Cover art for podcast Twofivesix: Gaming and Marketing

Twofivesix: Gaming and Marketing

21 EpisodesProduced by TwofivesixWebsite

Twofivesix is a strategic consultancy that helps brands engage with gamers. Founder and CEO Jamin Warren speaks to experts at the intersection of games and marketing about how video games and other forms of interactive entertainment are more relevant than ever—in culture but also in business. We cov… read more

21 Episodes | 2019 - 2020

Roundtable: How Fortnite's Brand Partnerships Are Building the Metaverse

December 21st, 2020

41:07

From Travis Scott to Marvel's Avengers, Fortnite has built a macrocosm of events containing some of the biggest names in entertainment today. Its continued development beyond a 1 vs. 99 shooter game into a destination …

How Games Marketing Affects Social Change with Ad Council's Rebecca Mir

November 13th, 2020

25:07

We spoke with Rebecca, Director of Digital Product Management at Ad Council, about the inherent potential of technology, games, and digital media for …

Roundtable: Why and How to Market to Gamers on YouTube

November 6th, 2020

44:57

This episode, Twofivesix CEO Jamin Warren spoke with content strategist Paolo Yumol and junior audience strategist Lyn Rafil to discuss how YouTube …

How Brands Can Leverage Advertising in Mobile Games With Tapjoy's Sarah Chafer

October 29th, 2020

22:17

While marketers turn their heads towards high-profile partnerships in esports, Fortnite, and Twitch, it becomes easy to forget a major portion of the gaming audience: the mobile gamer. The global mobile gaming market is …

How Video Game Fundraisers Create Big Opportunity for Charities w/ Twitch's Alyssa Sweetman

September 9th, 2020

16:37

One of the biggest success stories from the world of games has been charity fundraisers. While public perception of "gamers" doesn't include …

The future of content production belongs to video game streamers

July 14th, 2020

19:37

Our guest this episode is Doron Nir, CEO, and co-founder of StreamElements.  With over a decade of experience in the games’ world, Doron brings together his expertise in digital game design, software development, and …

What you can learn from Tumblr about marketing to gamers

July 8th, 2020

16:34

Our guest this episode is Siena Nahl, head of Gaming and Esports Partnerships at Tumblr.  The platform has grown into a robust and diverse social network for art, entertainment, and, perhaps most notably, fandom. As an …

How music drives social experiences in virtual reality

March 3rd, 2020

19:51

As the director of strategic business development at Sansar, Sam Distaso has scaled the platform into the premier social VR live events company. With Twofivesix’s help, he also identified, negotiated, and executed …

How augmented reality is changing the face of the beauty industry

February 25th, 2020

10:12
Berkly Foster is the creative director at ModiFace, a technology company recently acquired by L’Oréal Group that focuses on augmented reality and …

What arcades can teach us about the future of esports

February 13th, 2020

17:44

GameWorks is a chain of location-based entertainment venues featuring a wide array of video game arcades in addition to full-service bars and …

Are video game companies missing the mark on diversity?

February 6th, 2020

18:02

Danielle aka EbonixSims makes custom designs for other black gamers who don't always see themselves (or “simselves”) represented. She’s bringing more change, representation, and diversity into games through her custom …

Esports host Frankie Ward offers her insight into the esports audience

January 24th, 2020

19:19

Not all gamers are esports fans, but it’s worth paying attention to this particular segment of gaming fandom. Here are just a few reasons why:

2019 …

Twofivesix Senior Strategist Mindy Lee gives a primer on in-game advertising and IP collaborations

January 17th, 2020

10:54

As an agency that works exclusively in the gaming industry, we always get asked about how companies should connect with an audience who loves games. …

Wall Street Journal reporter Sarah E. Needleman on the year in video games and what 2020 holds for the industry

December 19th, 2019

20:33

In our year in review, we speak to Sarah E. Needleman, a reporter for the Wall Street Journal who writes about the video game industry. Over the last …

Netflix’s narrative designer on making interactive stories more accessible

September 6th, 2019

16:22

Juan Vaca, Netflix’s first narrative designer, gives us his thoughts on why interactive content is taking off lately. He also details how his gaming background influences his storytelling, why he thinks of his audience …

Behind the billion-dollar success of Kickstarter board games

September 6th, 2019

17:00

When people talk about games, video games usually get all the attention. But tabletop games shouldn’t be ignored, especially since Kickstarter game …

Should brands bet big on virtual influencers?

September 6th, 2019

16:41

Virtual influencers like Lil Miquela are here, and brands are betting big on them. We speak to Peter Rojas, co-founder of Gizmodo and Engadget and an investor in synthetic reality at Betaworks Ventures, about these …

How do you market fashion to gamers?

September 6th, 2019

13:27

Gamers aren’t exactly known for their style, but our guests, Rachel Feinberg and Breanne Harrison-Pollock, are looking to change that. They …

Why Alexis Ohanian thanks games for founding Reddit

September 6th, 2019

13:31

As the co-founder of Reddit and Initialized Capital, Alexis Ohanian has lots of thoughts on online communities. In this interview, he goes into how he started programming thanks to games, connections made through social …

Why is The New York Times making games?

September 6th, 2019

12:49

Did you know The New York Times makes games? Our first guest is Sam Von Ehren, a game designer at The New York Times. We speak with him about why The New York Times makes games, how his game fits in with the rest of The …

Twofivesix: Gaming and Marketing Trailer

September 4th, 2019

3:47

Introducing Twofivesix: Gaming and Marketing, a new podcast from Twofivesix. Available wherever you get your podcasts.

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