From the Digital Box Set: When companies are hit with a crisis, it can be a defining moment. In the world of marketing, it's an all-hands-on-deck situation - because communication is one of the most important keys to handling a disaster. How a company handles a crisis reveals everything about that organization, and no company is ever truly ready for the crisis that befalls them. We'll look at the famous Tylenol tampering case, the recent Carnival Cruise disaster, how New York City struggled to let the world know it was still open for business in the wake of 9/11, and how Mr. Alec Baldwin handled his mini-PR crisis when he was kicked off a plane for refusing to turn off his cell phone. Someone once said: "Never waste a crisis" - let's see if that philosophy holds true.
This is an archived episode that aired originally on March 10, 2012.
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