Unthinkable with Jay Acunzo

A list of steps isn't helpful if you're facing the wrong way. That's why in this one-shot, we try to pivot the right way... as it relates to story. …

In a 4-part Mini Series, we're unpacking how we create little pockets of resonance. Through conversations with sound designers, copywriters, comedians, and creatives, we are mapping out how we can create work that can …

In 2016, Pharrell Williams dropped by NYU's Clive Davis Institute of Recorded Music to speak to a class. There, he met a young Maggie Rogers and sampled her song "Alaska." His reaction, captured on camera, went viral. …

If you're going to reject conventional thinking and instead trust your intuition, you'll find yourself sharing tons of ideas with others. But this can feel scary, like our ideas are secrets we'd prefer to keep inside. …

Any story you find can serve your cause -- if you know how to mold it and change it appropriately to tell it your way, for your specific goals. …

Hrishikesh Hirway is a musician and creator/host of the popular podcast Song Exploder. The show has a simple but powerful premise: each episode, a …

In this shorter, monologue episode,  we explore how we arrived at a place where so many creators view AI tools like ChatGPT at a killer robot coming …

To be driven by creativity is to become a walking, talking collection of contradictions, but one conflicting notion sits at the center of the …

For years, the promise of content marketing far exceeded its reality. But more than ever, brands -- even in B2B, the more "boring" cousin to consumer businesses -- are creating content that gives us reason to believe: …

In this shorter, monologue episode, we learn from storytellers like Kazuo Ishiguro and Ira Glass just what it takes to speak and write in ways that …

In this story, we hear from Chris Lavigne, the head of production at video software company, Wistia. His story helps reveal what it really means to …

One-Shots are monologue episodes complementing our longer-form narratives, which all seek to explore ideas like resonance, storytelling, and …

This story is a surreal, escapist journey into the true story about how the Savannah Bananas became exceptional by being the exception. This minor league baseball team has majorly passionate fans -- with more social …

One-Shots are complementary episodes to our longer-form narratives, which all seek to explore ideas like resonance, storytelling, and creativity in our work. 

As we continue our exploration, we have to stop to appreciate …

In this episode of Unthinkable, the story of two marketers and community leaders, Andrew and Pete, of the brand ... Andrew and Pete! 

They were heading down that now-familiar creator path of digital fame and fortune -- …

Which books have shaped minds & changed lives? 2 Pages with MBS is described as a show where "brilliant people read the best two pages of a favorite book … a book that’s shaped them and changed them. Listen as …

In this One-Shot, a list of better questions to ask others to learn from them (whether you want to hire them or publish their thinking) than the typical conventional wisdom provides us. Interviews are too important to …

In the fourth and final MINI-Series episode, we learn from sound designer, artist, and brilliant documentarian James T. Green about their philosophy and practice around sound design and creation.  James is the founder …

Creativity doesn't mean BIG, and so we're exploring the tiniest pockets of the created work -- small bursts of making, or projects that fit neatly into the  nooks and crannies of the internet.

Today, joke writing and …

Resonating deeply doesn't require us to do anything big or expensive. The MINI-Series explores four types of created work that don't take up much space -- but still carry tons of meaning to those who encounter it. Last …

In a new 4-part Mini Series, we're unpacking how we create little pockets of resonance. Through conversations with sound designers, copywriters, comedians, and creatives, we are mapping out how we can create work that …

Maker monsters often creep in at the least opportune times, drag us backwards, convince us of defeat, fill us with self-doubt, so where do we go from here? And what does that mean for our creative, professional work?

We …

Learn more about Elevate and apply here: https://jayacunzo.com/accountability-group-for-b2b-marketers-creators

The first group begins work April 11.

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Achieve your creative goals with small working groups of …

In this one-shot, Jay reflects on a childhood writing lesson that continues to impact how he approaches his work today.  

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A story about a writer and entrepreneur with an audacious mission driving the organization he helps lead. Together, cofounder Stew Fortier and his community-led business Foster is helping writers who care about turning …

In this episode, we hear from the founder of the media company New Rockstars, Filup Molina, and their first head of operations, Holiday Kinard, about …

In the second installment of The Concept, we learn about the idea of learned helplessness, which causes us to hit our ceilings as creators or even refrain from pursuing an opportunity, never attempt to overcome a …

Patrick Campbell is cofounder and CEO of the software company ProfitWell, which sells tools to help subscription businesses (SaaS and DTC) reduce …

Suzy Batiz calls herself CEO to more conservative crowds, but PEO to everyone else. To define PEO, however, would be to make more than a few people …

In this one-shot, Jay unpacks one of Rocky’s most iconic scenes to better understand how we can approach our own constraints and begin to use them to our advantage.

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In the first installment of The Concept, we learn about telic and its opposite, paratelic. These ideas inform our own internal motivations -- or that …

Today, we hear the story of Patreon, as told by cofounder and CEO Jack Conte. More pressing for our purposes as makers, however, is the driving …

In this one-shot, we unpack how we can become more discerning about the real intent behind lists. Jay walks us through a very special ingredient list …

It’s a team that borders on a circus, bucks baseball traditionalists, and is unapologetically authentic. It’s a team that deeply resonates with fans …

What does it take to create work that resonates? This week, Jay unpacks his framing of resonance - why it matters, why we should prioritize it, and …

Every week Jay waits until the last minute to write his weekly newsletter, why?  In this short episode, Jay unpacks why he puts a weekly constraint on himself and how that has served as a tactic to wrestle with, dance …

We often hear one word used to describe a person or team that's built something big: empire. They've built a business empire.

For Chris Sharpe and Adriene Mishler, the idea might have applied ... but only at first. Chris …

No matter how new or experienced we are at the craft, inevitably, we face maker monsters -- these internal barriers that hold us down and prevent us …

What does it look like when an organization, project, or individual’s work resonates so deeply that they have passionate fans and loyal followers who …

What does resonance really mean? In this short episode, we explore the science of resonance and how understanding the definition of the word can help us to focus on making content that matters. 

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In this episode, we follow multimedia journalist Natalia Aldana, organizer and artist Aisha White, podcaster and indie creator Jay Clouse, and we …

The word "art" is often misunderstood, especially by those who don't consider themselves artists. But make no mistake, if you're in the change business, you're in the art business. In this episode, a short but inspiring …

So many of us focus on becoming an expert in our professional field. But what if instead, we wanted to become visionaries? Not THAT kind of visionary, mind you -- the over-hyped media machines that become the business …

It's time for another one-shot -- a short-form, monologue episode sharing short stories, metaphors, and frameworks from my perspective to complement …

Why do we constantly underestimate how long something will take in the short-term? In other words, we tend to over-estimate just how much we can achieve right now. Then, when we think long term, the reverse tends to …

In  2019, I helped develop, write, and direct a business docuseries called Against the Grain, which I also hosted. You can find that series at …

Maker monsters often creep in at the least opportune times, drag us backwards, convince us of defeat, fill us with self-doubt, so where do we go from here?  And what does that mean for our creative, professional work? 

…

What's the worst advice you've ever received? Can you recall?

Mine happened in my mid-20s. I'd just been hired to lead a team for the first time. I …

We hear from education entrepreneur and former urban designer Saba Ghole, whose own education journey has led her to rethink and rebuild how we can …

I used to think I somehow escaped the clutches of imposter syndrome. Oh, the ego in that statement. Surprise, surprise, I was wrong.

My imposter syndrome grips me as a writer, a podcaster, a speaker, and a …

The company Museum Hack, founded by Nick Gray, was at one point a promising new startup. It helped reinvent and reinvigorate a stale museum experience. It lured people out of their homes, away from their screens, and …

As creative people, how we see the world changes how we think about it which changes how we communicate which changes how we resonate which changes …

On the show, we keep talking about the importance of reaching that next rep of your creative process consistently, faster, and better, but often, …

This week, another "One-Shot." These are my short-form, experimental episodes, where I read a short written piece for you, covering an observation I've made or story I've experienced firsthand. Whereas my main episodes …

While I'm on vacation, I wanted to ensure I shared something special. Jay Clouse's show, Creative Elements, is among my favorite interview podcasts about creativity and building a career as a content entrepreneur and …

Alex Cook's obsessions are ever-changing, from growing and farming mushrooms to men's haircare products to riding Fat bikes on the beach ... to …

The stories that inspire us and move others to action don't often feel within our grasp. Maybe we think it's about budget, or more time, or even more …

Alex Cook's obsessions are ever-changing, from growing and farming mushrooms to men's haircare products to riding Fat bikes on the beach ... to …

In a new monologue story, we try to understand how to bring greater focus and our own unique form to our creative work more consistently. After all, …

In a new story, we try to understand what the heck a "rep" is in creative work, so we can reach our next rep faster, better, and more consistently. 

We hear the story of visual artist Matthew Zaremba and learn more about …

In this episode, I experiment with something I'm calling "One-Shots."

In this particular One-Shot, "making bad" -- what creative people we admire seem …

Every creative person is trying to make what matters. The projects and jobs they pursue, the bosses or clients they like or dislike, and the works they admire -- it all comes back to that one idea. Not "rank #1" or …

Your knowledge is finite. Your curiosity is infinite. So why, oh why, do we usually rely more  on our existing knowledge than our boundless curiosity? We live in a society that seems to value the ability to have the …

In this episode, the story of Lisa Schneider, (former) Chief Digital Officer at Merriam-Webster, and their award-winning, President-trolling, …

Standup comedian and comedy writer Sarah Cooper's rise to mainstream fame feels inevitable. Looking at her 2020, she was one of the biggest stories in entertainment and the creator economy more broadly. 

It started when …

Tim Urban writes a blog about ... well ... lots of stuff. Understanding ourselves and our relationship to each other and the world, maybe? From …

Fundamentally, Unthinkable is a podcast about creativity -- creativity at work, creativity used to enact change, and creativity as a form of practice, improvement, and exploration. 

For several years, the show focused on …

How does your intent for your work change your results? If your goal is to build something big, does that increase the odds of succeeding? Why, then, …

Jack Conte, CEO of Patreon, has some firm beliefs about making stuff on the internet -- namely, that the economics simply don't reward great, quality, resonant, service-minded creators. Thus, the sensationalism and …

Gibi can't use her real name publicly, at least not anymore. Yet her work on YouTube is her calling, it's her everything. Despite the harassment and …

This is the story of a company which, by today's typical business standards and best practices, shouldn't exist. They're the perfect example of why …

We all wish we had the wide open creative field -- total creative freedom. It turns out, however, that creative freedom doesn't work. It may not even exist. Today, two stories about constraints, creativity, and the …

Joanna Wiebe never meant to quit her job and start her business, Copyhackers. In fact, she quit Intuit by accident. Blame the boss, or the wine, or the way Outlook was configured. But don't blame fate. In fact, THANK …

Today, a classic episode from the Unthinkable archives about Erik Devaney, a writer and content marketer, who goes deep inside the emotions and the amusing tale of carving the white whale.

Find Erik's Medium article, …

A bonus, behind-the-scenes episode originally aired on the popular podcast, The Learning Leader Show.

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Ryan's book, Welcome to Management, is now …

Today, a classic episode from the Unthinkable archives about InVision, a software company that made a feature film seem less risky than writing more How-To blog posts. 

If you enjoy these stories, there are 3 ways to go …

"I Made It" is the podcast I'm creating together with Podia, which sells tools for creators who run their own businesses, helping them sell things …

Announcing the launch of a brand new podcast I'm hosting and writing, "I Made It," the official show of Podia. You can subscribe wherever you listen, but also join our exclusive community at podia.com/podcast -- you'll …

Today, a reinvented type of episode sharing 5 quick concepts that can help transform your work (or, yanno ... do a little good here and there at least?)

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HELPFUL LINKS:

Book Jay to speak: jayacunzo.com

Read …

When you share an idea and others simply don't get it, what's happening? And how can we be more persuasive in presenting our creative ideas so we can do our best work? 

Link to subscribe: …

Today, we revisit an episode from earlier this year while we're between seasons: One of the smallest, but highest-impact, creative projects on the internet.

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Book Jay to speak at your next event or company …

Today, we replay a classic episode from the Unthinkable archives, involving the fastest-growing B2B app of all-time, a TV producer-turned-speaker, …

When we dub something a creative smash hit, we often point to the final product, as if their work was neatly contained in this one project. But it's …

A story from Unthinkable producer and Marketing Showrunners staff writer, Tallie Gabriel, about a startup that's gone global with its attempts at reinventing live music, and how they manage to use small changes to …

When a past story Unthinkable listeners absolutely loved resurfaces in a rather facepalmy way, it's time to listen back to this ridiculous story.

For …

Scott looks every part a blacksmith. And while he might not work with any actual metal, he still forges his work with red hot fire. Today, we rerun a classic Unthinkable episode.

Join marketing leaders at companies like …

Mike Lombardi runs one of the best new restaurants on the planet. Hearing him speak, it kinda seems like that's ALL our jobs.

Subscribe to our monthly newsletter, all about brands making shows. Subscribers include …

Where does innovation fit in boring industries? How do we get creative when things seem to work against us entirely? What happens when the Powers That Be don't seem to want YOU to be? Today, a story from producer Tallie …

When we want to innovate, we need to know what to change, when, and how. So, um ... what exactly should we change? Also when? And while we're at it …

Why do so many leaders scream "INNOVATE!" and so many teams treat innovation like a bunch of random or infrequent stunts or radical changes? It …

Re-releasing three popular stories for the holiday travel and downtime around the Fourth of July, 2019. Enjoy!

As always, you can subscribe to my …

Re-releasing three popular stories for the holiday travel and downtime around the Fourth of July, 2019. Enjoy!

As always, you can subscribe to my …

Re-releasing three popular stories for the holiday travel and downtime around the Fourth of July, 2019. Enjoy!

As always, you can subscribe to my …

Consistently great work consistently changes. Does yours? The story of one of history's most revered creators, and the lesser-known story we can all …

Revisiting an old favorite in light of some new events. There's a major shift happening in marketing that few are talking about. Instead, we talk …

"But my boss." It's the most common objection to doing better work. Today, we find a framework that can help us do the seemingly unthinkable: have an open, honest conversation, rather than avoiding conflict, in order to …

Continuing our behind-the-scenes miniseries, we talk to Sarah Cooper: comedian, writer, author of the books 100 Tricks to Appear Smart in Meetings …

How do we bring our full selves to our work, when a lot of that work feels like a slog? Even if we love our jobs, so much of what we do each day can …

When complacency kicks in, and others refuse to change, we often try to persuade them to change or act in the exact opposite way we should. In this …

Something unthinkable is happening at Grado Labs in Brooklyn. That is, if you can find the damn place...

Today, a story about family, business, legacy, and hand-crafted products, found in the most unlikely of …

In the third episode of our miniseries featuring in-depth, behind-the-scenes conversations about makin' stuff, we shed light into the black box that is the professional keynote speaking industry.

(Learn more about my …

Alex Cook's grandfather brightened every room he entered. Now, thanks to Alex, his brother, an old dog, and some lobsters, Tirrell Cook might just …

In the second episode of our miniseries featuring in-depth, behind-the-scenes conversations about makin' stuff, we share never-before published thoughts and ideas learned by making this show for three years.

Subscribe …

Inside the internet's smallest creative project (which is having a massive impact on its audience) through the eyes of its creator. Together, we uncover the two component parts to creative work that we can use to …

You can find Exceptions anywhere you listen to your podcasts, including on...

Apple Podcasts: …

JOIN THE NEWSLETTER to get weekly inspiration and insights to help you challenge conventional thinking and create your best work: http://bit.ly/DamnTheBestPractices.

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Keynote Speaking: …

JOIN THE NEWSLETTER to get weekly inspiration and insights to help you challenge conventional thinking and create your best work: http://bit.ly/DamnTheBestPractices.

WORK WITH ME

Keynote Speaking: …

Anthony Thomas, the CEO of Sticker Mule, adores operations and manufacturing. Those are decidedly not-creative areas to adore. Or so I thought.

JOIN …

Introducing a new miniseries running within Unthinkable: Creative Cafe, the kind of emotional, insider, and cathartic conversations creative people always have over drinks that microphones usually ruin when we try to …

A plea about creativity in the workplace, and a brief exploration of the evolution of the internet to learn why we should change how we communicate …

Robby Novak's most popular video has been seen over 44 million times, and even though it's his face, his words, and his VIDEO, almost nobody …

I kick off Season 5 by sharing the worst advice I've ever received and announcing the next leg of our journey together to fight against conventional thinking in our work. As promised, here are the two links mentioned:

…

In Episode 7 of my docuseries with brand partner Drift, we go inside a rising star in B2B, Lessonly. The company's internal principles guide …

In Episode 6 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand. Today, we go inside social media software company Buffer. They're an exception …

In Episode 5 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand, with a twist: We go outside the world of product companies and talk to one of …

In the third of three Thanksgiving Week specials, we hear the incredible story of two individuals who so in-touch with WHY they do their work that they make decisions others can't possibly stomach, and overcome …

In the second of three Thanksgiving Week special episodes, an old classic featuring a New York artist's odd but revealing experiment and the story of …

Why do we gorge ourselves on holidays? Why do we do ANYTHING that seems mindless? "Because that's how we do things around here." In this story, the …

In Episode 4 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand.

Today we go inside Help Scout an talk to CEO/cofounder Nick Francis, head of …

This is Part 2 of a story that originated in my newsletter, Damn the Best Practices. It got such a great response that I'm syndicating it here. You can subscribe at http://bit.ly/damnpractices

Last time, I shared a …

This story originated in my newsletter, Damn the Best Practices. It got such a great response that I'm syndicating it here. You can subscribe at …

In Episode 3 of my docu-series with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand.

Today's most exceptional companies rely on creating great experiences to stand …

Order your copy of Break the Wheel on Amazon: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition-ebook/dp/B07HQF97J7

ABOUT THE BOOK:

Break the Wheel: Question Best Practices, Hone Your Intuition, & Do …

Break the Wheel's NEW publish date is Oct. 1, 2018! That means this is the final week to get signed copies plus bonus goodies sent to you in the pre-sale. Visit jayacunzo.com/book for that, or head over to Amazon to …

Big News: My book, Break the Wheel, is now available for pre-orders at jayacunzo.com/book!

Today, Episode 2 of my new documentary series with brand partner Drift, where I go inside some of the world's best B2B companies …

Visit jayacunzo.com/book for the pre-sale in the United States. Purchase single or bulk, and get each signed. Available now through October 2018 when …

Episode 1 of my new documentary series with brand partner Drift, where I go inside some of the world's best B2B companies to understand why and how they're proactively building their brands. "Brand" was a dirty word in …

While I work on Season 4 plus my book, Break the Wheel (Fall 2018), I wanted to share with you one of the most popular episodes from the backlogs: …

As I work on Season 4 of Unthinkable, I wanted to share with you one of the most popular episodes from the backlogs: Voices. The incredible story of …

Anthony Bourdain inspired much of this very show. Though my style is a bit different than his, I've learned from his method, watched him work with my mouth hanging open and my eyes wide, and aspire to be the Anthony …

As I work on Season 4 of Unthinkable, I wanted to share with you one of the most popular episodes from the backlogs: The Bias to Act. Two incredible …

I'm hard at work making Unthinkable Season 4 AND writing my first book, Break the Wheel, due out this fall (2018). The book is inspired by and pulls …

As I work on Unthinkable Season 4 and the book relating to this show, called Break the Wheel (Fall 2018), I wanted to dip into the archives and resurface a sneaky-good episode. Enjoy!

Subscribe to get one new story or …

A final treat and sign-off until next season. Thank you SO. FREAKING. MUCH. for supporting for my work, from speaking to podcasting and beyond! So …

In the Season 3 finale of Unthinkable, it's time for a story and a battle -- a story about a runaway creative success that flies in the face of conventional thinking and a battle that all of us face whenever we aspire …

How does your intent for your work change your results? If your goal is to build something big, does that increase the odds? Why, then, do so many …

Most brand-created podcasts are -- how shall I put this? -- IMPRESSIVELY terrible. So, naturally, Steve Pratt finds total creative fulfillment in …

Suzy Batiz had sworn off starting companies. NEVER AGAIN, she thought. But one sniff and one conversation later, she was obsessed. Her curiosity took …

Nobody actually takes risks, especially in business, so what if the key to doing better work is making unconventional paths seem SAFER than the best practice? That's exactly what Clair Byrd, Clark Valberg, and the team …

Looking for the video link? Scroll down! For now, a blurb on the episode:

Unsurprisingly, one of the catchiest songs ever created topped the iTunes …

Scott Stratten looks every part a blacksmith. He's mastered a rare craft in our digital world today, but make no mistake -- he's a master craftsman. And while he may not work with any type of metal, he still forges his …

If there was a Yelp listing for every industry niche, "Headphone Brand" would appear with the most possible dollar signs.

Big brands use bigger …

We call the show "Unthinkable" because anytime someone uses their intuition, it feels like they did something crazy. Maybe they broke from conventional thinking -- that alone feels pretty unthinkable in many jobs and …

What if intuition was actually the same as the kind of thinking we value in the business world, but it reaches full potential quicker? Wouldn't that …

The information age has a downside: Advice Overload. In the face of ubiquitous experts and never-ending best practices and how-tos and secrets, what if you trusted your intuition? Well, for starters, you'd need to focus …

We use our intuition every single day to make decisions. So why does it still feel like a leap to trust it when it comes to the more meaningful stuff …

Last we spoke, we wondered why we don't trust our intuition more. I mean, it's with us at all times, telling us things. But we often feel like it's a LEAP to listen to our intuition. This week, we wonder: How do we …

Technically supposed to be taking a week off but ... I won't tell if you don't!

Send your examples of conventional wisdom, pithy quotes-as-gospel, or …

Last week, we defined intuition once and for all. This week, we wonder: Why don't we routinely TRUST our intuition? We came up with a practical definition, but why can't we seem to make it practical in our daily lives? …

So we aspire to do something exceptional, and we can't stand all that average noise created by the endless "hacks" and "cheats" and "secrets" out there. So now what? If all that expertise is simply generalized advice …

After a year, we finally land on the common thread that ties us all together as listeners. Then, we revisit one of our most popular stories and find …

Our our every-other-week series profiling names you know sharing stories you don't concludes with Amy Schmittauer. In this brutally honest and hilarious discussion, Amy talks about her parody of the Wizard of Oz, why …

Remarkable stories of what happens when you embrace constraints, rather than fight for "creative freedom" (and an exploration of what the heck "creative freedom" even means).

Stories today from First Round Capital (one …

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we get existential and emotional with one of the most creative content marketers on the planet, Doug Kessler.

About …

When we say the word content, MOST of us refer to the container -- a blog post, a video, a podcast. But the audience we aim to serve is after what's INSIDE our content -- the information, the education, the …

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we think the big thoughts and feel the big feels with Robert Rose. We talk music, on-stage interviews with …

We live in the era of experts. If we don't have an idea or answer, we can find and follow everyone else's. This creates copycat, forgettable work. …

We continue our every-other-week series profiling names you know sharing stories you don't. This week, we get starry-eyed over big ideas with Tamsen Webster. Stories include Tamsen's love affair with speeches, space …

We hear the phrase a lot, from friends, bosses, clients, peers: JUST SHIP IT! Just ship your work already. But should you? COULD you? Is this idea …

We continue our every-other-week series profiling names you know sharing stories you don't. This week, a frank discussion with Mitch Joel. Stories include Mitch's first-ever keynote speech (and the celebrity that …

Exploring how magic-makers in marketing stand out from the noise by relying more on their personalities than any best practices or tools. 

Stories …

Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land).

Today we go exploring the topic of exploration: Why is travel linked to inspiration? Does travel help our …

"What is your writing process?"

Like cats on catnip, us content marketers just can't resist when someone answers that question. We positively obsess over each others' writing process, and the more known the marketer, …

Richard's side project started with that familiar feeling when you just can't wait to see people's reactions. But in this case, it was his own reaction that surprised this serial side hustler.

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Content marketers put creativity up on a pedestal. But when you actually create for a living, you know something far simpler, and you see something hidden in plain sight: brilliance.

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We've all been where Angela is at in her work right now. Today, we dive deep into this feeling and try to make sense of it.

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TODAY'S STORY: The …

Tyler Littwin took a deep breath, walked up on stage in front of his entire company, and let them have it. And they...loved every minute of it.

Today in this short story about a side project, we hear the tale of Orlando …

This week, go behind-the-scenes with the making of Unthinkable with Jay and executive producer Andrew Davis, as the two discuss the thinking behind the show, the audience they're out to serve, and why Jay wants to be …

What does it take to trust your intuition and succeed? Get a new hypothesis every Monday morning via email, packaged as an irresistible story. Text TRUST to 444999 ... or subscribe at unthinkable.fm

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What if …

Josh Bernoff writes a blog about writing, putting him among a TON of others that could be completely the same. So he uses a hook in order to stand …

Join our Unthinkable journey -- each week, a new hypothesis for what it takes to trust your intuition and suceed. Subscribe at unthinkable.fm or text TRUST to 444999.

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If you want to break from convention and …

Juliana Casale's story is not unlike most of ours, because Juliana Casale is not unlike us -- trying hard to use her creative craft to elevate her …

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We assume creativity has to be big. We need to tackle …

Harry Stebbings managed to break into venture capital -- one of the most difficult industries to work in -- at the age of just 20. And he did so with …

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Why do some people seem totally fine using tactics that make us nauseous? If we're going to …

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Jonathan Fields has written several books, hosts a top podcast, and speaks all over the world. By most …

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If you're going to reject conventional thinking and instead trust your intuition, you'll find yourself …

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Deb Aoki is like many of us craft-driven creators. She aspires …

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Your creative intuition …

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Tom O'Keefe is one of the most well-known people in all of …

FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning.

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As humans, we're wired to seek out experiences that make us feel …

FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning.

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Hear the story of a creative side project that saved a startup. Crew co-founder …

FOR EXCLUSIVE BONUS CONTENT: Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning.

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Too often, creative people …

SUBSCRIBE: unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.

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Scott Monty is one of the world's most forward-thinking …

SUBSCRIBE AT unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.

TODAY:

In a noisy world like ours, you don't just want to be the best …

While we're on hiatus from releasing new episodes, here's a closer look at the thinking and inspiration behind making the show. Be sure to subscribe at http://unthinkable.fm for our emails each Monday morning -- we're …

A message from Jay about the future of Unthinkable. Be sure to subscribe at unthinkable.fm.

The story of how Scott Belsky created Behance, a global community of creatives focused on making ideas happen.

(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. …

Betting your career on your creativity means you'll have your fair share of saving bad ideas (or "polishing turds" as you'll hear in one of our …

Slingshots are a mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering …

People driven by their creative craft often spend hours agonizing and obsessing over the details of a project. Why? Is that a good thing or a bad thing? How do we know when to actually ship the work? And what does it …

Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. …

For thousands of years, humans have invoked "The Muse" (or any of the nine Muses) to inspire creativity within them. But are we thinking about creative inspiration the wrong way?

Also, a major announcement is made by …

Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace …

When you agonize over the act of creation itself -- for its own sake, not for some ulterior motive or end result -- good things happen. But in the …

Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace …

Creative side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and …

In the official launch of Unthinkable, we'll tackle the bizarre but huge debate of quality vs. quantity in marketing. Plus, creator & host Jay Acunzo shares the theme of the show and why it's time to finally, …

See you soon! Be sure to subscribe at Unthinkable.fm to get episodes as soon as they launch, plus other exclusive content, goodies, and behind-the-scenes.

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