From the Digital Box Set: This week, we explore "Loss Leaders - the very interesting selling strategy where one product is given away for free, or at a high discount, in order to attract people to buy another more profitable product. We'll track the earliest loss leaders of shaving blades and Jell-O recipes, all the way up to today's printers, video games and even Kindles - all of which are loss leaders. You might be surprised to know how many loss leaders swirl all around you every day. Advertisers know what to give away in order to profit.
This is an archived episode that aired originally on April 20, 2013.
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