Cover art for podcast Unthinkable with Jay Acunzo

Unthinkable with Jay Acunzo

195 EpisodesProduced by Jay AcunzoWebsite

Inspiring stories of creators trusting themselves, not the conventional thinking -- and the refreshing things they make as a result. Like Radiolab meets creator careers, combining sound, music, and stories of creators like Chase Jarvis, Hrishikesh Hirway, Sarah Cooper, Tim Urban, and Yoga with Adrie… read more


Best Practices [Creativity Series #26]

Join our Unthinkable journey -- each week, a new hypothesis for what it takes to trust your intuition and suceed. Subscribe at or text TRUST to 444999.



If you want to break from convention and follow your intuition, where does that leave all those best practices out there? It's so easy to follow a list or do what someone else says works. But what if best practices aren't even the best?

Go outside the echo chamber with the story of a football coach bucking the trend and finding success -- and hear why his peers STILL think he's crazy, despite mountains of data from Harvard PhDs saying otherwise.

Then, hear the story of Mike Brown and Death Wish Coffee -- and hear about the cardinal sin he committed early on that actually wound up HELPING his brand grow.


Andrew Littlefield:

Mike Brown:

Death Wish Coffee:

Say hi to Jay on Twitter:

Or go behind-the-scenes with making the show on Snapchat:




College Football

Best Practices



Super Bowl

TV Advertising





Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Listen to Unthinkable with Jay Acunzo


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens