Disrupting the food industry, one nugget at a time, Nowadays is re-defining what cravings for junk foods are all about. Fried junk foods are often thought of as guilty pleasures, but healthier options don’t usually quite scratch that itch to indulge.
At Nowadays, co-founder and CEO, Max Elder, doesn’t think cravings should come with a side of guilt. Nor should food damage your body or the planet to be delicious.
Nowadays, a venture-backed food tech startup making Plant-Based meats, with only a few simple ingredients and an unparalleled nutritional profile, is fast becoming a favorite of those who want a healthier option to current food choices.
Nuggets Lead the Way
Nowadays’ flagship product, tasty Plant-Based nuggets, made with a handful of simple ingredients, is overwhelmingly approved by the harshest food critics, children.
Nuggets are the perfect category for Nowadays. According to Elder, nuggets is about an $8 billion category in the United States.
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