TradeScope Podcast with Rob Hand
The TradeScope Podcast is a broadcast by Rob Hand, longtime industry expert in trade promotion and consumer products who breaks down the most important issues facing manufacturers and resellers around the efficiency and effectiveness of trade promotion, revenue growth management, consumer marketing … read more
Modern Revenue Growth Management
Revenue Growth Management, RGM, is becoming a key strategic focus area for all consumer products companies today. The role of managing RGM is being elevated throughout the industry to, in many cases, the C-suite level. Trade promotion is finally finding its natural fit within the RGM organization. Why not? Promotion optimization has always been one of the top priorities for RGM across every consumer products company. Listen to Rob break down the role of TPx in RGM in this insightful treatment of one of the top mission critical jobs in CPG today.
For more about Hand Promotion Management: https://handpromotion.com/
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