Cover art for podcast Under the Hood of Developer Marketing

Under the Hood of Developer Marketing

14 EpisodesProduced by /DataWebsite

DevRel? Hackathons? Personas? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. In every episode, each special guest covers a *hot* developer marketing topic, laying clos… read more

14 Episodes | 2019 - 2020

DevRel Metrics: Funnel and Orbit

February 27th, 2020

39:40

Trick question of the week:
Is the funnel, AAARRRP or Orbit the best framework for your metrics?

This week, we're back to discussing metrics. Always …

Empowered Communities with Jono Bacon

February 13th, 2020

37:58

Trick question of the week:
Why should you invest in a community and how can you empower your community?

That's a difficult one, unless you look at …

Save yourself from burnouts in DevRel with Anjuan and Aneika Simmons

January 30th, 2020

33:59

Trick question of the week:
How can you lead a healthy community when you are not feeling healthy?

Burnouts are -unfortunately- a common theme in the Tech industry and in DevRel.
Why?
Because of our empathy. According …

Moving from startups to global companies with Max Katz

January 9th, 2020

34:13

Happy New Year!

Trick question of the week:
How different is practising developer marketing at a startup vs at one of the world’s largest companies?

For our guest in this episode, it’s like moving to another country. …

Producing valuable content for developers with Martin Gontovnikas

December 13th, 2019

38:53

Trick question of the week:
Is developer marketing the dark side?

Looks like we will be continuing for a second week with parallels that could make …

Helping developers grow with Jesse Davis

November 19th, 2019

47:26

Trick question of the week:

What does developer marketing have in common with Star Trek Borgs?

Sounds like a stretched parallel, but hear us out. While Borgs want to create a better version of humans, developer …

Why to run or NOT run a hackathon with Shaharris

October 30th, 2019

52:55

Shaharris, CEO of HackerNest joins us on our first episode of season 2 to discuss hackathons.

He talks about the benefits of running a hackathon, the …

Inclusion and diversity to build developers of tomorrow with Arabella David.

May 23rd, 2019

43:34

Two tips for developer advocates: maintain the curiosity and always make sure to keep developers' needs and wants prioritised.

In this episode, Arabella David joins us to discuss how developer advocacy can become more …

Your competitive advantage and metrics with Adam FitzGerald

May 9th, 2019

39:08

Remember the popular saying "can't see the forest for the trees"?
Today we're looking at the tree. Assume your dev community is the forest. You know …

Skills for better developer community engagement with Jeremy Meiss

April 23rd, 2019

48:56

Developers don't care that you know until they know that you care.

Jeremy Meiss, Director of Community for Solace, joined us to talk about developer …

Developer Communities and Forums with Adrian Speyer

April 3rd, 2019

46:05

Are forums dead? Adrian Speyer from Vanilla Forums thinks not.

He joined us to discuss developer communities: where developers discuss about (praise or criticise) your product.

What are the benefits of building your …

Developer Events with Katherine Miller

March 27th, 2019

35:41

Katherine Miller from the Cloud Developer Relations Events Program at Google, joins us to talk a major aspect of developer marketing: events.  From meetups to global events, we talk about the challenges and what an …

Developer Relations with Mary Thengvall

March 14th, 2019

43:38

Mary Thengvall joins us on our first episode along with SlashData CEO Andreas Constantinou to discuss developer marketing and developer relations, their importance and the trends coming in 2019. 

Our book "Developer …

Intro

March 14th, 2019

0:34

What is the Under the Hood of Developer Marketing podcast?

Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to …

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