From the Digital Box Set: This week, we explore the world of business-to-business advertising. It used to be the most boring advertising in the world - where green copywriters cut their teeth and washed-up copywriters ended their careers. But all that changed when B2B companies dared advertise at the Super Bowl, and showed the marketing world that advertising industrial equipment could be as sexy as advertising a sports car.
This is an archived episode that aired originally on April 13, 2016.
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