Cover art for podcast Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

645 EpisodesProduced by Viral SolutionsWebsite

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email market… read more

645 Episodes | 2017 - 2022

Five Characteristics of Good Feedback

March 23rd, 2022

10:11

Feedback is crucial for helping employees grow, but it’s often confused with criticism. The problem is that if you aren’t aware of the …

Business Podcasting – Part 2: How to Develop a Successful Podcast

March 21st, 2022

10:37

So, you’ve decided to start a podcast for your business, and we think that’s a smart move. But to know how to develop a successful podcast involves …

9 Highly Profitable Digital Marketing Tools

March 18th, 2022

15:47

If you’re looking for useful digital marketing tools to take your performance up a few notches, you’ll find an overwhelming number of choices. So

History & Definition of Web 1.0, 2.0, and 3.0 – A Comprehensive Review

March 16th, 2022

7:57

About 4.95 billion people worldwide – or 62.5% of the global population – actively use the World Wide Web (WWW), simply known as the web. However, …

Business Podcasting – Part 1: The Benefits of Starting a Podcast

March 14th, 2022

9:06

There was a time when running and marketing a business was a straightforward endeavor. However, today’s technologies and the perpetually changing …

Common Social Media Video Mistakes

March 11th, 2022

11:40

Creating video content for social media should be central to any digital marketing strategy. That’s because videos drive more engagement and sales …

Why You Must Avoid Gaslighting in Marketing

March 9th, 2022

7:30

Psychologists define gaslighting as a tactic in which an individual or an entity makes the target question their reality in a bid to gain more power. …

Losing Customers: What Lessons You Stand to Learn

March 7th, 2022

9:11

We’ve all lost customers at some point. Whether it’s something within our control or not, losing customers is any business’s worst nightmare. After …

The Application of AI in E-Commerce: 5 Ways to Use It to Your Advantage

March 4th, 2022

15:02

If you own an e-commerce business, you know just how competitive the industry has become. Differentiation has become ever more critical for business success. That’s where the application of AI in e-commerce can provide …

Social Media Data Collection – Part 2: Practical Tips for Measuring Social Media Results

March 2nd, 2022

7:49

Over the past decade or so, there has been a steady rise in social media usage in marketing. One of its most significant advantages is capturing social media data in real-time and using it to gauge the success of your …

Social Media Data Collection – Part 1: Why Compiling Data Should Be a Priority

March 1st, 2022

8:32

As a business owner, you can't afford to underestimate the importance of data in all aspects of marketing, particularly social media. Although social …

7 Church Growth Killers to Be Aware Of

February 28th, 2022

9:28

As a church leader, you’re understandably focused on achieving the goal of reaching more people and expanding your flock. But in the process, it’s easy to overlook the common church growth killers impeding such efforts. …

How Human and AI Integration Can Improve the Customer Experience

February 25th, 2022

11:16

Suppose you’re looking to increase efficiency with artificial intelligence (AI). If so, you might hope to cut labor costs by offering better service with fewer representatives. On the other hand, if you are skeptical …

What the Best Super Bowl Ads Did Right

February 24th, 2022

7:44

The LA Rams celebrated their second Super Bowl victory (the last one over 20 years ago at Super Bowl 34 in 2000). However, many in the business world are focusing more on the ads featured during the game. Super Bowl ads …

How Using Emotions in Marketing Can Yield Better Results

February 21st, 2022

9:31

“Just Do It” and “Choose Happiness” are two of the most notable ad campaign taglines in marketing history. Nike and Coca-Cola, respectively, are two …

What to Learn from Those Who Embrace AI

February 18th, 2022

10:07

If you worry about how the growing specter of artificial intelligence (AI) will affect your business and your employees, you’re not alone. Like other …

How to Build a Marketing Technology Stack While Avoiding Multisystem Chaos

February 16th, 2022

14:49

Technology has made numerous marketing tasks easier. And it certainly has made marketers more effective at their jobs. But without an optimal …

What Is a URL Slug? Why It Matters & How to Optimize

February 14th, 2022

8:59

Search engine optimization (SEO) can be complicated given the countless factors you need to master. And with everything there is to strategize, it’s easy to overlook the finer details. But just like anything else in …

Great Website Design Examples from 2021

February 11th, 2022

9:41

Website design is almost unrecognizable compared to the days of plain text. Today's websites are not just tools for information but also hubs of …

Account-Based Marketing – Part 3: The Best Account-Based Marketing Tools to Use

February 9th, 2022

10:08

Account-based marketing (ABM) has become a crucial component of many B2B companies' strategies. Adopting an ABM approach can help organizations drive …

How to Create High-Performing Carousel Posts on Instagram

February 7th, 2022

7:11

When Instagram first emerged as a social media platform, it was all about photo sharing but like most successful apps, it has evolved. Today, users …

The Impact of the Internet on Religion: Changing How People Come to Faith

February 4th, 2022

9:15

The internet connects people and organizations all over the world, but is the impact of the internet on religion the same? The answer is yes. However, many church leaders have not yet warmed up to the idea.

As it is, …

How to Update Your Facebook Marketing Strategy for 2022

February 2nd, 2022

15:12

With Meta forever tweaking its social media business tools, updating your Facebook marketing strategy for 2022 is a must—especially since Facebook is …

Marketing Hacks for Small Business: How to Achieve Growth

January 31st, 2022

7:12

In the current fast-paced economic world, competition is stiffer, and there is no room for error, especially for small businesses. You must always be on the lookout for every chance to get your venture into the …

Setting up a Real Estate Marketing Budget: How Much Should You Spend?

January 28th, 2022

9:36

Want to grow your real estate agency this year? Then make sure you set aside resources and develop a real estate marketing budget to reach more potential clients.

A few years ago, there were more than 300,000 real …

Understanding the Challenges of Video Marketing

January 26th, 2022

9:22

According to a study published by wyzowl, 86% of consumers prefer video over other forms of content. And according to 89% of marketers, video marketing can deliver a high ROI. So, why aren’t more brands using video? The …

12 Common Misconceptions about Marketing

January 24th, 2022

12:37

If you’re a business owner hesitating to get help growing your business through marketing, it may be because you doubt it’s effective. Perhaps you’ve heard warnings through the rumor mill, or you’ve formed these beliefs …

Account-Based Marketing – Part 2: How to Create ABM Campaigns

January 21st, 2022

8:23

We are living in the age of customer experience. The best brands know that they're only as good as their last interaction. As a result, many …

Encouraging Donations – Part 3: How to Build a Major Gifts Campaign

January 19th, 2022

8:53

Did you know that only 12% of donors are responsible for as much as 88% of the total funds raised for a nonprofit? That’s why it’s crucial to leverage the generosity of your top donors to secure and nurture larger …

No One Answers the Phone: Why the Decline of Phone Calls Matters

January 17th, 2022

8:24

With the rise of mobile apps and online shopping, most of us now rely on our smartphones as part of our daily routine. Yet, it seems like these days, no one answers the phone anymore…

Practical Tips to Evaluate Your Marketing Partner’s Performance

January 14th, 2022

11:57

Are you happy with your marketing partner?

It’s a loaded question, but one many business owners ask themselves when partnering with an outside agency. The problem is that it’s not easy to answer. There’s a lot at stake …

Marketing Project Management 101: What It Is and How to Nail It

January 12th, 2022

11:43

Do you feel like you've got too much on your plate as a marketer? Are you constantly chasing deadlines? It might be time to rethink your marketing project management system.

Here's an interesting insight from Forbes—not …

New Social Media Trends and Predictions for 2022

January 10th, 2022

9:21
Read this article: https://viralsolutions.net/new-social-media-trends-predictions-2022/ It’s that time of year when businesses should be looking ahead

How to Create Responsive Search Ads: Best Practices for 2022

January 7th, 2022

8:05
Read this article: https://viralsolutions.net/how-to-create-responsive-search-ads/ For years, advertisers have had the freedom to provide headlines an

The Ins and Outs of Video on Google My Business (Now Google Business Profile)

January 5th, 2022

7:15

Video on Google My Business is a new feature that Google has recently added to its production. It's a great approach to engage with clients freshly and display the individuality of your brand. Customers and businesses …

A Deep Dive into Micro-Commitments: Modern Marketing’s Key to Conversions

January 3rd, 2022

14:03

Are you targeting the right people with your marketing, but your conversions are too low? Are you having trouble generating B2B leads and closing …

The Religious Nones: Why People Are Leaving Organized Religion

December 29th, 2021

8:58

Why do people leave the church? The rise of “religious nones” has left many questioning what it is about the church, and institutionalized religion …

What Is Growth Marketing and How Can It Help Your Business?

December 27th, 2021

7:30

Growth marketing seems to be everywhere that you look across the business ecosystem. The term is commonly used as it relates to business evolution …

Essential Business Building Skills: #3 Learn how to negotiate

December 23rd, 2021

10:45

In business, negotiation is the give-and-take process where two parties seek common ground to reach an agreement or settle a mutual concern. It occurs in banking (lines of credit), investor relations (equity stake), …

How AI in Digital Marketing Is Changing the Game

December 22nd, 2021

15:26

If someone asked you a couple of decades ago to define artificial intelligence (AI), you probably would have used terms like “robot” or “sci-fi …

Viral Solutions Recognized by CIOReview for Web Design and Development in 2021

December 21st, 2021

3:09

Viral Solutions was yet again highlighted in CIOReview. In the December issue, the company was named one of CIOReview’s “Top 10 Most Promising Web …

Why Instagram Is One of the Best Social Media Sites for Marketing

December 20th, 2021

9:20

Technology is the so-called great equalizer in the modern era of digital marketing. By leveraging the best social media sites for marketing, smaller …

Google to Phase Out Third-Party Cookies in 2023: How to Prepare for a Cookieless Future

December 17th, 2021

11:34

The world of digital marketing and advertising is continually being transformed. Just when you think you’ve finally caught up, there’s another curveball: Google is set to phase out support for third-party cookies in …

Understanding CDN Benefits: Why Your Website Should Use It!

December 13th, 2021

10:01

A content delivery network refers to a group of servers connected to provide fast, cheap, safe, and reliable delivery of Internet content. CDN usually caches web pages, styles, scripts, images, and video on proxy …

How to Outrank Your Competition (Even Big Sites) in Google

December 7th, 2021

16:08

As a business owner, you’ve likely felt discouraged when efforts to appear in Google’s search results for a specific keyword didn’t pan out. Even …

Account-Based Marketing – Part 1: The Account-Based Marketing Basics That Enhance Client Leads and Opportunities

December 3rd, 2021

7:48

The landscape for digital marketers in the B2B space is more competitive than ever. With new innovative technologies and increasing numbers of …

Where to Find Content Inspiration When You’ve Run Out of Ideas

November 30th, 2021

9:03

It happens to the best and most experienced writers. You sit down to write, but you have no idea how or where to start. Content inspiration doesn’t come easily, and yet you have a deadline to meet.

According to a

Essential Business-Building Skills: #2 Learn the Art of Selling

November 27th, 2021

11:34

If you’re a business owner, particularly in the B2B sphere, one of the most important subjects you can study is the art of selling. Yet, many of the …

8 PPC Best Practices That Do More Harm Than Good

November 25th, 2021

9:04

In today's digital marketing environment, there is so much to do that automation is inevitable. One of the most effective forms of advertising is …

Why Small Businesses Need Customer Journey Orchestration

November 24th, 2021

11:13

The complexity of the customer journey has reached an all-time high, making customer journey orchestration increasingly difficult.

Consumers visit …

The Characteristics of a Megachurch: What Small Churches Can Learn

November 18th, 2021

9:39

For many small to medium churches, the saying that “the struggle is real” is well understood. That’s why looking at the characteristics of a megachurch can be beneficial. It can help you gain some new insights to help …

How to Choose a Web Host That Best Fits Your Needs

November 17th, 2021

7:20

A website is an indispensable part of any digital business' success in a world that is increasingly guided by technology. Whether it's a site packed …

What Social Media Skills Are Necessary for Success?

November 13th, 2021

9:14

In the past, you might have gotten away with letting anyone on your team handle your social media accounts. However, that’s no longer the case. Advanced social media skills are more important than ever if you want your …

The Ultimate Guide to Running Successful Flash Sales – Part 2

November 12th, 2021

23:44

What if you had only 24 hours to get 100 product sales or risk your business going under? Before pinching yourself to wake up from this nightmare, consider that this scenario may not be as grim as you think. That’s …

The Ultimate Guide to Running Successful Flash Sales – Part 1

November 10th, 2021

23:15

Have you ever joined the stampede through the shopping aisles to hunt down the discounted video game console your kid just had to have? If so, it …

Essential Business-Building Skills: #1 Learn to Fail Wisely

November 5th, 2021

11:17

If you’ve taken the plunge to get a new company started, growing that business is bound to be frightening. That’s because building an enterprise requires you to take risks and trust your decisions without the benefit of …

Understanding Brand Strategy: What Questions to Ask & Principles to Follow

November 4th, 2021

11:04

Brand strategy is not exactly a preferred topic at dinner parties or an item to check off our daily list of tasks. It’s also not uncommon to speak about it in jest, much like we do terms like marketing strategy, ROI, …

What Are the Qualities of a Good Marketer?

November 3rd, 2021

9:14

Do you know what the qualities of a good marketer are? If not, you should. Understanding what makes a marketing professional successful can help …

7 Practical Tips for Churches Using Facebook

November 2nd, 2021

10:18

If you’ve read about the biblical principles of marketing, you understand why it’s so important to promote your church. But you may still be unsure …

Advertising Channels Worth Exploring That aren’t Television or Radio

October 28th, 2021

9:22

The first two mediums that many people initially think of when they hear “advertising” are television and radio. Television spending in the United States alone in 2020 accounted for a whopping $60 billion in marketing …

Top Tips on How to Make a Great Holiday Marketing Campaign

October 27th, 2021

8:30

The holiday season is upon us, and you want to make sure you capture as much of those sales as possible. During the 2020 holiday season, U.S. …

Organizational Training and Development Models That Can Help Your Team Thrive

October 21st, 2021

11:16

If staff turnover is high, morale is low, or productivity has taken a nosedive, it’s time to consider changing your organization’s approach to training. More specifically, it’s worth looking at organizational training …

Intro to Fundamental CSS Concepts for Design

October 19th, 2021

8:18

When designing the front-end of a website, the line between development and design can often be blurred. It's ultimately the front-end developer’s …

Why People Stop Watching YouTube Videos

October 16th, 2021

7:53

Imagine that you are the star of a hit Broadway play. It is an epic telling of a story that people just can't seem to get enough of. You have a house packed every night with fans eager to take in every moment of the …

Ethical Issues in Marketing: What Practices to Avoid and How

October 15th, 2021

11:48

Marketing has become somewhat of a gray area, especially as political and cultural norms have shifted over the last decade. What was once acceptable …

Encouraging Donations – Part 2: How to Call and Ask for Donations

October 14th, 2021

8:53

As someone who works in the nonprofit sector, you do a lot to support your cause, and you certainly don’t want those efforts to be for naught. That’s why knowing how to call and ask for donations is a vital skill to …

Addressing the Challenges with Working from Home

October 12th, 2021

6:41

Most office employees had a reasonably routine work-life before 2020. Then COVID-19 turned everything upside down. Virtually overnight, companies …

How Does Instagram Search Work?

October 11th, 2021

7:12

Instagram is prominent in the search and discovery of content. It's one of the few social media platforms with a Search and Explore tab in its app. Plus, around 200 million accounts view the Instagram Search and Explore …

Practical Tips to Get More Conversions Out of Your Emails

October 9th, 2021

10:34

Are you struggling to get more conversions from your emails? Perhaps your target audience is reading your emails, but they just don’t take the extra step to grab your offer. Or worse still, they aren’t even tempted to …

Decision-Making in Church Leadership: What Challenges You Face

October 8th, 2021

8:20

When the leaders of your church sit down to make a decision, do you find yourself having to constantly postpone certain discussions because you can’t seem to reach common ground? This issue of decision-making in church …

Listening to Customers: A Roadmap for Employing Active Listening Skills

October 7th, 2021

7:52

Analyze any human conflict, no matter its severity, and chances are you'll find poor communication at the heart of the problem. Good, high-quality communication is the bedrock on which we build interpersonal …

How a Hybrid E-Commerce Model Can Benefit Your Business

October 2nd, 2021

9:28

Companies such as HP, Tom’s, and Steelcase have experienced a lot of success, and that’s primarily because of their willingness to expand into new markets. And though they operate in diverse industries, there’s one …

How to Find 404 Pages and Fix Them Easily

September 29th, 2021

9:02

You know what it’s like when you find 404 pages on a website. You click on a link expecting to get the answers you seek, but then you run into an error page. It makes for a very frustrating experience.

For most web …

The Importance of Spelling and Grammar in Your Brand Communications

September 22nd, 2021

9:30

According to American author Jeffrey Gitomer, “Your grammar is a reflection of your image. Good or bad, you have made an impression.” The importance of spelling and grammar in your brand communications is loud and clear …

A Quick and Simple Guide to Brand Extension

September 20th, 2021

13:01

Want to grow your brand and expand your customer base? If you’re already well established, you may benefit from brand extension…

The Role of Moves Management in Successful Fundraising

September 17th, 2021

9:16

Even before the pandemic, nonprofit organizations were already wrestling with the difficulty of generating donations. Encouraging gifts from donors …

7 Reasons You Need to Start Sharing Videos on Social Media ASAP

September 16th, 2021

7:46

Our communication and information consumption methods are constantly evolving as a result of social media. The most effective content marketers …

Growing Beyond the Building: Church Live Stream

September 15th, 2021

7:17

As COVID-19 rapidly affected our families and friends, businesses and schools had to make quick decisions to keep our communities safe. It boiled …

9 Tips for Making Business Connections and Networking Effectively

September 13th, 2021

10:47

It seems like everything in business is about the numbers. Get more traffic, build a larger audience, generate more followers. After all, the more …

The Importance of Brand Authenticity: How It Encourages Customer Loyalty

September 9th, 2021

9:34

In a highly saturated market, brands tend to focus their efforts on promoting themselves on social media. Yet, many overlook the importance of brand authenticity.

Have you ever used a product that didn’t live up to its …

Why You Need to Have a Customer-Oriented Attitude

September 8th, 2021

9:01

There isn’t a cookie-cutter formula for success in a highly competitive marketplace. That said, a lot of it boils down to having a customer-oriented …

A Brief Introduction to Programmatic Ad Buying

September 1st, 2021

8:46

The advertising world has experienced significant advancements from programmatic ad buying. If you’re unfamiliar it is basically using software to …

Stuck in a Rut? Why Adapting to Market Changes Is Key

August 27th, 2021

9:37

In an ever-evolving business landscape, change is the one constant we can anticipate. Adapting to market changes is crucial if you want your …

Answering the Tough Question: Why Do Churches Close?

August 26th, 2021

12:17

Here’s a question that frightens even the most faithful and passionate church leader: Why do churches close?

The reason church leaders don’t want to …

The Key to Effective Business Communication: Why Lengthy PPTs Are Out

August 21st, 2021

10:44

There are few things more mind-numbing than drawn-out business PowerPoint (aka PPT) presentations. Yet for everything from company announcements to client pitches, we continue to use PPT to deliver our message, even …

How the Latest Packaging Trends Can Improve the Customer Experience

August 18th, 2021

9:38

When consumers see your product on a shelf, will they choose yours over others? It’s a question you need to be asking. Packaging is an integral part of consumer buying decisions, and you can use the latest packaging …

How to Make Your Business into a Composable Business

August 16th, 2021

9:19

The pandemic put a spotlight on vulnerabilities within business models. Organizations that once thrived found themselves at a loss, especially at a …

Powerful Features of the New WordPress Update 5.8 You Have to Know

August 14th, 2021

7:26

WordPress has made another significant update packed with numerous powerful features. With Query Loop block being the biggest of them all. Query Loop …

Church Marketing: 11 Common Marketing Mistakes to Avoid

August 13th, 2021

9:00

Marketing has been associated more with the secular world than with the church. Many people associate marketing with profit-making, which may not be …

Which Popular Social Media Channels Do Your Customers Use?

August 12th, 2021

16:15

Dozens of popular social media channels vie for your attention, promising to reward you with ongoing sales and massive growth.

Yet, if you’ve used …

Marketing Tactics without Strategy - A Model of Bad Marketing

August 12th, 2021

13:08

As a business owner, you’ve likely felt discouraged when efforts to appear in Google’s search results for a specific keyword didn’t pan out. Even …

Understanding the Role of Empathy in Customer Experience

August 4th, 2021

17:26

We hear a lot of companies claiming that they are customer-centric organizations. And yet, a huge gap exists between business perception and actual customer experience. That’s why we’re putting a focus on empathy in …

Marketing on TikTok: A Helpful Guide for Beginners

July 30th, 2021

18:46

If you're considering marketing on TikTok, congratulations, you're an early adopter! That will get you far in the world of marketing.

As the …

Personal Brand vs. Company Brand: What to Keep in Mind

July 26th, 2021

16:07

When it comes to personal brand vs. company brand, is there a distinction between the two? The short answer? Yes, and sometimes no.

Brand building is one of the most overused and frequently talked about concepts in …

The Early Morning Habits of Highly Effective People

July 22nd, 2021

13:53

With the widespread use of email, social media, and other types of instant communication, it’s easy for the day to get away from us. Often, it seems like our typical 9-to-5 workday is constantly interrupted by urgent …

Local Marketing – Part 3: What Local Marketing Tactics and Tools to Consider

July 21st, 2021

23:58

It’s Friday night, you’re exhausted, and you want some quick grub. Where do you turn? What’s your next step? Nine times out of 10, you’re heading to Google to check the local establishments that can service you. And …

Porter’s 5 Competitive Forces: What They Are and Why They Matter

July 15th, 2021

13:29

In 1979, one of the most influential and esteemed business tools was published: Porter’s 5 Competitive Forces. Harvard Business School professor …

How to Reach a Wider Audience with Your Marketing Message

July 13th, 2021

16:38

A successful marketing campaign is one that can convey the  right message to the right people at the right time. But is it enough if you want to …

Why Is My Remarketing Not Working? And Other Questions

July 9th, 2021

13:53

Remarketing is when you try to advertise to people who have already been on your site. It gives you the opportunity to reclaim prospective customers

Local Marketing – Part 2: How to Develop a Winning Local Marketing Strategy

July 8th, 2021

24:20

Here’s something every business owner needs to keep in mind… Deploying marketing tactics without a sound local marketing strategy will waste precious …

Zoom Fatigue: 7 Ways to Effectively Combat Your Virtual Work Fatigue

June 30th, 2021

13:22

Have you ever logged out of a Zoom meeting and felt totally drained?

Fortunately, the virtual Zoom fatigue you feel is not unique to just you. Other …

How to Use Instagram Shoppable Posts to Your Advantage

June 29th, 2021

16:37

Facebook took the lead in bringing shopping to its platform, but Instagram followed shortly afterward when it unveiled Instagram shoppable posts.

Google to Phase Out Third-Party Cookies by 2022: How to Prepare for a Cookieless Future

June 25th, 2021

17:38

The world of digital marketing and advertising is currently going through a rapid transformation. Just when you think you’ve finally caught up, there’s another curveball: Google is set to phase out support for …

Change Management – Step 1: Creating a Sense of Urgency

June 24th, 2021

18:44

June 24, 2021, by Katie Carpen, Ph.D., Thought Leader

Jim Rohn, author, and entrepreneur, stated that “without a sense of urgency, desire loses its …

Successful B2B Marketing – Part 2: How to Approach B2B Brand Building

June 23rd, 2021

16:54

Most growth-focused businesses don’t like to wait to get results. They want to see an immediate return on their marketing and branding investment. …

Digital Marketing Campaign Tips: 5 Ways to Improve Performance

June 18th, 2021

15:10

Following digital marketing campaign tips and tricks that have been proven to work can go a long way toward improving your own campaign’s performance.

The Biblical Principles of Marketing: Why You Should Promote Your Church

June 17th, 2021

16:40

As a church leader, you want to help as many people as possible grow in their faith. And you understand that to do that, you need to extend your church’s reach by promoting it wide. Yet, there’s still some hesitation on …

How to Handle the Impact of the June 2021 Google Core Update

June 16th, 2021

14:45

June 16, 2021, by Caitie

Have you recently spent time looking at SEO-related topics? If so, then you probably encountered the ripples from the June …

How to Use Narrative Transportation in Your Marketing Efforts

June 12th, 2021

16:43

June 12, 2021, by Shannon Kegerries

f you’re having trouble connecting with your target audience and compelling them to act, it may be time for a new …

Facebook Creator Studio: Instagram Now Part of the Social Media Management Tool

June 8th, 2021

25:44

June 8, 2021, by Lauren Zylyk

These days, it can be tough to keep up with your social media content. After all, you’ve got a lot going on, and it can …

The Rise of Personalization: What Today’s Most Innovative Brands Are Doing Right

June 4th, 2021

20:06

June 4, 2021, by Lisa Thorstenson

In his book How to Win Friends and Influence People, Dale Carnegie wrote the following: “A person’s name is, to …

Content Marketing for Beginners: The Difference Between Vendors and Partners

June 3rd, 2021

18:25

June 3, 2021 by Shannon Kegerries

Content marketing for each brand is a unique project. You must understand the difference between a vendor and a …

Local Marketing – Part 1: What Is Local Business Marketing?

May 31st, 2021

20:23

May 31, 2021, by Lisa Thorstenson

The world is starting to open its doors again. Are you ready for the masses?

Congratulations to you if you boosted …

How to Foster a Data-Driven Culture in Your Business

May 29th, 2021

16:22

May 29, 2021, by Lindsey Perron

“Data is king.” This is a fact we can all agree with. Global data growth is being fueled by increased access to the …

Successful B2B Marketing – Part 1: Why You Need to Play the Long Game

May 19th, 2021

15:52

May 19, 2021, by Lisa Thorstenson

Growth hacks, social media fads, and flash sales—what do they all have in common? They are overused by B2B brands …

Get Your Website Health Check Using Semrush Site Health

May 15th, 2021

10:30

May 18, 2021, by Jon Maday

Websites are an essential part of any business. It’s where people go to find out what your business does and leads to a …

360-Degree Marketing – Part 1: What Is It & 9 Key Components

May 13th, 2021

19:22

May 13, 2021, by Thomas von Ahn

With the amazing expansion of technology, there is no shortage of ways to reach a customer, whether it’s with the …

Why You Should Take a Product-Led Approach to Content Marketing

May 12th, 2021

13:22

May 12, 2021, by Shannon Kegerries

Effective content marketing can, and should, directly contribute to your conversion goals while helping to build …

9 Ways Your Medical Spa Services Menu Can Increase Bookings

May 11th, 2021

13:38

May 11, 2021, by Christine

While having a medical spa services menu is a necessity for any medical spa, it can also be your most effective marketing …

The New Facebook Page Update: What You Need to Know

May 6th, 2021

15:21

May 6, 2021, by Lauren Zylyk

Facebook changes are relatively frequent, but they can certainly add complications to your marketing efforts. Chances …

A Guide to Native Advertising – Part 2: How to Create a Solid Native Advertising Strategy

May 5th, 2021

20:02

May 5, 2021, by Jon Maday

Make no mistake—having a solid native advertising strategy is key if you want your ads to be seen by potential customers.

How to Use the Instagram Reels Feature to Your Advantage

May 4th, 2021

15:24

May 4, 2021, by Lauren Zylyk

With the Instagram Reels feature, you can deliver fun and engaging video content that potential customers are eager to …

Google Algorithm Update 2021: Why Page Speed Is Key

April 29th, 2021

19:53

April 29, 2021 by Jeremiah Richter

If your website keeps customers hanging, you risk losing business to more nimble competitors. But with the …

OOH: A Look at Out-of-Home Advertising in a Post-Pandemic World

April 28th, 2021

15:57

April 28, 2021 by Thomas von Ahn

Out-of-home advertising is becoming more effective in early 2021. Here’s a closer look at how much advertising works …

Button UX Design: Best Practices for Creating Effective Buttons

April 27th, 2021

13:56

April 27, 2021, by Marisa Fritzemeier

Button UX design is a commonly overlooked website feature. It’s a non-issue for most people who don’t see its …

Encouraging Donations – Part 1: How to Create Impactful Nonprofit Content

April 24th, 2021

17:51

April 24, 2021, by Shannon Kegerries

As a nonprofit leader, you must find a way to encourage donations from people who find your mission to be a …

Optimizing for Google Discover: Why It’s Worth Doing & How

April 23rd, 2021

22:54

April 23, 2021, by Caitie

You’ve likely heard it all when it comes to Google, but have you ever heard of a query-less search result? It’s real, and …

Virtual Meeting Etiquette: 7 Tips for Being Professional during a Remote Meeting

April 22nd, 2021

23:57

April 22, 2021, by Lindsey Perron

We are now more than a year into the COVID-19 pandemic, and CEOs have had to rethink how they do business. To keep …

Ensuring a Successful Site Migration Process: Essential Steps to Follow

April 21st, 2021

14:10

April 21, 2021, by Jeremiah Richter

Since technology and business needs keep changing, website redesigns become inevitable. So, you will need to …

Pinterest Pinning Tips: How to Use Pinterest for Your Business

April 16th, 2021

25:27

April 16, 2021, by Lauren Zylyk

Use the power of inspiration to help drive your marketing with Pinterest, a social media platform that is all about …

B2B Content Creation: 7 Mistakes That Lead to Boring Content

April 15th, 2021

14:57

 April 15, 2021, by Caitie

It’s no surprise that many businesses have a hard time with B2B content creation. There are a lot of misconceptions about …

WordPress Update to HTTPS Plus Other Version 5.7 Add-Ons

April 12th, 2021

11:13

April 12, 2021, by Jeremiah Richter

An ancient Greek philosopher, Heraclitus, once said that change is the only constant in life, and he couldn’t be …

Brand Salience: What It Is & Why It’s Important

April 8th, 2021

20:43

April 8, 2021, by Lisa Thorstenson

Is your brand mentally and physically available to your consumer? It should be! Let’s talk about brand salience…

Understanding Modern Marketing: Myths and Best Practices to Keep in Mind

April 7th, 2021

29:34

April 7, 2021, by Lisa Thorstenson

Confused about modern marketing? You shouldn’t be! Unfortunately, there are a lot of myths and misconceptions …

Establishing a Content Marketing Budget – What to Consider and How to Set a Budget

April 1st, 2021

20:00

April 1, 2021, by Lindsey Perron

A content marketing budget is a must no matter the size of your business. This blog will help you recognize correct …

How to Use Google Web Stories to Gain Traffic

March 30th, 2021

16:53

March 30, 2021, by Caitie

With Google Web Stories, there’s a lot of potentials to share your story, encourage people to connect, and gain traffic to …

Diving into UI/UX – Part 3: Which UX and UI Tools Are Recommended

March 25th, 2021

16:14

March 25, 2021, by Marisa Fritzemeier

Curious about which UX and UI tools are considered must-haves for designing a new website, software, and more? …

Product Thinking: The Unique Thought Process Your Business Needs to Succeed

March 24th, 2021

13:23

March 24, 2021, by Lisa Thorstenson

Product Thinking is an approach that involves an examination of every design angle to establish what the user …

What Is a Customer Avatar?

March 23rd, 2021

21:40

March 23, 2021, by Lisa Thorstenson

To market your products or services effectively, you need to gain insight into your ideal customer. That way, you …

A Guide to Native Advertising – Part 1: What Is Native Advertising?

March 22nd, 2021

15:10

March 22, 2021, by Jon Maday

Are you wondering, “What is native advertising?” Then you’ve come to the right place. We’re going to take a deep dive …

Developing a 360-Degree Marketing Plan: A Look at the Why and the How

March 18th, 2021

13:44

March 18, 2021, by Christine Kelly

The concept of a 360-degree marketing plan refers to a marketing campaign that reaches customers at all possible …

7 Marketing Tips for Insurance Agents: How to Put Your Agency in a Position to Thrive

March 17th, 2021

22:17

March 17, 2021, by Lisa Thorstenson

Are you having a hard time staying competitive in the current landscape? Fortunately, we’ve put together a …

How to Scale an Ecommerce Business: 7 Musts for Profitability

March 16th, 2021

22:44

The world of ecommerce has allowed even small businesses to reach a global customer base. But if those businesses want to grow past the small business stage and compete to become one of the next big ecommerce players, …

Why You Need to Educate Yourself on Core Web Vitals and Google’s New Update

March 12th, 2021

14:54

March 12, 2021, by Jeremiah Richter

The way websites are ranked is changing, as Google plans on introducing Core Web Vitals as a ranking factor later …

The Power of Storytelling in Business – Part 2: How to Use Storytelling for Team Building

March 11th, 2021

16:08

March 11, 2021, by Shannon Kegerries

When you view your mission statement and core values through the lens of a story, it opens up a whole new world …

The Power of Storytelling in Business – Part 1: How to Use Stories for Small Businesses

March 9th, 2021

16:44

March 9, 2021, by Shannon Kegerries

We tend to think of stories in terms of entertainment, but they serve us well beyond that. In fact, the power of …

Data-Driven Marketing for Rapid Business Growth: The Step-by-Step Process Model to Getting Started

March 9th, 2021

17:50

Did you know that using data in your marketing strategy can be a game changer?

Nearly 12,800 digital marketing and e-commerce professionals already …

How to Avoid Duplicate Content (and Why You Should)

March 8th, 2021

18:39

March 8, 2021 by Caitie Schoch

Duplicate content is not a new subject. In fact, marketers have talked about it for more than a decade. But it still …

10 Medspa Marketing Ideas to Help Grow Your Client Base

March 5th, 2021

19:44

March 5, 2021, by Christine Kelly

A solid marketing strategy is crucial, especially for an up-and-coming industry like the medical spa industry, …

7 Tips for Integrating Online and Offline Marketing

March 3rd, 2021

24:31

Did you know…? By taking a 360-degree approach to marketing, you can enjoy better results. It’s time to learn about integrating your online and …

What Are the Four Cs of Marketing?

February 25th, 2021

15:31

February 25, 2021, by Lindsey Perron

For many years, aspiring marketers have drilled on the four Ps of marketing: Product, Price, Place, and …

What Is Microblogging & Why Should You Do It?

February 19th, 2021

20:33

Microblogging has become an increasingly popular trend, and it’s one worth capitalizing on. If you’re asking yourself, “What is microblogging?” then …

How to Address Facebook Conversion Tracking Amid Apple IDFA Changes

February 18th, 2021

21:10

Perhaps the most targeted app by privacy updates is Facebook. It’s the hub of reliable mobile advertising, thanks to its widespread popularity. So, …

How to Handle Social Media Bullying and Negative Comments

February 17th, 2021

15:45

February 17, 2021, by Lauren Zylyk

We generally think of social media bullying as something that affects individuals, especially younger people. …

Web Design vs. Development: What They Are and How They Differ

February 12th, 2021

15:33

Are you unclear about web design vs. web development? If you’re struggling with your website, this is the first place to start…

How to Generate B2B Leads: Best Practices & Creative Tactics

February 11th, 2021

20:17

A lot of business owners struggle with how to generate B2B leads. And this can lead to a lot of frustration when sales numbers don’t budge. The good news is you can bring in new, high-quality B2B leads just by using the …

Diving into UI/UX – Part 2: How to Perform UI/UX Testing

February 10th, 2021

14:50

The first part of this series covered the importance of UI/UX. Now it’s time to put those principles to good use!

When you’re building a new website, …

An Introduction to PPC: What It Is, Why It’s Important, and How to Approach

February 5th, 2021

30:04

Confused about pay-per-click advertising? This introduction to PPC will help clear things up!

Here’s a question for you: Are you using PPC (pay-per-click) advertising to drive traffic and sales for your business? If …

Diving into UI/UX – Part 1: Understanding the Importance of UI/UX

February 3rd, 2021

18:18

We’re hearing about the importance of UI/UX more and more, yet so many business owners are confused by it. If you’re unsure about what it is, don’t worry—you’re not alone. Plenty of marketers are clearly confused too, …

How to Grow Your Social Media Audience the Right Way

February 1st, 2021

22:29

At this point, social media is no longer an optional part of marketing—not if you want to connect with potential customers better (and you should). …

5 Tips for Developing a Social Media Strategy in 2021

January 22nd, 2021

12:15

The chaos of 2020 has largely been left behind, and now you need to strategize about the new year. Although 2020 was not a typical year, it provided us with some information that will help inform this year’s decisions. …

How (and Why) B2Bs Should Conduct SEO Competitive Analysis

January 21st, 2021

18:33

What if you could reverse engineer your competitors’ successes on the SEO front and discover what they’re doing to get better rankings than you? The …

Digital Marketing Predictions for 2021: What the Experts Have to Say

January 15th, 2021

23:36

Want to ensure this year is your organization’s best one yet? Get valuable insight from the experts and discover the top digital marketing predictions for 2021…

7 Reasons Why Your E-Commerce Marketing Methods Aren’t Working

January 13th, 2021

14:35

In 2020, the U.S. e-commerce market grew more than 30 percent, with researchers projecting e-commerce sales to account for over 19 percent of all sales by 2024. Although the prospect of so many shoppers is exciting, …

The Importance of CRM: Trends That Can Help You Improve Customer Experience

January 12th, 2021

14:48

Customers are at the heart of any business because without them, a business cannot prosper. After struggling to find customers comes the challenging part, keeping them. Maintaining a strong relationship with customers …

How to Prepare for the iOS Privacy Update: Verify Domain on Facebook and More

January 11th, 2021

13:32

With Apple’s new iOS privacy update including significant changes, every business should verify their domain on Facebook and take other steps to …

Viral Solutions Named CIOReview Company of the Year 2020

January 8th, 2021

6:35

Full-service digital marketing agency Viral Solutions was named CIOReview Company of the Year on the magazine’s list of “20 Most Promising Web Design …

Cold Outreach on LinkedIn: How to Avoid Scaring off Potential Leads

January 7th, 2021

15:52

With more than 675 million monthly users—roughly 64 million of which occupy decision-making positions in companies—LinkedIn is, without a doubt, the world’s largest professional network. This huge user base promises a …

Charitable Giving Trends 2020: What Nonprofits Should Take Away from the Past Year

January 5th, 2021

15:45

f you want to make a greater impact moving forward, it’s worth checking out charitable giving trends 2020. Understanding donors’ motivations and behaviors over the last year can provide you with valuable insight that …

Latest Website Design Trends: What’s Trending for 2021

January 4th, 2021

13:31

The New Year has started, and we’re all looking forward to a fresh start. One of the top things you should consider as you step into 2021 is making …

7 Powerful Tips for Creating a Content Marketing Calendar Based on Data

January 1st, 2021

21:03

If you own a business, you probably want to produce content that engages your customers and improves your on-page conversion rates. Creating content (and creating a content marketing calendar) is an effective way to …

Don’t Underestimate the Value of Content in Your Marketing Campaigns

December 31st, 2020

17:08

Wondering if the content is as important now as it was prior to COVID-19? Marketing may be changing as a result of the pandemic, but the content is …

2021 Technology Trends: What IT Companies Should Keep in Mind

December 29th, 2020

21:23

Want to be sure your IT company starts the new year off strong? Discover the 2021 technology trends that are shaping the market now and will continue …

How to Fix Keyword Cannibalization (and Why It’s a Must)

December 28th, 2020

14:38

When you optimize pages for similar terms, your rankings may suffer because you will be “devouring” your chances to rank in Google. Make no mistake—if you don’t learn how to fix keyword cannibalization, your content …

How to Use Social Media Stories in Your Marketing

December 24th, 2020

16:54

Have you noticed that marketing has taken on a much more casual tone over the past few years? People are sick of corporate approaches that put companies on a pedestal. No more boring professionalism! Now, they want real …

What Are the Benefits of Using Social Media Influencers?

December 18th, 2020

14:44

Social media is only continuing to grow in popularity, which means businesses need to find ways to stand out from the crowd. When you discover the …

How to Harness the Power of Brand Storytelling

December 9th, 2020

11:57

Brand storytelling can go a long way toward helping you form a deeper connection with your customers. 

You just have to learn how to use it to your advantage…

Why You Should Prioritize Brand Monitoring and Testing

December 4th, 2020

12:55

Although you should do extensive research, in the beginning, to ensure elements of your company’s brand identity fit your target audience, you should …

Why You Shouldn’t Disregard the Importance of Church Branding

December 1st, 2020

11:20

The importance of church branding shouldn’t be overlooked, as it plays a major role in building trust and growing your member base. If you want your …

Online Insurance Lead Generation: How to Get More Leads for Your Agency

November 19th, 2020

10:58

When it comes to online insurance lead generation, there are plenty of tactics that can end up wasting time and money. But these 7 methods can help you build a strong online presence and produce a high return on …

Chatbots for Law Firms: Why They’re Valuable & How to Use Them

November 17th, 2020

11:31

There’s a reason chatbots for law firms are strongly recommended. A chatbot lets website visitors get the answers they’re looking for quickly and easily, allowing your staff to focus on existing clients without missing …

What Marketing Models Can Help in Developing Your Strategy?

November 12th, 2020

16:40

There are a number of marketing models out there that can be used to develop a company’s own marketing strategy. And yet, many businesses follow the …

How Google Redesigns Affect Organic Search Rankings (and What to Do)

November 5th, 2020

25:45

Over the years, Google has undergone many changes and made countless updates. If you’ve been using the search engine for a while, you’ve probably …

Why Is Local SEO for Churches Vital?

October 22nd, 2020

9:54

If your goal is to gain new members on a consistent basis, it’s important to consider local SEO for churches. Why? Because it increases your visibility and helps bring in organic traffic to your website so the people in …

What Every Church Website Needs: 7 Elements Your Site Must Have

October 1st, 2020

9:57

There are certain features that makeup what every church website needs to get the best results. These elements (or lack thereof) can determine how a …

An Introduction to SEO: Developing an SEO Strategy

September 29th, 2020

9:17

If you aren’t developing an SEO strategy that starts with your business and marketing goals, you’re wasting precious time and money. Stop the madness …

The Truth about Marketing: What Small Business Owners Need to Know

September 26th, 2020

12:12

There are a number of “little white” marketing lies out there. And as a small business owner, you’ve likely come to believe quite a few of them. The problem is that believing these seemingly harmless lies and not …

Effective Marketing and Brand Growth: Where Most Businesses Get It Wrong

September 24th, 2020

9:55

When it comes to effective marketing and brand growth, many business owners get caught up in long-term vs. short-term tactics, focusing all of their efforts on one or the other.

So, how about a little pop quiz?

If you …

Church Instagram Marketing: 9 Best Practices to Adopt

September 16th, 2020

10:24

Having a fun and engaging church Instagram account is one of the best ways to demonstrate that your church is relevant in these times.

Instagram is the fastest growing social media platform out there, and understanding …

5 Reasons Church Facebook Ads Are Worth Running

September 9th, 2020

8:32

If you’ve thought about running church Facebook ads but have been too intimidated, you might find it’s easier than you thought possible.

You probably have a Facebook page, and you might have even gotten into a groove of …

Optimizing Your Videos: 11 YouTube SEO Tips You Should Follow (and Why)

September 4th, 2020

12:51

Many people believe YouTube is a social media platform, but it’s actually a search engine. And what you may not know is that it’s easier to rank on YouTube than it is on Google—at least if you take the right approach …

How A.I. in Digital Marketing Is Changing the Game

September 2nd, 2020

10:36

If someone asked you two decades ago to define artificial intelligence (AI), you probably would have used terms like “robot” or “sci-fi movie” to …

How to Measure Church Advertising Campaigns on Social Media

August 31st, 2020

8:46

You created a church advertising campaign and finally launched it. You feel as if you’ve built the bridge from beginning to end. Your excitement and expectations are high.

Then something happens… You realize you don’t …

How to Build and Implement an Effective Lead Nurturing Campaign

August 27th, 2020

8:48

If you’re trying to grow your business without a lead nurturing campaign, it’s pretty much like trying to catch sand in a net. When all is said and done, you’ll probably end up with a couple grains of sand while the …

Why You Need a Church Social Media Policy

August 25th, 2020

8:05

With billions of active users on Facebook, Twitter, and YouTube, social media isn’t just critical—it’s here to stay. That said, you’ll need a church …

The Benefits of Speech to Text: Why Caption Videos and More

August 20th, 2020

9:15

There are a number of reasons to caption your videos, and the benefits of speech to text are undebatable.

Think about it…

How Social Media Ministry Benefits Your Church

August 18th, 2020

8:36

Have you considered a social media ministry for your church? It allows you to connect with current and potential congregants and donors no matter what circumstances arise.

As we’ve seen in 2020, unforeseen situations …

What Types of Market Research You Should Be Conducting (and When)

August 6th, 2020

9:08

Many business owners are confused and frustrated by just the thought of market research. Since you’re here now, you probably feel the same way. Fortunately, we’ve made it easier for you to grasp by explaining the …

How to build a sales funnel

July 8th, 2020

25:21

Eight steps you must master in order to nail your marketing with great sales funnels as designed by this Digital Marketer Certified partner at …

How to Increase Sales Using These Laws of Marketing

June 29th, 2020

34:40

You’ve got a winning product. You advertise and promote it and then promote some more. But, after all of that work, your sales are paltry at best. You improve your product, give it a go again, and sales are still lower …

Tips for Reopening Churches After COVID-19

June 8th, 2020

20:43

A few months ago, local churches shut their doors due to the COVID-19 crisis. Many church leaders were unsure how to pivot to online services only,

Alex Belville with Mirrorless Productions: Discuss basic video creation and production

June 1st, 2020

27:17

Viral Solutions and Mirrorless productions discuss basic video production and video marketing. 

Church Marketing with Video: Guest Alex Bellville from Mirrorless Productions

May 27th, 2020

21:11

Church marketing is about telling your story or THE story. Nothing is more powerful than video. Alex Bellville, a fellow Christian Believer is a …

Customer Value Journey Workshop

May 26th, 2020

39:33

Learn how to map your customers' journey from the awareness stage all the way to a promoter of your brand. This presentation is by Digital Marketer …

Donor Development for Churches and Non-Profits with guest Selah Hirsch

May 19th, 2020

39:36

In this episode, we interview Selah Hirsch from PipeLime regarding donor development. 

How to Make the Most of your Church Online Community

May 19th, 2020

26:33

Due to the times, your church online community has moved from important to critical. As a pastor or leader of your church, you’ve quickly discovered the key to reaching your current congregation is through your church's …

How to Increase Church Giving

May 15th, 2020

23:16

As the leader of your ministry, one question on your mind right now is how to increase church giving. Without adequate financial support from members of your congregation, it becomes nearly impossible to…

Marketing on a Budget: How Churches and Nonprofits Can Make the Most of Their Resources

May 13th, 2020

9:52

Can we all agree that marketing on a budget is top priority at this time? Whether your church is reliant on member donations or your nonprofit has corporate backing, marketing on a budget is no longer just a principle …

How to Increase Team Productivity and Camaraderie When Working Remotely

May 13th, 2020

22:18

Although there are several benefits to working remotely, there are some challenges as well—keeping team productivity and camaraderie high, for example. Business owners who are adapting to the “new normal” by having …

Safeguarding Your Business: A discussion with John Rodriguez

May 12th, 2020

48:58

Categories of Safeguarding to consider:

1. Cash Flow and Profitability

2. Organizational Culture and Employees

3. Asset and Liabilities

4. …

Nonprofit and Church Leaders… Here Is an Easy, Time Saving Method to Creating Content

April 30th, 2020

17:25

As a busy leader of a nonprofit or church, you know you must manage your time wisely. Time is precious to you, especially right now. You can always …

What Customer Experience Trends and Challenges Should You Keep in Mind?

April 28th, 2020

47:20

Checking off an item on your business to-do list can be just as rewarding as downing an ice-cold glass of lemonade on a scorching hot day. But not …

How to set goals and metrics for your marketing funnel

April 24th, 2020

15:14

Are you posting on Facebook daily?

Engaging with your audience on Instagram?

Blogging once a week?

If so, you may think that your marketing is on point. But, don’t get too comfortable. Executing marketing tactics may …

What a Powerful Digital Marketing Team Looks Like

April 21st, 2020

31:49

If you have been trying to navigate the current landscape and adjust to the new “norm,” you already understand that it is no longer “business as usual.”

To survive and even thrive (yes, it’s possible!) in these …

Business SMS Messaging Best Practices: How to Stay Compliant

April 16th, 2020

16:05

There’s always a newer and better marketing tactic that has higher conversions and open rates. And with each marketing advancement comes learning …

Cares Act and how it applies to churches and nonprofits during the COVI-19 pandemic

April 15th, 2020

22:13

The United States Congress along with the Small Business Administration has authorized the distribution of funds to save jobs and small businesses from economic ruin. In this podcast, we will discuss how this applies to …

Virtual Meeting Etiquette: 7 Tips for Being Professional during a Remote Meeting

April 14th, 2020

12:12

Over the last month, we’ve been forced to make some major changes in our personal and professional lives.

In times like these, we can be thankful …

Content Marketing Challenges: What Issues You Need to Overcome in Today’s Market & How

April 9th, 2020

18:42

You probably haven’t missed the fact that content marketing is no longer optional, especially given the season of uncertainty we are in today.

In an age when information is at our fingertips, everyone expects to get …

Building a Brand Story: How to Do It Right

April 7th, 2020

32:10

Your brand is speaking even if you haven’t said a word. Do you know what it’s saying? It’s telling a story of who you are and what you stand for. …

Why and How to Personalize Your Transactional Emails

March 31st, 2020

13:48

Transactional emails are like the mixed veggie plate at dinner parties—they’re boring, they’re uninteresting, and they never get any love. But similar to the benefits that nutrient-rich veggies offer your body, …

What’s the Difference between Branding and Identity?

March 24th, 2020

9:47

An ocean has many different types of fish, but it also has a lot of the same kind of fish. As business owners and marketers, we can liken our services and products to those similar fish.

Almost every product/service has …

How to Work Virtually & Protect Your Business during the Current Coronavirus Outbreak

March 19th, 2020

10:26

As a business owner, you’re likely experiencing a range of emotions during the current coronavirus outbreak. You may be afraid and uncertain about the future of your business, frustrated with the social distancing …

As a business owner, you’re likely experiencing a range of emotions during the current coronavirus outbreak. You may be afraid and uncertain about the future of your business, frustrated with the soci

March 19th, 2020

10:26

As a business owner, you’re likely experiencing a range of emotions during the current coronavirus outbreak. You may be afraid and uncertain about the future of your business, frustrated with the social distancing …

Why You Should Be Using Analytics to Improve Your Digital Customer Experience

March 10th, 2020

9:39

When you do business digitally, the customer is unmistakably the boss. After all, they can simply click away, unsubscribe, or otherwise dismiss your brand in a matter of seconds.

Chances are your company is not the only …

7 of the Most Popular Web Design Trends for 2020

March 4th, 2020

10:34

With the launch of 2020, we started not only a new year but also a new decade. When that happens, it typically brings some major changes with it. As …

Charitable Giving Statistics: What Insights Can They Provide?

February 26th, 2020

9:48

As with any business, your nonprofit will likely experience periods of slow or nonexistent growth. You may even be struggling with lower-than-average giving right now. Unfortunately, a decline in donations doesn’t just …

Do You Know How Much a WooCommerce Store Really Costs?

February 26th, 2020

18:45

Are you wanting to break into e-commerce? If so, you’re joining nearly 24 million e-commerce businesses that have already decided to take advantage of this lucrative business model. And the good news is that if you’ve …

What Is the Customer Value Journey?

February 14th, 2020

25:48

Two things are certain when it comes to successful marketing: 1) You must understand your customer, and 2) you can’t just wing it.

You know this …

What Is a Customer Avatar?

February 4th, 2020

20:42

A customer avatar (sometimes referred to as a buyer persona, marketing persona, or customer profile) is a representation of your ideal customer—the type of person you want to purchase your products or services.

Chances …

Donor Recognition: Why and How to Thank Nonprofit Donors

January 29th, 2020

8:27

In order to fulfill your organization’s mission, you need support—not only from dedicated staff members but also from nonprofit donors. After all, …

What Is the Role of Technology in the Future of Customer Experience?

January 22nd, 2020

10:59

Technology is changing everything, and it will continue to do so. Make no mistake, there is no industry or aspect of business that is not affected by …

How to Improve Church Staff Communication

January 16th, 2020

9:34

Although today’s church leaders are doing a great job of implementing new ways to connect with congregants, there’s one thing that many still struggle with – poor church staff communication.

It’s a common issue and one …

How to Encourage Your Congregation to Start Inviting People to Church

January 7th, 2020

8:58

If every member of your church invited just one new guest each year, your congregation would grow in leaps and bounds.

Unfortunately, most of your …

How to Motivate Staff and Further Your Nonprofit’s Vision

December 31st, 2019

7:51

As the leader of your organization, you know that the nonprofit employees and volunteers who work alongside you have a tremendous impact on growth …

Marketing in the Year 2020: What Digital Marketing Tactics Will Play a Role

December 25th, 2019

10:53

The year 2019 has come to an end, and you know the drill. After you badger yourself over what goals you didn’t accomplish, you’ll probably move on to …

How Developing a Mission Statement and Set of Guiding Principles Can Foster Team Unity

December 4th, 2019

7:39

In a previous blog, I offered some advice on how to create a mission statement that compels supporters to take action.

This is key, as understanding …

Why You Should Use Conversational Marketing: Understanding the Benefits of Chatbots & More

November 26th, 2019

13:52

For many years, the sales and marketing industry has been engaging in a battle between automation and personal touch.

There’s a fine line between the two, and until recently, it hasn’t been easy to tread.

No matter what …

Why You Should Create a Church Annual Report

November 21st, 2019

10:58

Developing a church annual report and making it available to the public (particularly current members) is a smart decision—and one that’s strongly …

15 Church Marketing Tips to Boost Attendance and Growth

November 13th, 2019

7:48
The Importance of Church Marketing

If you’re struggling with church membership, you’re not alone. Research shows that church attendance isn’t what it once was, which is why religious organizations need to put more …

How to Internalize Your Church Vision to Help Your Team

November 5th, 2019

13:06

As a ministry leader, your ultimate goal is to see your church vision come to life. And to do that, you need to communicate your mission clearly to …

How to Reduce Banner Blindness for Better Ad Conversions

October 29th, 2019

18:03

Do you ever go to an event and have difficulty finding the restrooms? You ask someone who works there, and they point you in the right direction with …

9 Ways to Increase Church Attendance through Engagement

October 22nd, 2019

21:28

Though going to church was a regular activity decades ago, a number of families no longer prioritize it, which explains why so many places of worship …

7 Qualities and Skills Associated with Great Nonprofit Leadership

October 15th, 2019

14:23

Having worked with countless organizations over the years, I’ve seen many people struggle to step into the nonprofit leadership role.

It can be …

A Brief Guide to Creating a Mission Statement That Is More than a Slogan and Motivates Action

October 8th, 2019

13:55

A mission statement, by definition, is a formal summary of your nonprofit’s goals, objectives, and values. But this bland definition doesn’t begin to describe the depth of your nonprofit’s mission or even the importance …

Why You Should Hire a Marketing Team for Your Nonprofit

October 1st, 2019

17:33

As the leader of your nonprofit, chances are you’ve struggled with the decision about whether or not to hire a marketing team. Though you want to increase awareness of your organization and boost donations, there’s that …

Which Is Best for Marketing Budgets… Advertising-to-Sales Ratio or Zero-Based Budgeting?

September 10th, 2019

15:15

What is your goal as a leader of your organization? It’s to grow beyond where you currently are, right? You want to know what lies ahead and how to plan for an ever-changing market. At some point, you’ll need to take a …

How to Grow Your Church through Internal Change

September 5th, 2019

19:48

Hospital visits, counseling sessions, and prayer requests—these are just some of the responsibilities you may have on your shoulders as a leader of …

How to Use Church Email Marketing for Dramatic Results

September 3rd, 2019

19:02

September 3, 2019, by Lindsey Perron


Picture this… Your congregation is growing rapidly. Your members are engaged and excited about what you are …

How to Approach Content Marketing for Nonprofits

August 29th, 2019

21:18

August 29, 2019 by Lindsey Perron

You believe in the organization you work for. You’re probably pretty passionate about the impact your organization …

The Importance of Branding for Nonprofits

August 27th, 2019

18:53

August 27, 2019 by Selah Hirsch

You have put your blood, sweat, and tears into your nonprofit. It isn’t a job for you; it is your passion. The truth …

How to Use Data & Advertising Metrics for Better Facebook Ad Tracking

August 22nd, 2019

14:53

August 22, 2019, by Christine

You sit down to put some Facebook ads together… You’ve done some target market research, and you’ve got it in front of …

What Is Google Ad Grants?

August 19th, 2019

15:51

August 19, 2019, by Christine Kelly

Google Ad Grants is a program sponsored by Google that provides select nonprofit organizations with $10,000 per …

How to Make Your Website Stand Out – Part 2: Website Content Tips and More

August 15th, 2019

21:53

August 15, 2019, by Jon Maday

Trying to get your website to stand out from the 1,707,060,408 websites currently published on the internet can seem …

What to Consider When Performing Marketing Data Analysis

August 13th, 2019

10:13

August 13, 2019, by Christine Kelly

Have you ever been cruising down the road when an oncoming car drives through a huge puddle and splashes yours in …

5 Steps for Leaders to Identify, Assess, and Resolve Conflict

August 6th, 2019

15:40

August 6, 2019, by Katie Carpen, Ph.D., Thought Leader

Every organization experiences conflict in one shape or form. Conflict can be constructive, …

How to Optimize Thank-You Pages to Improve Donor Retention

July 30th, 2019

14:53

July 30, 2019, by Christine Kelly

Donation pages and thank-you pages are the 2 pillars of the online donation world. They are equal in …

How to Make Your Website Stand Out – Part 1: Website Hosting Tips and More

July 25th, 2019

15:45

July 25, 2019, by Jon Maday

There’s always that one unique house in every neighborhood. You know the one… It doesn’t look like the others. It’s …

What Marketing Metrics CMOs Use & Why You Should Take a Closer Look

July 23rd, 2019

15:40

July 23, 2019, by Christine

We live in a time when we have almost unlimited opportunities available to us in the marketing arena. Never have there …

Get Clarity in Your Marketing Message. It’s Easier Than You Think.

July 18th, 2019

15:19

July 18, 2019, by Lindsey Perron

Your organization has grown. But with growth comes growing pains. You can’t believe how far you’ve come—what was …

9 Donation Page Best Practices for Greater Contributions

July 16th, 2019

18:12

July 16, 2019, by Lindsey Perron

Although events, mail, and phone are still valid ways to acquire donations, online contributions are becoming ever …

Business Owner Burnout: 7 Tips to Overcome It

July 9th, 2019

19:07

When you started your business, you were passionate about it. You were inspired and excited about the idea of doing what you’re good at and being your own boss.

Your business was (and probably still is) your baby. You …

Fundraising Psychology: 5 Tips That Will Transform Your Fundraising Efforts

July 4th, 2019

15:21

A nonprofit that saves thousands of lives should receive funding that is in alignment with its cause, don’t you think?

It makes sense, but in many …

How Performing Nonprofit Market Research Can Help Boost Donations and Support

July 2nd, 2019

15:21

You walk into your nonprofit and fire up your computer in the hope of doing some “research” to discover ways to boost your donations and increase your supporters.

You’ve hit a wall—not with your passion, but with your …

The Impact of Visual Storytelling in Nonprofit Marketing

June 25th, 2019

17:14

June 25, 2019, by Lindsey Perron

Fundraising and reaching out to donors is the most important thing your organization will do, apart from serving …

The Value of Quizzes – Part 2: Building Quiz Funnels for Lead Generation

June 20th, 2019

17:06

June 20, 2019, by Christine

There’s no doubt about it… Quiz funnels are the ninjas of today’s lead generation tactics. If you want to know why (and …

What Is Zero-Based Budgeting? Pros and Cons and How to Start

June 18th, 2019

19:36

June 18, 2019, by Thomas von Ahn

Imagine you’re an Olympic gymnast, and you’ve trained most of your life to qualify for the Olympic games. Then, the …

The Value of Quizzes – Part 1: Providing Your Audience with Interactive Content

June 6th, 2019

15:24

What would you do for a marketing tactic that draws in people like flies and gets conversion rates of 50%?

It may sound like you’d have to use a …

Using the RACE Framework for Your Digital Marketing – Part 4: How to Engage an Audience

June 4th, 2019

23:42

June 4, 2019, by Lindsey Perron

Your business is booming. Sales are flying. You should be proud of your hard work.

It’s great to achieve your sales …

Connecting with Your Customers through Voice-Activated AI

May 28th, 2019

16:04

May 28, 2019, by Jon Maday

For so many years, we watched movies in which spies were able to speak into their watches and use high-tech devices to …

Using the RACE Framework for Your Digital Marketing – Part 3: How to Convert Visitors into Customers

May 23rd, 2019

24:43

Working on your marketing strategy can feel a lot like standing in line at the post office… Crunching numbers, digging into data, and suffering through long budget meetings—not exactly the most exciting times of your …

E-Commerce Improvements – Part 1: Shop Page Optimization for Increased Conversions

May 16th, 2019

10:01

It’s easy to become addicted to shopping on Amazon. As much as we might want to support local businesses and stop feeding the giants, we can’t help …

The Smart and Safe Approach to Predictive Analytics

May 14th, 2019

15:34

You’re a walking disk of data, and so are your customers.

As marketers, we love that, right?

With almost nothing analog left in the U.S. and cloud-based storage of customer information being so cheap, data is being …

Using the RACE Framework for Your Digital Marketing – Part 2: How to Interact with Your Target Audience

May 9th, 2019

26:59

Imagine you were planning a wedding and your goal was to host 100 guests at the venue of your choice. Yet, you never researched venue locations, …

SEO Image Optimization: How It Affects Your Website Rankings

May 7th, 2019

16:26

The world is made up of imagery, and the brands that stand apart are those with an understanding of how important images are in marketing.

Images are what catch our eye and make us read a headline. They are what makes …

The Importance of Having a Meaningful Brand in the Modern Age

May 1st, 2019

16:49

We all want to have a successful brand, but here’s a sobering statement for you:

If your business isn’t meaningful, it’s irrelevant.

We’re not making …

How to Write a Lead Generating About Us Page

April 25th, 2019

19:13

Let’s cut to the chase… What makes a good About Us page great?

  1. It’s quick to consume and informative. Your About Us page doesn’t always have to …

How to Get Started With Cross-Device Measurement

April 23rd, 2019

14:04

Consumers are all over the place, and it’s almost impossible to truly understand a company’s complete ROI picture.

They are seeing ads on social …

Using the RACE Framework for Your Digital Marketing – Part 1: How to Reach Potential Customers

April 19th, 2019

22:27

Are you posting on Facebook daily?

Engaging with your audience on Instagram?

Blogging once a week?

If so, you may think that your marketing is on point. But, don’t get too comfortable. Executing marketing tactics may …

Customer Retention Strategies: Turning New Sales into Loyal Customers

April 17th, 2019

14:01

You run a sale and generate some new customers as a result, and you’re ecstatic. And you should be—new customers are always a good thing.

But what …

Sales Psychology: What You Need to Know About B2C Selling – Part 2

April 12th, 2019

17:26

In Part 1 of this blog, we talked about picking people’s brains in the hopes of understanding what makes them tick. Our mission today is trying to …

Viral Solutions Featured in Web Development Special Edition of CIOReview

April 11th, 2019

5:49

Viral Solutions was recently featured in a special edition of CIOReview. This particular issue comprised a list of the “10 Most Promising Web Design …

Why an Outside Perspective Is Essential to Your Company’s Growth & Success

April 10th, 2019

15:42

Think back to a time when you received guidance from outside of yourself…

Get the Word Out: How to Leverage Word-of-Mouth Marketing in 2019

April 5th, 2019

19:01

Human interaction has plummeted over the years. Face-to-face contact has been replaced by pixelated conversations behind computer monitors and 6-inch …

5 Facebook Ads Tips That Will Yield Amazing Results

April 4th, 2019

14:59

Facebook is becoming more saturated with ads, which means they are more expensive to run and they are getting less engagement.

Or are they?

Yes, they are, BUT no, they don’t have to be. There’s always a way to beat out …

Inside-Out Strategy VS. Outside-In Strategy: Which Marketing Approach Is Best?

March 27th, 2019

15:39

You know you need to bring value to your customers by giving them the latest and greatest. At the same time, you strive to keep things running efficiently internally while leveraging your strengths.

The truth is, your …

How Your Website Can Help You Increase Sales

March 22nd, 2019

13:59

Whether you have a website designed only for prospective buyers to find you online and direct them to your brick-and-mortar store, or you possess a …

How to Draw Attention to Your Mobile Ads and Increase Conversions

March 20th, 2019

26:49

You don’t need a shiny new stat or a 10-page report to tell you that mobile usage is exploding.

Just watch the pedestrians walking down a busy sidewalk, coffee in one hand and phone in the other. Or people sitting on a …

How Does SEO Work? OFF-Page SEO Tutorial for Small Businesses (Part 2)

March 15th, 2019

17:05

You’ve optimized your web pages and posts for SEO. You’ve properly placed your keywords, improved your site structure, and ensured the readability of your content.

So, why isn’t your site ranking on page 1 yet for your …

How Does SEO Work? An ON-Page SEO Tutorial for Small Businesses (Part 1)

March 14th, 2019

15:40

SEO can seem like an enigma these days, and it’s difficult to keep up with the $64,000 question: How does SEO work?

But make no mistake, you can’t …

Why and How to Leverage Subscription Services to Boost Profits and Expand Growth

March 9th, 2019

19:04

Marriage? Unpredictable.
Health? Unpredictable.
Kids? Unpredictable.
Business revenue? Unfortunately, still unpredictable.

Whether you like it or not, few things in life can be predicted. This is especially true with …

Marketing Theory without Execution: An Idea with No Follow-Through

March 7th, 2019

14:36

An ongoing debate exists in the marketing industry that begs the following question: Is it more important to devise a marketing strategy or to …

How Can You Overcome Implementation Paralysis? A Look at Traffic & Conversion Summit 2019 – Part 2

February 28th, 2019

11:24

If you’ve ever attended a truly great conference, you know how easy it is to get swept up in the magic of it all.

Connecting with like-minded people …

Why Is Content Marketing Important? A Look at Traffic & Conversion Summit 2019 – Part 1

February 26th, 2019

16:41

You know it’s all about the content, ‘bout the content, ‘bout the content.

Did you read that to the tune of “All About That Bass” by Meghan Trainor? If not, go back and read it (or sing it) again… because that’s the …

Characteristics of a Good Salesperson in 2019

February 22nd, 2019

17:33

There is no way around it: To have a highly successful business, you need very dynamic salespeople.

But what exactly are the characteristics of a …

How to Do Market Research: A Guide for Beginners

February 21st, 2019

26:01

You just launched a new product that you invested a lot of time and monetary resources into creating.

A total of 5 emails, 10 ads, and 3 promos …

How to Do Market Research: A Guide for Beginners

February 20th, 2019

18:16

February 20, 2019, by Lindsey Perron

You just launched a new product that you invested a lot of time and monetary resources into creating.

A total of …

360-Degree Marketing – Part 2: How to Create a 360-Degree Marketing Campaign

February 15th, 2019

16:26

360-degree anything is pretty much always a good thing. It signifies a complete picture, a unified solution, an all-encompassing result. In terms of …

360-Degree Marketing – Part 1: What Is It & 9 Key Components

February 14th, 2019

14:18

Social media. Email. Google ads. SEO. Content marketing. PR. Direct mail. Lead nurturing. Traditional advertising. Webinars and seminars. Apps. …

Infusionsoft by Keap: What You Need to Know

February 11th, 2019

8:54

When a company takes a step back, it can sometimes be a huge step forward. That’s what happened on January 29, 2019, when Infusionsoft announced they are offering a new, much more basic product.

But let’s take a step …

Sales Psychology: What You Need to Know About B2B Selling – Part 2

February 8th, 2019

15:56
Tapping Into the Psyche of B2B Consumers

In Part 1 of our series on the psychology of B2B sales, we discussed the importance of understanding how B2B …

The Future of B2B Sales – Part 3: Why B2B Social Media Is Imperative to Sales Success

February 6th, 2019

9:09

If your company is in the B2B sphere, you may believe that marketing on social media is not for you.

You are not alone in your thinking. This article …

The Future of B2B Sales – Part 2: The Importance of Analyzing B2B Website Data

February 1st, 2019

17:06

If you are in the business of selling your product or service to other businesses—business to business sales (B2B)—understanding the behavior of your website visitors is one of the most crucial aspects of your sales …

Company Branding—Why It’s Crucial and What Assets to Consider

January 30th, 2019

19:25

We’ve said it before, but it’s a message that bears repeating: Company branding is important for all businesses, regardless of size or industry.

It offers you the chance to communicate the values and characteristics …

Marketing Strategy – Part 2: What Your Marketing Is Likely Missing

January 23rd, 2019

27:04

It’s the start of a brand new year, so by now you should have your marketing strategy planned out and ready to fire for the next 12 months.

Is your …

The Future of B2B Sales – Part 1: How the B2B Landscape Has Changed

January 18th, 2019

12:33

If there is one thing all small business owners can agree on, it is this: The internet is drastically changing the way we do business.

If your small business caters to other business owners—what is known as B2B …

Bridging the Gap Between Online and Offline Sales to Accelerate Your Business – Part 3

January 16th, 2019

16:08

In Part 1 and Part 2 of our series Bridging the Gap Between Offline and Online Sales to Accelerate Your Business, we discussed the difference between …

5 More Digital Marketing Tactics That Will Give You an Edge in 2019—Part 2

January 11th, 2019

9:43

In Part 1 of this article, we outlined 7 digital marketing trends that will help you stand out in 2019. In Part 2, we are offering 5 more tactics, …

7 Digital Marketing Trends That Will Give You an Edge in 2019—Part 1

January 9th, 2019

10:45

The ultimate key to marketing is making sure you aren’t falling into a comfort zone. As soon as you get comfortable with the digital marketing …

Marketing Strategy – Part 1: What Your Marketing Is Likely Missing

January 4th, 2019

25:57

We’ve been on a pretty wild (and in-depth) journey recently. We gave you a crash course on the marketing principles that have guided the world’s most …

Market Positioning – Part 2: How to WIN the Race and Attract More Customers

January 2nd, 2019

24:50

Do you want your brand (and not your competition’s) to be at the forefront of your customers’ minds?

If you aren’t segmenting, targeting, and positioning yourself, you will never be able to convince your target to buy …

Market Positioning – Part 1: How Do Your Customers Perceive You?

December 28th, 2018

19:20

It’s you vs. your biggest competitor in a fierce battle to win over your customers’ minds. Your weapon is your positioning sword, and whoever has the …

Real Estate Marketing Tips: How to Grow Your Following- Part 2

December 27th, 2018

13:35

In a recent article, we provided 10 online real estate marketing ideas that have been proven to bring in more leads and loyal followers. In this …

Real Estate Marketing Tips: How to Grow Your Following- Part 1

December 21st, 2018

13:35

As a real estate professional, you want to move properties quickly, but standing out online in the real estate market isn’t easy. Plus, with digital marketing changing with the speed of light, it’s hard to know what …

Bridging the Gap Between Online and Offline Sales to Accelerate Your Business – Part 2

December 19th, 2018

15:33

As a business owner, if someone were to ask you what your biggest challenge is when it comes to sales and marketing, what would your answer be?

When …

How to Create a Compelling Brand with Character Diamonds

December 12th, 2018

14:14

Have you ever met a raving fan? Maybe you are one yourself.

You know—a person who is so gung ho about a sports team that they can’t stop talking about them. They go to every home game, and they buy all of the team’s …

Bridging the Gap Between Online and Offline Sales to Accelerate Your Business – Part 1

December 5th, 2018

11:28

If someone approached you asking about the difference between online and offline sales, what kind of answer would you give? How would you explain the …

Sales Psychology: What You Need to Know About B2B Selling – Part 1

November 28th, 2018

12:11

It’s fair to say that the majority of successful, sales-focused professionals have 2 important things in common:

  1. Their thirst for knowledge
  2. Their …

Creator Studio: The New Social Media Management Tool for Facebook

November 23rd, 2018

10:21

These days, it can be tough to keep up with your Facebook Pages. After all, there’s a lot going on, and it can be cumbersome to try to keep tabs on what content is performing the best. This is especially true if you …

Market Targeting: How to Avoid Havoc and Target a Winning Segment

November 21st, 2018

15:49

It’s the holiday season and you forgot to wear your stretchy pants to dinner. The mental debate begins. Is the I’m-not-hungry-but-I-want-it piece of …

Multi-system Chaos: When Marketing Technology Is Too Much of a Good Thing

November 20th, 2018

16:21

It’s hard to keep up with the ever-changing stream of technological advances in business.

If you added up all the marketing technology software and …

Multi-system Chaos: How to Minimize Your Marketing Tools

November 16th, 2018

10:09

Are you feeling overloaded by all the different marketing tools your company is using?

Do you feel like it’s turned into too much of a good thing?

Most …

Market Segmentation: How to Increase Your Sales by Decreasing Your Market Size

November 9th, 2018

25:42

You launched your products and you researched your target audience. This means you are ready to market, right?

Not necessarily.

Are you planning on sending the same ad, the same emails, and the same communication to …

Market Orientation & Research: Leaving the Darkness and Stepping into the Light – Part 2

November 8th, 2018

33:57

Are you market oriented?

If so, you are in a good position to grow. Companies that are more market oriented enjoy higher profitability, superior sales growth, customer retention, and new product success.

What happens if …

Common Social Media Video Mistakes

November 5th, 2018

7:10

Video is a huge part of any digital marketing strategy, and this is particularly true for social media advertising. Video has been the single …

Developing a 360 Degree Marketing Plan

November 5th, 2018

18:36

The concept of a 360 degree marketing plan refers to a marketing campaign that reaches customers at all possible points of contact. Successfully …

Market Orientation & Research: Leaving the Darkness and Stepping into the Light – Part 2

November 2nd, 2018

33:57

Are you market oriented?

If so, you are in a good position to grow. Companies that are more market orientedenjoy higher profitability, superior sales growth, customer retention, and new product success.

What happens if …

Market Orientation & Research: Leaving the Darkness and Stepping into the Light – Part 1

October 20th, 2018

43:33

If I asked you which one of the 2 CEOs below has a better chance of reaching target customers successfully and selling more product, which person …

The Ultimate Guide to Running Successful Flash Sales – Part 2

October 4th, 2018

55:05

What if we told you that you had only 24 hours to get 100 product sales or else we would bankrupt your business and take you for everything you’ve …

The Ultimate Guide to Running Successful Flash Sales – Part 1

October 1st, 2018

37:15

Ever get run over while making a mad dash for the last deeply discounted video game your son had to have for Christmas?

If so, it likely happened on Black Friday, the biggest flash sale day of the year.

Flash sales cause …

Millennials and Brand Loyalty: What You Need to Know

August 29th, 2018

11:30

Think back to when you used to go grocery shopping with your mom…

Maintaining a Strong Visual Brand on Social Media

August 28th, 2018

18:27

Here’s a question you may not ask yourself every day…

Lead Nurturing 101 - How to Boost Your Conversion Rates

August 16th, 2018

24:25

Lead campaigns without nurturing are a lot like faulty pool floats.

A lot of effort goes into blowing them up, yet a few small pinholes will have you …

Why Facebook Mobile Advertising Continues to Be a Powerful Tactic

August 16th, 2018

19:59

Last month, it was reported that ad spend on Instagram jumped 177% during the second quarter of 2018.

This is significantly higher than the increase in ad spend for its parent company, Facebook, which only saw a 40% …

Important SEO Questions to Ask

August 16th, 2018

12:09

At Viral Solutions, we’re proud to offer a wide range of SEO and PPC services to all our clients in Wisconsin and nearby areas. These areas, as part …

Why Facebook Mobile Advertising Continues to Be a Powerful Tactic

August 16th, 2018

19:59

Last month, it was reported that ad spend on Instagram jumped 177% during the second quarter of 2018.

This is significantly higher than the increase in ad spend for its parent company, Facebook, which only saw a 40% …

Important SEO Questions to Ask

August 16th, 2018

12:09

At Viral Solutions, we’re proud to offer a wide range of SEO and PPC services to all our clients in Wisconsin and nearby areas. These areas, as part …

Content Marketing Tips for Real Estate Professionals

August 9th, 2018

9:41

In today’s world of endless information and millions of ways to get it, you need to have a strategy. Content marketing is such an essential and …

Lead Nurturing 101: How to Boost Your Conversion Rates (And Your Revenue)

August 7th, 2018

15:56

Lead campaigns without nurturing are a lot like faulty pool floats.

A lot of effort goes into blowing them up, yet a few small pinholes will have you …

How to Prevent Hiring the Wrong People

August 7th, 2018

4:07

Hiring the wrong people will severely limit the potential of your business, especially if your team is on the smaller side. In fact, it’s not inaccurate to say that the success of your business hinges just as much on …

How to Minimize Expenses While In the Startup Phase

August 7th, 2018

4:55

When you’re just getting started with your small business, you most likely don’t have a whole lot of money to throw around. This means that it’s …

How to Measure the Success of Your Mobile App

August 7th, 2018

4:34

Mobile applications are becoming the dominant source for digital interaction. App usage comprises 52 percent of digital media engagement, and four out of five minutes spent on a smartphone are spent using apps.

With the …

How to Make Your Small Business Look and Feel Big

August 7th, 2018

5:05

Just because you’re a small business on a limited budget doesn’t mean you have to look like one.

There are plenty of ways that you can make your small business look and feel big so that you can impress potential …

How to Make Connections in the Workplace

August 7th, 2018

3:10

If you are able to make genuine connections with your employees or coworkers, you’ll find you’ll be better able to overcome challenges as a team and grow both as an individual and as a company. Of course, making …

How to Make All Criticism Constructive

August 7th, 2018

4:48

When you spend your life in the business world, you’re going to occasionally encounter some criticism from your customers. It’s understandable that you want to avoid criticism as much as possible, as nobody wants to …

How to Lose Respect as a Leader

August 7th, 2018

7:07

When you’re the leader of a small business, respect is difficult to gain and easy to lose. Even if you think that you’re doing a great job of …

How to Kick Off a Content Marketing Campaign

August 7th, 2018

5:44

One of the best ways to get the word out about your business and to increase the effectiveness of your overall web marketing campaign is to engage in content marketing. This refers to the creation of original content …

How to Keep Your Employees Happy with Their Jobs

August 7th, 2018

4:42

It’s basically common sense: happy employees make for a better company. While you can’t exactly force anyone to be happy with their work, there are definitely some steps that you can take as a leader to ensure that …

How to Keep Your Clients Accountable

August 7th, 2018

4:45

If you are in the business of mentoring or counseling other individuals or organizations, whether it’s for marketing, IT or otherwise, you might have occasional issues with keeping your clients accountable. It’s a …

How to Keep the Entrepreneurial Spirit Alive in Your Company

August 7th, 2018

4:23

One of the most thrilling aspects of starting a new business is the idea of venturing out into uncharted territory and taking risks that may or may not pay off. It’s a scary yet exhilarating period of time for many …

How to Establish More Credibility as a Business Owner

August 7th, 2018

3:10

As a business owner, it’s extremely important to establish some credibility with your targets as it means your message you put out with your brand will be much more reliable and persuasive. Your credibility will give …

How to Encourage Word of Mouth Marketing

August 7th, 2018

5:19

While it’s always important to engage in marketing through a wide variety of channels, there will never be another form of marketing more powerful …

How to Empower Your Employees

August 7th, 2018

4:56

One of the best ways to ensure that your employees are motivated and producing great results for your business is to give them a sense of …

How to Design Your Office for Success

August 7th, 2018

5:23

Sometimes how productive you are individually and as a company is affected by more than just the people you have working there, or the kinds of motivation you use as a leader to spur on your team. You might be surprised …

How to Define Your Competitive Advantage

August 7th, 2018

4:20

As the owner of a small business, it’s important to understand what it is about your products, services or processes that makes customers want to choose you. This is referred to as your competitive advantage. When you …

How to Deal With Your Fear of Failure in Business

August 7th, 2018

5:24

As a new entrepreneur and the owner of your small business, it’s completely understandable that you still have some element of a fear of failure. You may have taken the initial plunge by actually getting the business …

How to Build (and Keep) Momentum With Your Business

August 7th, 2018

4:35

If you can count on anything in the business world, it’s that nothing will ever stay the same for very long. This is one of the biggest challenges you’ll have to face as a business owner; if your business environment is …

How to Break Bad Business Habits

August 7th, 2018

4:08

One of the most common ways that business owners lose their passion for their work is by getting sucked into a variety of bad habits that really inhibit the types of success they can achieve. You might not even realize …

How to Boost Creativity in Your Business World

August 7th, 2018

5:47

The biggest successes in business often start as one small spark of creativity. But sometimes it’s easy for us to get bogged down by the mundane, day-to-day details of our work, and we don’t get the time to step back, …

How to Better Your Chances of Going Viral

August 7th, 2018

5:11

Anyone who has engaged in any form of internet marketing knows how big it can be for a video, article, image or other type of content to “go viral.” It’s a big example of the snowball effect; as one person shares your …

How to Become More Resilient in the Business World

August 7th, 2018

7:40

As you’ve no doubt heard many times before, failure is inevitable in the business world. The truly great leaders are the ones who are able to pick …

How to Be More Productive With Your Email

August 7th, 2018

4:16

If you’re not careful, email can quickly turn into a huge time suck that saps a lot of your energy and productivity. One study indicates that reading …

How to Be More Engaging on Social Media

August 7th, 2018

5:09

Have you ever noticed that some people have a knack for conversation? They know just what to say and when to say it. They know when to be quiet and let others talk. They ask the right questions, and they’re generally …

How to Be a Better Listener

August 7th, 2018

5:10

It’s certainly important in the business world to be a good talker, but one could argue that it’s far more important in business (and in life) to be …

How to Add Social Media Icons to Email Signatures

August 7th, 2018

4:05

Adding social media links to your email signature file is a fantastic way to remind your contacts to connect with you on Facebook, Twitter, Instagram, LinkedIn, or any other social network of your choice. While you …

How Social Media Marketing Can Get You In Trouble

August 7th, 2018

5:46

At this point, it’s a pretty widely accepted fact that if you’re not using social media in your marketing efforts, you’re well behind in the world of advertising. Creating a community through these social networks is …

How is Your Business Limiting Creativity

August 7th, 2018

5:26

If you hope to have success as an entrepreneur, you’ll need to be able to consistently come up with new ideas or new spins on old ideas to keep your …

How is Snapchat Changing the Way People Use Social Media?

August 7th, 2018

4:10

Snapchat offers a unique opportunity to connect through brief, relatable encounters that can help forge an emotional connection between customers and your brand.

While some social media is used to convey important …

How Do You Find Your Purpose in the Work World

August 7th, 2018

6:05

Many of us have had an existential crisis over our purpose at some point in our lives. One day, you might have a sudden epiphany that you don’t like …

How Do Great Leaders Lose their Momentum?

August 7th, 2018

5:14

Chances are that when you’ve been in business for long enough, you’ve seen at least a couple great leaders suddenly lose all of their momentum, and their once-promising project takes some gigantic leaps backward. …

How a Fear of Failure is Damaging to Creativity

August 7th, 2018

5:27

The brainstorming process is really an amazing thing. We sit down, spend some time racking our brains to come up with a truly unique and exciting …

Here are a few of the most common reasons businesses fail

August 7th, 2018

7:50

Latest episode of Viral Solutions -- Your Personal Chief Marketing Officer -- Digital Marketing and Business Strategy

The Slap in the Face to Time Management

August 7th, 2018

6:25

Are you feeling overwhelmed with the endless to-do lists, activities, and of the other crazy thoughts that are running in your mind? Do you have the, I “have to” do this, syndrome with your daily activities. Only to …

Evaluation of the “Holiday” and IHOP’s Marketing Approach

August 7th, 2018

7:13

Perhaps your social media newsfeed is flowing with #NationalPancakeDay updates. Last night might have been breakfast for dinner kind of night to …

4 Strategic Seeds to Grow Your Clients Garden

August 7th, 2018

8:36

Grow Your Customers, Build Your Business: 4 Strategic Seeds to Grow Your Clients’ Garden

A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an …

Goal Setting for Small Business Growth – The What, How, Why, and When

August 7th, 2018

7:18

Over 80% of 300 small business owners surveyed in the 4th Annual Staples National Small Business Survey identified that they don’t keep track of their business goals (Vander Bos, 2010). Moreover, 77% have not achieved …

Get over your bad day

August 7th, 2018

8:31

Get over your bad day by surrounding yourself with what is more important.

The reality of a bad day is that, even though you may work alone, you’re not alone. Your bad day only gets worse as it impacts those you serve. …

Get Insights into Your Tweets with Twitter Analytics

August 7th, 2018

5:02

Did you know that Twitter has an analytics tools? It’s not on by default. You’ll need to first get access by implementing Twitter Cards. Once …

Fundraising Mistakes Commonly Made by Entrepreneurs

August 7th, 2018

4:47

Getting fundraisers off the ground is an important step for entrepreneurs with brand new business ventures. However, given that many new …

Fun Ways to Engage on Facebook

August 7th, 2018

8:18

Ever feel as though you’ve run out of ideas on Facebook? It may feel that way, especially if you’ve been doing it for a while. However, there’s always something to talk about! Keep your Facebook page fresh by using …

Finding Success as an Entrepreneur without Supporters

August 7th, 2018

6:07

The founder of Alibaba, Jack Ma, recently made headlines when he basically said: “If you’re poor at 35, you deserve it.”

That’s a pretty inflammatory statement, but beneath that statement he actually had a lot of good …

Find Success by Constantly Reinventing Yourself

August 7th, 2018

4:27

A new study by SAP shows that one of the biggest concerns of employees everywhere is becoming obsolete or having their position somehow changed. …

How to Get People Talking About You on Social Media

August 7th, 2018

4:17

By now, most people understand the kinds of benefits that an effective social media marketing campaign can have for their company. They also have an …

How to Get Most of Your Work Done Early in the Day

August 7th, 2018

4:59

One thing you’ve likely noticed about some of your more successful friends or colleagues is that they tend to be the kind of people who accomplish a …

How to Get More Subscribers to Your Business’s Blog

August 7th, 2018

5:44

It’s always a good idea to optimize your blog for search engines and to try to get links from other sites and through social media, but what’s really …

How to Get More Referrals from Your Network

August 7th, 2018

4:00

So you’ve put together a network of people that know about and maybe even have worked with/shopped with your business. Great! But how can you start getting more referrals out of people who are already in your network so …

How to Deal With Your Fear of Failure in Business

August 7th, 2018

5:24

As a new entrepreneur and the owner of your small business, it’s completely understandable that you still have some element of a fear of failure. You may have taken the initial plunge by actually getting the business …

How to Better Reach Out to a Niche Market

August 7th, 2018

4:24

One of the best ways to find loyal customers in the early stages of your company is to successfully tap into a niche market. Too many small …

How Dynamic Search Ads Are Changing

August 7th, 2018

5:38

It’s important for business leaders to keep up with the ever-evolving world of Google’s AdWords. It’s one of the major platforms that any business …

How Do You Find Your Purpose in the Work World?

August 7th, 2018

6:05

Many of us have had an existential crisis over our purpose at some point in our lives. One day, you might have a sudden epiphany that you don’t like …

Honest Criticism Can Be Invaluable to a Business Owner

August 7th, 2018

7:41

One of the most common mistakes that leaders make within a business is surrounding themselves with “yes men,” people who agree with everything they say simply because they’re in a position of authority. What you really …

Google and Twitter are Now Partners. What Does This Mean?

August 7th, 2018

3:33

In February, Google and Twitter reached an agreement that would give Google complete access to Twitter’s stream of posts. While the details were not …

Google AdWords: Know Your Competition

August 7th, 2018

4:58

In this part of our Google AdWords series, we continue looking at some of the most common and problematic mistakes people make when using AdWords. Too many entrepreneurs do not understand what they are doing wrong when …

Google AdWords Series: Ad Positions and Ad Copy Quality

August 7th, 2018

5:19

Today in our fifth and final installment of our series about the most common Google AdWords mistakes and how to avoid and/or resolve them, we focus …

Google AdWords Series: Using the Right Keyword Groups and Matches

August 7th, 2018

7:43

Google AdWords is one of the most crucial tools for small business owners to optimize their digital marketing. However, many entrepreneurs jump into …

Google AdWords Series: Unrealistic Expectations and Negative Keywords

August 7th, 2018

6:28

Last week, we began a series discussing some of the most commonly made mistakes by entrepreneurs who use Google AdWords. Each of the mistakes we will discuss throughout this series is both surprisingly common and …

Getting Press for Your Small Business

August 7th, 2018

4:55

Once you’ve got your small business established, it’s good to get the word out through as many avenues as possible. However, it’s not as simple as sending off a few email blasts to news outlets and waiting for them to …

Getting Great Employees for Your Small Business

August 7th, 2018

4:14

It can be a tough sell to get great, qualified employees to jump aboard a small company that is still in its start-up phase. You don’t have as much money to offer as other larger companies, or the same types of perks …

Get Financially Principled!

August 7th, 2018

14:59

What is the reason you work? Is it for the money? If you really ponder that question, the answer is “no.” None of us are working for money — we’re really working to buy ourselves time, which is what money allows us. …

Four SEO Practices You Can Stop Wasting Your Time On

August 7th, 2018

3:52

As search engines become more sophisticated their algorithms are prioritizing quality content, forcing site managers to keep up with SEO. The good news is these changes are focused less on complex algorithms, and more …

Forcing Yourself to Believe in Yourself

August 7th, 2018

5:15

Have you ever felt like you aren’t qualified or capable of running a successful business? Throughout my career I’ve seen so many business owners that …

Five Characteristics of Good Feedback

August 7th, 2018

3:57

Feedback is crucial for helping employees grow, but simply mentioning the word can make some people defensive. Feedback is often confused with criticism, causing employees to tune out advice and potentially straining …

Financial Tools For Successful Small Business Owners

August 7th, 2018

6:03

Helping overwhelmed small business owners duplicate themselves so doing business is fun again is the daily duty of all the staff at Viral Solutions. …

Facebook’s New People-Based Advertising Making Waves

August 7th, 2018

3:11

Facebook has been at the forefront of marketing innovation for quite a while now, and a new advertising technology it’s been working on has been …

Facebook Launches M, its Version of Siri

August 7th, 2018

3:59

Mobile search just got a little easier for a few hundred Bay Area residents selected to test Facebook’s new intelligent personal assistant, M.

Much like Siri and similar virtual assistants, Facebook M helps users answer …

Everyday Habits of Great Leaders

August 7th, 2018

7:25

First, it is important to refresh our understanding of leadership and the styles that form around those definitions.

A leader is a person who …

Essential Business Building Skills: #1 Learn to fail

August 7th, 2018

9:01

Failure is a process and a key component in our ability to learn, it is a key element as well in our ability to build a sustainable business and an element of a great beginning every time it happens. Learning from …

Essential Business Building Skills: #3 Learn how to negotiate

August 7th, 2018

12:17

In business, negotiation is about the give and take process where two parties are seeking common ground in order to reach an agreement or to settle a mutual concern. Negotiation in business takes pace in banking (lines …

Essential Business Building Skills: #2 Learn the art of selling

August 7th, 2018

9:18

The most important subject you can study is sales. However, many of the smartest small business owners and startups avoid learning it, and some of …

Engaging Your Audience - Understanding how to segment users

August 6th, 2018

17:53

Marketing your list can be a push of a button today. However, it shouldn’t be! You know you need to segment your list by interest and numerous …

Email Messages to Have in Your Arsenal

August 6th, 2018

5:17

While many people in the business world tend to spend too much time on email, there are certain types of messages that you should never cut out of …

Email Marketing Benchmarks Your Company Has to Meet

August 6th, 2018

5:59

Typically, you’re only competing against yourself. But not when it comes to email marketing. Then it’s crucial to meet specific Email Marketing Benchmarks. It’s the only way you’ll know if the tactics you’re currently …

How to Use Content You Already Have to Maximize Leads

August 6th, 2018

4:58

You invest a lot of time and money into creating quality content – that’s why you’re reading this, and it’s why we wrote it. Here’s what typically happens: write a stellar blog post, it’s featured on the first page of …

E-commerce QuickBooks Integration

August 6th, 2018

14:43

People who are neck deep in the e-commerce game know the struggle. Managing customer information, keeping inventories up to date, tracking sales, shipping packages… this list seems endless.

And that’s just with a single …

Easy Ways to Improve What Your Customers Say About You Online

August 6th, 2018

4:37

For better or for worse, what your customers say about you online could wind up having a really big impact on the way that people see your business. …

Don’t Listen to People Who Tell You It’s Time to Quit Facebook

August 6th, 2018

7:49

I recently read an article on LinkedIn that suggested it may be time for businesses to step back from Facebook and focus their marketing endeavors …

Don’t Let First Impressions Determine Your Hirings

August 6th, 2018

5:32

From the time we’re kids, we have the importance of first impressions hammered into our brains. And it’s definitely true that first impressions are extremely important, especially in the business world. However, when …

Don’t Always Say “Yes” to Clients

August 6th, 2018

7:58

One of the first things people are taught when entering the business world is that the customer is always right. But this is definitely not true. In …

Do You Need a Time Management Action Plan?

August 6th, 2018

10:28

Do you feel like your workday is out of control before it even begins? If you spend your days keeping up instead of getting ahead, bad time …

Do Wacky Photos have a Place in Your Social Media Plan?

August 6th, 2018

4:42

No doubt, wacky photos get plenty of likes, shares, and comments, making it tempting to post them on your social media pages. While silly pictures are great for engagement, they’re not necessarily relevant to your …

2017 Digital Marketing Changes to Watch

August 6th, 2018

4:47

It’s probably no surprise that major platforms are changing the way they do things in 2017. Evolution is the name of the game for digital marketing.

Digital Marketing Budgets - How CMOs Spend Theirs

August 6th, 2018

15:23

Imagine that the success of your business hinged on you finding a small brown thread in a five-foot-high pile of dirt.

Strange scenario, yes, but that’s what it can feel like sorting through the large heap of marketing …

What is Your Customer Value Optimization Strategy?

August 6th, 2018

9:23

Wow! Next week CEO, Christine Kelly is going to the Traffic & Conversion Summit 2015 in San Diego, CA. In preparation for this amazing learning …

Difficult Customers - Know When to Call it Quits

August 6th, 2018

5:03

When it comes to dealing with difficult customers, when is it best to bite your tongue and when is it appropriate to tell a cantankerous client to …

Developing a 360 Degree Marketing Plan

August 6th, 2018

7:38

The concept of a 360 degree marketing plan refers to a marketing campaign that reaches customers at all possible points of contact. Successfully …

CRM Maintenance in Infusionsoft - Duplicate records and unique identifiers

August 6th, 2018

16:42

While teaching, coaching, educating Infusionsoft users and subscribers, voluntarily four times per month in four different cities, I have come to …

Creating Marketing Personas for Social Media

August 6th, 2018

5:01

A marketing persona provides insight into your audience. They are used to make demographic information more “real.” Marketing persona’s personify your customers, making it easier for you to speak their language and …

Creating and Sharing Your Own Images

August 6th, 2018

5:26

No doubt, images are popular on social media sites. In fact, two of the most popular sites, Instagram and Pinterest, are dedicated to image sharing. …

Creating an Engaging Social Media Contest

August 6th, 2018

5:39

Social media tools make it easy for just about anyone to create a social media contest but not all contests are successful. The more engaging your …

Creating a Voice for Your Social Media Sites

August 6th, 2018

6:26

If you run a small business page on Facebook and other social media sites, your “voice” and brand messaging is likely fairly consistent since you’re …

Creating a Healthy Work Environment With Your Spouse

August 6th, 2018

8:28

There are a lot of people who will tell you that it’s impossible to go into business with your spouse. It’ll ruin your relationship, they say. Well, I’ve tried this – no it didn’t work. Not because of the relationship, …

Conversion Rate Optimization Mastery powered by Digital Marketer

August 6th, 2018

2:24

As a business owner, becoming an expert in conversion rate optimization (CRO) will surely give you a leg up over the rest of your competition. Unfortunately, most business owners or marketers simply don’t understand …

Content Curation for Your Facebook Business Page

August 6th, 2018

4:45

Keeping your business Facebook page filled with relevant, interesting content is essential in keeping your audience engaged. Most page owners use a mix of text-only, photo, video, and linked content status updates. Each …

Constructive Criticism Can Strengthen Your Work Relationships

August 6th, 2018

4:27

We always are told that “honesty is the best policy,” and yet when it comes to the business world, we so often try to shy away from the truth in …

Communication Mistakes to Avoid in Your Business

August 6th, 2018

6:01

Everything in your business revolves around good communication. Whether it’s sales, marketing, customer service or finances, it’s important that …

Common Small Business Financial Mistakes That Can Be Easily Avoided

August 6th, 2018

3:57

You’ve probably heard the statistic before that approximately a third of all small businesses will go out of business within their first five years. Many times, that’s because they’ve poorly managed their finances. …

Common Mistakes That Could Ruin Your Mobile App

August 6th, 2018

3:03

Today, smartphone and tablet users spend much more time using mobile apps than they do surfing the web on mobile browsers. It makes sense for your company to investigate the idea of creating a mobile app, if you have a …

Common Misconceptions about SMS Marketing

August 6th, 2018

3:44

The SMS/text messaging market hasn’t been explored by businesses nearly as much as other forms of mobile marketing. Therefore, it’s not particularly …

Common Misconceptions about Lead Quality in Marketing

August 6th, 2018

4:34

One of the most important steps to developing a mobile marketing campaign is to find quality leads. However, while every organization is likely to have different methods to find and categorize its leads, there are a few …

Common eCommerce Mistakes | Not using a multichannel marketing approach – Part #9

August 6th, 2018

8:11

Businesses with an ecommerce focus often downplay the effectiveness of multichannel marketing by only using digital marketing channels. MultiChannel …

Common eCommerce Mistakes | Not investing in paid marketing channels – Part #6

August 6th, 2018

6:14

Paid channel marketing is on fire and cannot be ignored. The online marketing environment is now almost entirely paid-to-play. Unfortunately, many ecommerce businesses are too scared to take the plunge and do not view …

Common eCommerce Mistakes | No Perceived Value – Part #5

August 6th, 2018

11:48

In this series we are discussing what this digital marketing agency, Viral Solutions, has witnessed over the years when it comes to mistakes made by …

Common eCommerce Mistakes | No Competitor Research – Part #7

August 6th, 2018

9:18

The more successful your ecommerce website becomes, the more competition you create. That is a basic fact of business. Your recourse is to out think …

Common eCommerce Mistakes | Lack of Strategy, Goals or Action Plan – Part #2

August 6th, 2018

8:25

Ecommerce has become a $2.0 trillion dollar platform, with expectations for it to double in 2020. While digital commerce experiences massive growth …

Common eCommerce Mistakes | Lack of remarketing – Part #8

August 6th, 2018

11:26

Behavioral retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet actions. Remarketing helps you reach people who have visited your …

Common eCommerce Mistakes | Don’t talk to real buyers – Part #4

August 6th, 2018

10:43

Hopefully by now you’ve researched your customer from a demographic basis and created your ultimate buyer persona. Afterall, creating a buyer persona …

Common eCommerce Mistakes | Content Planning – Part #3

August 6th, 2018

16:07

It has been well reported, here and on numerous digital marketing blogs, that content is one of the many keys to drawing an audience into your brand. …

Click and Mortar - Managing Complex Multi-Channel Marketing Conflicts

August 6th, 2018

8:56

Click and Mortar firms face a managerial challenge: falling prey to channel conflicts. Many marketing pundits have long recognized these conflicts occurring when a product can take several paths to get to the consumer. …

Website Items to Check Before Launch

August 6th, 2018

4:12

Whether you’re launching your business’s website for the first time or you’re completing a major overhaul, it’s important that you do your due …

Characteristics of a Successful Entrepreneur

August 6th, 2018

4:57

Entrepreneurs are a unique brand of person. After all, it takes a certain amount of courage and ingenuity to start up your own business. But it takes …

Change Management - Step 1 Creating a Sense of Urgency

August 6th, 2018

8:11

Jim Rohn, Author & Entrepreneur, stated “without a sense of urgency, desire loses its value.” Urgency by definition is “importance requiring …

Certified Content Marketing Specialist

August 6th, 2018

3:08

Among the various certification courses available through Digital Marketer is Content Marketing Mastery, which allows you to become a certified content marketing specialist. You’ll learn how to drive quality traffic …

Celebrate Your Customers with a Customer of the Month

August 6th, 2018

5:43

Everyone loves to be recognized. After all, it’s fun to be in the spotlight for a few minutes. Businesses have long celebrated their customers by …

"Busyness" in Business: It’s Overrated

August 6th, 2018

4:01

We live in a culture that thrives on being busy. In fact, you’ll often hear people brag about just how busy they are every day. But it’s important to …

Business Relationships | You and me, we made a vow

August 6th, 2018

11:12

Creating authentic business relationships that matter, are rarely fostered from within the bounds of social media. The kind of business relationships that morph into personal friendships, growth as a human being, and – …

Business Advice for Young Entrepreneurs

August 6th, 2018

4:55

Many of the world’s most successful businesses were founded by young men and women with barely any “real world” experience. So if you’re a student or …

Building Your Professional Social Presence

August 6th, 2018

4:59

Business professionals use social media in several important ways including lead generation, customer engagement, and professional networking. …

Building Links in a “Boring” Industry

August 6th, 2018

7:32

Some industries are much better suited to fun and creative marketing than others, featuring content that’s easy to share. Building backlinks is important for driving online traffic but can be hard in an industry with a …

Building Confidence – One Day at a Time

August 6th, 2018

5:17

Need some help with building – or just re-awakening your confidence? A great way to start is by keeping a confidence diary. You’re good at what you do. You know it. Sometimes in this world of “NO” it’s an easy thing to …

Authority Content Series: Building a Reputation via Content Curation

August 6th, 2018

10:25

Welcome back to our Viral Solutions series on creating authority content. Last week we discussed how to develop high-quality original content as a …

Building a Reputation on Facebook

August 6th, 2018

4:34

Online reviews have become increasingly popular – and important – in recent years. In fact, most Internet users regularly read and use online …

Branding Series: Greater Focus on Branding by CMOs Equals Emphasis for Small Businesses

August 6th, 2018

6:44

Today as we wrap up our seven-week branding series, we are going to focus not on specific branding strategies, but one of the biggest reasons why it has become so important to put all of the information we have …

Branding Series: Elements of a Strong Branding Strategy

August 6th, 2018

7:28

Last week in our Viral Solutions branding series we discussed how you can research your target audience to get a better idea of the kind of brand …

Branding Series: Building Your Own Personal Brand

August 6th, 2018

7:28

Throughout our branding series so far, we have spent the bulk of our time focusing on how small businesses can build up a brand on a company-wide …

Branding Series: The Difference Between Branding and Marketing

August 6th, 2018

6:07

Many small business owners or people new to the ideas of marketing and branding use the two words interchangeably. This is a common mistake, but branding and marketing are actually two quite different tasks, each of …

Branding Series: Researching Your Target Audience

August 6th, 2018

5:51

Welcome back to our Viral Solutions series on branding. We now have a good understanding of what branding is and how to begin defining your own …

Branding Series: 4 Signs You’re Getting Bad Branding Advice

August 6th, 2018

6:24

Today we are going to diverge a bit from the practical advice we have been providing to discuss how you can tell if the branding advice you are …

Biggest Marketing Mistakes for Startups

August 6th, 2018

4:40

Launching your business is an exciting time, but it’s important to keep perspective on what’s important in the early phases of your business. While you need to get the word out about your new company, remember that your …

Big Changes at AdWords Will Affect Digital Marketers

August 6th, 2018

4:28

Google is responding to critics who have said the search engine giant has inadvertently promoted terrorist organizations and pornographic websites. In an effort to make their metrics more transparent and accurate, …

Better Optimizing Your Mobile Web Presence

August 6th, 2018

3:12

Search engine optimization is just as important for mobile devices as it is for desktop users. After all, the amount of people using mobile devices to perform web searches has skyrocketed in the past few years, and …

Benefits of Social Media Marketing

August 6th, 2018

5:22

Once considered “new media,” social media has been around for over a decade. In fact, Facebook recently turned 10. No longer “new,” social media marketing appears to be here to stay. After all, users continue to flock …

Benefits of a Live Chat Feature on Your Website

August 6th, 2018

3:23

More small businesses are starting to use live chat features on their website to provide additional levels of customer service to everyone who visits their website. But how exactly does having a live chat feature help …

Bad Habits of Small Business Owners that make their Employees Quit

August 6th, 2018

7:55

Small business owners understand the value of good employees—after all, they’re hard to find. But keeping those employees around is not just a matter of making sure they get paid when they’re supposed to. Employees may …

B2B Selling: Why Millennials Have Had a Drastic Impact

August 6th, 2018

21:34

Your digital presence has evolved over time.

You’re happy with some of it, but there are many things that need attention… when you get to them.

It’s …

B2B Marketing Strategy | Time to put that into Hyperdrive

August 6th, 2018

6:13

Here’s the truth: Content marketing leaders experience eight times as much traffic as non-leaders. Think about what you could do with all those new …

Avoid “Gotcha” Sales Questions and Keep Your Customers Comfortable

August 6th, 2018

4:21

When you’re attempting to make a sale with your customers, there are certain things you just don’t say, and certain questions that you just don’t ask. For example, any questions that ask put some sort of pressure on the …

Authority Content Series: Taking it to Social Media

August 6th, 2018

5:18

So far in our series about authority content marketing, we have talked about what authority content is, how to develop high-quality content, and how to use a robust content curation strategy to enhance your authority. …

Authority Content Series: Getting Your Content the Recognition It Deserves

August 6th, 2018

5:18

So far in our authority content series, we have discussed what authority content is, how to create great content, how to leverage a smart content curation strategy to build authority and how to make connections on …

As An Entrepreneur, Believe That Anything Is Possible!

August 6th, 2018

6:00

Throughout my entire career, I’ve seen over and over again that the most successful entrepreneurs are the ones who truly believe that anything is …

Are You Using Facebook’s Interests Lists?

August 6th, 2018

5:02

Did you know that you can follow entire lists dedicated to a specific topic on Facebook? Did you know that you could create your own interest list …

Are You Trying Too Hard to Be a People Pleaser?

August 6th, 2018

3:25

Chances are you’ve at some point been told “you can’t please everyone.” Of course, as an entrepreneur it’s in your very nature to try to do so …

Are You Spending Too Much Money With Your Startup?

August 6th, 2018

5:00

There’s been a lot of debate recently about how much money is too much to burn when you’re in the startup phase. There’s not really an easy answer to this – it depends entirely on the kinds of funds you have available …

Are Ad Blockers Hurting the Content Marketing Industry?

August 6th, 2018

4:30

It’s a universal online experience: you click on an article that piqued your interest, only to find out exactly how loud your speakers are when a video ad – mysteriously hidden somewhere on the page – starts to blare an …

Analytics and Data Mastery Certification from Viral Solutions and Digital Marketer

August 6th, 2018

3:28

Want to learn how to make smarter business decisions? Then you’re going to need to learn how to better analyze your business analytics and digital …

Alternative Social Media Networks for Businesses

August 6th, 2018

6:48

While Facebook, LinkedIn, and Twitter tend to dominate the social media scene, other social networks beckon. Below are a few alternative social media …

Aligning Your Offer with Your Customers’ Pain

August 6th, 2018

6:03

Whether developing a new service offering, crafting a sales letter, writing an “about us” page, or communicating with customers on social media sites, understanding your target audience’s pain points is essential to …

Align Activities to Vision and Strategy | The link between a great idea and business success

August 6th, 2018

10:04

In the traditional business economy, metrics management helps to propel an organization from simply recording agreed upon performance metrics to using said information to drive action plans for the organization by key …

Advantages of Using QR Codes for Your Company

August 6th, 2018

3:55

Despite many people predicting the demise of QR codes over the past several years, they have stuck around as a viable option for companies looking to beef up their mobile marketing campaigns. These codes, which sort of …

Advanced Twitter Search Tips

August 6th, 2018

4:58

Twitter’s search tool is a fantastic way to find mentions of your company, products, brand, competition, and other insights. For example, if you run …

A Reflection of the Digital Marketer Business Blog Success Story

August 6th, 2018

5:59

As mentioned last week, Viral Solutions Queen Bee Christine Kelly and Chief Elephant Slayer Thomas von Ahn are attending the sold out 2015 Traffic …

20 Ways to Increase Your Confidence

August 6th, 2018

7:26

You only live once, so any time that you are down just asking yourself in 10 or 20 years time – will what I am worried about really matter?

15 Mindful Minutes now, Leads to Better Decisions all DAY!

August 6th, 2018

6:06

The Wharton School of Business at the University of Pennsylvania and research team at INSEAD have concluded that 15 minutes of mindfulness meditation …

14 Sure Signs It’s Time to Quit Your Day Job, and Start Your Dream Job

August 6th, 2018

6:46

That’s right. You read the title correct. What’s funny is that if you clicked on it, you’re probably already feeling that it’s time to make the move. Yes, the move. You know, the one that you’ve been orchestrating in …

13 Most Common Items to Complete When Setting up a New Business

August 6th, 2018

8:40

Following is a checklist of most of the important things to consider when starting up a business and structuring it properly. Keep in mind that the …

13 Business Tips I Learned from my German Shepherds

August 6th, 2018

4:27

Those of you who know me, know that I am actively involved in the rescue and rehoming homeless and abused German Shepherds with Front Range German …

8 Calls to Action to Increase Your Focus TODAY

August 6th, 2018

7:11

New York Times Bestselling author of Focus, Daniel Goleman, breaks focus down into 3 categories: inner, other, and outer. Inner focus is our level of …

6 Key Questions to Unlock Your Barriers and Move Forward.

August 6th, 2018

10:57

Take a moment and reflect on where you are today in your life. Are you happy, dissatisfied, or fearful to even really reflect on where you are today? …

5 Things You Should Know About LinkedIn

August 6th, 2018

4:55

When used correctly, LinkedIn is one of the most powerful tools for business networking that you’ll find on the web. When you are proactive with the …

5 Strategies to Help You Turn Your Passion into a Business Opportunity

August 6th, 2018

9:57

Apple Founder, Steve Jobs stated, “It [what you choose to do] has got to be something that you’re passionate about because otherwise you won’t have the perseverance to see it through..” What is your passion? Does …

5 Steps to Starting a Successful Company

August 6th, 2018

6:49

If you’re just getting started with the early phases of planning out your new startup company, you’re probably a bit overwhelmed with all of the potential responsibilities and tasks that you have in store for you. While …

5 Steps to Develop Your Market Research Plan – Yes, You Can!

August 6th, 2018

9:01

Today, we’re going to briefly run through an easy to apply process of creating, starting, and monitoring a market research project. This process can be broken into five steps.

5 Simple Steps to Better Time Management

August 6th, 2018

4:12

“Time flies when you’re having fun.” It’s almost a cliché at this point, and yet it’s so true, even in the business world. When you’re enjoying your work and having fun running your business, it almost seems like there …

5 Habits of Outstanding Problem Solvers

August 6th, 2018

5:01

Here are some of the habits that you’ll find are common in many of the world’s best problem solvers:

5 Easy To Live AND Thrive By Tips For Working At Home

August 6th, 2018

10:55

Telecommuting and remote offices have provided abundant opportunities for solo entrepreneurs, executives, and management professionals. The …

Using your Self-Sabotaging Fear to your Advantage

August 6th, 2018

7:40

Your self-sabotaging fear is an indicator. It is a belief that is signaling to your body that whatever action or inaction will cause pain. Whether that be your fear to change careers, to start over, or to start your own …

4 Steps for Making Your Online Content Go Viral

August 6th, 2018

7:20

Latest episode of Viral Solutions -- Your Personal Chief Marketing Officer -- Digital Marketing and Business Strategy

4 Steps to Overcoming Self-Doubt | Self-Doubt Sabotage – Getting a Grip, Before Losing It

August 6th, 2018

11:04

Have you ever felt like doing nothing when there is so many things that actually need to get done? Have you ever froze at the thought of starting a project or just doing something totally not relevant to what you need …

Focus on the Best, Get the Best: 4 Steps to Increase Customer Value Today

August 6th, 2018

7:27

Your customers are your business. It can be your worst customers, mix of customers, or your very best customers. Knowing the what and why factors of your best customers helps you to segment, target, and position your …

4 Step Strategy to Re-Believing in You – Yes YOU!

August 6th, 2018

8:06

“When you doubt your power, you give power to your doubt” –Honore de Balzac. Take a moment and let that quote sink in…We’ve all felt anxiety, stress, and doubt. Perhaps, to an extreme point where we reluctantly passed …

4 Social Media Strategies that Will Wow Your Followers

August 6th, 2018

6:39

Entire books have been written on social media strategies, and social media classes are abundant. Indeed, social media is a complicated marketing method with much to master. While you’re learning the ins and outs of …

4 Quick Tips to Boost Your Mobile Marketing

August 6th, 2018

4:23

So what are some ways that your brand can boost the effectiveness of its mobile marketing campaign to take advantage of this constantly increasing trend? Here are some tips:

Re-Evaluating Your Marketing Plan: 4 Questions to Start Strong & Strategize Stronger

August 6th, 2018

11:28

Are you a proactive marketer prowess or non-active, don’t really know your market, customers, or even your own specialization, differentiation, and unique selling position kind of dude? The difference between the two is …

3 TIPS To Shape Your Influence Strategy

August 6th, 2018

6:06

The root of all positives and negatives that shapes your online awareness strategy. Influence simply is getting someone to think about something in …

Gutenberg: What You Need to Know About the New WordPress Update

August 3rd, 2018

25:48

The biggest WordPress update ever made is coming, and it will affect every theme, almost every plugin, and every user. It’s called WordPress 5.0, or …

3 Tips for Hiring Millennials to Your Team

August 2nd, 2018

3:52

We’re at the time of year where a lot of companies are beginning to head to local colleges to begin recruiting new graduates. Young new employees can …

Marketing Technology Stack - Multisystem Chaos Episode #490

August 2nd, 2018

26:24

A marketing technology stack is a group of technologies that help marketers improve their marketing efforts, bring more ease into the process, …

Gutenberg: What You Need to Know WordPress 5.0 Episode #489

August 2nd, 2018

25:48

The biggest WordPress update ever made is coming, and it will affect every theme, almost every plugin, and every user. It’s called WordPress 5.0, or Gutenberg. Let’s cut to the chase because we know you’re all wondering …

Retargeting Allows Your Brand To Re - Engage Past Visitors | Episode #415

August 1st, 2018

5:36

Retargeting, also commonly referred to as remarketing, allows advertisers to show ads to people who have already engaged with them in some way online.

Building Links In A Boring Industry | Episode #416

August 1st, 2018

7:32

You can utilize a smaller audience to build links and leverage connections by following these tips.

What Makes Images Worth Sharing On The Internet | Episode #417

August 1st, 2018

3:50

Brands that properly use images in their social media marketing will find they get a lot more engagement out of posts containing them.

Improve Your Chances To Make The Most Of Events You Attend | Episode #418

August 1st, 2018

10:27

Never lose contact information again and stop collecting business cards. Capture first name, last name, phone, email, company, address and notes …

Are Ad Blockers Hurting The Content Marketing Industry? | Episode #419

August 1st, 2018

4:30

The effects of ad blockers are twofold. Websites that feature ads do not receive payment for ads that users don’t see. Some websites ask to please …

Everyday Habits Of Great Leaders | Episode #420

August 1st, 2018

7:25

Whether you’re a C-suite exec, a project leader or a freelance leader of one, being a leader means adopting a different mindset and skill-set. Work …

The Most Common Reasons Startups Fail At Digital Marketing | Episode #421

August 1st, 2018

11:22

Sadly, this topic is what truly separates the successful from those who struggle. We all have great ideas and some even have a plan to launch or …

Google AdWords Series - Using the Right Keyword Groups and Matches | Episode #422

August 1st, 2018

7:43

Google AdWords is one of the most crucial tools for small business owners to optimize their digital marketing. However, many entrepreneurs jump into, …

Mobile Use Continues to Grow - but Desktops Still Relevant | Episode #423

August 1st, 2018

3:58

Recent reports show Americans are relying on smartphones more than ever before. It’s hardly surprising given the dizzying arrange of tasks these pocket computers can perform. However, conversion rates for mobile users …

Common eCommerce Mistakes - Don’t talk to real buyers | Episode #424

August 1st, 2018

10:43

You must determine what causes that fake person to make real decisions, to take action. What criteria do they use? What defines and determines their …

Voice Search is the Next Big Thing | Episode #425

August 1st, 2018

3:56

If there’s one thing we know about SEO, it’s that it’s always changing. Those keyword-rich blogs and websites became ancient history when Google …

Authority Content Series -Taking it to Social Media | Episode #426

August 1st, 2018

6:48

Here are five steps to building a social media presence that helps you establish yourself as a thought leader in your industry.

Does Your Customer Trust You? Here’s what’s important to them | Episode #427

August 1st, 2018

12:45

How can businesses build trust? Has the shift to e-commerce platforms changed the way the consumer views the company they do business with? If the consumer does not trust the business leadership, who do they trust?

Common eCommerce Mistakes - Content Planning | Episode #428

August 1st, 2018

16:07

As content marketing continues to grow as a method to fill your web site with your thoughts, opinions and beliefs it is still an area most eCommerce sites fail to plan for. Meaning, just as we mentioned in the article …

Authority Content Series: Building a Reputation via Content Curation | Episode #429

August 1st, 2018

10:25

Even if you make content marketing a priority at your company, you’re going find it difficult to create enough content quickly enough to meet all of …

How to Build a Marketing Technology Stack While Avoiding Multisystem Chaos

August 1st, 2018

26:24

Technology has certainly made some tasks easier. This is especially true when it comes to marketing.

But technology has also made business and life, …

Common eCommerce Mistakes - No Perceived Value | Episode #430

July 30th, 2018

11:48

Poor value propositions are one of the most common shortcomings of many eCommerce websites. The less your company is known, the smaller your website traffic is, the better your value proposition needs to be.

Authority Content Series - Getting Your Content the Recognition It Deserves | Episode #431

July 30th, 2018

5:18

One of the best ways to build authority is by getting recognition from the right types of sources. Leveraging the recognition you earn is an outstanding way to firmly position yourself as an online authority.

Google AdWords Series - Unrealistic Expectations and Negative Keywords | Episode #432

July 30th, 2018

6:28

Last week, we began a series discussing some of the most commonly made mistakes by entrepreneurs who use Google AdWords. Each of the mistakes we will discuss throughout this series is both surprisingly common and …

Common eCommerce Mistakes - Not investing in paid marketing channels | Episode #433

July 30th, 2018

6:14

Paid channel marketing is on fire and cannot be ignored. The online marketing environment is now almost entirely paid-to-play. Unfortunately, many eCommerce businesses are too scared to take the plunge and do not view …

Common eCommerce Mistakes - No Competitor Research | Episode #434

July 30th, 2018

9:18

Most business owners have an SEO strategy. The common mistake eCommerce businesses make is not understanding their competitors SEO strategy.

Common eCommerce Mistakes - Lack of remarketing | Episode #435

July 30th, 2018

11:26

Many eCommerce websites use Facebook Advertising and Google AdWords to drive traffic for lead generation and commerce. This marketing tactic has an immediate positive effect on site traffic and can boost on-page time …

Common eCommerce Mistakes - Lack of Strategy, Goals or Action Plan | Episode #436

July 30th, 2018

8:25

What can you control when it comes to an eCommerce site? You can focus on the most common mistakes businesses make with their eCommerce web site. In …

7 Phases of Small Business Success | Episode #439

July 30th, 2018

7:23

To grow your business in a sustainable fashion you must solve key problems on your success journey. The point of the Phases of Small Business Success …

ROI of Implemented Influencer Marketing | Episode #440

July 30th, 2018

6:16

Influencer marketing works and this new data just reinforces it. This method allows for a brand to connect with its audience in an organic way (aka almost free).

SMO Series - The Growing Importance of Social Media Optimization | Episode #441

July 30th, 2018

7:39

With so many people constantly using social networks like Facebook, Twitter, Instagram and more, SMO has become a cornerstone of successful digital …

Branding Series - The Difference Between Branding and Marketing | Episode #442

July 30th, 2018

6:07

As we begin a new series about branding your business, it is important we begin by clearing the air about the confusion between the terms “branding” and “marketing,” and what the primary differences are.

SMO Series - Setting Up Your Social Media Profiles | Episode #443

July 30th, 2018

8:11

In this article we focus on the first steps of any SMO (social media optimization) campaign — getting your social media profiles set up for success.

SMO Series - Getting the Most Out of Photos and Videos | Episode #445

July 30th, 2018

5:42

The ultimate goal of social media optimization (SMO) is creating more visibility for your brand and turning your new followers into new customers. In …

Google AdWords Series Ad Positions and Ad Copy Quality | Episode #447

July 30th, 2018

5:19

Today in our fifth and final installment of our series about the most common Google AdWords mistakes and how to avoid and/or resolve them, we focus …

Google AdWords Series Know Your Competition and Properly Direct Your Customers | Episode #448

July 30th, 2018

4:58

In this part of our Google AdWords series, we continue looking at some of the most common and problematic mistakes people make when using AdWords. Too many entrepreneurs do not understand what they are doing wrong when …

SMO Series The Proper Use of the Hashtag | Episode #450

July 30th, 2018

5:45

One of the primary goals of social media optimization (SMO) is creating greater visibility for your brand through your social media platforms. There …

Conversion Rate Optimization Mastery powered by Digital Marketer | Episode #451

July 30th, 2018

2:24

As a business owner, becoming an expert in conversion rate optimization (CRO) will surely give you a leg up over the rest of your competition. Unfortunately, most business owners or marketers simply don’t understand …

Marketing Tactics without Strategy An excuse for bad marketing | Episode #452

July 30th, 2018

23:44

Marketing strategy must supersede marketing tactics. Marketing strategy does not need to be complicated. Marketing tactics without marketing strategy is the noise before defeat!

Essential Business Building Skills: #2 Learn the art of selling | Episode #453

July 30th, 2018

9:18

You could have the greatest business model ever, but if you can't get anyone to buy what you offer, that's a problem. It could be that there isn't a …

Email Marketing Benchmarks Your Company Has to Meet | Episode #454

July 30th, 2018

5:59

MailChimp has analyzed its 15 million users and found click rates and conversion rates for a variety of industry types and sizes. Typically, B2B companies have a slightly higher click rate and conversion rate than B2Cs. …

Branding Series - 4 Signs You’re Getting Bad Branding Advice | Episode #455

July 30th, 2018

6:24

When you bring in a consultant to work with your company, you need to be sure you are actually getting advice that benefits you and your business. …

Branding Series: Elements of a Strong Branding Strategy | Episode #457

July 30th, 2018

6:20

How can you be sure the branding strategy you have developed will actually help your business achieve its goals? Here are a few elements that are characteristic of a strong branding strategy.

How Dynamic Search Ads Are Changing | Episode #458

July 30th, 2018

5:38

The idea behind DSAs (Dynamic Search Ads) is that they fill in the gaps where your keywords might not have covered. This can save advertisers time by allowing them not to fill in every keyword possibility.

Digital Marketing Changes to Watch | Episode #459

July 30th, 2018

4:47

With the flurry of updates and conversions, it’s difficult to know which digital marketing changes are important and which you don’t have to worry …

B2B Marketing Strategy | Time to put that into Hyperdrive | Episode #460

July 30th, 2018

6:13

Here’s the truth: Content marketing leaders experience eight times as much traffic as non-leaders. Think about what you could do with all those new …

Branding Series Building Your Own Personal Brand | Episode #461

July 29th, 2018

7:28

Throughout our branding series so far, we have spent the bulk of our time focusing on how small businesses can build up a brand on a company-wide …

7 Email Marketing Metrics that Matter | Episode #462

July 29th, 2018

7:19

Many of the metrics we will discuss here are not reportable to most marketing automation systems. However, it is is important to understand how your sending domain is ranked and analyzed by the recipient and that is the …

Marketing Trends Series: Influencers a Crucial Component of Marketing Strategies | Episode #463

July 29th, 2018

7:42

Today we kick off a new article series about current marketing trends dominating the industry in 2017, focusing on one trend per week. This week we focus on the importance and use of influencers in a company’s marketing …

Branding Series -- Greater Focus on Branding by CMOs Equals Emphasis for SMB's | Episode #464

July 29th, 2018

6:44

According to the most recent CMO Survey from Fuqua School of Business at Duke University, CMOs this year expect to allocate a significantly larger …

Marketing Trends Series: Mobile Video Rapidly Growing in Use Among Marketers | Episode #465

July 29th, 2018

5:59

Over the last several years, video marketing has evolved into one of the most important marketing strategies a company can use online. It is …

What are the Four Cs of Marketing? | Episode #466

July 29th, 2018

4:31

Many marketers argue that these Four Cs are much more valuable than the Four Ps. But what exactly do they mean?

Essential Business Building Skills: #1 Learn how to fail | Episode #467

July 29th, 2018

9:01

Failure is a process and a key component in our ability to learn, it is a key element as well in our ability to build a sustainable business and an element of a great beginning every time it happens. Learning from …

Marketing Trends Series: Native Advertising a More Effective Form of Marketing | Episode #468

July 29th, 2018

5:58

In this week’s edition of our Marketing Trends Series, we are taking a look at a form of advertising that has rapidly grown over the last several years: native advertising. Content marketers are migrating and …

Essential Business Building Skills: #3 Learn how to negotiate | Episode #469

July 29th, 2018

12:17

Effective use of negotiation in business is a core leadership skill. However, some believe that effective negotiators in business are adversarial and hostile. Those who believe that tell you to just say yes to a deal …

Common eCommerce Mistakes | Not using a Multichannel Marketing Approach | Episode #470

July 29th, 2018

8:11

Multichannel marketing enables the customer to choose the method of engagement rather than the marketer. Consumer choice is a beautiful thing!

Landing Pages that Convert - Elements of a Successful Landing Page | Episode #471

July 29th, 2018

12:37

If lead generation is important to your business, you can’t ignore landing pages, or worse yet – throw them together without split testing relevant components, design elements, verbiage and different version for …

What is Voice Search? | Episode #472

July 29th, 2018

21:03

What Is Voice Search and How Can You Use It to Get More Traffic and Sales? Voice search is a type of technology that allows mobile users to search …

How to Sell a Luxury High-rise Condo | Episode #473

July 29th, 2018

23:29

A well-thought-out marketing strategy can do what property sellers once thought was an impossible task—selling out a luxury high-rise condo. With the right help, you can begin targeting prospects, getting interest, …

E-commerce QuickBooks Integration | Episode #474

July 29th, 2018

14:43

People who are neck deep in the e-commerce game know the struggle. Managing customer information, keeping inventories up to date, tracking sales, shipping packages… this list seems endless. And that’s just with a single …

B2B Selling - Why Millennials Have Had a Drastic Impact | Episode #475

July 29th, 2018

21:34

According to the 2017 B2B Millennials Report by Merit, Inc, which surveyed 2000 employed millennials across the U.S., 73% of millennials are involved …

Digital Marketing Budgets - How CMOs Spend Theirs | Episode #476

July 29th, 2018

15:23

One way to assess which direction to go with your marketing is to take a look at your competitors and the top marketing spenders in your industry. What are CMOs of top companies throwing their marketing budgets at? …

What Improvements Are Needed in Marketing - Episode #477

July 29th, 2018

9:44

As we all know, the way business is conducted has changed over the years. Well, so has marketing for chief marketing officers (CMOs). In this article, we are going to discuss the areas of responsibility that require the …

5 Tips for Growing and Keeping Your Church Donation Base - #478

July 29th, 2018

14:23

When it comes to topics that make people skittish, growing/keeping your church donation base is at the top of the list. There’s an unwritten and unspoken expectation that faith-based organizations perform their duties …

The Importance of Actually Using Marketing Data

July 29th, 2018

17:30

You’ve glanced at your social media insights from time to time. You’ve set up your Google Analytics account, and you’ve linked it to Google Search …

War Room Intensive Copy Workshop Day 2 (Episode #479): The 10 Rules for Creating Your Offer

July 29th, 2018

13:48

It was all about the secret sauce to crafting the offer. The secret? Sequence. This fact may come as a surprise to you, but the actual offer is the …

War Room Intensive Copy Workshop Day 1: Master Offer Creation - Human Psyche (Episode #480)

July 29th, 2018

11:30

Day 1 of the Offer Creation Mastery course presented by none other than Perry Belcher was mind-blowing and entertaining at the same time. And we haven’t even started writing yet!

Perry discussed some major concepts that …

4 SEO Keyword Research Tips You Should Apply | Episode #481

July 29th, 2018

9:53

4 SEO Keyword Research Tips That Will Make Your Life Easier

Keyword research can feel confusing and overwhelming, especially since it’s always …

The Latest Ecommerce Trends - Episode #483

July 29th, 2018

22:28

In case you haven’t noticed, your mother’s favorite retailer has changed over the past decade.

Might have even met the wrecking ball.

At the very least, the teenagers do not hang out at the mall.

Can you imagine making the …

Trends in Digital Marketing That Will Make You Stand Out in 2018 - Episode #484

July 29th, 2018

18:26

Marketing in 2018 is all about demonstrating that your clients can trust you are the best choice for them. In order to do that, you need to prove …

9 Tips for Crafting High-Quality Content for SEO - Episode #485

July 29th, 2018

20:11

SEO is no longer about putting the right keyword in the right place. Now, it’s really all about content marketing.

Google expects its top rankers to …

Why Marketing And Selling Online Can Yield Big Returns for Brick-and-Mortar Stores - Episode #486

July 29th, 2018

25:29

We get it. You invested a ton of heart and soul into your brick-and-mortar store and probably some good ol’ fashioned blood, sweat, and cash as well.

New Changes to Facebook Custom Audiences & Why Transparency Is Essential - Episode #487

July 29th, 2018

22:01

Candor Is In, and “old-school professionalism” Is Out
“Professionalism” is a completely different concept today than it was 10 years ago. These days, …

How to Make the Most Out of Your Church Online Community

July 26th, 2018

11:19

Your church online community is probably one of the most important parts of your ministry. If there’s one thing we’ve learned about millennials, it’s …

How B2Cs Can Use Customer Data Management to Get a Single Customer View

July 24th, 2018

13:49

Customer data management is tough these days. It’s complicated, and operational silos are an issue, making it harder and harder for businesses to gain a comprehensive, single view of their customers.

But having a single …

Work Less and Earn More: How to Build Customer Loyalty

July 19th, 2018

23:36

It’s exhausting and scary to constantly worry about how and where you are going to find new customers to expand your business.

It’s a continuous high/low merry-go-round. One minute you are high after a new set of …

Social Media Posting: Why Aren’t Marketers Posting What People Want to See?

July 17th, 2018

15:37

It’s hard to imagine business without social media, even though it’s only been a little more than 10 years since Facebook business pages became a thing.

Now, social media is part of everyday business. It’s a …

How to Make a Lead and Sales-Generating Website (And Why It’s Important)

July 6th, 2018

30:44

Have you ever said to yourself, “What did I get myself into?”

If you have been struggling to create a lead and sales-generating website that markets itself, you have likely asked this question (or yelled it) more than a …

New Changes to Facebook Custom Audiences & Why Transparency Is Essential

July 4th, 2018

22:01

Facebook is always in a mode of change, and probably the only thing you can count on with Facebook is that the rules will keep changing.

But, this is …

Virtual Real Estate Tours: How to Sell Luxury Real Estate Across the Globe

June 28th, 2018

9:32
Why Offer Virtual Real Estate Tours

Technology has seemingly made our lives a lot more complicated—but, at the same time, it has made our lives much …

Why Marketing (And Selling) Online Can Yield Big Returns for Brick-and-Mortar Stores

June 27th, 2018

25:29

We get it. You invested a ton of heart and soul into your brick-and-mortar store and probably some good ol’ fashioned blood, sweat, and cash as well.

Why Do Churches Close?

June 21st, 2018

12:57

Here’s a question that frightens even the most faithful and passionate church leader: Why do churches close? The reason church leaders don’t want to …

9 Tips for Crafting High-Quality Content for SEO

June 20th, 2018

20:11

SEO is no longer about putting the right keyword in the right place. Now, it’s really all about content marketing.

Google expects its top rankers to …

Recap of War Room Intensive Copy Workshop Day 2: The 10 Rules for Creating Your Offer

June 15th, 2018

13:48

The Intensive Copy Workshop has come to a close in 110-degree Las Vegas, Nevada. But don’t worry, the great stuff learned in Vegas won’t stay in Vegas. You are going to find out how to get your prospect committed to …

Recap of War Room Intensive Copy Workshop Day 1: How to Master Offer Creation by Tapping into the Human Psyche

June 14th, 2018

11:30

At Viral Solutions, we’re always working on improving our skills so we can better serve our customers. That’s why we sent the head of our content …

4 SEO Keyword Research Tips You Should Apply

June 8th, 2018

9:53

Check out this stat: Google receives over 63,000 searches per second every day. (You can view the searches pouring in live here.)

We all want a piece of those searches, right?

Every business wants to claim first page …

Luxury Real Estate Staging: How to Appeal to Potential Home Buyers

May 31st, 2018

10:21
How to Sell Luxury Real Estate

When it comes to selling luxury real estate, your potential client wants to envision their beautiful furniture in the …

The Latest E-commerce Trends

May 30th, 2018

22:28

In case you haven’t noticed, your mother’s favorite retailer has changed over the past decade.

Might have even met the wrecking ball.

At the very least, the teenagers do not hang out at the mall.

Can you imagine making …

What Improvements Are Needed in Marketing?

May 23rd, 2018

9:44

As we all know, the way business is conducted has changed over the years. Well, so has marketing for chief marketing officers (CMOs).

In this …

Data-Driven Marketing for Rapid Business Growth: A Best Practices Checklist for Serious Marketers

May 18th, 2018

15:40

Welcome to the final article in our data-driven marketing series. Throughout this series, we’ve talked about…

5 Tips for Growing and Keeping Your Church Donation Base

May 18th, 2018

14:23

When it comes to topics that make people skittish, growing/keeping your church donation base is at the top of the list. There’s an unwritten and unspoken expectation that faith-based organizations perform their duties …

The Importance of Actually Using Marketing Data

May 16th, 2018

17:30

You’ve glanced at your social media insights from time to time.

You’ve set up your Google Analytics account, and you’ve linked it to Google Search …

5 Objections Start-ups Have to Developing an Early Marketing Strategy (And Why They Are Misguided)

May 9th, 2018

18:41

Are you part of a new start-up and have said any of the following?

“I’ll start developing my marketing strategy when…

9 Highly Profitable Digital Marketing Tools

May 4th, 2018

8:56

There are a number of digital marketing tools available today—so many, in fact, that it can be difficult to determine which ones are right for your …

Hiring a CMO: How the Role Has Evolved

May 1st, 2018

17:08

Marketing is drastically different than it was two decades ago, or even one decade ago.

Heck, it’s different today than it was last year.

Traditional marketing is out, and digital marketing is in.

And as with anything …

Tips for Getting More Conversions Out of Your Emails

April 25th, 2018

8:56

Before you send out your next business email, consider the following: Most customers delete or ignore what they consider spam emails. How can you …

Email Deliverability Factors: How to Ensure Email Deliverability

April 24th, 2018

23:52

Email deliverability rates are impacted by following standard best practices. But adhering to such best practices and industry standards is often not …

E-commerce QuickBooks Integration

April 20th, 2018

14:43

People who are neck deep in the e-commerce game know the struggle. Managing customer information, keeping inventories up to date, tracking sales, shipping packages… this list seems endless.

And that’s just with a single …

B2B Selling: Why Millennials Have Had a Drastic Impact

April 18th, 2018

21:34

Your digital presence has evolved over time.

You’re happy with some of it, but there are many things that need attention… when you get to them.

It’s …

Digital Marketing Budgets: How CMOs Spend Theirs (And Why You Should Care)

April 12th, 2018

15:23

Imagine that the success of your business hinged on you finding a small brown thread in a five-foot-high pile of dirt.

Strange scenario, yes, but that’s what it can feel like sorting through the large heap of marketing …

What Is the Best E-commerce Plug-in?

April 5th, 2018

13:58

We’ll just come out and say it. The absolute best e-commerce plug-in is WooCommerce. I know you usually have to dig through paragraphs of exposition …

Writing Effective Sales Letters and Emails: How to Keep Your Prospects from Trashing Your Correspondence

April 3rd, 2018

18:59

R.E.A.D.A.B.I.L.I.T.Y

It’s one of those strange words that sounds like your 5-year-old made it up by mistake But, it’s actually in the dictionary. …

Writing Effective Sales Letters and Emails: A Simple, Low-Cost Strategy to Increase Your Conversions

March 29th, 2018

17:32

Want more responses and incoming leads from your sales emails and letters? Then you need to answer the following questions your prospects will have …

Writing Effective Sales Letters and Emails: How to Format Like an Expert

March 27th, 2018

22:02

How are your sales emails and letters performing? Is your phone blowing up with calls? Your email overrun with people vying to work with you?

If not, you are likely missing KEY elements that can take your conversions to …

Trends in Digital Marketing That Will Make You Stand Out in 2018

March 25th, 2018

18:26

There’s a problem with digital marketing that can be detrimental to your success. Even if the tactics you put in place a couple of years ago are paying off, you’ve got to consider this…

How to Sell Luxury High-Rise Condos

March 24th, 2018

23:29

The most successful strategy entails defining a target market and then utilizing modern tactics to target, nurture, and ultimately sell to that …

What Is Voice Search and How Can You Use It to Get More Traffic and Sales?

March 22nd, 2018

21:03

Voice search is a type of technology that allows mobile users to search the internet without having to type in their queries.

Have you ever queried …

Data-Driven Marketing for Rapid Business Growth: The Quick-Start Marketing Guide to Launching High-Converting Personalized Strategies (with Examples)

March 13th, 2018

28:30

March 13, 2018, by Jon Maday

Imagine that you had the ability to get deep inside your prospects’ thoughts to learn their genuine desires and discover …

Data-Driven Marketing for Rapid Business Growth: What Is Data-Driven Marketing and How Can It Increase My Bottom Line?

March 6th, 2018

25:30

Ever feel like you are in a marketing whirlwind, stuck in a never-ending cycle that has you working like a dog but never really achieving measurable, …

Facebook Retargeting: What Is Retargeting and How Can It Help Your Business?

January 29th, 2018

16:31

If anyone tells you that it’s easy to get traffic to your website, they are just plain lying. It can take some time to attract enough people to your website to turn a profit.

And then when you DO finally attract a …

The Sales and Marketing Process in the Digital Age: How a salesperson can excel in the digital world

October 28th, 2017

10:53

Sales and marketing, even in the digital marketing age, must coexist and understand the role each other plays in your business. Whether your business …

Marketing Segmentation | The first action in any organization’s marketing strategy

October 19th, 2017

11:52

What is marketing segmentation and why is it so crucial to marketing success? This blog post examines the primary methods of segmentation and the …

CRM Maintenance in Infusionsoft | Duplicate records and unique identifiers

September 24th, 2017

16:42

While teaching, coaching, educating Infusionsoft users and subscribers, voluntarily four times per month in four different cities, I have come to …

What are the Four Cs of Marketing?

September 5th, 2017

4:31

For many years, aspiring marketers were drilled in the Four Ps of marketing: Product, Price, Place and Promotion. However, in recent years, marketing …

Landing Pages That Convert: Tips for Making Your Landing Pages Clear and Concise

August 27th, 2017

5:05

In this installment of our Landing Pages That Convert series, we focus specifically on the quality of the content you create for your page. The best content for a landing page, the content that is most likely to lead to …

Landing Pages that Convert: Elements of a Successful Landing Page

August 18th, 2017

12:37

Have you ever clicked a link to a sales or landing page, only to navigate away several seconds later? One would think that given the importance of …

Developing a Multichannel Marketing Plan for Your Business

June 29th, 2017

4:43

A multichannel marketing plan is one that focuses on using a variety of inbound marketing channels, techniques, and types of content to bring in new …

Marketing Trends Series: Importance of Big Data

June 8th, 2017

4:00

In this final installment of our marketing trends series, we will take a look at the importance of “big data” and how it is shaping digital marketing …

Marketing Trends Series: The Rise of Interactive Content

June 1st, 2017

4:47

Modern marketing is about more than just informing — it’s about engaging. Marketers are expected to create campaigns that engage their audiences, encouraging them to take action and become customers who keep coming back …

Marketing Trends Series: The Growing Popularity of Live Streaming Video

May 25th, 2017

5:59

Last year was a big year for live streaming video technology. Facebook launched its brand new Facebook Live feature, and new technologies like VR …

Marketing Trends Series: The Evolution of Personalized Content Continues

May 18th, 2017

5:36

As we continue our marketing trends series, we look at a big trend that has actually been a key element of marketing campaigns for years: personalization.

Marketers who are able to personalize their campaigns to …

Common eCommerce Mistakes | Not doing the math – Part #10

May 3rd, 2017

8:52

If your business has an ecommerce presence then you have a great deal to optimize, that requires math, which in turn requires accurate data. Tracking key metrics is not on the top of people's to-do list, unless you own …

Key Marketing Trends Series | Separating the noise from the signals

April 6th, 2017

4:40

Increasing conversions means increasing the touch, getting personal with segmentation and deepening the customer connection. In order to exceed customer expectations and increase the user experience we see the trend …

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