The Unreserved Wine Talk podcast features candid conversations with the most fascinating people in the wine world. Your host, award-winning journalist Natalie MacLean, dives into how it feels to compete in the nerve-wracking World's Best Sommelier Competition, the shadowy underground of wine forgery… read more
How does the ease with which you can pronounce a winery name affect your perception of both the wine and its price? Are wine experts or novices more likely to assign a higher value to wines with complicated names? How do grape names affect your purchase decisions?
In this episode of the Unreserved Wine Talk podcast, I'm chatting with Dr. Antonia Mantonakis, Fellow of the Cool Climate Oenology and Viticulture Institute and Professor of Marketing and Consumer Psychology at Brock University's Goodman School of Business in St. Catharines, Ontario.
About Dr. Antonia Mantonakis Dr. Antonia Mantonakis is a Fellow of the Cool Climate Oenology and Viticulture Institute and a Professor of Marketing and Consumer Psychology at Brock University's Goodman School of Business in St. Catharines, Ontario. She is a psychologist by training and holds a Bachelor of Science in Psychology from the University of Toronto, and has both a Masters in Experimental-Cognitive Psychology and a Doctorate in Experimental-Cognitive Psychology from Simon Fraser University. Her research focuses on the psychological factors that affect consumer behaviour and consumer decision making.
To learn more about the resources mentioned in this episode, visit the https://www.nataliemaclean.com/88.
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