The TradeScope Podcast is a broadcast by Rob Hand, longtime industry expert in trade promotion and consumer products who breaks down the most important issues facing manufacturers and resellers around the efficiency and effectiveness of trade promotion, revenue growth management, consumer marketing … read more
Trade Channel Promotion implementations are long and hard. But they don’t have to be. The success of critical change management that takes place after a TPx implementation has a lot to do with HOW you take the design steps before a single line of code is written. Take the time to listen to this TradeScope Podcast and learn how you can improve your chances of not only a successful implementation, but gain the acceptance of the new technology and process by everyone who will use it.
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