Today in Digital Marketing

The cookiepocalypse is on hold! Snapchat's clever digital campaign goes real-world. Your next employer is already spying on you. And — did I read …

Instagram adds a feature exactly nobody asked for.... Your product catalog might start showing up in Facebook's classified ads... Pinterest identifies five new consumer personas for the post-pandemic generation... and …

Today — a special episode detailing the YouTube content discovery and search algorithm. This came from YouTube's excellent "Creator Insider" channel.

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Why Google sometimes ranks plagiarized content higher... TikTok's new feature sounds familiar... L'Oreal's plans for influencer marketing... Shopify …

A big bug with a popular Facebook ad placement is causing grief among media buyers.... Customer retention on social media is about speed... Why …

That budget you're testing on TikTok? Yeah, Instagram's calling. They'd really like that money instead. Also, Facebook gets ready to roll out …

We're getting closer to seeing Virtual Reality as an ad placement option... The search engine that wants your media budget but won't give you back campaign data... Spotify's Clubhouse clone is out... Google's big …

Hey, you enjoying Facebook's new modeled conversions? Yeah, me neither. Guess what they're going to be expanding? Also: Your business can now accept crypto payments... the AI that can change the price of your products …

The Facebook audiences you must create now — before they go away in two weeks... the SEO tool that may have been a scam all along... Add another …

Jacob Hilpertshauser from Agorapulse joins Tod on this special weekend edition, where they talk about Agorapulse's publishing, engagement, and …

I can't believe I'm about to say this — but Facebook has created an AI tool that's actually not terrible. Also: Google Analytics adds a new feature …

Android devices are the latest to lock up ad tracking... the Facebook ad placement you can't afford... Why Zuckerberg is betting big on measuring your customers' biometric data... And a Canadian media icon relaunches on …

A deep dive into the Instagram algorithms... More shakeups at Facebook could mean more instability for its ads platform... WooCommerce users can now …

Instagram adds affiliate marketing... Wordpress's next version may help your SEO... The world is going live — are your marketing campaigns ready? And details on our first ever Twitter space!

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Apple doubles down on the war against marketing data... Google is forced to play nice by French regulators... Pinterest's new commerce-enabled …

The Google reviews that won't die... some great news for brands who use Instagram influencers... How HBO got the consent of thousands of people to text them ads every day... Why does TikTok want to store your faceprint …

You made the right career choice — the need for marketers is skyrocketing... Twitter's new pay-for-support plan... WhatsApp gets some welcome improvements to brand accounts... How TikTok users got around an ad ban... …

Perhaps the biggest single item on the wishlists of people who manage social media accounts has arrived. Also: Instagram makes a big change to its …

That typo on your web site might get you dropped by Google... Microsoft pumps out a whack of changes to its ads platform... How the pandemic has affected closing B2B deals... and Stripe's new one-click payment links.

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How to detect and fix ad fatigue... Facebook adds a nice feature for video users... Reels ads are coming to more countries... and Clubhouse ain't dead — yet.

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Microsoft has the edge on web shopping... Twitter's about to roll out its monthly subscription plan... Some social platform updates... and Instagram …

Microsoft wants you to run Google ads.... Shocking new data shows just how influential TikTok videos can be in purchase decisions.... Meet the digital marketer who broke Reddit this week... and it was a big day at …

They promised millions to equality — so how many brands delivered? Here comes the next wave, called c-commerce, Instagram jumps onto the product …

Brands keep getting woke, but consumers aren't buying it. LinkedIn adds two new ad types B2B marketers will love. Why Augmented Reality is the future of ecommerce. The opaque box that is Core Web Vitals. And the U.S. …

The clever way TikTok is helping marketers stay brand-safe... Is Google giving up on AMP?... Snapchat finally rolls out Brand Profiles... Is …

The big change to Google Maps that might affect local businesses... Meet the new Snapchat mini-stores.... Apple adds an unlikely affiliate program... Why your next mobile ad campaign will be on Desktop... and the ad …

Google strengthens its e-commerce offerings, how to sell products from a screenshot, the new tip line for dark patterns, the future of Google Search, and Starbucks wants to monetize your dog's TikTok videos.

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It's finally here — Facebook group comment moderation via third-party tools. But there's a catch. Actually, there's several. Also: Pinterest drops …

The big shift in corporate boardrooms that's threatening digital agencies... Google's aggressive plan to get more people trained on its platform... …

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Big moves in the single technology pretty much everyone is counting on for the future of product marketing.... The latest platform to jump on board …

That pop-up on your web site is probably hurting your SEO... Google has yet another solution to the cookie-pocalypse... Reddit bets big on brands... …

Is the next B2B platform going to be TikTok? The brilliant Facebook ad campaign that Facebook is NOT happy about... YouTube fills a long-standing gap in its analytics... and another industry lands on Google's naughty …

Another Best Time to Post study to ignore... Finally, call-tracking data in Google... Sirius creates a powerhouse audio ad business, Instagram's small but important tweak to bios, and the worst-kept secret in the search …

Why is that beautiful theme you just installed on your web site hurting your Google ranking? We now know how many people are staying opted-out from …

TikTok wants you to know it's not just for kids now... Twitch's answer to that: "Oh yeah, us too!"... Twitter adds another monetization feature... an outstanding course on Facebook ad optimization is out.... And I knew …

Is that new Wordpress plugin causing you to drop in Google's listings? YouTube is betting big on Shorts. Twitter has new options for media buyers. Snapchat wants to get more AR in the hands of digital marketers. And a …

Twitter's new podcast might shed some light on its inner workings... TikTok bolsters its geo-targeting... YouTube's got an interesting second-screen …

Microsoft says it has a soul and wants to teach you how to have one too... which platforms are most digital marketers confident they can measure …

Twitter pushes Spaces out to almost everyone... the race to provide first-party data solutions is on... Google has good news for PPC advertisers... …

Twitter's numbers are looking good. Amazon's accountant's are also happy. Its lawyer, on the other hand, are not. YouTube is accused of playing dirty in negotiations. And TikTok plucks a new CEO out of their Chinese …

Facebook ads are costing more these days. Livestreaming is set to revolutionize e-commerce. Pinterest has an eye on what themes your next campaign …

YouTube says video views of its TikTok clone are way up — so why are those results disingenuous? Also, Google's ad sales make a strong recovery, what …

Facebook ROAS is up today — in some cases, way up. But as Queen said: "Is this the real life? Is this just fantasy?" Also: American regulators are …

On the eve of Apple's tracking changes, TikTok is creating an entirely new ad campaign format just for iOS users... Some advice on how to increase how many people opt-in to be tracked... Snapchat's numbers are …

What Facebook's algorithm update means for your organic content... Amazon moves into another bricks-and-mortar category... Why has influencer marketing jumped to the top spot in digital ad spend.... The U.S. government …

Six days and counting. Apple's change to app tracking is on its way. Are you ready? Also, does Google reduce your rank in search if you don't buy ads? That's what one court case is claiming. Microsoft fires a huge shot …

YouTube's newest sponsorship option could be a game-changer... how has COVID affected email marketing... Google clamps down on another industry.... …

Facebook pulls yet another analytics tool used by marketers... The biggest challenge yet to Google's new cookie-replacement... Core Web Vitals is …

Facebook Giveth, and Facebook Taketh Away… Behind the scenes at Pepsi’s remarkable digital transformation, why your online store is scaring off …

The study that will tell us if machine-learning was a mistake all along… Facebook’s idea of helping your business is to send people to your competitors… What is behind the mass exodus of Shopify’s most senior …

A new alliance between two huge marketing data providers…. Instagram engagement levels off…. Here we go with the hiding Likes again… and an easier way to update your Google business profile.

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Where are the good CPMs? On YouTube — when you don’t use any video in your ads. Also: TikTok’s demographics are broadening, a clever marketing campaign on Clubhouse merges three trends, and how subscription fatigue may …

The biggest threat to digital agencies may be their clients… Why a privacy-focused browser is now waiting for Google’s permission… Buffer adds Facebook engagement… And an update to Core Web Vitals is good news for some …

Early numbers suggest the IDFA apocalypse may not be as bad as we thought… gender-equality progress is being made in CMO roles… and what Facebook is …

If you sell any products on your website, today’s Google update was a big one… Twitter makes things simpler for media buyers… Snapchat dives even deeper into augmented reality e-commerce… and now we know: Facebook has …

Amazon’s ad business is much bigger than you ever thought… Why Google will keep reviews up even if an employee writes it… Reddit launches a resource site for digital marketers… Facebook’s clone of Clubhouse is now in …

Microsoft wants your Google ads — and just made it easier to switch… How has COVID changed your customer personas?... TikTok’s new agency deal is a kind of influencer buddy program for brands… Pinterest makes its first …

A major Supreme Court ruling will have effects on the digital marketing space, Pinterest goes B2B, TikTok is rolling out a web-based editor for …

Facebook says it will close its Analytics tool, and nobody’s sure why…. Getty Images buys the popular free image site Unsplash… Digital ad sales will …

The Lands End clothing brand has banned alpaca fleece... is Alberta Canada the next hotspot for raising llamas?... a rare black alpaca born in Scotland is what everyone’s talking about there… and reunited! The …

Social media managers will love Facebook’s new change to commenting… Twitter beefs up its ads platform… YouTube rolls back a popular video discovery …

Instagram expands IGTV ads, how much senior marketers plan to change their media spend this year, Facebook’s program for laid-off ad agency people is in more countries now, and the clever Earth Day campaign you wish …

Why is Google sending your leads to other companies? Twitter is close to launching a big change in how you post a tweet.... Reddit opens a sales office in Canada.... YouTube is totally not copying TikTok, guys… and …

A new study says use Carousels if you want to boost your Instagram stats… there’s a new tax on digital advertising… almost nobody is going back to the office after this work-from-home year… is Clubhouse already played …

Pizza Hut buys Tictuk (not TikTok), a new study says Google is keeping 2/3rds of searches for itself, Snapchat is creating a Duets feature, the Wix platform adds an incredible new integration, and why most consumers …

Facebook’s entire platform crashes, and your ad campaigns may have been affected. The Watch Party is going away. YouTube has a new feature for digital marketers who obsess over community size. And — in case this short …

Spotlight, Reels, Shorts — they’re all coming for TikTok. Twitter’s betting its UI on Spaces. Facebook finally gets serious about security. And here come the deepfake marketing campaigns! 

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Your engagement levels suck? You’re not alone… Google’s new reputation management tool lauches… Facebook’s director of agencies tries and fails to …

Why is Google revealing the locations of home-based businesses? Facebook is copying yet another app. You’re not the only one who doesn’t know your brand’s customer lifetime value. And how to get basically Canva’s …

Meet the new dynamic ad — one with static assets… some welcome updates to YouTube’s analytics… Your Facebook’s pixel might be broken today… and the …

Facebook says it’s improved reporting (by crippling it)… Core Web Vitals might give you a Google ranking boost after all… People might soon be littering your company profile with photos…. And we’re looking for a guest …

Twitter borrows a page from Facebook… Reddit doesn’t want to be at the kids’ table any more… Google’s courses could get you a degree in a half-year, …

A big change to a mobile app may bring bad news to podcasters, it’s Round Two for Walmart’s live-shopping TikTok show, Wordpress’s new upgrade could …

Meet the unbranded longform ad that could be taking over podcasts soon… It’s not a Twitter edit button, but it’s close… The new Wordpress update will …

A new search engine may soon be vying for your media budget… Ikea’s clever use of Instagram Stories… Snapchat Goes After Local Advertisers… and the Google Ads feature we all wanted is here.

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Facebook lifts a controversial advertising ban… big moves in the digital television ad space… TikTok is going to television… Pinterest’s new placement is equal parts encompassing and expensive… and Twitter may be …

Twitter teases commerce-enabled tweets... Google’s peculiar decision around sitemaps…. Meet Taco Bell’s new AI marketing technology… How American …

Twitter’s answer to Clubhouse may be coming sooner than anyone thought… Instagram proudly announces a new feature that nobody asked for… you can now …

A clever candy promotion ties personalities to playlists… is the next great marketing opportunity already on your phone? More people buying online means more bricks and mortar businesses failing… and how I increased by …

Don’t expect those Facebook ad-denial bots to go away… Pepsi’s next-level ad personalization… Google cancels a popular ad format… Spotify launches a …

Today: Ignore the standard advice — long page titles might actually help your search ranking. Also: TikTok advertising comes to Canada. Hackers are breaking into Quickbooks files. Agencies get a break on Google’s …

Hackers can change your PDF contracts after they’ve been signed… some new data on how long it takes the average firm to reply to an RFP… Facebook …

A huge exploit in one of the most popular web site plugins could give a hacker access to your Dashboard… Google Ads beefs up its attribution reports… …

Microsoft may be creating campaigns and spending your money without you knowing about it… LinkedIn is working on a freelance marketplace, YouTube …

What can a 20-year-old video game teach us about immersive marketing? Were Facebook’s ad reach numbers ever accurate?! The surprising finding about …

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Facebook locks Australian news out… Social media influencers now have a big union behind them… …

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It’s finally here — America’s first tax on digital advertising. What does it mean for your …

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Facebook wants to make …

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Google’s new algorithm update is poised to be among its biggest changes ever… Facebook is …

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What happens when you sue a customer for leaving a bad review? Will your brand’s content be …

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A new e-commerce tool from …

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Surprising insights from 22 million social media posts... TikTok moves quickly on e-commerce …

On this special weekend edition, Jon Loomer (http://jonloomer.com/) joins me for a deep dive into Apple's forthcoming changes to ad tracking. Learn …

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Amazon upgrades its …

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Potentially huge changes …

Social media community managers rejoice! One of the biggest gaps in Facebook’s API is closing. Also, Twitter says don’t panic about Apple’s ad tracking changes. Amazon’s revenue from ad sales are much bigger than you …

Google announces its plan to replace the third-party cookie. That plan: Educated Guesses. Plus: Agorapulse’s new pricing pulls functionality out of …

Instagram removes a popular tactic of social media community managers… here’s why your brand’s web site suddenly got a lot of traffic today, …

How far is too far when you’re planning a digital marketing stunt? Why removing Shopify’s footer text might help your store end up higher in the search engines. And recovering from a web site hack — advice from Google …

We’re getting closer to that big change to iPhone apps that has Mark Zuckerberg fuming… how has the pandemic affected local search in Google Maps…. Walmart is gunning for Amazon’s ad revenue… and the bizarre Instagram …

It’s all coming back — digital media spend showing signs of returning to normal. Instagram Stories sees a HUGE increase in advertiser interest. A big rebranding in the digital experience space. And why is Google …

Buffer adds engagement tools — again. Your next search result could come back in AR… How to repurpose your content without being penalized by Google, …

Google finally admits — it hates pop-ups as much as you do. Plus: How to do an SEO Content Gap Analysis… where to find audio ad inspiration, LinkedIn …

Should your brand have a blog? Some compelling arguments for NOT blogging every week. Plus: What will the Australian media buying world look like if …

Is it the end of the line for influencer marketing? A clever organic content program being run on… Spotify. More proof that Facebook reps have no idea what they’re doing. And Twitter deals a smack to YouTube’s face.

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Facebook ad campaigns stop spending with major Ad Manager bugs reported. Pinterest jumps on board the Stories bandwagon. And how one song by the …

Pinterest’s new ad product could save you lots of time setting up campaigns… some shocking numbers on how many ad clicks are just straight-up fake, …

One marketer’s horror story of getting locked out of his Facebook brand page — and the steps he took to get back in… within 48 hours. Plus: What Google says about those paid links in guest blog posts. How to advertise …

You knew it was big — but now, it’s bigger than Facebook. So why can’t you run ads there? Plus: YouTube moves even closer toward e-commerce integration, browser plugins are not always your friend, and meet the guy who …

Is it true? Have we been blinded all along and never realized that Facebook ads actually do nothing? Plus: going digital for a very in-person marketing tactic. A new ads platform will test the balance between effective …

Apple's aggressive push toward being a more privacy-friendly brand will have some dramatic fallout on the digital marketing world. In this special episode, I chat with SocialMediaToday.com's Andrew Hutchinson about …

In the looming battle between first-party data and third-party data, won’t somebody think of the middle-child: The second-party data? Yelp may label …

It’s one of the most common Facebook ad types. And there’s a very good chance you are not seeing any comments on it. Today, our investigation into …

What do you post on your social channels when world events demand that your brand picks a side? Also: The shockingly convincing augmented reality feature coming this year. Google has a present for you data nerds. And …

Why is Canada’s largest airline sending social media influencers out to vacation during stay-at-home orders? There’s a new Google algorithm and it may soon change where your brand lands in the search index. And all the …

Facebook bids goodbye to the Like button on Facebook brand pages…. This digital marketing tactic killed it this holiday season, and you’ll never …

It’s not just Facebook that’s going to suffer from Apple’s looming change to ad tracking… yet another huge acquisition in the podcast space — this time, by an unlikely buyer… How well did the user-generated TikTok …

Good news for Facebook GROUP admins and — wait for it... probably bad news for us Facebook Advertisers. A huge acquisition in the podcast space. Google employees form a union. Why is the head of one of the world’s …

Another option for advertising may be opening up soon — and the audience is huge. Will the United Kingdom require you to disclose when a photo your brand posts has been altered? One of the largest video marketing …

It’s been a weird year, one mostly marked by declines in lots of metrics — but one channel is up. Way up. Also: Twitter comes up with a bad idea, a …

Instagram giveth and Instagram taketh away. Adobe’s big social media addition is a little underwhelming. Twitter goes back to the old days. And …

Breakdowns, gone. Attribution windows, restricted. Real-time reporting, deleted. These are just a few of the massive changes to the Facebook ad platform coming early next year — and you have Apple to blame for it. …

TikTok goes to the big screen. An easy way to find out the hints Googlers have told us about search performance. And the Facebook bug of the day: You …

The whole world is going TikTok including a most unlikely platform… more placements are on the way… Microsoft adds an important tool to its platform …

T minus five days until your third-party social media tool is forced into big changes… Why is Burger King handing over control of its Instagram …

Instagram fires a shot across TikTok’s bow… Why is Facebook sending you dozens of receipts for the same ad campaign… You could go to prison for a …

The first salvo in the attempt to break up Facebook is underway. Why hiding your web pages from Google won’t keep you from getting penalized. There’s a new placement available for your Facebook ads. And how one very bad …

Facebook rolls out a new e-commerce feature just in time for the holidays… but — is it all it’s cracked up to be? A glaring security hole in a …

Ever tried to hide confidential information by pixelating it? There’s a new program that will see right through those. Also, YouTube busts the most common myths around its search algorithm…. Lead ads on Google can now …

Facebook is taking away a big chunk of Messenger for marketers who use third-party tools… Twitter’s change to their ads platform may mean stronger …

Don’t be surprised if your the delivery company your brand uses starts refusing to pick your packages up…. Facebook adds some nice enhancements for …

Google’s latest move means you probably need to install their Business app on your phone… TikTok and Instagram both test some pretty significant changes to their platforms… has someone cracked open Spotify’s exclusive …

The global ad industry suffers its biggest drop in decades… the head of Facebook’s ads platform doesn’t want to hear from you… Which platform will crop the images in your ad campaigns automatically — maybe without you …

Another platform has entered the vertical stories arena — the same week it suffers the effects of an apparent data breach. Podcast listening is up, but not nearly as much as one industry news site claims it is. There’s …

Facebook’s out of control account banning bots are starting to be noticed by big media… You may be owed some credit back on your latest ad campaign — …

There’s a reason your favourite web tool was down today — and you can blame Amazon for it. Pinterest is going into the educational events business. …

Snapchat has a million dollars to give you — all you need to do: Use its TikTok clone… Buffer adds a long-missing channel to its analytics product…  …

Social media comments on Black Friday posts are up… WAY up…. How do you get negative reviews made by a fake person off your Google profile? One car salesman’s taking Google to COURT to try. Some nice updates to …

You’ve got more options now for Instagram influencer campaigns…. What younger podcast listeners want in the shows they subscribe to… Google Ads has a …

In your next online video ad, should you reference the pandemic? We have some numbers. Microsoft adds a new support channel for digital marketers. A …

Google may be changing your campaign without your permission. YouTube may soon place ads on your brand’s videos, also without your permission. You can buy TV ads through a portal now. Facebook apparently has a new …

YouTube wants you to try its new ad placement… consumers want you to pay better attention to how you handle their data…. Google wants you to be smarter about how your campaigns compete in the market… And Facebook wants …

Are your leads disappearing from your inbox before you can get to them? Google wants you to back off being so damned specific with your keywords. How will Facebook’s new moderation system affect reviews of ad campaigns? …

Why are the best-performing ads on TikTok those where the subject’s face is far away? A new Mac operating system is out — what does that mean for the …

Your next source of product sales could soon come from WhatsApp… Snapchat will certify you on its ads platform for free… a clever marketing campaign …

Facebook has found a new way to make digital marketers’ lives miserable. Do you know Bing’s algorithm? Because Bing doesn’t. What effect has COVID-19 had on B2B marketing? We bust some myths around YouTube’s …

Has the pandemic killed the single-day sale event? Facebook’s new feature is good news for DTC marketers. Netflix tries its hand at good …

Mass chaos among Facebook advertisers as the platform starts handing out huge numbers of erroneous account bans… How are hundreds of Google My Business profiles being hijacked and is YOUR brand’s profile at risk? What …

Your brand’s web site is ranking higher in Google — then why is your traffic and click-through rate DOWN? Google’s new holiday guide has some solid …

Now that the American election day is behind us, did California adopt that bill that would  restrict how digital marketing is done? How can …

Microsoft adds some fairly customizable ad extensions, LinkedIn’s new company engagement report is out, the clever new way hackers are compromising your brand’s web site, Facebook removes the ability to see breakdowns.

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Facebook drops support for location-tagging… Instagram temporarily pulls one of its discovery features and that might spell reduced web visits for …

In this special extended episode, Brian Barlatta from the Sounds Profitable newsletter discusses how the ad industry is being forced to adapt with Spotify's changes to podcast tech.

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An inside look at how Google determines if your web content is trustworthy… getting data from Twitter just keeps getting more expensive… Mailchimp may kick you off its service if it doesn’t like the content of your …

How many ad impressions are TOO many? Will we all need to learn Apple SEO soon? Agorapulse and Google Ads both make some nice tweaks to their …

Why is Facebook showing your ad to the same people over and over again? A huge development for people who sell things online… Pinterest and Instagram both add announce welcome platform upgrades… and an inside look at …

What happens when you remove the Facebook Comments from your company’s blog? Less toxicity and less time spent on site. Why a change to Chipotle’s mobile app is tapping into the hearts of younger diners… The marketing …

The next big ad placement could be Airpods…. A decision by the Trump administration will have far-reaching effects for local businesses who want to …

Facebook adds both features and fees to its e-commerce platform… Yes, Twitter’s ad platform changed a little yesterday… If Amazon’s Prime Day was so …

Check your Facebook ad campaigns closely — because it seems Facebook’s bots are messing with them again…. Snapchat may not get the headlines, but they’re still getting the eyeballs… How will the antitrust lawsuit …

Facebook says the price of ads are about to drop…. Some updates from LinkedIn’s new live events platform that marketers will love… Sprout Social adds integration with Glassdoor… and the digital ad industry gets another …

Hashtags are back, baby, and this time they’re superpowered… does one slow page on your brand’s web site affect the Google ranking on your WHOLE site?... Instagram’s new feature for influencers may be good news for some …

Hope you’re keeping your business’s wait times in check, because Google’s about to disclose how fast you serve customers… There appears to be a …

Forget mobile-first indexing, it’s mobile-ONLY indexing… and Google may delete your brand’s web site from its index in a matter of months if you’re not compliant… A new Wordpress feature might give your company’s …

There’s a new Google Analytics out, and if you spend your days thinking about the customer lifecycle, you’re gonna love it… Wendy’s clever Twitter campaign tied retweets to discounts… You can now use music in your …

YouTube is quietly asking top creators to help it build a product catalog for future direct sales… some good news about your job prospects as a …

Microsoft plans to point people AWAY from your product pages. Or maybe route people TO them. It all depends on your product’s pricing. Plus, Instagram finally adds the one thing missing the most from Reels… Yelp plans …

Is Twitter getting rid of retweets?… Facebook says about the removal of the 28-day attribution window: “Naw, bro, we were just kidding!”... Microsoft’s new platform will let you manage pretty much everything — including …

Hootsuite fires an employee who spoke out about its contract with a controversial U.S. government agency, big news for big brands who use big data, why is Canada’s public broadcaster getting out of the podcast business, …

Google introduces call display for your Google My Business calls… a U.S. Supreme Court case could dramatically shift the ownership structures of TV …

Is that cookie disclosure banner on your web site pulling you down in Google rankings? Instagram gets closer to e-commerce integration in its TikTok …

One big advertiser is driving up the prices of ads on Facebook. And I promise — you will not guess which company that is. Also, Google adds some nice …

YouTube’s new AI bots may break your brand’s web site… Are you optimizing for PAA SEO? The surprising places social media influencers are showing up… …

Has your digital agency run afoul of a new Trump administration order? How a lawsuit over a video game might affect your social media strategy. …

Microsoft’s ads platform will keep your ads off from bad web sites… More details on the looming elimination of Facebook’s 28-day attribution windows… Twitter’s new accessibility project will add one more task to your …

Facebook’s latest change could mean you won’t be able to see conversion data on your campaigns… Apple’s latest acquisition is all about those sweet …

They tried to compete with Buzzfeed, and they lost… Facebook adds content plugins to Ads Manager… the custom audience you’re NOT using but probably …

In the alternate universe we’re all living in now, one marketer has found that using an insane amount of text in Facebook ads actually drives better …

The places you’re buying ads are NOT the places where consumers want you to be... Google confirms that reviews mean everything to local SEO… Amazon puts another restriction on advertising on its platform — and this one …

Three small announcements you WANTED to hear from Facebook, and one big one you didn’t... TikTok and Oracle give a masterclass in how to screw up a simple p.r. Announcement… and Mailchimp turns to artificial …

Does hosting your brand’s web site on a shared server negatively affect your Google position? Facebook adds new intellectual property protection for …

34 days and counting before millions of web pages are due to break — all because of a change being made by Facebook… Google will now let publishers place first-party cookies on their brand’s site… Neilson unveils a …

We’re starting to understand just how many keywords are being dropped from Google Ads reports… Facebook launches a whole new platform for managing …

A new feature on Facebook could get more brands into doing Live broadcasts… both Amazon and Apple announce BIG bets they’ve placed on podcasting… and …

The one marketing tactic that consumers say will bring them BACK to your bricks-and-mortar store… Instagram is thinking about letting links in captions be tappable — for a price… Facebook’s quick new ad format has one …

Did TikTok just pull the greatest bait and switch in business history? YouTube has an exciting new metric (god, what has my life become). And …

Podcasts borrow inspiration from programmatic ad technology... Yes, that was a scary email you got from YouTube. No, you don’t have to worry about …

And you thought the GDPR was bad. Wait until you hear what Europe just told Facebook to do. The most downloaded social media app last month was the …

Spotify is burning up the podcast charts, in all the wrong ways… Facebook’s putting ads on sites that never asked for ads… How Pinterest’s algorithm …

Microsoft’s new tool could help keep you from making the one change that can completely screw up your brand’s web site… a big security warning for …

More details on the change to Google Ads that many digital marketers are saying will have a staggeringly negative effect on their campaigns… Meanwhile, Microsoft’s ad platform adds perhaps its biggest upgrade ever — one …

Google hates you and to prove it, they’ve taken away one of the single most helpful parts of their ads dashboard…. Meanwhile, LinkedIn adds some nice …

While TikTok is poised to announce its buyer, it also announces a significant expansion into direct e-commerce… Wordpress fixes the bug that broke millions of brand web sites… Google says it will start applying a tax to …

Here come the world’s first voice coupons. Also: California takes a hardline on marketers who run afoul of its new privacy legislation… Yes, Google …

The busy back-to-school marketing season isn’t so busy this year, and that could spell savings in your ad budgets… digital marketers are NOT …

Apple wants YOUR ad dollars… Google’s new Cost per Lead bid option changes the local services game… Traditional radio and TV are NOT doing well… and …

Apple’s new iPhone OS is going to kill Facebook’s Audience Network placement. TikTok finally reveals exactly how many people watch its videos. Some surprising trends in consumer behaviour using Google My Business. And …

Here are the three reasons a Google engineer says your brand’s web site lost ranking. TikTok is set to move firmly into the e-commerce space. …

What does a fake skyscraper have to do with YOUR brand’s presence on Facebook? Why are hundreds of video game streamers mad at Burger King this morning? How do you get a formerly dead page BACK into Google’s index? And …

Yes, your CPMs are up. And you can blame Donald Trump for that. Snapchat cozies up to local bricks and mortar marketers. Some of Twitter’s newest features are starting to make it out to the marketing platforms we all …

The QR code is back, baby. Google gives real estate agents some very bad news. Why is Facebook not letting you see your brand’s reviews? And the latest episode of “Oh god… WHAT did you tweet on our brand’s account?”

…

Consumers are more willing today to give you some of their personal information, if you know what to ask for. Plus: Google is poised to show the public how fast your brand’s web site is… Facebook doubles down on its …

Consumers are more willing today to give you some of their personal information, if you know what to ask for. Plus: Google is poised to show the public how fast your brand’s web site is… Facebook doubles down on its …

Facebook opens a new revenue channel for your brand, and throws Apple under the bus at the same time… Bing’s product search gets smarter with local …

Facebook removes more than a thousand ad targeting categories because something something efficiency? Plus: CPMs are on the rise again… Your web site is slower than you think… And how to win back the formerly …

A huge update for Wordpress that could improve your brand’s Google ranking… Pinterest adds to its AR marketing platform, announces a big video …

Facebook is doubling down in the use of AI to make content decisions... Twitter tweet restrictions are now available, people who market news content aren’t going to like what Apple’s planning... The jury is NOT out yet …

Twitter partially changes its mind on the inability to Edit Tweets… You can now run ad campaigns inside Facebook Groups…. Google’s popular SEO …

An easier way to advertise on podcasts… Has Google changed its mind on what makes you rank higher? Some bad news for people in the affiliate marketing space. And it’s official: Facebook hates digital marketers.

Today’s …

You COULD boost that post. Or you could manually set it up in Ads Manager. Will there be much of a difference in the results? There sure will. Also: …

It’s here — Facebook’s answer to TikTok. Will Instagram Reels make it into the hearts and minds of young consumers? Also: Google changes its mind on the impact of negative reviews, the strangest brand extension you’ve …

Google Ads partners with Zapier to keep your target lists updated… how a Microsoft-owned TikTok will affect YOUR future ad campaigns… Facebook’s web …

On today’s show:
• Another reason to take Google Reviews even MORE seriously
• BuzzFeed becomes an e-commerce platform
• And is there an algorithmic penalty to being quiet?

Today’s episode is brought to you by “Home …

On today’s show:
• How much effect do review sites have on YOUR brand’s Google position?
• Shopify wants your e-commerce store to be faster
• Spotify wants you to share specific podcast moments...
• And Bing just wants …

On today’s show:
• Your brand might now be eligible to be endorsed by Google
• An update on a new Wordpress plugin — spoiler: it’s bad news
• Sprout Social adds approval workflows for replies
• Facebook’s latest …

Digital agencies are pivoting because of the pandemic and they’re pivoting to video… Facebook has a nice upgrade for brands that are thinking of doing live classes…. And a new look to some important real estate in …

Should you show people wearing masks in your next online campaign? A new study has some surprising findings. Plus: Why is brand loyalty dropping like …

Today: Why your audience may be talking to your ads in the very near future, an optimistic forecast for marketers who buy digital TV ads, all the data you can eat, and the unlikely but profitable alliance between …

Great news for e-commerce marketers who sell on Google Shopping… Facebook is testing removing the ability to Like a Brand Page… TikTok adds a new …

Today: Google gives webmasters a brief reprieve from a dangerously looming deadline... good news for brands that invested into Snapchat marketing… new Facebook training will show you how to adjust your content strategy …

Today: The Facebook ad boycott is bigger than we thought… how to get your brand’s web site content in the search engine the second it goes live… Pinterest may subsidize your ad campaigns… and guess which country is …

Today: We go deep into one of Google’s biggest spam problems — one that is directly affecting the results of digital marketers in the services …

A new entrant in the livestreaming game could mean a fully branded experience for your viewers… the surprising effect one very common web page design …

One day after the Twipocaplyse — what we know about how the global hack happened AND how you can protect YOUR brand’s account. Also: Instagram is rushing its TikTok clone out… Google wants to create your ads FOR you… …

Details on one of the biggest widespread Twitter hacks in history. Also: One web site wants to give you millions of free brand impressions —and you’ll probably say no.... Google Ads launches some nice new dynamic text …

A huge crash at Facebook is causing headaches for social media managers around the world… How much does adding Services to your Google My Business profile affect your search ranking… Behind the scenes at an Amazon …

Google can predict your future sales — or so it says. Is the Facebook ads boycott working? YouTube gives a big boost to brands who do livestreams. And a couple of interesting new entrants in the augmented reality …

How many consumers will turn off ads now that Instagram’s letting them… A small bug yesterday at TikTok turned into a huge deal to the tin-hat crowd… A new YouTube metric helps creators understand their revenue better… …

Some new Google Ad features coming to the platform YOU use soon… how a grocery store chain plans to broadcast customized audio ads in its stores… The podcast craze reaches even bigger companies… and some new free …

Today — Different people? Different creative. Makes sense. But now, one company has figured out how to apply that to ORGANIC content… We should have …

A special edition today: Everything you need to know about the California Consumer Privacy Act. Simon Poulton (@SPoulton) from WPromote joins Tod for …

Facebook finally adds custom metrics directly in the Ads Manager dashboard… YouTube explains why your brand’s most popular videos get the lowest …

So you checked your Facebook ad manager and, wait a minute… why are the metrics from an entire state just missing? You’re not alone. Thousands of digital marketers woke up this morning to a huge gap in their numbers, …

Today: Who is John Smith and why is he messing up your web site analytics? If your brand’s web site is jumpy, Google plans to penalize you… Facebook shuts down its TikTok clone but that DOESN’T mean they’re out of the …

Christmas comes early to e-commerce brands, and you can thank Covid-19 for that… how a change to Facebook’s algorithm might affect your company’s blog… Were you right to ignore the smart speaker marketing push? And why …

T-minus two days before the big Facebook ad boycott. Is YOUR brand ready? Plus: What LinkedIn thinks should be your company’s next blog post… Google …

Facebook is scrambling to contain the damage being done by a planned July boycott of all Facebook and Instagram advertising. Now, one of the planet’s …

Instagram gets closer to building a TikTok clone in its main mobile app… YouTube makes creating videos a bit easier… Facebook will gladly host your online course or performance — for, you know, a 30% cut…. And FIVE …

More ad inventory on Twitter SHOULD mean better days ahead for brands that advertise there…. Google’s loss of ad revenue appears to be Facebook’s gain… and Instagram expands its e-commerce platform to MORE businesses.

…

A new study on marketing webinars…. Google is testing a strange addition to business search listings… Did brands go OVERBOARD when it came to their support of the Black Lives Matter movement… and Facebook will now let …

A new way to target people likely to BUY things from you on Facebook… Spotify’s clever new ad format might help you drive more sales… How to get all the features of Canva FOR FREE… and Microsoft’s HUGE NEWS: The …

Today: The Google Guarantee and how it might get you more customers…. Facebook increases its video ad inventory…. Finally, links in Instagram captions — sort of… and how to get your business a Promoted Pin on Google …

Today: The Google Guarantee and how it might get you more customers…. Facebook increases its video ad inventory…. Finally, links in Instagram captions — sort of… and how to get your business a Promoted Pin on Google …

Many direct to consumer advertisers reporting numbers from their Facebook ad campaigns are just abysmal. Also today: targeting parents may become easier, advertising about social issues harder, consumer attention on …

Google appears to be scraping web sites and Facebook pages to discover the real names of some business owners, and then putting those names right on that business’s Google My Business profile. Whether you want it or …

It’s perhaps one of the worst kinds of mistakes you can make as a digital marketer. Believing you had more results than you actually did. And …

Google added something product marketers will appreciate… there’s new brand experience format available on Snapchat… Seems to be a lot of bugs out there today… and a warning: Not all marketing surveys are trustworthy.

…

Some big changes to ad campaigns over on Google — especially if you are in certain categories. I know you thought you knew the restrictions to your ads, well.. Things are getting even MORE restrictive, and that’s …

Facebook is finding itself at the heart of a number of controversies these days, not the least of which is whether to leave the U.S. president’s posts up. But now, some digital marketers are saying enough is enough, and …

It might be one of the most requested features that digital marketers have had for Facebook in years. And now, that feature is rolling out. But… it’s …

So which is it anyway? Do we have the right to use embedded Instagram images on our brand’s web site? After all, that UGC can make for some compelling mid-funnel content. But now, Instagram’s made a statement on the …

Instagram’s latest test could prove useful for e-commerce brands... A case for why marketers should use customer data platforms... A new survey finds …

Digital advertising’s post-COVID future looks better than expected... YouTube is helping creators drive merch sales... Google Ads is testing a tool …

A PSA from Google to website owners... A new Facebook feature helps users hide their history... Snapchat’s Dynamic Ads go global... And, why you might want to rethink your brand’s COVID messaging.

Today in Digital …

A new hashtag has taken Instagram by storm... A PSA to update your iPhone — and why... LinkedIn just gave advertisers more options... And, a Google …

Big brands speak out about the Black Lives Matter movement... Facebook is running a new ID check on select profiles... YouTube’s new feature might make boring videos bearable... And, are Instagram Stories on their way …

Trump’s fight with Twitter may have a DIRECT impact on YOUR marketing work… Details on Google’s next big algorithm update… Facebook tries to push into the live-events space… And it’s another round of “Which One of These …

Facebook Marketplace opens up to brands… We have a new Instagram ad placement… CMOs are becoming more diverse, as a group… and the Spark AR Studio gets some suspiciously TikTok-like features.

Today in Digital Marketing …

Google launches very Facebook’ish ads… How to eliminate people unlikely to buy from you from your Facebook audience set… Are Instagram influencers on their way out?... And is there such a thing as an SEO-friendly FONT?

…

Amazon fights the loss of third-party cookies with first-party podcasts, retail ecommerce marketers just got some big love from Google Ads, why Google is rewriting those meta-descriptions you’ve slaved over, and …

Facebook’s special app just for digital marketers actually DOES something now… a new Reddit-based project aims to help people in the online …

Facebook and Instagram Stories come to desktop, Twitter’s stories continue rolling out around the world, a case study of which bid option performs …

We learn a bit more about how TikTok places ads… Facebook expands its test of mid-roll video ads… Does your brand have a policy for when “no reply” …

In today’s episode — Facebook launches a fully integrated in-app shopping experience… YouTube’s new video catalog offers some enticing new categories …

It's a stat holiday here in British Columbia, so in lieu of a regular show, here's the full conversation I had this week with Mark Emond. Mark is CEO …

In today’s episode — the real reason Faceook bought GIPHY. Plus, how is consumer behaviour shifting now that we’re in the next phase of the pandemic? Your brand’s Instagram Live broadcasts can now live forever… And the …

Produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media?

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Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? engageQ.com

Today’s episode is sponsored by Tresta.com. Business calling, texting and call …

Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? engageQ.com

Today’s episode is sponsored by Ladder.sport

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Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? engageQ.com

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Welcome Product Hunters! ❤️ This is Friday's episode. Monday's comes out at 5pm ET / 2pm PT — so be sure to Subscribe so you don't miss the very latest.

Today in Digital Marketing is produced by engageQ digital. Can we …

Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? engageQ.com

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• Review this podcast at ratethispodcast.com/today
• …

Thanks to Tresta.com for sponsoring today's episode. Business calling, texting and call management in an easy to use app.

Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s …

Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? http://www.engageQ.com

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Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? http://www.engageQ.com

Help Spread the Word!
• Review this podcast at …

Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? http://www.engageQ.com

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• Review this podcast at …

Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? http://www.engageQ.com

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Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat. http://www.engageQ.com

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Google is …

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On today's …

Today, a special episode: Sprout Social's research on how COVID-19 has changed how consumers engage with brands on social media.

Advertise on the …

• Facebook removes a controversial targeting interest
• Will we filthy marketers soon be able to target people based… on their medical condition?
• …

• The pandemic is going to change your brand messaging for longer than you think
• A BIG change coming to Google Ads
• Will TikTok’s video upload …

• Everything’s coming up TikTok. So… how’s Snapchat doing?
• What Instagram’s cofounders have been working on since they left Facebook
• And the …

• Google makes its Product Listings FREE
• Pinterest latest trends report has some good ideas if you’re desperate for pandemic-appropriate content
• …

• Why You Can’t Trust YouTube’s Newest Metric
• Google is handing out free ads. Does YOUR brand qualify?
• Quora revamps it ads manager
  

Can you help …

• Your brand should soon be able to livestream on your Instagram AND Facebook Page — at the same time
• There’s a new Reaction Emoji for COVID-19
• …

• Most digital agencies say they’ll be fine after the pandemic
• Learn more about the ad campaigns your competitors are running
• Are we about to see …

• New stickers from Instagram to help small businesses
• Give your naughty Facebook group members longer time-outs
• Where will you get the best ad …

• How consumers want YOUR brand messaging to change during the pandemic
• YouTube releases a tool to make video ad creation EASIER
• And Instagram …

• Some good news for agencies that were about to be cut from Google’s partner program
• The one ad placement on Facebook you’ve probably ignored for …

• What will consumer behaviour look like three years AFTER the pandemic?
• Agorapulse adds some nice new features
• Spotify’s ads platform is expanding

• How to get your Facebook ad campaign bumped to the front of the review queue
• Your brand’s content is less likely to go viral on one of Facebook’s …

• Will a court case expose Google’s highly confidential search algorithm?
• We have a new marketing platform - and already, millions of eyes are on it …

• If your brand isn’t on YouTube right now, you might be missing out
• Twitter makes more changes — changes that NOBODY asked for
• All while …

• Microsoft plays nice with users who have MULTIPLE ad accounts
• SPROUT social rolls out a few nice upgrades
• Google will now let you customize your …

• Square or Wide? Which image performs better on Twitter?
• Slack adds support for a competitor of theirs
• Chief Marketing Officers — not bullish …

• Google is taking away human account managers from most agencies
• Facebook expands its ad experiment options
• Instagram considering letting you …

• The United Nations wants you to make public health ads for it
• Google is giving out free ad credit
• Facebook makes its Facebook Live product more …

• How to change your Google Ad campaigns amidst COVID-19
• Will there soon be TWO links in bio on Instagram?
• TikTok’s new daily show might provide …

• Big updates to Pinterest’s marketing platform
• Some welcome additions to YouTube’s analytics
• Yes, your web site traffic from Google is declining.
…

A special edition today, summarizing the report from Social Bakers regarding the Coronavirus’ impact on social media. Get the full report at …

• Pinterest pushes up launch of a new discover feature
• Twitter’s busy, but financially unstable
• Reddit launches a new tool that could get more …

This episode contains a sample episode of my new (temporary) podcast project: "INSIDE: Voices from Quarantine". You can subscribe at …

Hi friends, we're just swamped here at my agency helping our clients navigate this COVID-19 thing so, for the time being, I am suspending production …

• It’s here! An Edit Tweet button. Sort of.
• A much simpler way to make your ads augmented reality
• Instagram’s upcoming feature could help you …

• Has Facebook removed an important part of their ad denial appeals process?
• The Coronavirus could spell VERY bad news for Facebook and Google
• …

• Which costs more? Twitter ads or Instagram ads?
• H1 tags are a thing of the past
• And Google Ads adds some nice tools

Can you help spread the …

• TikTok now has FREE calls-to-action on your brand’s videos, but there’s a catch
• Google Ads makes some welcome changes to attribution reporting
• A …

Hi friends — this bonus weekend episode has absolutely nothing to do with digital marketing. So, either enjoy or feel free to delete. I'll be back …

• Have a mobile-only site? Prepare to drop out of Google.
• The best time to post on Instagram is a lie
• Your next ad placement might be in a push …

• Your Facebook conversions might be MUCH higher than you think
• Hootsuite Launches a Premium Listening Platform…. At least I THINK they have?
• …

• Who is fact checking Facebook’s fact checkers?
• Twitter’s got Stories now… only they’re not called Stories
• CBO is on hold
• And a new Instagram …

• Will Google’s new Ads recommendations be any good?
• TikTok bulks up its analytics
• Don’t you forget about Bing
• And a new LinkedIn filter might …

• Byte tries to get a chomp on TikTok’s audience
• Twitter could be in for some big changes soon
• Sprout Social simplifies content publishing
• And …

• Ding dong, the bots are dead.
• TikTok’s growth may level off soon.
• A new potential way for your brand to thumbstop on Facebook
• And my plea to …

• How to get 5 billion views on TikTok
• The one platform we thought was immune from Stories is no longer immune
• How do you market your product when …

• Does Social Proof on a Facebook Ad REALLY make it better? You might be surprised.
• Soon, we should be able to use Hide Replies in our third party …

• Vimeo's video creation tool is mediocre and its pricing is disappointing
• Twitter explains why you should stop using hashtags
• Google can help …

Looking for the link to BrandMentions? —> http://bit.ly/todsumo (affiliate link)

• How to get a brand monitoring service for pennies on the dollar
…

• Check your Facebook retargeting because it might be stalled out
• Twitter’s latest bug could expose your brand to some embarrassment
• The …

• Another day, another Facebook ads bug
• Snapchat adds Swipe Up to Call… but will any of their users actually use it?
• Photoshop adds some tools …

• Twitter joins the Stories party
• Canadians can finally hear music
• Google Ads turns on automatic sharing
• And one social media influencer pranks …

• Wait… we can jam more into H1 tags?!
• Is Facebook backing off their algorithm?
• Facebook says memes are bad, but lying? That’s fine.
• And did …

• Facebook is apparently out of original ideas
• Why aren’t we marketing more on Alexa?
• Getting the culture right on TikTok
• And your biggest …

• Agorapulse adds a nice feature for agencies, but there’s a catch
• Google will be making it harder to maintain your Partner status soon
• And …

• Will the next TV show you watch be in vertical format?
• A powerful YouTube discovery tool launches - but it ain’t cheap
• WhatsApp is way, way …

Can you help spread the word?

• Review this podcast at https://ratethispodcast.com/today
• AND/OR click https://ctt.ac/o713H to preview a tweet you …

• A strange bug at Google My Business
• Some nice changes coming to Shopping campaigns on Bing
• How will Instagram’s new revenue share affect YOUR …

• A strange bug at Google My Business
• Some nice changes coming to Shopping campaigns on Bing
• How will Instagram’s new revenue share affect YOUR …

• Here’s how you can pixel and advertise to people in Facebook Groups!
• Google Shopping ads have a new placement — one that’s huge
• Bing went down, …

• Snapchat has some catching up to do
• Facebook will now let you send price drop alerts to customers in Messenger
• LinkedIn now lets you spy on the …

• How does overlaid text on your Instagram images affect your reach?
• YouTube is killing it in ad revenue
• A couple of things you should check if …

• Does case-sensitivity matter on your brand’s web page?
• Google may be showing photos of your business that you DON’T want out there
• How does your …

• How much will a TikTok influencer cost you? Maybe less than you think.
• Amazon reveals its plans for brands BEYOND e-commerce
• Snapchat launches a …

• Facebook has more advertisers than ever. So why did its share price fall?
• Google drops a campaign setting that a lot of us use
• Microsoft adds …

• Google just can’t make up its mind on how to compete with TikTok
• Will location marketing rescue us from the coming cookie-pocalyse?
• One of the …

• Vine is back, baby! And it’s… underwhelming.
• Your Google ads are getting more clicks… here’s why you DON’T want that
• Pinterest launches …

• Facebook backs away from place ads on Whatsapp
• Microsoft drops an important search results metric
• Google thinks it has a better way to showcase …

• A big change to Google Chrome may impact your ad campaigns
• Facebook’s changing its Ads UI again, and this time… it’s terrible
• And LinkedIn goes …

• Google’s core update yesterday brought high volatility
• A new tool will reveal how changing your bid strategy would affect your campaigns
• …

• You’re gonna pay more for ads — and you’re gonna like it!
• Good news for B2B marketers
• Google puts a face on their search ads
• And surprise! …

• Facebook doubles down on Groups
• The world’s first gender-specific podcast network has launched
• And now people you EXCLUDE from seeing your ads …

• Are you one of the 40% of brands who BLOCK people who complain about you on Twitter?
• You probably need a marketing strategy for smart speakers now
…

NOTE: In this episode, I mention that the full script is in these notes. Turns out, there’s a character limit, so that’s not happening after all. ☹️

…

• Twitter is set to shut its analytics site down
• Facebook bans deepfake videos… but of course there’s a catch
• What should we call single-set ad …

• Twitter launches a brand new ad placement
• It’s D-day for children’s brands on YouTube
• Yes, Instagram’s growth rate is on the decline
• And don’t …

• Facebook ads manager gets another placement — a HUGE one
• How will Siri and Alexa affect your brand’s SEO strategy
• TikTok SAYS OMG, we totally …

• GOOGLE makes it easier for your brand to collect reviews
• Did Google push out a HUGE algorithm update on New Year’s Eve?
• A reminder to get your …

• Facebook tracks you even with Location Services off and that’s a good thing?
• Ad platforms OTHER than the Big Two are starting to round up the …

• Why your next video strategy may include something called Google Cameos
• What costs more? Clicks on Facebook or Clicks on Twitter?
• Instagram is …

• Facebook’s Live Video service just got a solid update
• LinkedIn Groups also got some nice new features
• And the top five most downloaded apps for …

• I know you WANT to, but don’t you dare touch that lookalike audience
• A couple of year-end content ideas for those of you on Snapchat
• Twitter …

• Here comes the “While Binge-Watching” targeting option
• Here’s the WORST possible time to tweet your news release out
• Finally, Swipe Up to CALL …

• Will the “link in the comments” trick get your post de-ranked?
• Facebook releases its brand collaboration tool
• What is hybrid-messaging and why …

• They added 10,000 new followers a day — without a penny in ad spend. Here’s how they did it.
• If you’re outsourcing your content creation, you’re …

• How do you get your closed Facebook AD account re-opened? In at least one case, apparently by BRIBING an employee there
• A primer on last-action …

• We learn the REAL reason Instagram is hiding Likes — and it has nothing to do with the mental health of its users
• Canva gets ready to launch a …

• Have most digital marketers have given up on personalization?
• Four primary content marketing trends you should know about going into 2020
• Google …

• Facebook is suing advertisers over deceptive practices
• A nice addition for those of you who are face-deep in Search Console every day
• Better …

• Now, you can syphon pixel data from brands in your market space
• Facebook ratchets up its ad enforcement
• Twitter widens availability of brand …

• Instagram’s likes are back — and Instagram’s not going to like that
• MORE global brands put digital marketers in the C-suite
• Some clever custom …

• NOW do you believe mobile is important?!
• How Google’s zero-click strategy is affecting your brand
• Who’s on Snapchat? Boomers, that’s who!
• And …

• Facebook crashes. Big time.
• TikTok under fire
• Social ad buying is bigger than analysts expected
• And Twitter backs down

The Premium feed, with …

• Some new numbers on the market penetration of both TikTok and Snapchat
• A dive into the algorithm of Instagram’s Explore tab
• Pinterest ecommerce …

• TikTok goes after Instagram’s e-commerce features
• Turns out advertising Reddit may not be such a bad idea after all
• Why the SEO tactics you’re …

• YouTube is the new edgelord
• Twitter finally fixes their authentication quagmire
• It’s been a bad week for SOMEBODY at Google
• And some Black …

• A new pricing model comes out — paying per physical store visit
• Facebook now has a bug status page for Ads Manager. And the page… has a bug.
• A …

• Some potentially good news about social ad prices heading into Black Friday
• A brilliant way to keep bad customers out of your targeting groups
• …

• One huge brand removes tracking pixels entirely from their site
• Why you shouldn’t trust Facebook’s suggested post times
• Snapchat now allows much …

• Google tries its hand at social media again, if only barely
• Facebook’s change to vertical videos will impact a LOT of marketers
• Is TikTok about …

• Twitter changes its mind on blocking cause-related ads
• A nice update to Creator Studio for agencies or multiple-location brands
• A new placement …

• Facebook might be removing your ads’ link descriptions
• Yes, your Return on Ad Spend metric is down. Everyone’s is.
• Adobe rolls out a real-time …

• YouTube wants to know how kid-friendly you are
• Which video formats perform best on Facebook? We have the answer
• A nice new feature from LinkedIn …

• Facebook’s ads manager crashes
• Instagram is positioning itself against TikTok
• Google will narc on your brand’s web site
• And Facebook pulls one …

• Catalog ads in What’sApp
• Facebook’s new campaign recommendations aren’t really helpful at all
• A new way to see the targeting your competitors …

• Ad Recall lift studies — now, without a huge budget. But there’s a catch.
• YouTube launches Shopping ads just in time for the holiday season
• Ads …

• Instagram is locking brands out of their accounts. Again.
• Facebook plans to limit how many ads you can run at one time.
• Some nice tips on …

• More competition for Facebook ads — but ad costs are... DOWN?
• Facebook shuffles around its video metrics
• Google’s new all-in-one Wordpress …

• Instagram’s having a temper tantrum — again
• Snapchat updates its bid recommendations
• VR isn’t catching on as fast as Zuckerberg thought it would
…

• Muted colour palettes are all the rage
• TikTok’s ads platform is feeling growing pains
• And if your Facebook Return on Ad Spend is down… we may …

• Facebook moves into the medical space and I am both creeped out AND excited
• Etsy goes very low-tech to help drive online holiday sales
• What you …

• Keep those comments coming from your users, Or Instagram might have to shun you
• When are people most receptive to a call-to-action? A new study …

• Twitter stock crashes today — all because of a bug on their Ads Platform
• Google launches a special web series for people just starting out in SEO
…

• A clever YouTube series coming that Gen-X and Boomers may identify with
• Even more people are tuning into podcasts. Normal people now. Not just the …

• Do Instagram carousel posts still drive your metrics DOWN? We have some new data.
• The AMP format moves to email, and it could usher in higher …

• Is Facebook about to screw up Lookalike Audiences?
• A smart new marketing tool for musicians who are on YouTube
• What happens when you post TOO …

• Google finally fixes its attribution window reporting
• Facebook rolls out Search ads… but there’s a catch. Actually, there are two catches.
• …

• Your Facebook Page’s organic impressions are about to drop
• Snapchat is testing Dynamic Ads
• A new way to control how your brand’s web site …

• Kiss your pretty Facebook Verified badge goodbye
• YouTube is ending support for third-party pixels — what that means for YOUR campaigns
• And …

• Some really nice new Google ad formats just in time for the holidays
• Pinterest’s new Feed Customization feature may spell increased engagement for …

On the show:

• This little script may save you thousands of dollars in mistaken Google Ads spending
• One of the strongest brand video hosting …

On today’s show:

• Big changes to Facebook’s e-commerce abilities… did you know they even had any?
• Don’t worry if you haven’t verified your Google …

On today’s show:

• Instagram DMs may be coming to the desktop soon!
• YouTube finally overtakes Netflix in the hearts and minds of teens
• You can now …

On today’s show:

• It happened folks. Social media overtakes print media in ad spending
• Facebook rolls out Messenger objectives in Stories
• Google …

On today’s show:

• Is TikTok starting to piss off its top influencers?
• Turns out mobile conversions are NOT all the rage
• Google confirms that …

On today’s show:

• Want your brand on TikTok? We break down its algorithm today
• Instagram is opening the door a little more to AR ads
• How do you …

On today’s show:

• Now you can schedule Instagram Stories from the Desktop! At least if you use Buffer.
• Facebook’s launched yet another app trying …

On today’s show:

• You may be looking a little harder to find your Twitter DMs soon
• Some nice tips on cracking LinkedIn’s news feed algorithm
• …

On today’s show:

• There’s no list of words you can’t use in a YouTube title right? Wrong.
• I know this won’t shock anyone, but Facebook is testing a …

On today’s show:

• Ready the cannons! Instagram’s starting to fire its e-commerce weapons.
• Brand managers who have to sort through thousands of …

On today’s show:

• A sneak peek at how Facebook plans to lure young consumers back to its platform
• The Russians are coming!
• Tik Tok’s getting …

On today’s show:

• What happens to reach when you don’t post ANY caption on your Instagram posts?
• A big glitch on Facebook’s ads platform may have …

On today’s show:

• This year, people expect LESS from your brand on social media!
• Facebook adds "Learning Limited" column to reporting
• Reddit gets …

On today’s show:

• Better check your brand’s position in Google today
• Facebook adds real-time product catalog updating
• Twitter once again proves …

On today’s show:

• Your Google Analytics data may be all screwed up. And it seems to be Apple’s fault.
• YouTube tries its hand at AI-based ad …

On today’s show:

• Stories are everywhere. But which platform do USERS prefer? You’re not going to believe it
• Snapchat offers up an ads database …

On today’s show:

• Yes, your Facebook campaign conversions are down. No, it’s not your fault.
• How will Google’s new ranking policy affect marketers …

On today’s show:

• Manually posting Stories from your smartphone might be a thing of the past soon
• Your brand’s Instagram account has been …

On today’s show:

• A BIG opportunity in video SEO comes to YouTube
  
• Adobe’s new artificial intelligence tool may make lives easier for social media …

Today:

• Facebook may be shutting down an important part of LINK ads
  
• LinkedIn finally joins the Live Video party
  
• And expect another placement in …