Had a great conversation with Ron Nocetti, Executive Director of the CIF (California Interscholastic Federation) to discuss the effects the pandemic is having on high school athletics in California. What the cancellation of the spring sports season means for the student athletes on the bubble and still looking to play at the next level? Cheerleading as a sanctioned CIF sport, along with the rise of E-Sports, as well as the evolving business models of high school athletics. Why high school governing bodies are adopting "Managed Rights/Brands" model similar to those at the collegiate level? What's the purpose? Is there additional sponsorship revenue and who benefits? Are the section and state championships better events, more competitive? Is this new approach helping each section, school, coach, team and athlete? Find out...
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