Cover art for podcast Trust Relations: The Podcast

Trust Relations: The Podcast

7 EpisodesProduced by Trust RelationsWebsite

Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two… read more

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07: Client Management: Building Relationships for Marketing and PR Success

June 29th, 2022

44:04

This week, April and Hamish are discussing a tricky topic in agency operations, with advice for navigating client relationships. Our hosts offer their tried-and-true advice for dealing with nepotism, family business …

06: Brand Archetypes: Driving Efficient Communications

June 15th, 2022

45:38

This week on the show, hosts April and Hamish confront a foundational component of strategic positioning: brand archetypes. Together, they share advice for founders, marketers and brand managers to identify their brand …

05: Share of Voice: Brand Strategies to Make an Impact in a Competitive Market

June 1st, 2022

49:12

This week on the show, hosts April and Hamish discuss a critical metric for any integrated marketing campaign — share of voice! Together, they’re diving into the best ways for smaller companies to move the needle on …

04: Strategic Messaging: Brand Benefits and Common Roadblocks

May 18th, 2022

46:00

This week on the show, hosts April and Hamish discuss the role of strategic messaging in building brand reputation, guiding business decisions and …

03: Brand Values: Authenticity from Mission Statements to Marketing Claims

May 4th, 2022

49:35

On today's episode of Trust Relations: The Podcast, hosts April and Hamish are getting to that critical element at the heart of a cohesive campaign: brand values. They’re discussing how today's biggest brands and …

02: The Trust Analysis: Know Your Audience

April 20th, 2022

52:03

This week, hosts April and Hamish are tackling one of the core questions in PR and marketing: How can you get to know your audience? Whether you’re a …

Welcome to Trust Relations: The Podcast!

April 6th, 2022

59:35

The team at Trust Relations is celebrating three years since our founding with a new podcast that gets to the heart of our mission: helping clients build trust with their target audiences. Meet Trust Relations’ founder …

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