From the Digital Box Set: This week, we search for some of the world’s oldest brands. 80% of companies fold after 18 months, the ones that survive average a 50 year lifespan, then there are the ones that manage to last 100, 300 or sometimes even 600 years. We’ll look at a retail store that began in 1670, a brewery that poured its first beer in 1366 and the oldest fast food joint that used root beer to attract drinkers during Prohibition. Join us as we look for the magical ingredient in companies that last centuries.
This is an archived episode that aired originally on April 6, 2016.
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