TradeScope Podcast with Rob Hand
The TradeScope Podcast is a broadcast by Rob Hand, longtime industry expert in trade promotion and consumer products who breaks down the most important issues facing manufacturers and resellers around the efficiency and effectiveness of trade promotion, revenue growth management, consumer marketing … read more
Artificial Optimization
Optimization is the latest buzzword in trade promotion and revenue growth management. RGM has owned it, especially around “Price Optimization.” But be VERY careful about what you hear regarding trade promotion optimization. The advanced data science of REAL optimization depends on many factors, and not every vendor delivers those key factors. In this podcast, listen to Rob break down the difference between REAL and “artificial” optimization.
For more about Hand Promotion Management: https://handpromotion.com/
Educational
Interesting
Funny
Agree
Love
Wow
Are you the creator of this podcast?
and pick the featured episodes for your show.
Listen to TradeScope Podcast with Rob Hand
RadioPublic
A free podcast app for iPhone and Android
- User-created playlists and collections
- Download episodes while on WiFi to listen without using mobile data
- Stream podcast episodes without waiting for a download
- Queue episodes to create a personal continuous playlist
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans
Yes, let's begin connecting
Find new listeners
- A dedicated website for your podcast
- Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Understand your audience
- Capture listener activity with affinity scores
- Measure your promotional campaigns and integrate with Google and Facebook analytics
Engage your fanbase
- Deliver timely Calls To Action, including email acquistion for your mailing list
- Share exactly the right moment in an episode via text, email, and social media
Make money
- Tip and transfer funds directly to podcastsers
- Earn money for qualified plays in the RadioPublic apps with Paid Listens
Updated privacy policy: We have made some changes to our Privacy Policy. Please note that your continued use of the RadioPublic services following the posting of such changes will be deemed an acceptance of this update. Learn more.