On today's episode of Trust Relations: The Podcast, hosts April and Hamish are getting to that critical element at the heart of a cohesive campaign: brand values. They’re discussing how today's biggest brands and savviest startups can stay true to their values, back up their claims and make headlines that really move the needle. They also share advice on what to do when a client’s value propositions can't be backed up with facts, and analyze creative campaigns from Truly and Zaxby’s. In this week’s news, our hosts chat through the recent scandal at 5WPR, IBM’s age handling of age discrimination accusations and the rising importance of owned media.
Hamish: avouch (v.)
April: prodigious (adj.)
PRSA + 5WPR: https://www.google.com/url?q=https://www.prweek.com/article/1747390/prsa-new-york-condemns-5wpr-ceo-ronn-torossians-masked-ownership-everything-pr&sa=D&source=editors&ust=1651521031787633&usg=AOvVaw0L6oqdMYGI2R9QSeflIHQT
Owned Media: https://www.google.com/url?q=https://www.marketingmag.com.au/hubs-c/opinion-businesses-that-dont-monetise-owned-media-are-missing-out/&sa=D&source=editors&ust=1651521031798748&usg=AOvVaw0r1Yxl9r3Rp7TnXHg0WrW-
Zaxby’s Buffalo Wing: https://www.adsoftheworld.com/media/film/zaxbys_guy_on_a_buffalo_wing
Here’s what to do when a client’s value propositions can't be backed up with facts.
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