Cover art for podcast Unthinkable with Jay Acunzo

Unthinkable with Jay Acunzo

218 EpisodesProduced by Jay AcunzoWebsite

An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful … read more

23:48

The Bias to Act [Creativity Series #14]

FOR EXCLUSIVE BONUS CONTENT: Subscribe at unthinkable.fm to get a quick note from Jay every Monday morning.

 

TODAY:

Too often, creative people idolize the IDEA of being creative. But our jobs aren't to "be creative." Our jobs are to CREATE. In other words, we need a bias to act. But that's much easier said than done. Until you hear our stories today...

 

Today, we go outside the echo chamber with executive coach Heather Legge. Although she coaches some of the most powerful women in business, she uses a subtle trick pulled from -- of all things -- golf, in order to build creative momentum for her clients. Then, in our feature story, we hear from a side project master: Alec Brownstein, creative director at Dollar Shave Club. His experiments have shaken the internet, getting passed around the big agency world on Madison Ave, inside Google globally, and all around the world. 

 

LINKS TO KNOW:

Heather Legge's site: http://www.envisionsuccessinc.com/

Heather Legge's Twitter: https://twitter.com/esiresults

Alec Brownstein's site: http://alecbrownstein.com/project.php?cat=3

Alec Brownstein's Twitter: https://twitter.com/jusfonzin

The Google Job Experiment explainer video: https://www.youtube.com/watch?v=7FRwCs99DWg

Jay's Twitter: twitter.com/jayacunzo

Jay's Snapchat: snapchat.com/add/jayacunzo

 

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.

 

TOPICS DISCUSSED:

Momentum

Google

Dollar Shave Club

Golf

Mitt Romney

Side Projects

Creativity

Craft

Intuition

Art

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Educational

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Interesting

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