TradeScope Podcast with Rob Hand
The TradeScope Podcast is a broadcast by Rob Hand, longtime industry expert in trade promotion and consumer products who breaks down the most important issues facing manufacturers and resellers around the efficiency and effectiveness of trade promotion, revenue growth management, consumer marketing … read more
The Cost of TPx
What is the cost of a full transformation of trade channel promotion technology?
This is an elusive figure because in the midst of this global expansion of trade promotion technology and the growth of TPx vendor innovation, consumer products manufacturers are challenged to understand realistic costs in advance of beginning the initiatives in order to properly budget. In this podcast episode, Rob Hand breaks down the issues and problems that drive the costs to the levels we are seeing, and offers an opportunity to better plan for these expenses before beginning a major modern TPx transformation. For the White Paper that goes with this podcast episode, request a copy at info@handpromotion.com
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