From the Digital Box Set: This week, we look at the companies that actually profit by asking you to BUY LESS. We'll explore a burger company that asks its customers to eat less beef, a printing company helps you print less, why Gillette has suddenly started encouraging men to change blades less often, and why a clothing company insists that you buy less of their apparel. It's a completely counter-intuitive marketing strategy, but each of these companies is doing more business than ever.
This is an archived episode that aired originally on February 2, 2013.
Are you the creator of this podcast?
and pick the featured episodes for your show.
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fansYes, let's begin connecting
Find new listeners
Understand your audience
Engage your fanbase