Cover art for podcast Under the Influence with Terry O'Reilly

Under the Influence with Terry O'Reilly

311 EpisodesProduced by Apostrophe Podcast NetworkWebsite

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast… read more

27:35

S7E02 - I See A Little Silhouetto Of A Brand: How Old School Products Survive

This week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, but others have found a way to succeed – some doing even betterbusiness today. We’ll look at how one company makes money by retiring its products, why another partnered up with its biggest competitors to stay relevant and how an entire profession saveditself by not going digital.From Crayola to Velveeta, it all comes down to smart marketing.



Hosted on Acast. See acast.com/privacy for more information.

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