Cover art for podcast Under the Influence from CBC Radio

Under the Influence from CBC Radio

165 EpisodesProduced by CBC RadioWebsite

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.


S1E11 (Archive) - Accidental Brands

From the Digital Box Set: It may surprise you to know that many famous brands were invented completely by accident. They weren't the result of years of research, or painstaking experiments, or scientific brilliance - they were simply stumbled upon by mistake. Like IMDB (the Internet Movie Data Base) that began as a simple list of pretty actresses compiled by a movie buff. Or Play-Doh, which started life as a wallpaper cleanser. Popsicles were invented when a flash freeze surprised the residents of San Francisco one night. A certain breakfast cereal was originally invented in a sanatorium to suppress sexual urges. And speaking of lust - Viagra was created for completely non-sexual reasons - then became a blockbuster wonder drug. Each is famous, their stories are fascinating and all are accidental brands.
This is an archived episode that aired originally on March 17, 2012.

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