From the Digital Box Set: This episode examines the different ways in which men and women shop. Deep in our DNA, our shopping habits have been formed and the differences between the genders couldn't be more stark. Most men are tactical and mission-oriented, whereas the majority of women like to browse, compare and window-shop. Most men like to buy and leave, but women like to take their time. As a matter of fact, a recent study showed that women spend eight years of their lives shopping. Retailers have observed these differences for decades and the ways they have designed shopping environments around them to influence purchases is fascinating.
This is an archived episode that aired originally on January 14, 2012.
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