The TradeScope Podcast is a broadcast by Rob Hand, longtime industry expert in trade promotion and consumer products who breaks down the most important issues facing manufacturers and resellers around the efficiency and effectiveness of trade promotion, revenue growth management, consumer marketing … read more
There are so many advisory opinions about what will happen in a post COVID-19 world, but little or nothing written about the treatment of trade promotions. Rob gives some straight-talk advice to CPG suppliers about what needs to happen now and in the future. Check out his latest TradeScope Podcast episode to find out.
For more about Hand Promotion Management: https://handpromotion.com/
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