TradeScope Podcast with Rob Hand
The TradeScope Podcast is a broadcast by Rob Hand, longtime industry expert in trade promotion and consumer products who breaks down the most important issues facing manufacturers and resellers around the efficiency and effectiveness of trade promotion, revenue growth management, consumer marketing … read more
Channel Incentives - The Key Differentiator
CPG, more specifically Fast Moving Consumer Goods (FMCG) has carved out an entirely distinctive trade promotion management and execution format. But you need to know that TPx is only ONE version of channel incentive programs across every industry selling through the various channels of distribution. Rob breaks down some of the most relevant differences between CPG and other consumer or commercial product channel incentives programs. May be the first you’ve heard of them! Take a listen.
For more about Hand Promotion Management: https://handpromotion.com/
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