This week we are joined by bestselling author Dan Heath. Dan and his brother Chip wrote SWITCH, a book Dr. Kate Hurley referenced many times in last week’s episode so we thought we’d get his thoughts about what made Kate's Million Cats Campaign so successful.
In this interview, Becky and Dan discuss the brilliance of Kate's campaign to prevent unnecessary euthanization of cats and how she creatively applied the principles of behavior change from SWITCH to catalyze massive change. (get it..."cat"-alyze?) Rapid transformation is possible when you direct the rider, motivate the elephant and shape the path! Tune in to learn more about how to do this yourself.
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