From the Digital Box Set: In the world of marketing, the use of colour is a studied science. As a result, colours play a bigger role in your purchasing decisions than you may think. A colour can make you feel a certain way about a company, or it can trigger a specific desire. A simple change in colours can affect the sales of a product immediately, or a certain colour can make us seem more desirable to the opposite sex. Colours can encourage us to spend money - or even gamble. There is no doubt about it, colour is a secret language.
This is an archived episode that airs originally on May 5, 2012.
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