Cover art for podcast Today in Digital Marketing

Today in Digital Marketing

383 EpisodesProduced by Tod MaffinWebsite

Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day. And check out our daily newsletter at todayindigital.com/newsletter

14:54

Everybody Hates Google

More details on the change to Google Ads that many digital marketers are saying will have a staggeringly negative effect on their campaigns… Meanwhile, Microsoft’s ad platform adds perhaps its biggest upgrade ever — one that you B2B marketers will love… TikTok opens the door to a whole bunch of third-party digital management platforms, all while Snapchat just had one of its best months ever. And a warning if you’re running ad campaigns this weekend… you may want to hit the Pause button before you close your laptop for the weekend.

JOIN OUR SLACK COMMUNITY!
• Click:
http://TodayInDigital.com/slack

SPREAD THE WORD:
• Tweet It: http://bit.ly/tweet-tidm to preview a tweet you can publish
• Review Us: http://RateThisPodcast.com/today

ABOUT THE PODCAST:
• Produced by: http://engageQ.com
• Advertising: http://TodayInDigital.com/ads
• Transcripts: See each episode at http://TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:
• Twitter: http://twitter.com/todmaffin
• LinkedIn: http://linkedin.com/in/todmaffin
• Tod’s agency: http://engageQ.com
• TikTok: http://tiktok.com/@todmaffin
• Twitch: http://twitch.tv/todmaffin

Sources and links referenced in this show can be found in the transcript — visit http://todayindigital.com and click today’s episode.

--- Send in a voice message: https://anchor.fm/todayindigital/message

Privacy & Opt-Out: https://redcircle.com/privacy
Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Today in Digital Marketing

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feeds.redcircle.com/bf175d15-9a9f-4b43-a448-b5f5cbfda8ef

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens