Cover art for podcast Under the Influence from CBC Radio

Under the Influence from CBC Radio

165 EpisodesProduced by CBC RadioWebsite

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

26:16

S2E24 (Archive) - This I Know

From the Digital Box Set: This penultimate show of the season features the various lessons I've learned over the course of my 30-year advertising career. From the fact that small brands need big personalities, to the reason committees aren't creative, to the truism that all marketing is theatre, to six tips for presenting ideas that have never proven me wrong, to a secret my car mechanic taught me about presenting invoices to nervous clients, it's a collection of insights and learning. This I know: All knowledge should be shared.
This is an archived episode that aired originally on June 15, 2013.

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