The TradeScope Podcast is a broadcast by Rob Hand, longtime industry expert in trade promotion and consumer products who breaks down the most important issues facing manufacturers and resellers around the efficiency and effectiveness of trade promotion, revenue growth management, consumer marketing … read more
Optimization is the latest buzzword in trade promotion and revenue growth management. RGM has owned it, especially around “Price Optimization.” But be VERY careful about what you hear regarding trade promotion optimization. The advanced data science of REAL optimization depends on many factors, and not every vendor delivers those key factors. In this podcast, listen to Rob break down the difference between REAL and “artificial” optimization.
For more about Hand Promotion Management: https://handpromotion.com/
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