Cover art for podcast Under the Influence from CBC Radio

Under the Influence from CBC Radio

193 EpisodesProduced by CBC RadioWebsite

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

193 Episodes | 2019 - 2020

S9E26 - Ask Terry 2020

June 25th, 2020

27:27

This week it’s our final episode of the 2020 season, where we answer listener questions sent to us through social media. Like - why the most popular …

S9E25 - You Must Remember This: The Mandela Effect

June 18th, 2020

26:56

This week we’re talking about the Mandela Effect. It is defined as “collective false memory.” That means many of us remember things incorrectly and …

S9E24 - Branding A Disease

June 10th, 2020

27:34

This week, we explore the branding of diseases. Over the course of history, diseases have been named after people and countries with devastating effects. Names have stigmatized entire regions, decimated industries and …

S9E23 - Bookmarks 2020

June 4th, 2020

27:16

This week it’s our annual Bookmarks episode, where we tell fascinating stories from our research that didn't make it into the regular season. We’ll …

S9E21 - Fix It Again, Tony: Brand Nicknames

May 21st, 2020

27:44

Some people call Under The Influence "UTI" for short. It’s not a good nickname. But some brand nicknames are positive and extremely valuable - like …

S9E20 - Setting The Table: Best Opening Stories

May 14th, 2020

27:41

Every episode of Under The Influence begins with an opening story. And after more than 300 episodes, we’ve told over 300 opening stories. This week, …

S9E19 - Flip, Flop or Fly: The World of Test Markets

May 7th, 2020

27:43

80-90% of new product launches fail. So to lower the risk, companies do trial runs. This week, we explore Test Markets - where companies launch new products in small towns to see if shoppers pay attention. We’ll tell …

S9E18 - Talk Ain’t Cheap: How Conversations Impact Business

April 30th, 2020

27:37

This week, we explore how business can be won or lost with spontaneous off-hand remarks. Not all advertising business is conducted in a boardroom or in commercials. Sometimes somebody says something in an elevator, or …

S9E16 - Brand Envy 2020

April 16th, 2020

28:00

This week, it’s our annual Brand Envy episode, where I tell the stories behind some of the brands I admire. We’ll talk about a romance novel company that was started by a fur trader, an empire created by a cartoonist …

S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests

April 9th, 2020

28:04

This week, we explore the world of Torture Tests. Torture test commercials are one of the advertising industry’s most powerful techniques - because …

S9E14 - Thumbs Up or Thumbs Down: The New World of Online Reviews

April 2nd, 2020

27:22

This week, we explore the world of Online Reviews. These days you can leave a review for anything - from a cup of coffee to your dentist. 90% of us read online reviews before buying a product - that’s why those reviews …

S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing

March 26th, 2020

27:35

This week, we explore the quiet world of ASMR marketing. ASMR stands for Autonomous Sensory Meridian Response. It’s a new form of marketing that creates a calming feeling often accompanied by a tingling sensation. …

S9E11 - For Better or For Worse: Wedding Marketing

March 12th, 2020

26:48

Dum dum da dum. This week, we explore the lucrative world of Wedding Marketing. Weddings are big, big business. And as a result, the wedding industry …

S9E10 - Come Fly With Me: Airports Are Now Brands

March 5th, 2020

27:19

This week, we explore how airports are now becoming brands. You may not know it, but airports compete against each other for business. That intense rivalry has led to the complete transformation of airports - they now …

S9E09 - Search Parties: The Relentless Hunt For New Customers

February 27th, 2020

27:25

This week, we explore the surprising ideas companies use to attract new customers. Like “Finger Lickin’ Good” nail polish from KFC. Or NASCAR’s …

S9E08 - The Name Game: Brand Names In Different Countries

February 20th, 2020

27:35

This week, we explore why companies change valuable brand names when expanding to other countries. Sometimes the reason is a language issue. But other times, the reasons are far more interesting. For example, Mr. Clean …

S9E06 - Set Jetting: Film Locations As Tourism Marketing

February 6th, 2020

27:40

This week, we look at the phenomenon of Set Jetting. That’s when tourists flock to a city to see the sets and locations where their favourite TV shows and movies are filmed. Some towns have embraced set jetting as …

S7E25 (Archive) - Ask Terry 2018

February 3rd, 2020

27:30

From the Digital Box Set: This week marks the final episode of Season 7. And as we do every year, we're turning this show over to you, our listeners. We'll be answering all the marketing and advertising questions you've …

S7E24 (Archive) - Fasten Your Seatbelts: How Self-Driving Cars and Marketing Collide

February 3rd, 2020

27:20

From the Digital Box Set: This week, we look at how self-driving cars affect the world of marketing. While it may seem like a bit of a novelty these days, the era of the autonomous car is fast approaching. And the …

S7E23 (Archive) - How Tourism Survives A Tragedy

February 3rd, 2020

27:49

From the Digital Box Set: This week, we look at how tourism survives a tragedy. When a city experiences a massive crisis, it must find a way to restore its tourism. All cities rely on tourism - it is often one of the …

S7E22 (Archive) - Guinness Book of World Ad Records

February 3rd, 2020

27:39

From the Digital Box Set: This week, we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that are impossible to ignore. From the world’s …

S9E05 - Sound + Vision: Album Covers As Marketing, Part Two

January 30th, 2020

27:16

This week, it’s Part Two of our Album Covers As Marketing episode. In the 1980s, album covers shrunk down for the first time to accommodate CDs. And in the 2000s, the advent of iPods shrunk them again to the size of a …

S9E04 - Sound + Vision: Album Covers As Marketing

January 23rd, 2020

27:18

This week on Under the Influence, we analyze Album Covers As Marketing. We’ll look at a world famous record cover that was almost ruined by a zipper, why flights at Heathrow Airport had to be grounded for one band’s …

S7E21 (Archive) - Marching Orders: Household Products Invented by the Military

January 22nd, 2020

27:28

From the Digital Box Set: This week, we look at Products Invented by the Military. The military has influenced more technology than any government, …

S7E20 (Archive) - Avon Calling: Door-To-Door Marketing

January 22nd, 2020

27:41

From the Digital Box Set: This week, we explore the art of door-to-door sales. From encyclopedias to makeup to vacuum cleaners, many corporations were built on the shoe leather of direct sales. It was a tough way to …

S7E18 (Archive) - Lemonade: Marketing A Negative

January 22nd, 2020

27:30

From the Digital Box Set: This week, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a …

S7E17 (Archive) - Bookmarks 2018

January 22nd, 2020

26:47

From the Digital Box Set: This week, it's our annual episode dedicated to great stories from our Under the Influence research that didn't make the …

S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets

January 16th, 2020

27:36

This week, we look at the fascinating ways sports teams market themselves. We’ll unpack why one stadium replaced its ushers with librarians, why …

S7E16 (Archive) - Brand Envy 2018

January 13th, 2020

26:31

From the Digital Box Set: This week, it’s our annual look at brands I admire. They may not be the hippest, the latest or the coolest, but I envy them …

S7E15 (Archive) - Hey Vern! When Ads Go Hollywood

January 13th, 2020

26:52

From the Digital Box Set: This week, we look at commercials that made the unlikely leap to Hollywood. Some became big hit movies, others inspired …

S7E13 (Archive) - Famous Jingles, Part Two

January 13th, 2020

27:16

From the Digital Box Set: This week, it’s part two of our Jingles episode. Jingles had a great run until the late ‘80s, then songs overtook them. But a few big jingles have beaten the trend in recent years – one in …

S7E12 (Archive) - Famous Jingles

January 13th, 2020

27:36

From the Digital Box Set: This week, we explore the use of jingles in advertising. So many brands were built on the backs of jingles. From the Big …

S9E02 - Goliath Meet David: Small Brands That Beat The Big Boys

January 9th, 2020

27:37

This week, we analyze how small brands outsmart their giant counterparts. We’ll look at a snack food company with a cult-like following that outsells …

S9E01 - Same Bat Time, Same Bat Channel: Marketing TV Shows

January 2nd, 2020

26:27

Welcome to the 2020 Under the Influence season. It's good to be back. To kick things off, we step into the highly competitive world of Television Marketing. Between Netflix, Amazon, Crave and more, the marketing of TV …

We're Back January 2nd

December 27th, 2019

1:56

We’ve got a fun 2020 season planned for you. Here’s a sneak peek at what's in store...

S7E11 (Archive) - Brands Are People, Too: Products Named After Inventors

December 23rd, 2019

26:27

From the Digital Box Set: This week, we explore famous Products Named After Their Inventors. Some products are so cemented in our minds we forget their names once belonged to people. Shrapnel was invented by Henry …

S7E10 (Archive) - Worthless To Priceless

December 23rd, 2019

27:10

From the Digital Box Set: This week, we look at products that went from Worthless to Priceless.
Products someone created out of something everyone else ignored. It might be junk on the ground that people stepped over, …

S7E09 (Archive) - Celebrities: Living To Tell The Tales

December 23rd, 2019

27:44

From the Digital Box Set: This week, we explore the world of Celebrities in Advertising. I’ll tell you stories from my nearly 30 years directing celebrities in radio and television commercials. From Ellen DeGeneres to …

S7E08 (Archive) - Kentucky Fried Brand Myths

December 23rd, 2019

26:58

From the Digital Box Set: This week, we debunk urban Brand Myths. Myths that live on as assumed facts in marketing textbooks, MBA courses, endless business seminars and dinner parties. It's easy to accept rumours as …

S7E07 (Archive) - Comic Book Ads

December 16th, 2019

27:04

From the Digital Box Set: This week, we explore the fascinating world of Comic Book Advertising. A world where Sea-Monkeys could be trained, X-Ray …

S7E06 (Archive) - A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems

December 16th, 2019

26:57

From the Digital Box Set: This week, we explore how marketers solve difficult problems. We’ll look at how Monty Python stopped piracy by giving away …

S7E05 (Archive) - Delicious Names: Marketing Appetite Appeal

December 16th, 2019

27:26

From the Digital Box Set: This week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very unappetizing names. Some so off-putting, I’m …

S7E04 (Archive) - Underwear In Your Mailbox: Subscription Marketing

December 16th, 2019

27:19

From the Digital Box Set: This week, we delve into the emerging world of subscription marketing. Did you know you could have underwear sent to your …

S7E03 (Archive) - Damn The Torpedoes

December 9th, 2019

27:26

From the Digital Box Set: This week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely …

S7E02 (Archive) - I See A Little Silhouetto Of A Brand: How Old School Products Survive

December 9th, 2019

27:26

From the Digital Box Set: This week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, …

S7E01 (Archive) - Put It Between Your Knees and Squeeze: Marketing A Fad

December 9th, 2019

26:59

From the Digital Box Set: Kicking off season 7, we explore how some of the craziest fads are marketed. We'll look at how one student's school project …

S6E26 (Archive) - Ask Terry 2017

December 9th, 2019

26:40

From the Digital Box Set: This week marks the final episode of the 2017 Under The Influence season. And as we do every year, we're turning this show over to you, our listeners. We’ll be answering the marketing and …

S6E25 (Archive) - Bookmarks 2017

December 2nd, 2019

27:16

From the Digital Box Set: This week, it’s our annual Bookmarks episode. The research team at Under the Influence does a lot of reading over the year and finds a lot of great stories - many of which don't fit into our …

S6E24 (Archive) - Cannes Creative Advertising Be Effective?

December 2nd, 2019

27:30

From the Digital Box Set: This week, we journey to Cannes, France for the Cannes International Advertising Festival. It’s the most revered advertising competition in the world, with 90 countries submitting over 40,000 …

S6E23 (Archive) - Now Splinter Free: How Marketing Broke Taboos

December 2nd, 2019

27:36

From the Digital Box Set: This week, we explore how some of society's biggest taboos were broken by marketers. We’ll look at why toilet paper was a hush-hush product in the 19th century, which publication was the first …

S6E22 (Archive) - The Lean Mean Money Machine: How Marketing Affects Sports

December 2nd, 2019

27:35

From the Digital Box Set: This week, we analyze how marketing affects the sports world. We’ll look at the massive influence that comes with owning the rights to the Olympic games, how the recent uptick in gambling …

S6E20 (Archive) - The Most Interesting Adman in the World: The Story of Albert Lasker

November 25th, 2019

27:45

From the Digital Box Set: This week, we tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Planned Parenthood, North American breakfast and …

S6E19 (Archive) - Brand Envy: #CANADA150

November 25th, 2019

26:58

From the Digital Box Set: This week, it’s our annual episode where we explore brands I admire. And in celebration of Canada’s 150th birthday in 2017, this year’s brands are all Canadian. We’ll look at what may be the …

S6E16 (Archive) - Guys and Dolls: Gender Marketing, Part II

November 25th, 2019

26:39

From the Digital Box Set: This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target another. We’ll analyze …

S6E15 (Archive) - Guys and Dolls: Gender Marketing, Part I

November 25th, 2019

26:51

From the Digital Box Set: This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? Why do some companies charge women more than men for …

S5E18 (Archive) - Grab Your Wallet: When Brands Go Political

November 18th, 2019

27:30

From the Digital Box Set: This week, we explore how brands are becoming political for the first time in history. We’ll look at what happens when …

S6E14 (Archive) - Selling The Dream: Real Estate Advertising

November 18th, 2019

27:00

From the Digital Box Set: This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own …

S6E13 (Archive) - The Wizarding World of Influencer Marketing

November 18th, 2019

27:30

From the Digital Box Set: This week, we peek into the emerging world of Influencer Marketing. Today, the most popular social media influencers aren't …

S6E11 (Archive) - The Frankenstein Factor: Inventors Who Regret Their Inventions

November 18th, 2019

27:14

From the Digital Box Set: This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up …

S6E10 (Archive) - The Odd Couple: Unlikely Marketing Collaborations

November 11th, 2019

27:01

From the Digital Box Set: In this episode, we look at what happens when seemingly unrelated companies decide to partner up. By pooling their …

S6E09 (Archive) - The Elephant In The Room: Humane Marketing vs. Profit

November 11th, 2019

27:50

From the Digital Box Set: In this episode, we explore the controversial topic of Humane Marketing. From circuses to SeaWorld to fashion runways to fast food restaurants, each industry is dealing with mounting issues …

S6E08 (Archive) - Brands In Cars Getting Coffee: Sponsorship Marketing

November 11th, 2019

27:36

From the Digital Box Set: This week, we enter the delicate world of Sponsorship Marketing. Close to 20 billion sponsorship dollars are spent each …

S6E06 (Archive) - Lead Balloons: When Negative Brand Names Work

November 11th, 2019

27:24

From the Digital Box Set: This week, we analyze brand names that should never have worked. While most companies strive for positive names, others …

S6E05 (Archive) - Judgment Day: Super Bowl Advertising

November 4th, 2019

27:41

From the Digital Box Set: This week, we take a look at the biggest day of the year for the advertising industry: The Super Bowl. The only sporting event where viewers pay as much attention to the commercials as they do …

S6E04 (Archive) - What A Difference A Difference Makes: Standing Out In The Marketplace

November 4th, 2019

27:20

From the Digital Box Set: This week we look at brands that separate themselves from the herd. In the world of marketing, standing out is the most critical thing a company can do. Having a distinct personality gives …

S6E03 (Archive) - Passport Revoked: When Brands Fail Internationally

November 4th, 2019

27:20

From the Digital Box Set: In this episode, we explore why some big brands fail when they attempt to expand internationally. It’s always interesting when massive companies with marketing firepower move into a new country …

S6E02 (Archive) - LIVE: Unforeseen Circumstances: How Companies Are Affected By Chance

November 4th, 2019

52:27

From the Digital Box Set: This episode was performed live at the Hot Docs Podfest in Toronto in front of 600 podcast lovers. In this show, we explore what happens to brands when a completely unexpected event occurs. …

S6E01 (Archive) - The Crazy World of Trademarks

October 28th, 2019

26:50

From the Digital Box Set: On this first episode of the 2017 season, we explore the crazy world of Trademarks. The key to success in marketing is to stand out from the crowd. One of the best ways to do that is with …

S5E25 (Archive) - Ask Terry 2016

October 28th, 2019

27:14

From the Digital Box Set: This show marks the final episode of the Under The Influence 2016 season. And as we do every year, we're turning this show over to you, our listeners. We’ll be answering all the marketing and …

S5E23 (Archive) - When Madison Avenue Met Broadway: The World of Industrial Musicals

October 28th, 2019

27:15

From the Digital Box Set: This week, we explore the little known and surprising world of Industrial Musicals. In an unexpected collision of Madison …

S5E24 (Archive) - Commercial Parodies

October 23rd, 2019

27:42

From the Digital Box Set: This week, we take a peek into the risky, yet delicious world of commercial parodies. Some spoof ads are created just for the laughs, while others are sharp critiques of questionable products, …

S5E22 (Archive) - Bookmarks 2016

October 21st, 2019

26:51

From the Digital Box Set: The research team at Under The Influence does a lot of reading over the year and finds a lot of great stories - many of …

S5E21 (Archive) - Persuasive Perks: The World of Loyalty Programs

October 21st, 2019

27:27

From the Digital Box Set: This week, we explore the world of loyalty programs. In this day and age, marketers do everything possible to encourage loyal customers, and loyalty programs are one of the most effective ways …

S5E19 (Archive) - Strange Bedfellows: Advertising & Porn, Part II

October 21st, 2019

27:09

From the Digital Box Set: This week, it’s part two of our Strange Bedfellows episode. It’s not just smaller brands that are beginning to advertise on …

S5E18 (Archive) - Strange Bedfellows: Advertising & Porn, Part I

October 21st, 2019

26:35

From the Digital Box Set: This week, we explore the increasingly blurred line between advertising and porn. There has always been a line advertisers …

S5E20 (Archive) - Radio Still Makes Waves

October 14th, 2019

27:38

From the Digital Box Set: This week, we take a trip to five different countries to listen to some astonishing radio advertising. From a theatre …

S5E16 (Archive) - Brand Envy 2016

October 14th, 2019

26:50

From the Digital Box Set: This is our annual episode where Terry tells some interesting stories about the brands he admires. This year, it includes the very first toy ever advertised on television in 1952, a teen …

S5E15 (Archive) - Business As Unusual: The World of B2B Advertising

October 14th, 2019

29:43

From the Digital Box Set: This week, we explore the world of business-to-business advertising. It used to be the most boring advertising in the world - where green copywriters cut their teeth and washed-up copywriters …

S5E14 (Archive) - World's Oldest Brands

October 14th, 2019

27:20

From the Digital Box Set: This week, we search for some of the world’s oldest brands. 80% of companies fold after 18 months, the ones that survive …

S5E13 (Archive) - Bouncing Back: How Marketers Survive Debacles

October 7th, 2019

26:43

From the Digital Box Set: This week, we look at how marketing companies bounce back from blunders and epic missteps. Yes, most apologize, but what …

S5E11 (Archive) - Liar For Hire: And Other Strange Service Companies

October 7th, 2019

27:28

From the Digital Box Set: While there are many strange products in the world, there are even stranger service companies. This week, we talk about a company that rents wedding guests, a company you can hire to actually …

S5E10 (Archive) - Live and Let Buy: Where You Live Dictates What You Purchase

October 7th, 2019

27:28

From the Digital Box Set: The most interesting cultural differences aren’t country to country, they're province to province, state to state and even …

S5E03 (Archive) - Zombie Brands

June 24th, 2019

27:00

From the Digital Box Set: This week, the topic is Zombie Brands - products and companies that had a long run of success, then ran into difficulties, …

S5E02 (Archive) - Promise Less, Profit More

June 24th, 2019

27:45

From the Digital Box Set: Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less and profit more. We’ll …

S5E01 (Archive) - How Marketing Created Rituals

June 24th, 2019

27:14

From the Digital Box Set: In our first episode of the 2016 season, we look at how the marketing industry created many of our everyday rituals. We don't think twice about having bacon & eggs for breakfast, or taking …

S4E25 (Archive) - Ask Terry 2015

June 24th, 2019

26:52

From the Digital Box Set: This is the final episode of our 10th season on CBC. And to celebrate, we turn the show over to you. That means Terry will be answering listener questions. He’ll talk about why he chose …

S8E25 (Archive) - Ask Terry 2019

June 20th, 2019

27:34

From the Digital Box Set: This week, it’s the final episode of the 2019 season: Ask Terry. And as we do every year, we’re turning this show over to you, our listeners, and answering your questions on the air. From …

S4E24 (Archive) - Selling Yourself: The Art of Personal Branding

June 17th, 2019

26:43

From the Digital Box Set: This week, we take the marketing lessons from big brands and apply them…to you. If you have to sell yourself, sell your …

S4E22 (Archive) - The Internet of (Marketing) Things

June 17th, 2019

26:55

From the Digital Box Set: This week, we look at the impact of the Internet of Things on the world of marketing. Soon, most of the devices in our lives will be given a digital voice. Your fridge will be doing your weekly …

S4E21 (Archive) - Bookmarks 2015

June 17th, 2019

27:20

From the Digital Box Set: This is our annual episode dedicated to great stories from our Under The Influence research books that didn’t make our …

S4E20 (Archive) - Sue Me, Sue You Blues: Famous Advertising Lawsuits

June 17th, 2019

26:12

From the Digital Box Set: This week, we look at Famous Advertising Lawsuits. Because the stakes are so high in the world of marketing, it leads to some interesting - and odd - lawsuits. We’ll tell the story of how an …

S8E24 (Archive) - God Save The Commercial: When Ads Are Banned

June 13th, 2019

27:52

From the Digital Box Set: This week, we look at Banned Commercials. The majority of the time, ads are banned for being sexist or too suggestive. But many commercials are banned for other, more fascinating reasons. …

S4E19 (Archive) - Even In The Dark: How Packaging Persuades You To Buy

June 10th, 2019

27:15

From the Digital Box Set: This week, we explore how Product Packaging influences what you buy. We'll tell the story of how the famous Coke bottle was …

S4E17 (Archive) - Show Me The Money: The World of Product Placement

June 10th, 2019

27:17

From the Digital Box Set: This week, we explore the world of Product Placement. From the first product placement in a movie in 1927, to E.T., to the latest movies and TV shows, advertisers look for opportunities to give …

S4E16 (Archive) - Brand Envy 2015

June 10th, 2019

27:16

From the Digital Box Set: This week, it’s Terry's annual look at his favourite brands. They may not be the coolest brands, or the newest or the …

S4E15 (Archive) - Tourism Marketing

June 10th, 2019

27:12

From the Digital Box Set: This week, we look at the world of Tourism Marketing. Every country and city competes for lucrative tourism dollars, and …

S8E23 (Archive) - The Risk in the Asterisk: Fine Print & Advertising Disclaimers

June 6th, 2019

27:58

From the Digital Box Set: This week, we unpack the nuanced world of Advertising Disclaimers. We'll look at the most absurd product disclaimers of all time, why a shocking disclaimer on a brand of Lays chips sparked a …

S4E14 (Archive) - Limited Edition Brands

June 3rd, 2019

26:40

From the Digital Box Set: This week, we explore Limited Edition Brands. Many marketers often release special-edition products of their mainstream …

S4E13 (Archive) - The Marketing Innovations Episode

June 3rd, 2019

27:00

From the Digital Box Set: This episode takes a look at the most recent - and interesting - marketing innovations from around the world. From an edible pizza box, to a glove that will play music and take pictures, to …

S4E11 (Archive) - Giftvertising

June 3rd, 2019

27:18

From the Digital Box Set: This week, we look at one of the newest trends in marketing called Giftvertising. Where marketers surprise their customers …

S4E10 (Archive) - The Sharing Economy

June 3rd, 2019

26:20

From the Digital Box Set: One of the biggest factors fuelling the sharing economy is the mindset of the Millennial generation. A demographic bigger than the Baby Boomers, Millennials have been conditioned by the Great …

S8E22 (Archive) - Bookmarks 2019

May 30th, 2019

27:44

From the Digital Box Set: This week, it's our annual Bookmarks episode - where we tell fascinating stories from our research that didn't make it into …

S4E09 (Archive) - Geography As Branding

May 27th, 2019

26:23

From the Digital Box Set: The issue of geography is a subject the marketing world subscribes to. Many companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate …

S4E08 (Archive) - For Your Consideration: The Hollywood Oscar Campaigns The Public Never Sees

May 27th, 2019

27:23

From the Digital Box Set: The wins and losses at the Academy Awards change the fortunes of actors, directors and films. But what the public never sees is how movie studios - and some actors - campaign to win those …

S4E06 (Archive) - Marketing Hit Songs

May 27th, 2019

26:57

From the Digital Box Set: This week, we look at how hit songs are marketed. With music sales in decline, recording artists are turning to inventive marketing ideas to sell their albums. From the first 24-hour music …

S4E01 (Archive) - Strange Brands

May 27th, 2019

27:17

From the Digital Box Set: This week, we looks at some of the strangest brands that exist in the world. Some are the result of odd licensing deals - …

S8E21 (Archive) - Brand Envy 2019

May 23rd, 2019

27:54

From the Digital Box Set: This week, it's our annual look at brands I admire. They may not be the coolest or the biggest brands - but they're …

S8E20 (Archive) - To Bleep Or Not To Bleep: Vulgar Trademarks

May 16th, 2019

27:27

From the Digital Box Set: This week, we look at the use of profanity in marketing and the resulting upsurge in Vulgar Trademarks. Four-letter words …

S4E05 (Archive) - Selling The Moon, Part II

May 13th, 2019

27:34

From the Digital Box Set: In Part Two of "Selling The Moon," we pick up the story with the success of the Gemini program, which leads NASA to believe they might reach the moon faster than anticipated. But then tragedy …

S4E04 (Archive) - Selling The Moon, Part I

May 13th, 2019

26:55

From the Digital Box Set: This week, we present Part One of our "Selling The Moon" episode. Across two episodes, we'll trace the way NASA marketed the expensive moon landing to both the American public, and to Congress. …

S4E03 (Archive) - Selling Ugly

May 13th, 2019

27:25

From the Digital Box Set: Not all products are beautiful. While it's easy to sell a gorgeous item, the degree of difficulty ratchets up when the item …

S4E02 (Archive) - Controversy Advertising

May 13th, 2019

27:37

From the Digital Box Set: This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertising ideas to break …

S8E19 (Archive) - Selling The Dream: Real Estate Advertising (An Encore Presentation)

May 9th, 2019

27:38

From the Digital Box Set: This week, in an encore broadcast, we look at the fine art of selling the dream. The world of Real Estate Marketing has its …

S3E25 (Archive) - Dear Terry 2014

May 6th, 2019

27:23

From the Digital Box Set: Well, this is the final episode of the 2014 season. As as we do every year, we turn this show over to our listeners. I'll answer all the marketing and advertising questions listeners have sent …

S8E18 (Archive) - Under The Influence of My Influences

May 2nd, 2019

35:21

From the Digital Box Set: This week, I'll be sharing some of the major influences in my life that helped inform my thinking and shape my career. Including a snowplow ad from my childhood, the sound effects from one very …

S3E20 (Archive) - Selling Death

April 29th, 2019

27:18

From the Digital Box Set: This week, we look at how companies sell death. While death is usually a forbidden word in advertising, the subject of death is slowly becoming more mainstream. We'll look at the one industry …

S3E21 (Archive) - 21st Century Brands

April 29th, 2019

27:04

From the Digital Box Set: This week, we look at 21st Century Brands. Only 14 years into a new era, and it's astounding to look at all the new brands and categories that have changed our world. Companies that have market …

S3E23 (Archive) - Satisfaction Guaranteed

April 29th, 2019

27:05

From the Digital Box Set: This week, we search for companies that offer 100%, no questions-asked, no fine print lifetime guarantees. They're hard to find, as not many companies are willing to offer that unlimited return …

S3E24 (Archive) - When Brands Mock Other Brands

April 29th, 2019

27:04

From the Digital Box Set: This week, we look at brands that mock other brands. It's a risky strategy, as one company has to ridicule another brand to …

S8E17 (Archive) - Best Product In A Leading Role: Celebrity CEOs

April 25th, 2019

27:23

From the Digital Box Set: This week, we look at celebrities with their very own brands. From a small town general store owned by a comedian to a …

S3E15 (Archive) - Terry's Bookshelf

April 23rd, 2019

27:17

From the Digital Box Set: This week, it's our annual book show. The research for Under The Influence requires a lot of reading, and listeners always ask for more information about the books we mention. So we take the …

S3E16 (Archive) - Brand Envy 2014

April 23rd, 2019

26:20

From the Digital Box Set: This week, it's Terry's annual episode where he features four brands he admires. It might be because the brand broke new ground, or has managed to stay #1, or just because it has been a part of …

S3E17 (Archive) - Nudge: The Persuasive Power of Whispers

April 23rd, 2019

27:14

From the Digital Box Set: This week, we look at the subtle art of "nudging." Schools, marketers and even governments are now using small nudges to …

S3E19 (Archive) - When Founders Are The Face of The Company

April 23rd, 2019

27:49

From the Digital Box Set: This week, we discuss what happens when founders are the face of a company. No one can relay the passion of a company like …

S8E16 (Archive) - Red Sheep: The Power of Word-Of-Mouth Advertising

April 18th, 2019

27:01

From the Digital Box Set: This week, we explore Word-of-Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually …

S3E10 (Archive) - Viral Videos

April 15th, 2019

27:34

From the Digital Box Set: In this episode, we look at the wild and crazy world of Viral Videos. Some brands spend big money on videos and nobody watches, meanwhile a cat video is viewed by millions. It's a world with no …

S3E11 (Archive) - Advertising Alumni

April 15th, 2019

27:26

From the Digital Box Set: In this episode, we look at famous people who began their careers in advertising. Many people who have gone on to shape …

S3E12 (Archive) - Sunny With a Chance of Mousetraps: How Weather Affects Marketing

April 15th, 2019

26:39

From the Digital Box Set: This week, we explore How Weather Affects Marketing. With 75 years of climate data cross-referenced with reams of shopping research, marketers can now use the weather to predict sales. Sears …

S3E14 (Archive) - Elevator Pitches

April 15th, 2019

26:52

From the Digital Box Set: This week, we look at Elevator Pitches. The marketing industry is a business of short, concise messages. Be it the confines of 30 seconds, the space in a print ad or the restrictions of …

S8E15 (Archive) - Little Big Towns: Roadside Attractions As Marketing

April 11th, 2019

27:13

From the Digital Box Set: This week, we explore roadside attractions as marketing. Interesting and often quirky landmarks that put small towns on the map. We'll look at one town that leveraged its name to bring in …

S3E07 (Archive) - Ambush Marketing

April 8th, 2019

28:06

From the Digital Box Set: This week, we look at Ambush Marketing. It's a form of marketing where a brand tries to connect itself with an event like the FIFA World Cup - but WITHOUT paying sponsorship fees. It merely …

S3E09 (Archive) - Have It Your Way: How Mass Customization Is Changing Marketing

April 8th, 2019

27:18

From the Digital Box Set: This week, we'll explore how companies profit from personalized products, how they market those products, how consumers are drawn to companies that offer customization and how brands use …

S8E14 (Archive) - Disgustingly Effective: The Marketing of Bodily Functions

April 4th, 2019

27:43

From the Digital Box Set: Do you know which mascot is the most recognized but least liked on TV? This week, we look at disgusting but effective advertising mascots. Fun, cuddly characters that personify our bodily …

S3E01 (Archive) - Looking Out For Number One

April 2nd, 2019

27:28

From the Digital Box Set: In our first episode of Season 3, we explore #1 Brands. We'll look at popular categories and identify the runaway …

S3E02 (Archive) - The Psychology of Price

April 2nd, 2019

26:22

From the Digital Box Set: In this episode, we explore how we're all influenced by pricing. Like how the price of a bottle of wine has an enormous affect on how much you enjoy that wine. We'll analyze how restaurants …

S3E03 (Archive) - Cause Marketing

April 2nd, 2019

27:20

From the Digital Box Set: Unlike public service announcements or corporate philanthropy, Cause Marketing is when a Not-For-Profit organization teams up with a For-Profit company to further a good cause - but the …

S3E06 (Archive) - Marketing The Olympics

April 2nd, 2019

29:28

From the Digital Box Set: This week, we look at the big-money world of Olympic advertising. From the very first Olympic sponsors in 1896, we'll track the ever increasing presence of advertising in the Games - from the …

S8E13 - Promise Less, Profit More (An Encore Presentation)

March 28th, 2019

28:35

From the Digital Box Set: This week, it's an encore broadcast of Promise Less, Profit More. Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then …

S8E12 (Archive) - Objection Overruled: Law Firm Advertising

March 21st, 2019

27:26

From the Digital Box Set: This week, we explore the world of law firm advertising. Some of it good, some of it bad, but a handful of it highly …

S8E11 (Archive) - Air Quality: Rule-Breaking Radio Advertising

March 14th, 2019

27:30

From the Digital Box Set: This week, we listen to the innovative ways marketers are using sound around the world. We'll explore how the words of an …

S8E10 (Archive) - Distress Purchases

March 7th, 2019

27:34

From the Digital Box Set: This week, we explore the world of distress purchases. Distress purchases are things we need in life, but quietly resent having to pay for like insurance, car tires, laundry appliances and …

S2E24 (Archive) - This I Know

March 5th, 2019

26:16

From the Digital Box Set: This penultimate show of the season features the various lessons I've learned over the course of my 30-year advertising …

S2E25 (Archive) - Dear Terry

March 5th, 2019

26:10

From the Digital Box Set: It's our last episode of the season. And every year, we turn our annual season finale over to listeners and answer their questions about advertising. We'll discuss the finer details of fine …

S8E09 (Archive) - Unwitting Endorsers

February 28th, 2019

27:41

From the Digital Box Set: This week, we explore the world of Unwitting Endorsers. Sometimes a celebrity is featured in an advertising campaign …

S2E19 (Archive) - Nothing In Common: How Hollywood Portrays Ad People

February 25th, 2019

27:55

From the Digital Box Set: This week, we look at how Hollywood has portrayed advertising over the years. Most pilots, lawyers and doctors roll their …

S2E20 (Archive) - Real Time Advertising

February 25th, 2019

27:33

From the Digital Box Set: This week, we look at Real Time Advertising. For over 100 years, most ad campaigns took months to produce. Suddenly, with the emergence of the Internet and social media, advertisers can react …

S2E21 (Archive) - Nobody's Dead Anymore: Marketing Deceased Celebrities

February 25th, 2019

26:31

From the Digital Box Set: This week, we look at Marketing Dead Celebrities. It's become a $2B industry. And the marketing of dead celebrities not only attracts lots of big brands, but a lot of controversy as well. We'll …

S8E08 (Archive) - Putting The Woo In Hollywood: Marketing The Movies

February 21st, 2019

27:35

From the Digital Box Set: This week, we look at some of the most innovative movie marketing. From advertising an R-rated superhero to marketing a silent horror film with virtually no dialogue, today's movies aren't just …

S2E15 (Archive) - Game Shows As Marketing

February 19th, 2019

27:34

From the Digital Box Set: This week, we look at Game Shows as Marketing. They've been around for almost 80 years and entertain millions, but game …

S2E16 (Archive) - Loss Leaders: How Companies Profit By Losing Money

February 19th, 2019

27:03

From the Digital Box Set: This week, we explore "Loss Leaders - the very interesting selling strategy where one product is given away for free, or at a high discount, in order to attract people to buy another more …

S2E17 (Archive) - Brand Envy 2013

February 19th, 2019

27:53

From the Digital Box Set: This week, it's my annual look at the brands I envy. They may not be the hippest, or the latest, or even the coolest …

S8E07 (Archive) - The Most Interesting Adman in The World: The Story of Albert Lasker (An Encore Presentation)

February 14th, 2019

28:20

From the Digital Box Set: This week, we travel back to Season 6 to tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Planned Parenthood, …

S2E11 (Archive) - Tales of Customer Service

February 11th, 2019

26:33

From the Digital Box Set: This week, it's Tales of Customer Service. We're on the hunt for great companies that went out of their way to treat their customers well. From an amusement park that delivered such superior …

S2E12 (Archive) - Selling Danger

February 11th, 2019

27:41

From the Digital Box Set: In the history of the advertising industry, the full force of persuasion has been put behind many products that turned out …

S2E14 (Archive) - Famous Marketing Blunders

February 11th, 2019

27:25

From the Digital Box Set: Along with the most famous marketing blunder of all time - the Edsel - we'll look at what caused Coke to make the mistake …

S8E06 (Archive) - The Pompatus of Skippy: Brand Names In Songs

February 7th, 2019

26:53

From the Digital Box Set: This week, we look at the use of brand names in songs. Sometimes lyrical mentions lead to major brand success. Other times, to lawsuits and bans. But the stories behind each are fascinating. …

S2E08 (Archive) - Coming Soon: The Art of the Movie Trailer

February 4th, 2019

27:17

From the Digital Box Set: This week - just in time for the Oscars - we take our annual look at creative movie trailers. We'll see how Walt Disney …

S2E09 (Archive) - Marketing Stunts

February 4th, 2019

26:46

From the Digital Box Set: This week, we look at Marketing Stunts. Many brands try to get into the Guinness Book of World Records as a marketing strategy. With that in mind, we'll talk about how an energy drink staged a …

S2E10 (Archive) - Billion Dollar Brands

February 4th, 2019

27:22

From the Digital Box Set: This week, we look at Billion Dollar Brands. There are millions of successful brands in the world, but very few of them are …

S8E05 (Archive) - Monastic Merchandise: Products Made By Monks

January 31st, 2019

27:28

From the Digital Box Set: This week, we look at products made by monks. Monks create a myriad of merchandise that is sold to the public. Some sing …

S2E01 (Archive) - Shame: The Secret Tool of Marketing

January 28th, 2019

27:21

From the Digital Box Set: Kicking off Season 2, we explore one of the most effective marketing strategies ever devised: The use of "Shame." First …

S2E02 (Archive) - A Prize In Every Box: Box-Tops, Toys and Free Prizes

January 28th, 2019

27:15

From the Digital Box Set: Remember when you were growing up, and you'd find a prize inside your cereal box? Prizes, premiums and box-top offers have been a staple of modern marketing since the 1800s. We'll tell the …

S2E03 (Archive) - Timing Is Everything

January 28th, 2019

27:03

From the Digital Box Set: This week, we look at the critical importance of timing in marketing. It's one thing to put the right message in front of the right person, but it's a fine art to put it in front of them at the …

S2E04 (Archive) - Radio Is Dead: Long Live Radio

January 28th, 2019

25:31

From the Digital Box Set: This week, we look at the incredible creativity happening in radio advertising today. Many advertisers think radio is yesterday's medium, but judging by the incredible work being done around …

S2E05 (Archive) - Buy Less: How Some Companies Profit By Asking You to Spend Less

January 28th, 2019

26:06

From the Digital Box Set: This week, we look at the companies that actually profit by asking you to BUY LESS. We'll explore a burger company that asks its customers to eat less beef, a printing company helps you print …

S8E04 (Archive) - Vending Machines: Coin-Operated Marketing

January 24th, 2019

27:44

From the Digital Box Set: This week, we explore the fascinating world of vending machines. Vending machines aren't just soft drink dispensers, they're marketing machines. They're portable, branded on all sides and are …

S1E19 (Archive) - Brand Envy 2012

January 18th, 2019

27:13

From the Digital Box Set: Welcome to my annual celebration of the brands I envy. They aren't necessarily the most hip or most current, or even the number one brand in their category. As a matter of fact, a "brand" by my …

S1E20 (Archive) - Sorry Seems To Be The Smartest Word: When Brands Apologize

January 18th, 2019

26:13

From the Digital Box Set: Over the lifetime of a company, mistakes happen. When those mistakes cause damage, it's appropriate for a brand to …

S1E21 (Archive) - Books, Books, Books

January 18th, 2019

26:35

From the Digital Box Set: This is my annual look at some of my favourite books. We'll look at a new book, titled, "Mad Women," written by an original Mad Woman from the 60s era Madison Avenue. Next, we flip through the …

S1E22 (Archive) - LGBTQ Advertising: Chasing The Pink Dollar

January 18th, 2019

27:22

From the Digital Box Set: The gay community will spend over $800B this year. A large percentage are affluent, hip and trendsetting, yet the advertising industry took decades to market to them. This week, we look at …

S1E23 (Archive) - It's The Little Things

January 18th, 2019

26:05

From the Digital Box Set: This week, we look at companies that go above and beyond the call. Companies that add smart, little touches that make all the difference. Like hotels that help you fall asleep at night with …

S1E24 (Archive) - Striking Images: Matchbook Advertising

January 18th, 2019

26:29

From the Digital Box Set: There was a time when the humble matchbook was the top advertising medium in North America. They were handy, colourful, …

S1E25 (Archive) - Ask Terry 2012

January 18th, 2019

27:16

From the Digital Box Set: In this final episode of the season, Terry answers listener questions about the advertising industry. Some of the very …

S8E03 (Archive) - A Matter of Time: The History of Commercial Lengths

January 17th, 2019

26:53

From the Digital Box Set: This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials today, the length of ads has changed dramatically …

S1E13 (Archive) - When Brands Houdini

January 11th, 2019

27:33

From the Digital Box Set: This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant disappear in front of large audiences. …

S1E14 (Archive) - Mascots

January 11th, 2019

27:38

From the Digital Box Set: This episode looks at the wacky world of advertising mascots. The ad industry has a long history with mascots, as they are …

S1E15 (Archive) - Charlie Bit My Ad: When Advertising Works Too Well

January 11th, 2019

27:11

From the Digital Box Set: Back in 2007, a cute video of two kids was uploaded by their father. In it, one kid bites the finger of the other. That video, called "Charlie Bit My Finger" went on to attract 420 million …

S1E16 (Archive) - Sex In Advertising

January 11th, 2019

27:33

From the Digital Box Set: The advertising industry has a long history of using sex to sell products. Woodbury's used sex to sell soap as far back the 1920's - and the campaign was written by a woman. But the use of sex …

S1E17 (Archive) - Hypertargeting

January 11th, 2019

26:18

From the Digital Box Set: "Hypertargeting" is the next frontier in 21st century marketing. Marketers are gleaning and buying more and more personal information about consumers online. People are also being tracked …

S1E18 (Archive) - Colour Schemes: How Colours Make You Buy

January 11th, 2019

26:12

From the Digital Box Set: In the world of marketing, the use of colour is a studied science. As a result, colours play a bigger role in your …

S8E02 (Archive) - Wacky Ad Spaces

January 10th, 2019

27:17

From the Digital Box Set: This week, we look at unusual and unexpected advertising placements. As the world of marketing gets more and more cluttered every day, it's forcing advertisers to get creative. From urinals and …

S8E01 (Archive) - Jumping The Shark: Spokesperson Disasters

January 3rd, 2019

27:18

From the Digital Box Set: Welcome to Season 8 of Under The Influence. In this first episode, we look at spokesperson disasters. Hiring a celebrity spokesperson is an advertising strategy many brands can only dream of. …

S1E02 (Archive) - Men Are From Sears, Women Are From Bloomingdale's

January 3rd, 2019

28:10

From the Digital Box Set: This episode examines the different ways in which men and women shop. Deep in our DNA, our shopping habits have been formed …

S1E01 (Archive) - A New BRIC In The Wall

January 3rd, 2019

28:09

From the Digital Box Set: Welcome to the first episode of Under The Influence. In this show, we focus on the emergence of the BRIC nations as the new marketing force in the world. BRIC is an acronym for: Brazil, Russia, …

S1E03 (Archive) - Voices of Influence

January 3rd, 2019

28:04

From the Digital Box Set: This episode explores how voices influence us in all corners of our lives. From computer voices, to phone operator voices, to the voices we hear at airports. Some expensive celebrity voices in …

S1E04 (Archive) - Great Brands That Never Advertise

January 3rd, 2019

28:02

From the Digital Box Set: This episode looks at famous brands that built their companies without advertising. It's so rare in this world to build a …

S1E05 (Archive) - Getting Personal in the Classified Ads

January 3rd, 2019

28:09

From the Digital Box Set: This episode is about the history of the classified ads. We trace the very first classified ad in North America through to the explosion of classifieds online. At any given time, a glance at …

S1E07 (Archive) - The Marketing Genius of Steve Jobs, Part 1

January 3rd, 2019

27:17

From the Digital Box Set: This special two-part episode is about the late Steve Jobs. When you look at his vast technical accomplishments, it's easy to forget he was a great marketer. As a matter of fact, Apple …

S1E08 (Archive) - The Marketing Genius of Steve Jobs, Part 2

January 3rd, 2019

27:27

From the Digital Box Set: This is part two of our look at Steve Jobs the marketer. This episode traces his triumphant return to Apple after being …

S1E09 (Archive) - Movie Marketing

January 3rd, 2019

27:35

From the Digital Box Set: This week, we explore the critical importance of movie trailers to a film's success. Hollywood now spends an average of $32 …

S1E10 (Archive) - Marketing In A Crisis

January 3rd, 2019

27:28

From the Digital Box Set: When companies are hit with a crisis, it can be a defining moment. In the world of marketing, it's an all-hands-on-deck situation - because communication is one of the most important keys to …

S1E11 (Archive) - Accidental Brands

January 3rd, 2019

27:45

From the Digital Box Set: It may surprise you to know that many famous brands were invented completely by accident. They weren't the result of years …

S1E12 (Archive) - Handcuffed By Brand Image

January 3rd, 2019

27:29

From the Digital Box Set: This week, we explore a very interesting marketing predicament: When brands get trapped by their own image. Every once in a while, expensive brand images circle around to damage the brand. Like …

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