Unthinkable with Jay Acunzo

Join our Unthinkable journey -- each week, a new hypothesis for what it takes to trust your intuition and suceed. Subscribe at unthinkable.fm or text TRUST to 444999.

TODAY:

If you want to break from convention and follow your intuition, where does that leave all those best practices out there? It's so easy to follow a list or do what someone else says works. But what if best practices aren't even the best?

Go outside the echo chamber with the story of a football coach bucking the trend and finding success -- and hear why his peers STILL think he's crazy, despite mountains of data from Harvard PhDs saying otherwise.

Then, hear the story of Mike Brown and Death Wish Coffee -- and hear about the cardinal sin he committed early on that actually wound up HELPING his brand grow.

LINKS TO KNOW:

Andrew Littlefield: http://twitter.com/fsuandrew

Mike Brown: https://twitter.com/mikebrowndwc

Death Wish Coffee: https://www.deathwishcoffee.com/

Say hi to Jay on Twitter: twitter.com/jayacunzo

Or go behind-the-scenes with making the show on Snapchat: snapchat.com/add/jayacunzo

TOPICS DISCUSSED:

College Football

Best Practices

Marketing

Coffee

Super Bowl

TV Advertising

Ecommerce

Craft

Creativity

Intuition