TradeScope Podcast with Rob Hand

What is the cost of a full transformation of trade channel promotion technology?

This is an elusive figure because in the midst of this global …

This episode answers the many questions I have received about why I wrote the book, “The Invisible Economy of Consumer Engagement,” and how I decided on the content and subject matter it covers. The time for a book like …

Rob announces the impending release of his first book on trade promotion, The Invisible Economy of Consumer Engagement. He explains how he  relates the practices and processes of trade promotion management, analytics, …

Trade Channel Promotion implementations are long and hard. But they don’t have to be. The success of critical change management that takes place after a TPx implementation has a lot to do with HOW you take the design …

If your company products are promoted and sold through the commercial channels, the competition is fierce and the need for channel incentives is …

There are so many advisory opinions about what will happen in a post COVID-19 world, but little or nothing written about the treatment of trade promotions.  Rob gives some straight-talk advice to CPG suppliers about …

CPG, more specifically Fast Moving Consumer Goods (FMCG) has carved out an entirely distinctive trade promotion management and execution format. But you need to know that TPx is only ONE version of channel incentive …

Optimization is the latest buzzword in trade promotion and revenue growth management. RGM has owned it, especially around “Price Optimization.”  But …

Retail Execution – it’s not exactly Jurassic in age, but this venerable old process is taking on a much more critical role in the improvement of …

Revenue Growth Management, RGM, is becoming a key strategic focus area for all consumer products companies today. The role of managing RGM is being …

With all the attention on “Optimization” these days, there is no doubt that the use of sophisticated and advanced data science is well on its way to …

Why has trade promotion, a critical business process which has been around for more than 200 years finally gaining the attention of the C-Suite?  Because someone finally figured out the second largest line item the …