through the large heap of marketing …
Wow! Next week CEO, Christine Kelly is going to the Traffic & Conversion Summit 2015 in San Diego, CA. In preparation for this amazing learning …
When it comes to dealing with difficult customers, when is it best to bite your tongue and when is it appropriate to tell a cantankerous client to …
The concept of a 360 degree marketing plan refers to a marketing campaign that reaches customers at all possible points of contact. Successfully …
While teaching, coaching, educating Infusionsoft users and subscribers, voluntarily four times per month in four different cities, I have come to …
A marketing persona provides insight into your audience. They are used to make demographic information more “real.” Marketing persona’s personify your customers, making it easier for you to speak their language and …
No doubt, images are popular on social media sites. In fact, two of the most popular sites, Instagram and Pinterest, are dedicated to image sharing. …
Social media tools make it easy for just about anyone to create a social media contest but not all contests are successful. The more engaging your …
If you run a small business page on Facebook and other social media sites, your “voice” and brand messaging is likely fairly consistent since you’re …
There are a lot of people who will tell you that it’s impossible to go into business with your spouse. It’ll ruin your relationship, they say. Well, I’ve tried this – no it didn’t work. Not because of the relationship, …
As a business owner, becoming an expert in conversion rate optimization (CRO) will surely give you a leg up over the rest of your competition. Unfortunately, most business owners or marketers simply don’t understand …
Keeping your business Facebook page filled with relevant, interesting content is essential in keeping your audience engaged. Most page owners use a mix of text-only, photo, video, and linked content status updates. Each …
We always are told that “honesty is the best policy,” and yet when it comes to the business world, we so often try to shy away from the truth in …
Everything in your business revolves around good communication. Whether it’s sales, marketing, customer service or finances, it’s important that …
You’ve probably heard the statistic before that approximately a third of all small businesses will go out of business within their first five years. Many times, that’s because they’ve poorly managed their finances. …
Today, smartphone and tablet users spend much more time using mobile apps than they do surfing the web on mobile browsers. It makes sense for your company to investigate the idea of creating a mobile app, if you have a …
The SMS/text messaging market hasn’t been explored by businesses nearly as much as other forms of mobile marketing. Therefore, it’s not particularly …
One of the most important steps to developing a mobile marketing campaign is to find quality leads. However, while every organization is likely to have different methods to find and categorize its leads, there are a few …
Businesses with an ecommerce focus often downplay the effectiveness of multichannel marketing by only using digital marketing channels. MultiChannel …
Paid channel marketing is on fire and cannot be ignored. The online marketing environment is now almost entirely paid-to-play. Unfortunately, many ecommerce businesses are too scared to take the plunge and do not view …
In this series we are discussing what this digital marketing agency, Viral Solutions, has witnessed over the years when it comes to mistakes made by …
The more successful your ecommerce website becomes, the more competition you create. That is a basic fact of business. Your recourse is to out think …
Ecommerce has become a $2.0 trillion dollar platform, with expectations for it to double in 2020. While digital commerce experiences massive growth …
Behavioral retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet actions. Remarketing helps you reach people who have visited your …
Hopefully by now you’ve researched your customer from a demographic basis and created your ultimate buyer persona. Afterall, creating a buyer persona …
It has been well reported, here and on numerous digital marketing blogs, that content is one of the many keys to drawing an audience into your brand. …
Click and Mortar firms face a managerial challenge: falling prey to channel conflicts. Many marketing pundits have long recognized these conflicts occurring when a product can take several paths to get to the consumer. …
Whether you’re launching your business’s website for the first time or you’re completing a major overhaul, it’s important that you do your due …
Entrepreneurs are a unique brand of person. After all, it takes a certain amount of courage and ingenuity to start up your own business. But it takes …
Jim Rohn, Author & Entrepreneur, stated “without a sense of urgency, desire loses its value.” Urgency by definition is “importance requiring …
Among the various certification courses available through Digital Marketer is Content Marketing Mastery, which allows you to become a certified content marketing specialist. You’ll learn how to drive quality traffic …
Everyone loves to be recognized. After all, it’s fun to be in the spotlight for a few minutes. Businesses have long celebrated their customers by …
We live in a culture that thrives on being busy. In fact, you’ll often hear people brag about just how busy they are every day. But it’s important to …
Creating authentic business relationships that matter, are rarely fostered from within the bounds of social media. The kind of business relationships that morph into personal friendships, growth as a human being, and – …
Many of the world’s most successful businesses were founded by young men and women with barely any “real world” experience. So if you’re a student or …
Business professionals use social media in several important ways including lead generation, customer engagement, and professional networking. …
Some industries are much better suited to fun and creative marketing than others, featuring content that’s easy to share. Building backlinks is important for driving online traffic but can be hard in an industry with a …
Need some help with building – or just re-awakening your confidence? A great way to start is by keeping a confidence diary. You’re good at what you do. You know it. Sometimes in this world of “NO” it’s an easy thing to …
Welcome back to our Viral Solutions series on creating authority content. Last week we discussed how to develop high-quality original content as a …
Online reviews have become increasingly popular – and important – in recent years. In fact, most Internet users regularly read and use online …
Today as we wrap up our seven-week branding series, we are going to focus not on specific branding strategies, but one of the biggest reasons why it has become so important to put all of the information we have …
Last week in our Viral Solutions branding series we discussed how you can research your target audience to get a better idea of the kind of brand …
Throughout our branding series so far, we have spent the bulk of our time focusing on how small businesses can build up a brand on a company-wide …
Many small business owners or people new to the ideas of marketing and branding use the two words interchangeably. This is a common mistake, but branding and marketing are actually two quite different tasks, each of …
Welcome back to our Viral Solutions series on branding. We now have a good understanding of what branding is and how to begin defining your own …
Today we are going to diverge a bit from the practical advice we have been providing to discuss how you can tell if the branding advice you are …
Launching your business is an exciting time, but it’s important to keep perspective on what’s important in the early phases of your business. While you need to get the word out about your new company, remember that your …
Google is responding to critics who have said the search engine giant has inadvertently promoted terrorist organizations and pornographic websites. In an effort to make their metrics more transparent and accurate, …
Search engine optimization is just as important for mobile devices as it is for desktop users. After all, the amount of people using mobile devices to perform web searches has skyrocketed in the past few years, and …
Once considered “new media,” social media has been around for over a decade. In fact, Facebook recently turned 10. No longer “new,” social media marketing appears to be here to stay. After all, users continue to flock …
More small businesses are starting to use live chat features on their website to provide additional levels of customer service to everyone who visits their website. But how exactly does having a live chat feature help …
Small business owners understand the value of good employees—after all, they’re hard to find. But keeping those employees around is not just a matter of making sure they get paid when they’re supposed to. Employees may …
Your digital presence has evolved over time.
You’re happy with some of it, but there are many things that need attention… when you get to them.
It’s …
Here’s the truth: Content marketing leaders experience eight times as much traffic as non-leaders. Think about what you could do with all those new …
When you’re attempting to make a sale with your customers, there are certain things you just don’t say, and certain questions that you just don’t ask. For example, any questions that ask put some sort of pressure on the …
So far in our series about authority content marketing, we have talked about what authority content is, how to develop high-quality content, and how to use a robust content curation strategy to enhance your authority. …
So far in our authority content series, we have discussed what authority content is, how to create great content, how to leverage a smart content curation strategy to build authority and how to make connections on …
Throughout my entire career, I’ve seen over and over again that the most successful entrepreneurs are the ones who truly believe that anything is …
Did you know that you can follow entire lists dedicated to a specific topic on Facebook? Did you know that you could create your own interest list …
Chances are you’ve at some point been told “you can’t please everyone.” Of course, as an entrepreneur it’s in your very nature to try to do so …
There’s been a lot of debate recently about how much money is too much to burn when you’re in the startup phase. There’s not really an easy answer to this – it depends entirely on the kinds of funds you have available …
It’s a universal online experience: you click on an article that piqued your interest, only to find out exactly how loud your speakers are when a video ad – mysteriously hidden somewhere on the page – starts to blare an …
Want to learn how to make smarter business decisions? Then you’re going to need to learn how to better analyze your business analytics and digital …
While Facebook, LinkedIn, and Twitter tend to dominate the social media scene, other social networks beckon. Below are a few alternative social media …
Whether developing a new service offering, crafting a sales letter, writing an “about us” page, or communicating with customers on social media sites, understanding your target audience’s pain points is essential to …
In the traditional business economy, metrics management helps to propel an organization from simply recording agreed upon performance metrics to using said information to drive action plans for the organization by key …
Despite many people predicting the demise of QR codes over the past several years, they have stuck around as a viable option for companies looking to beef up their mobile marketing campaigns. These codes, which sort of …
Twitter’s search tool is a fantastic way to find mentions of your company, products, brand, competition, and other insights. For example, if you run …
As mentioned last week, Viral Solutions Queen Bee Christine Kelly and Chief Elephant Slayer Thomas von Ahn are attending the sold out 2015 Traffic …
You only live once, so any time that you are down just asking yourself in 10 or 20 years time – will what I am worried about really matter?
The Wharton School of Business at the University of Pennsylvania and research team at INSEAD have concluded that 15 minutes of mindfulness meditation …
That’s right. You read the title correct. What’s funny is that if you clicked on it, you’re probably already feeling that it’s time to make the move. Yes, the move. You know, the one that you’ve been orchestrating in …
Following is a checklist of most of the important things to consider when starting up a business and structuring it properly. Keep in mind that the …
Those of you who know me, know that I am actively involved in the rescue and rehoming homeless and abused German Shepherds with Front Range German …
New York Times Bestselling author of Focus, Daniel Goleman, breaks focus down into 3 categories: inner, other, and outer. Inner focus is our level of …
Take a moment and reflect on where you are today in your life. Are you happy, dissatisfied, or fearful to even really reflect on where you are today? …
When used correctly, LinkedIn is one of the most powerful tools for business networking that you’ll find on the web. When you are proactive with the …
Apple Founder, Steve Jobs stated, “It [what you choose to do] has got to be something that you’re passionate about because otherwise you won’t have the perseverance to see it through..” What is your passion? Does …
If you’re just getting started with the early phases of planning out your new startup company, you’re probably a bit overwhelmed with all of the potential responsibilities and tasks that you have in store for you. While …
Today, we’re going to briefly run through an easy to apply process of creating, starting, and monitoring a market research project. This process can be broken into five steps.
“Time flies when you’re having fun.” It’s almost a cliché at this point, and yet it’s so true, even in the business world. When you’re enjoying your work and having fun running your business, it almost seems like there …
Here are some of the habits that you’ll find are common in many of the world’s best problem solvers:
Telecommuting and remote offices have provided abundant opportunities for solo entrepreneurs, executives, and management professionals. The …
Your self-sabotaging fear is an indicator. It is a belief that is signaling to your body that whatever action or inaction will cause pain. Whether that be your fear to change careers, to start over, or to start your own …
Latest episode of Viral Solutions -- Your Personal Chief Marketing Officer -- Digital Marketing and Business Strategy
Have you ever felt like doing nothing when there is so many things that actually need to get done? Have you ever froze at the thought of starting a project or just doing something totally not relevant to what you need …
Your customers are your business. It can be your worst customers, mix of customers, or your very best customers. Knowing the what and why factors of your best customers helps you to segment, target, and position your …
“When you doubt your power, you give power to your doubt” –Honore de Balzac. Take a moment and let that quote sink in…We’ve all felt anxiety, stress, and doubt. Perhaps, to an extreme point where we reluctantly passed …
Entire books have been written on social media strategies, and social media classes are abundant. Indeed, social media is a complicated marketing method with much to master. While you’re learning the ins and outs of …
So what are some ways that your brand can boost the effectiveness of its mobile marketing campaign to take advantage of this constantly increasing trend? Here are some tips:
Are you a proactive marketer prowess or non-active, don’t really know your market, customers, or even your own specialization, differentiation, and unique selling position kind of dude? The difference between the two is …
The root of all positives and negatives that shapes your online awareness strategy. Influence simply is getting someone to think about something in …
The biggest WordPress update ever made is coming, and it will affect every theme, almost every plugin, and every user. It’s called WordPress 5.0, or …
We’re at the time of year where a lot of companies are beginning to head to local colleges to begin recruiting new graduates. Young new employees can …
A marketing technology stack is a group of technologies that help marketers improve their marketing efforts, bring more ease into the process, …
The biggest WordPress update ever made is coming, and it will affect every theme, almost every plugin, and every user. It’s called WordPress 5.0, or Gutenberg. Let’s cut to the chase because we know you’re all wondering …
Retargeting, also commonly referred to as remarketing, allows advertisers to show ads to people who have already engaged with them in some way online.
You can utilize a smaller audience to build links and leverage connections by following these tips.
Brands that properly use images in their social media marketing will find they get a lot more engagement out of posts containing them.
Never lose contact information again and stop collecting business cards. Capture first name, last name, phone, email, company, address and notes …
The effects of ad blockers are twofold. Websites that feature ads do not receive payment for ads that users don’t see. Some websites ask to please …
Whether you’re a C-suite exec, a project leader or a freelance leader of one, being a leader means adopting a different mindset and skill-set. Work …
Sadly, this topic is what truly separates the successful from those who struggle. We all have great ideas and some even have a plan to launch or …
Google AdWords is one of the most crucial tools for small business owners to optimize their digital marketing. However, many entrepreneurs jump into, …
Recent reports show Americans are relying on smartphones more than ever before. It’s hardly surprising given the dizzying arrange of tasks these pocket computers can perform. However, conversion rates for mobile users …
You must determine what causes that fake person to make real decisions, to take action. What criteria do they use? What defines and determines their …
If there’s one thing we know about SEO, it’s that it’s always changing. Those keyword-rich blogs and websites became ancient history when Google …
Here are five steps to building a social media presence that helps you establish yourself as a thought leader in your industry.
How can businesses build trust? Has the shift to e-commerce platforms changed the way the consumer views the company they do business with? If the consumer does not trust the business leadership, who do they trust?
As content marketing continues to grow as a method to fill your web site with your thoughts, opinions and beliefs it is still an area most eCommerce sites fail to plan for. Meaning, just as we mentioned in the article …
Even if you make content marketing a priority at your company, you’re going find it difficult to create enough content quickly enough to meet all of …
Technology has certainly made some tasks easier. This is especially true when it comes to marketing.
But technology has also made business and life, …
Poor value propositions are one of the most common shortcomings of many eCommerce websites. The less your company is known, the smaller your website traffic is, the better your value proposition needs to be.
One of the best ways to build authority is by getting recognition from the right types of sources. Leveraging the recognition you earn is an outstanding way to firmly position yourself as an online authority.
Last week, we began a series discussing some of the most commonly made mistakes by entrepreneurs who use Google AdWords. Each of the mistakes we will discuss throughout this series is both surprisingly common and …
Paid channel marketing is on fire and cannot be ignored. The online marketing environment is now almost entirely paid-to-play. Unfortunately, many eCommerce businesses are too scared to take the plunge and do not view …
Most business owners have an SEO strategy. The common mistake eCommerce businesses make is not understanding their competitors SEO strategy.
Many eCommerce websites use Facebook Advertising and Google AdWords to drive traffic for lead generation and commerce. This marketing tactic has an immediate positive effect on site traffic and can boost on-page time …
What can you control when it comes to an eCommerce site? You can focus on the most common mistakes businesses make with their eCommerce web site. In …
To grow your business in a sustainable fashion you must solve key problems on your success journey. The point of the Phases of Small Business Success …
Influencer marketing works and this new data just reinforces it. This method allows for a brand to connect with its audience in an organic way (aka almost free).
With so many people constantly using social networks like Facebook, Twitter, Instagram and more, SMO has become a cornerstone of successful digital …
As we begin a new series about branding your business, it is important we begin by clearing the air about the confusion between the terms “branding” and “marketing,” and what the primary differences are.
In this article we focus on the first steps of any SMO (social media optimization) campaign — getting your social media profiles set up for success.
The ultimate goal of social media optimization (SMO) is creating more visibility for your brand and turning your new followers into new customers. In …
Today in our fifth and final installment of our series about the most common Google AdWords mistakes and how to avoid and/or resolve them, we focus …
In this part of our Google AdWords series, we continue looking at some of the most common and problematic mistakes people make when using AdWords. Too many entrepreneurs do not understand what they are doing wrong when …
One of the primary goals of social media optimization (SMO) is creating greater visibility for your brand through your social media platforms. There …
As a business owner, becoming an expert in conversion rate optimization (CRO) will surely give you a leg up over the rest of your competition. Unfortunately, most business owners or marketers simply don’t understand …
Marketing strategy must supersede marketing tactics. Marketing strategy does not need to be complicated. Marketing tactics without marketing strategy is the noise before defeat!
You could have the greatest business model ever, but if you can't get anyone to buy what you offer, that's a problem. It could be that there isn't a …
MailChimp has analyzed its 15 million users and found click rates and conversion rates for a variety of industry types and sizes. Typically, B2B companies have a slightly higher click rate and conversion rate than B2Cs. …
When you bring in a consultant to work with your company, you need to be sure you are actually getting advice that benefits you and your business. …
How can you be sure the branding strategy you have developed will actually help your business achieve its goals? Here are a few elements that are characteristic of a strong branding strategy.
The idea behind DSAs (Dynamic Search Ads) is that they fill in the gaps where your keywords might not have covered. This can save advertisers time by allowing them not to fill in every keyword possibility.
With the flurry of updates and conversions, it’s difficult to know which digital marketing changes are important and which you don’t have to worry …
Here’s the truth: Content marketing leaders experience eight times as much traffic as non-leaders. Think about what you could do with all those new …
Throughout our branding series so far, we have spent the bulk of our time focusing on how small businesses can build up a brand on a company-wide …
Many of the metrics we will discuss here are not reportable to most marketing automation systems. However, it is is important to understand how your sending domain is ranked and analyzed by the recipient and that is the …
Today we kick off a new article series about current marketing trends dominating the industry in 2017, focusing on one trend per week. This week we focus on the importance and use of influencers in a company’s marketing …
According to the most recent CMO Survey from Fuqua School of Business at Duke University, CMOs this year expect to allocate a significantly larger …
Over the last several years, video marketing has evolved into one of the most important marketing strategies a company can use online. It is …
Many marketers argue that these Four Cs are much more valuable than the Four Ps. But what exactly do they mean?
Failure is a process and a key component in our ability to learn, it is a key element as well in our ability to build a sustainable business and an element of a great beginning every time it happens. Learning from …
In this week’s edition of our Marketing Trends Series, we are taking a look at a form of advertising that has rapidly grown over the last several years: native advertising. Content marketers are migrating and …
Effective use of negotiation in business is a core leadership skill. However, some believe that effective negotiators in business are adversarial and hostile. Those who believe that tell you to just say yes to a deal …
Multichannel marketing enables the customer to choose the method of engagement rather than the marketer. Consumer choice is a beautiful thing!
If lead generation is important to your business, you can’t ignore landing pages, or worse yet – throw them together without split testing relevant components, design elements, verbiage and different version for …
What Is Voice Search and How Can You Use It to Get More Traffic and Sales? Voice search is a type of technology that allows mobile users to search …
A well-thought-out marketing strategy can do what property sellers once thought was an impossible task—selling out a luxury high-rise condo. With the right help, you can begin targeting prospects, getting interest, …
People who are neck deep in the e-commerce game know the struggle. Managing customer information, keeping inventories up to date, tracking sales, shipping packages… this list seems endless. And that’s just with a single …
According to the 2017 B2B Millennials Report by Merit, Inc, which surveyed 2000 employed millennials across the U.S., 73% of millennials are involved …
One way to assess which direction to go with your marketing is to take a look at your competitors and the top marketing spenders in your industry. What are CMOs of top companies throwing their marketing budgets at? …
As we all know, the way business is conducted has changed over the years. Well, so has marketing for chief marketing officers (CMOs). In this article, we are going to discuss the areas of responsibility that require the …
When it comes to topics that make people skittish, growing/keeping your church donation base is at the top of the list. There’s an unwritten and unspoken expectation that faith-based organizations perform their duties …
You’ve glanced at your social media insights from time to time. You’ve set up your Google Analytics account, and you’ve linked it to Google Search …
It was all about the secret sauce to crafting the offer. The secret? Sequence. This fact may come as a surprise to you, but the actual offer is the …
Day 1 of the Offer Creation Mastery course presented by none other than Perry Belcher was mind-blowing and entertaining at the same time. And we haven’t even started writing yet!
Perry discussed some major concepts that …
4 SEO Keyword Research Tips That Will Make Your Life Easier
Keyword research can feel confusing and overwhelming, especially since it’s always …
You have 15 seconds to answer this question…
In case you haven’t noticed, your mother’s favorite retailer has changed over the past decade.
Might have even met the wrecking ball.
At the very least, the teenagers do not hang out at the mall.
Can you imagine making the …
Marketing in 2018 is all about demonstrating that your clients can trust you are the best choice for them. In order to do that, you need to prove …
SEO is no longer about putting the right keyword in the right place. Now, it’s really all about content marketing.
Google expects its top rankers to …
We get it. You invested a ton of heart and soul into your brick-and-mortar store and probably some good ol’ fashioned blood, sweat, and cash as well.
…
Candor Is In, and “old-school professionalism” Is Out
“Professionalism” is a completely different concept today than it was 10 years ago. These days, …
Your church online community is probably one of the most important parts of your ministry. If there’s one thing we’ve learned about millennials, it’s …
Customer data management is tough these days. It’s complicated, and operational silos are an issue, making it harder and harder for businesses to gain a comprehensive, single view of their customers.
But having a single …
It’s exhausting and scary to constantly worry about how and where you are going to find new customers to expand your business.
It’s a continuous high/low merry-go-round. One minute you are high after a new set of …
It’s hard to imagine business without social media, even though it’s only been a little more than 10 years since Facebook business pages became a thing.
Now, social media is part of everyday business. It’s a …
Have you ever said to yourself, “What did I get myself into?”
If you have been struggling to create a lead and sales-generating website that markets itself, you have likely asked this question (or yelled it) more than a …
Facebook is always in a mode of change, and probably the only thing you can count on with Facebook is that the rules will keep changing.
But, this is …
Technology has seemingly made our lives a lot more complicated—but, at the same time, it has made our lives much …
We get it. You invested a ton of heart and soul into your brick-and-mortar store and probably some good ol’ fashioned blood, sweat, and cash as well.
Here’s a question that frightens even the most faithful and passionate church leader: Why do churches close? The reason church leaders don’t want to …
SEO is no longer about putting the right keyword in the right place. Now, it’s really all about content marketing.
Google expects its top rankers to …
The Intensive Copy Workshop has come to a close in 110-degree Las Vegas, Nevada. But don’t worry, the great stuff learned in Vegas won’t stay in Vegas. You are going to find out how to get your prospect committed to …
At Viral Solutions, we’re always working on improving our skills so we can better serve our customers. That’s why we sent the head of our content …
Check out this stat: Google receives over 63,000 searches per second every day. (You can view the searches pouring in live here.)
We all want a piece of those searches, right?
Every business wants to claim first page …
You have 15 seconds to answer this question…
When it comes to selling luxury real estate, your potential client wants to envision their beautiful furniture in the …
In case you haven’t noticed, your mother’s favorite retailer has changed over the past decade.
Might have even met the wrecking ball.
At the very least, the teenagers do not hang out at the mall.
Can you imagine making …
As we all know, the way business is conducted has changed over the years. Well, so has marketing for chief marketing officers (CMOs).
In this …
Welcome to the final article in our data-driven marketing series. Throughout this series, we’ve talked about…
When it comes to topics that make people skittish, growing/keeping your church donation base is at the top of the list. There’s an unwritten and unspoken expectation that faith-based organizations perform their duties …
You’ve glanced at your social media insights from time to time.
You’ve set up your Google Analytics account, and you’ve linked it to Google Search …
Are you part of a new start-up and have said any of the following?
“I’ll start developing my marketing strategy when…
There are a number of digital marketing tools available today—so many, in fact, that it can be difficult to determine which ones are right for your …
Marketing is drastically different than it was two decades ago, or even one decade ago.
Heck, it’s different today than it was last year.
Traditional marketing is out, and digital marketing is in.
And as with anything …
Before you send out your next business email, consider the following: Most customers delete or ignore what they consider spam emails. How can you …
Email deliverability rates are impacted by following standard best practices. But adhering to such best practices and industry standards is often not …
People who are neck deep in the e-commerce game know the struggle. Managing customer information, keeping inventories up to date, tracking sales, shipping packages… this list seems endless.
And that’s just with a single …
Your digital presence has evolved over time.
You’re happy with some of it, but there are many things that need attention… when you get to them.
It’s …
Imagine that the success of your business hinged on you finding a small brown thread in a five-foot-high pile of dirt.
Strange scenario, yes, but that’s what it can feel like sorting through the large heap of marketing …
We’ll just come out and say it. The absolute best e-commerce plug-in is WooCommerce. I know you usually have to dig through paragraphs of exposition …
R.E.A.D.A.B.I.L.I.T.Y
It’s one of those strange words that sounds like your 5-year-old made it up by mistake But, it’s actually in the dictionary. …
Want more responses and incoming leads from your sales emails and letters? Then you need to answer the following questions your prospects will have …
How are your sales emails and letters performing? Is your phone blowing up with calls? Your email overrun with people vying to work with you?
If not, you are likely missing KEY elements that can take your conversions to …
There’s a problem with digital marketing that can be detrimental to your success. Even if the tactics you put in place a couple of years ago are paying off, you’ve got to consider this…
The most successful strategy entails defining a target market and then utilizing modern tactics to target, nurture, and ultimately sell to that …
Voice search is a type of technology that allows mobile users to search the internet without having to type in their queries.
Have you ever queried …
March 13, 2018, by Jon Maday
Imagine that you had the ability to get deep inside your prospects’ thoughts to learn their genuine desires and discover …
Ever feel like you are in a marketing whirlwind, stuck in a never-ending cycle that has you working like a dog but never really achieving measurable, …
If anyone tells you that it’s easy to get traffic to your website, they are just plain lying. It can take some time to attract enough people to your website to turn a profit.
And then when you DO finally attract a …
Sales and marketing, even in the digital marketing age, must coexist and understand the role each other plays in your business. Whether your business …
What is marketing segmentation and why is it so crucial to marketing success? This blog post examines the primary methods of segmentation and the …
While teaching, coaching, educating Infusionsoft users and subscribers, voluntarily four times per month in four different cities, I have come to …
For many years, aspiring marketers were drilled in the Four Ps of marketing: Product, Price, Place and Promotion. However, in recent years, marketing …
In this installment of our Landing Pages That Convert series, we focus specifically on the quality of the content you create for your page. The best content for a landing page, the content that is most likely to lead to …
Have you ever clicked a link to a sales or landing page, only to navigate away several seconds later? One would think that given the importance of …
A multichannel marketing plan is one that focuses on using a variety of inbound marketing channels, techniques, and types of content to bring in new …
In this final installment of our marketing trends series, we will take a look at the importance of “big data” and how it is shaping digital marketing …
Modern marketing is about more than just informing — it’s about engaging. Marketers are expected to create campaigns that engage their audiences, encouraging them to take action and become customers who keep coming back …
Last year was a big year for live streaming video technology. Facebook launched its brand new Facebook Live feature, and new technologies like VR …
As we continue our marketing trends series, we look at a big trend that has actually been a key element of marketing campaigns for years: personalization.
Marketers who are able to personalize their campaigns to …
If your business has an ecommerce presence then you have a great deal to optimize, that requires math, which in turn requires accurate data. Tracking key metrics is not on the top of people's to-do list, unless you own …
Increasing conversions means increasing the touch, getting personal with segmentation and deepening the customer connection. In order to exceed customer expectations and increase the user experience we see the trend …
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