Cover art for podcast Trust Relations: The Podcast

Trust Relations: The Podcast

7 EpisodesProduced by Trust RelationsWebsite

Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two… read more

49:35

03: Brand Values: Authenticity from Mission Statements to Marketing Claims

On today's episode of Trust Relations: The Podcast, hosts April and Hamish are getting to that critical element at the heart of a cohesive campaign: brand values. They’re discussing how today's biggest brands and savviest startups can stay true to their values, back up their claims and make headlines that really move the needle. They also share advice on what to do when a client’s value propositions can't be backed up with facts, and analyze creative campaigns from Truly and Zaxby’s. In this week’s news, our hosts chat through the recent scandal at 5WPR, IBM’s age handling of age discrimination accusations and the rising importance of owned media.

COMMUNICATIONS BUZZWORDS:

Hamish: avouch (v.)

April: prodigious (adj.)

NEWS:

PRSA + 5WPR: https://www.google.com/url?q=https://www.prweek.com/article/1747390/prsa-new-york-condemns-5wpr-ceo-ronn-torossians-masked-ownership-everything-pr&sa=D&source=editors&ust=1651521031787633&usg=AOvVaw0L6oqdMYGI2R9QSeflIHQT

IBM + Dinobabies: https://www.nytimes.com/2022/02/12/business/economy/ibm-age-discrimination.html

Owned Media: https://www.google.com/url?q=https://www.marketingmag.com.au/hubs-c/opinion-businesses-that-dont-monetise-owned-media-are-missing-out/&sa=D&source=editors&ust=1651521031798748&usg=AOvVaw0r1Yxl9r3Rp7TnXHg0WrW-

CAMPAIGN ANALYSIS:

Truly First Dates: https://www.marketingdive.com/news/truly-cracks-open-love-with-contest-to-encourage-valentines-day-first-date/618332/

Zaxby’s Buffalo Wing: https://www.adsoftheworld.com/media/film/zaxbys_guy_on_a_buffalo_wing

MARKETING CONUNDRUM:

Here’s what to do when a client’s value propositions can't be backed up with facts.

CONNECT WITH TRUST RELATIONS:

Email us at trustrelationsthepodcast@gmail.com.

Visit our website: https://www.trustrelations.agency

Follow us on social media:

https://www.linkedin.com/company/trustrelations/

https://twitter.com/trustPRelations

https://www.facebook.com/trustrelations

https://www.instagram.com/trustrelations/

Sound effects obtained from https://www.zapsplat.com.

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Listen to Trust Relations: The Podcast

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://anchor.fm/s/8d769a48/podcast/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens