Cover art for podcast Under the Influence from CBC Radio

Under the Influence from CBC Radio

165 EpisodesProduced by CBC RadioWebsite

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

27:03

S2E03 (Archive) - Timing Is Everything

From the Digital Box Set: This week, we look at the critical importance of timing in marketing. It's one thing to put the right message in front of the right person, but it's a fine art to put it in front of them at the perfect moment. We'll look at how the United States Navy used perfect timing to double their applications by taking advantage of a certain movie playing in theatres. We'll explain why Dr. Scholl's chose to pitch insoles in the washrooms of nightclubs. And how Hellman's Mayonnaise used perfect timing to get to women in grocery stores. We'll also talk about how Target stores know you're pregnant before your family does, and we'll wrap up the episode by explaining why the fishing lure industry has Marilyn Monroe to thank. All true. All due to great timing.
This is an archived episode that aired originally on January 19, 2013.

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