The TradeScope Podcast is a broadcast by Rob Hand, longtime industry expert in trade promotion and consumer products who breaks down the most important issues facing manufacturers and resellers around the efficiency and effectiveness of trade promotion, revenue growth management, consumer marketing … read more
Rob announces the impending release of his first book on trade promotion, The Invisible Economy of Consumer Engagement. He explains how he relates the practices and processes of trade promotion management, analytics, and execution (TPx) to the mission-critical objective of consumer engagement excellence. It is truly “The Book of TPx.”
For more: https://handpromotion.com/
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