From the Digital Box Set: This week, we take a trip to five different countries to listen to some astonishing radio advertising. From a theatre company in Switzerland that sponsored traffic in a whole new way, to a radio campaign that tried to bore you to sleep, to an amazing radio ad that asks you to donate your voice to help other people - all of these amazing campaigns are turning radio on its ear.
This is an archived episode that aired originally on May 19, 2016.
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