Cover art for podcast Under the Hood of Developer Marketing

Under the Hood of Developer Marketing

19 EpisodesProduced by SlashDataWebsite

DevRel? Hackathons? Personas? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. In every episode, each special guest covers a *hot* developer marketing topic, laying clos… read more

19 Episodes | 2019 - 2020


March 14th, 2019


What is the Under the Hood of Developer Marketing podcast?

Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to …

Developer Relations with Mary Thengvall

March 14th, 2019


Mary Thengvall joins us on our first episode along with SlashData CEO Andreas Constantinou to discuss developer marketing and developer relations, their importance and the trends coming in 2019. 

Our book "Developer …

Developer Events with Katherine Miller

March 27th, 2019


Katherine Miller from the Cloud Developer Relations Events Program at Google, joins us to talk a major aspect of developer marketing: events.  From meetups to global events, we talk about the challenges and what an …

Developer Communities and Forums with Adrian Speyer

April 3rd, 2019


Are forums dead? Adrian Speyer from Vanilla Forums thinks not.

He joined us to discuss developer communities: where developers discuss about (praise or criticise) your product.

What are the benefits of building your …

Engaging developers with Jeremy Meiss

April 23rd, 2019


Developers don't care that you know until they know that you care.

Jeremy Meiss, Director of Community for Solace, joined us to talk about developer …

Metrics and competitive advantage with Adam FitzGerald

May 9th, 2019


Remember the popular saying "can't see the forest for the trees"?
Today we're looking at the tree. Assume your dev community is the forest. You know …

Inclusion and diversity to build developers of tomorrow with Arabella David.

May 23rd, 2019


Two tips for developer advocates: maintain the curiosity and always make sure to keep developers' needs and wants prioritised.

In this episode, Arabella David joins us to discuss how developer advocacy can become more …

Why to run or NOT run a hackathon with Shaharris

October 30th, 2019


Shaharris, CEO of HackerNest joins us on our first episode of season 2 to discuss hackathons.

He talks about the benefits of running a hackathon, the …

Helping developers grow with Jesse Davis

November 19th, 2019


Trick question of the week:

What does developer marketing have in common with Star Trek Borgs?

Sounds like a stretched parallel, but hear us out. While Borgs want to create a better version of humans, developer …

Producing valuable content for developers with Martin Gontovnikas

December 13th, 2019


Trick question of the week:
Is developer marketing the dark side?

Looks like we will be continuing for a second week with parallels that could make …

Moving from startups to global companies with Max Katz

January 9th, 2020


Happy New Year!

Trick question of the week:
How different is practising developer marketing at a startup vs at one of the world’s largest companies?

For our guest in this episode, it’s like moving to another country. …

Save yourself from burnouts in DevRel with Anjuan and Aneika Simmons

January 30th, 2020


Trick question of the week:
How can you lead a healthy community when you are not feeling healthy?

Burnouts are -unfortunately- a common theme in the Tech industry and in DevRel.
Because of our empathy. According …

Empowered Communities with Jono Bacon

February 13th, 2020


Trick question of the week:
Why should you invest in a community and how can you empower your community?

That's a difficult one, unless you look at …

DevRel Metrics: Funnel and Orbit with Josh Dzielak

February 27th, 2020


Trick question of the week:
Is the funnel, AAARRRP or Orbit the best framework for your metrics?

This week, we're back to discussing metrics. Always …

How to speak at tech conferences with Karl Hughes

March 12th, 2020


Trick question of the week:
How do you go about speaking at tech conferences?

Speaking in conferences is an integral part of DevRel.


Because …

Engaging developers and working with agencies with Mike Pegg

April 2nd, 2020


Trick question of the week:
Why is it important for your product/service to engage with developers?

📢But first, an announcement.
This podcast has a new home: DevRelx.
DevRelx is a hub for developer marketing and …

What makes a good developer advocate with Chris Riley

April 16th, 2020


 Trick question of the week:

How are developer relations different from developer advocates?

The role of the liaison between the company and the …

Building a Developer Program from scratch with Luke Kilpatrick

April 30th, 2020


Trick questions of the week:

How do you start building a developer program from zero?

Talking about a challenge! In our previous episodes we covered how you can engage developers, become more inclusive and diverse, scale …

Developer relations in the post-COVID era with Patrick McFadin

May 12th, 2020


Trick question of the week:

What’s in the future of developer relations, especially after covid-19?

 The pandemic forced all companies to shift strategies mid-Q1. But how does this affect developer relations?

Events, the …

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