Cover art for podcast Unreserved Wine Talk

Unreserved Wine Talk

238 EpisodesProduced by Natalie MacLeanWebsite

The Unreserved Wine Talk podcast features candid conversations with the most fascinating people in the wine world. Your host, award-winning journalist Natalie MacLean, dives into how it feels to compete in the nerve-wracking World's Best Sommelier Competition, the shadowy underground of wine forgery… read more


188: The 3 Biggest Forces Changing Your Wine Now with Mike Veseth, author of Wine Wars II: The Global Battle for the Soul of Wine

Which three forces have shaped the evolution of the modern wine market more than any others? What is a wine economist? How have the wine industry and wine buyers evolved in the past 10 years? How does that impact the wines you drink?


In this episode of the Unreserved Wine Talk podcast, I'm chatting with author and editor of The Wine Economist newsletter, Mike Veseth.


You can find the wines we discussed at



What is a wine economist?

How did a budget vacation start Mike on the path of becoming a wine economist?

How do the three main forces outlined in Wine Wars shape global wine?

How does the natural wine movement act as a push-back force in the industry?

What is a terroirist?

What fascinating new stories will you read about in Wine Wars II?

Which wine buyer insights were uncovered through Project Genome and how did it impact the industry?

Why is it a bad idea to paint all celebrity wine with a broad brush?

Which wine brands have leaned heavily into their image and seen huge success?

What did Mike learn about silk road terroirists in writing Wine Wars II?

Why are there so many terroirists in the Republic of Georgia?

Who is Chinese wine for?

How has Chinese wine evolved and what impact did the pandemic have on domestic consumption?


Key Takeaways

I found it interesting how globalization at one end of the spectrum and terrorists at the other end are having a profound impact on the style and type of wine we drink now.

Mike gives us great insights into what a wine economist does.

The wine industry and buyers changed so much in the past 10 years.


Join me on Instagram, Facebook and YouTube Live

Join the live-stream video of this conversation on Wed at 7 pm ET on Instagram Live Video, Facebook Live Video or YouTube Live Video.

I want to hear from you! What’s your opinion of what we’re discussing? What takeaways or tips do you love most from this chat? What questions do you have that we didn’t answer?

Want to know when we go live? Add this to your calendar:


About Mike Veseth

Mike Veseth is editor of The Wine Economist newsletter ( and author of more than a dozen books including Wine Wars (2011), Around the World in Eighty Wines (2018) and Wine Wars II: The Global Battle for the Soul of Wine (2022). He is a sought-after speaker at wine industry meetings both in the United States and around the world.

Veseth’s writings on wine and globalization have been widely praised. Globaloney was selected as a Best Business Book of 2005. Wine Wars was chosen a Best Wine Book of 2011. The Wine Economist was named Best Wine Blog by Gourmand International in 2015. Money, Taste, and Wine: It’s Complicated received the 2016 Gourmand International award for Best Wine Writing. Around the World in Eighty Wines was named one of the 100 best wine books of all time by



To learn more about the resources mentioned in this episode, visit

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Listen to Unreserved Wine Talk


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens