Cover art for podcast Under the Hood of Developer Marketing

Under the Hood of Developer Marketing

16 EpisodesProduced by SlashDataWebsite

DevRel? Hackathons? Personas? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. In every episode, each special guest covers a *hot* developer marketing topic, laying clos… read more

38:26

Empowered Communities with Jono Bacon

Trick question of the week:
Why should you invest in a community and how can you empower your community?

That's a difficult one, unless you look at the value a community gives your business. If you've been following this podcast for a while, you have noticed how often the importance of communities comes up. That's because their value can be huge!

How huge?
Such that if you wanted to pay for it you probably couldn't afford it.

Today's episode is -you guessed it- all about communities. We're joined by Jono Bacon who comes with rich insights on:

  • How to create your community
  • How to empower it to grow
  • How to measure its success
  • How to avoid common mistakes

A must-listen if you care about communities.

Jono will join the Future Developer Summit for a fireside chat. Is there something you'd like to hear about at FDS? Tweet about it.

Jono Bacon is an industry-leading consultant, author, advisor, and speaker. He previously served as Director of Community at Canonical, GitHub, and XPRIZE and runs Jono Bacon Consulting where he provides community strategic development, leadership, and advisory services.

Link to Jono's article for HBR.

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Under the Hood of Developer Marketing

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://anchor.fm/s/93884f8/podcast/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens