Cover art for podcast TradeScope Podcast with Rob Hand

TradeScope Podcast with Rob Hand

12 EpisodesProduced by Rob HandWebsite

The TradeScope Podcast is a broadcast by Rob Hand, longtime industry expert in trade promotion and consumer products who breaks down the most important issues facing manufacturers and resellers around the efficiency and effectiveness of trade promotion, revenue growth management, consumer marketing … read more

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The Cost of TPx

April 15th, 2022


What is the cost of a full transformation of trade channel promotion technology?

This is an elusive figure because in the midst of this global …

Why I Wrote The Book

February 26th, 2022


This episode answers the many questions I have received about why I wrote the book, “The Invisible Economy of Consumer Engagement,” and how I decided on the content and subject matter it covers. The time for a book like …

The Book of TPx

September 9th, 2021


Rob announces the impending release of his first book on trade promotion, The Invisible Economy of Consumer Engagement. He explains how he  relates the practices and processes of trade promotion management, analytics, …

Change Management in Modern Trade Channel Promotions

June 19th, 2021


Trade Channel Promotion implementations are long and hard. But they don’t have to be. The success of critical change management that takes place after a TPx implementation has a lot to do with HOW you take the design …

Those "Other" Industries

February 23rd, 2021


If your company products are promoted and sold through the commercial channels, the competition is fierce and the need for channel incentives is …

Promo Resilience in a Post-COVID-19 World

November 18th, 2020


There are so many advisory opinions about what will happen in a post COVID-19 world, but little or nothing written about the treatment of trade promotions.  Rob gives some straight-talk advice to CPG suppliers about …

Channel Incentives - The Key Differentiator

October 18th, 2020


CPG, more specifically Fast Moving Consumer Goods (FMCG) has carved out an entirely distinctive trade promotion management and execution format. But you need to know that TPx is only ONE version of channel incentive …

Artificial Optimization

October 18th, 2020


Optimization is the latest buzzword in trade promotion and revenue growth management. RGM has owned it, especially around “Price Optimization.”  But …

Indominus REX. Retail Execution in the Digital World

October 14th, 2020


Retail Execution – it’s not exactly Jurassic in age, but this venerable old process is taking on a much more critical role in the improvement of …

Modern Revenue Growth Management

October 14th, 2020


Revenue Growth Management, RGM, is becoming a key strategic focus area for all consumer products companies today. The role of managing RGM is being …

Data, Data, Data. The Secret Sauce of Success

October 14th, 2020


With all the attention on “Optimization” these days, there is no doubt that the use of sophisticated and advanced data science is well on its way to …

Trade Promotion Finally Hits the Big Time!

October 14th, 2020


Why has trade promotion, a critical business process which has been around for more than 200 years finally gaining the attention of the C-Suite?  Because someone finally figured out the second largest line item the …

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