The TradeScope Podcast is a broadcast by Rob Hand, longtime industry expert in trade promotion and consumer products who breaks down the most important issues facing manufacturers and resellers around the efficiency and effectiveness of trade promotion, revenue growth management, consumer marketing … read more
Retail Execution – it’s not exactly Jurassic in age, but this venerable old process is taking on a much more critical role in the improvement of trade promotion spending success. In this podcast, Rob Hand covers the important connection and alignment with trade promotion and how effective retail execution leads to better control and compliance of promotional performance across the trade channels.
For more about Hand Promotion Management: https://handpromotion.com/
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