Cover art for podcast Today in Digital Marketing

Today in Digital Marketing

380 EpisodesProduced by Tod MaffinWebsite

Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day. And check out our daily newsletter at todayindigital.com/newsletter

10:04

199: Short or Long? How Much Copy Converts Better?

Today: Google gives webmasters a brief reprieve from a dangerously looming deadline... good news for brands that invested into Snapchat marketing… new Facebook training will show you how to adjust your content strategy based on pixel data… Google will endorse your business for just $50.... and another blow to TikTok. Is the end coming?

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!

• Review Us: ratethispodcast.com/today

• Click bit.ly/tweet-tidm to preview a tweet you can publish



Advertise on This Podcast

Learn more at todayindigital.com/ads



Tod’s Social Media
• Tod’s web site: TodMaffin.com

• Tod’s agency: engageQ.com

• LinkedIn: linkedin.com/in/todmaffin 

• Twitter: twitter.com/todmaffin 

• Instagram: instagram.com/todmaffin 

• Facebook: facebook.com/tmaffin 

• TikTok: tiktok.com/@todmaffin

• Twitch: twitch.tv/todmaffin

• Xbox Gamertag: Radio#9573



Music

Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio and Epidemic Sound.


Transcripts

Episode Transcripts: http://todayindigital.com/scripts

Sources

  1. https://unbounce.com/conversion-benchmark-report/#about_this_report
  2. https://www.marketingdive.com/news/coca-cola-plans-to-boost-marketing-as-lockdowns-ease-and-sales-drop-28/582060/
  3. https://www.seroundtable.com/google-mobile-first-indexing-deadline-march-2021-29815.html
  4. https://webmasters.googleblog.com/2020/07/prepare-for-mobile-first-indexing-with.html
  5. https://www.socialmediatoday.com/news/snapchat-adds-9-million-more-daily-active-users-in-q2-reports-17-increase/582068/
  6. https://www.facebook.com/business/news/summer-of-support-business-commerce/#
  7. https://wersm.com/netflix-is-testing-a-new-mobile-only-subscription-in-india/
  8. https://www.socialmediatoday.com/news/us-bans-tiktok-on-all-government-issued-devices-due-to-concerns-around-conn/582042/
  9. https://www.socialmediatoday.com/news/linkedin-to-cut-6-of-global-workforce-due-to-impacts-of-covid-19/582035/
--- Send in a voice message: https://anchor.fm/todayindigital/message

Privacy & Opt-Out: https://redcircle.com/privacy
Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Today in Digital Marketing

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feeds.redcircle.com/bf175d15-9a9f-4b43-a448-b5f5cbfda8ef

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens