Cover art for podcast Under the Influence from CBC Radio

Under the Influence from CBC Radio

165 EpisodesProduced by CBC RadioWebsite

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

27:17

S1E07 (Archive) - The Marketing Genius of Steve Jobs, Part 1

From the Digital Box Set: This special two-part episode is about the late Steve Jobs. When you look at his vast technical accomplishments, it's easy to forget he was a great marketer. As a matter of fact, Apple co-founder Steve Wozniak said that marketing was Jobs' greatest skill. We'll unpack his boldness as a marketer and the success that launched Part Two, where we will look at his many marketing strategies from 1997 to his death in 2011.
This is an archived episode that aired originally on February 18, 2012.

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