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Today in Digital Marketing

411 EpisodesProduced by Tod MaffinWebsite

Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day. And check out our daily newsletter at

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Third-Party Cookies: "We're Not Dead Yet!"

June 24th, 2021


The cookiepocalypse is on hold! Snapchat's clever digital campaign goes real-world. Your next employer is already spying on you. And — did I read …

"Is This Still Available?"

June 23rd, 2021


Instagram adds a feature exactly nobody asked for.... Your product catalog might start showing up in Facebook's classified ads... Pinterest identifies five new consumer personas for the post-pandemic generation... and …

DEEP DIVE: How YouTube Ranks Your Videos

June 22nd, 2021


Today — a special episode detailing the YouTube content discovery and search algorithm. This came from YouTube's excellent "Creator Insider" channel.

Get each episode as a daily email newsletter (with images, videos, and …

Why Google Sometimes Ranks Plagiarized Content Higher

June 21st, 2021


Why Google sometimes ranks plagiarized content higher... TikTok's new feature sounds familiar... L'Oreal's plans for influencer marketing... Shopify …

Integration Test Podcast Feed #1

June 18th, 2021


A big bug with a popular Facebook ad placement is causing grief among media buyers.... Customer retention on social media is about speed... Why …

Manual Placements: [__] Instagram Reels

June 17th, 2021


That budget you're testing on TikTok? Yeah, Instagram's calling. They'd really like that money instead. Also, Facebook gets ready to roll out …

Your New Reality: VIRTUAL Ads

June 16th, 2021


We're getting closer to seeing Virtual Reality as an ad placement option... The search engine that wants your media budget but won't give you back campaign data... Spotify's Clubhouse clone is out... Google's big …

And You Thought You Hated "Modeled Conversions" Now...

June 15th, 2021


Hey, you enjoying Facebook's new modeled conversions? Yeah, me neither. Guess what they're going to be expanding? Also: Your business can now accept crypto payments... the AI that can change the price of your products …

Was This Popular SEO Tool a Scam All Along?

June 14th, 2021


The Facebook audiences you must create now — before they go away in two weeks... the SEO tool that may have been a scam all along... Add another …

Weekend Edition: Agorapulse Deep Dive

June 12th, 2021


Jacob Hilpertshauser from Agorapulse joins Tod on this special weekend edition, where they talk about Agorapulse's publishing, engagement, and …

Inside Facebook's New (and Actually Useful) AI Tool

June 11th, 2021


I can't believe I'm about to say this — but Facebook has created an AI tool that's actually not terrible. Also: Google Analytics adds a new feature …

A String of Zeros

June 10th, 2021


Android devices are the latest to lock up ad tracking... the Facebook ad placement you can't afford... Why Zuckerberg is betting big on measuring your customers' biometric data... And a Canadian media icon relaunches on …

"The Truth Is Most of Your Followers Won’t See What You Share..."

June 9th, 2021


A deep dive into the Instagram algorithms... More shakeups at Facebook could mean more instability for its ads platform... WooCommerce users can now …

Why Livestreaming Must Be In Your Marketing Plan Today

June 8th, 2021


Instagram adds affiliate marketing... Wordpress's next version may help your SEO... The world is going live — are your marketing campaigns ready? And details on our first ever Twitter space!

• LISTEN MORE: Get each …

We Should Have Seen It Coming.

June 7th, 2021


Apple doubles down on the war against marketing data... Google is forced to play nice by French regulators... Pinterest's new commerce-enabled …

Meet The Google Reviews That Won't Die

June 4th, 2021


The Google reviews that won't die... some great news for brands who use Instagram influencers... How HBO got the consent of thousands of people to text them ads every day... Why does TikTok want to store your faceprint …

Your Marketing Job is Safer Than It's Ever Been

June 3rd, 2021


You made the right career choice — the need for marketers is skyrocketing... Twitter's new pay-for-support plan... WhatsApp gets some welcome improvements to brand accounts... How TikTok users got around an ad ban... …


June 2nd, 2021


Perhaps the biggest single item on the wishlists of people who manage social media accounts has arrived. Also: Instagram makes a big change to its …

H0w You're Site M1ght Get Dropppd from Go0gle

June 1st, 2021


That typo on your web site might get you dropped by Google... Microsoft pumps out a whack of changes to its ads platform... How the pandemic has affected closing B2B deals... and Stripe's new one-click payment links.

• …

Is Google's "Honeymoon Period" Real?

May 31st, 2021


How to detect and fix ad fatigue... Facebook adds a nice feature for video users... Reels ads are coming to more countries... and Clubhouse ain't dead — yet.

Get the entire show content, with links and images, as a DAILY …

Google: AR + Commerce + Healthcare = Profit?

May 28th, 2021


Microsoft has the edge on web shopping... Twitter's about to roll out its monthly subscription plan... Some social platform updates... and Instagram …

Microsoft Wants You To Run Google Ads

May 27th, 2021


Microsoft wants you to run Google ads.... Shocking new data shows just how influential TikTok videos can be in purchase decisions.... Meet the digital marketer who broke Reddit this week... and it was a big day at …


May 26th, 2021


They promised millions to equality — so how many brands delivered? Here comes the next wave, called c-commerce, Instagram jumps onto the product …

Does Google Hate This Headline?

May 25th, 2021


Brands keep getting woke, but consumers aren't buying it. LinkedIn adds two new ad types B2B marketers will love. Why Augmented Reality is the future of ecommerce. The opaque box that is Core Web Vitals. And the U.S. …

How Facebook's Ad Review Process Actually Works

May 21st, 2021


The clever way TikTok is helping marketers stay brand-safe... Is Google giving up on AMP?... Snapchat finally rolls out Brand Profiles... Is …

The Ad Campaign You Can't Tell Your Mom About

May 20th, 2021


The big change to Google Maps that might affect local businesses... Meet the new Snapchat mini-stores.... Apple adds an unlikely affiliate program... Why your next mobile ad campaign will be on Desktop... and the ad …


May 19th, 2021


Google strengthens its e-commerce offerings, how to sell products from a screenshot, the new tip line for dark patterns, the future of Google Search, and Starbucks wants to monetize your dog's TikTok videos.


Get the …

Facebook Bets Big on Ecomm-Integrated Live Shows

May 18th, 2021


It's finally here — Facebook group comment moderation via third-party tools. But there's a catch. Actually, there's several. Also: Pinterest drops …

Will the Rise of the CCO Kill the Digital Agency?

May 17th, 2021


The big shift in corporate boardrooms that's threatening digital agencies... Google's aggressive plan to get more people trained on its platform... …

Instagram Has No Idea What Digital Marketers Want. Discuss.

May 14th, 2021


Big moves in the single technology pretty much everyone is counting on for the future of product marketing.... The latest platform to jump on board …

Are Marketing Pop-Ups Hurting Your SEO? (Spoiler: Probably)

May 13th, 2021


That pop-up on your web site is probably hurting your SEO... Google has yet another solution to the cookie-pocalypse... Reddit bets big on brands... …

"Hey! Lesbian!"

May 12th, 2021


Is the next B2B platform going to be TikTok? The brilliant Facebook ad campaign that Facebook is NOT happy about... YouTube fills a long-standing gap in its analytics... and another industry lands on Google's naughty …

Why "Best Time to Post" Studies Are Nonsense You Should Ignore

May 11th, 2021


Another Best Time to Post study to ignore... Finally, call-tracking data in Google... Sirius creates a powerhouse audio ad business, Instagram's small but important tweak to bios, and the worst-kept secret in the search …

Why Google Search Doesn't Like Large "Hero" Images

May 10th, 2021


Why is that beautiful theme you just installed on your web site hurting your Google ranking? We now know how many people are staying opted-out from …

They Grow Up So Fast These Days 👶🏻

May 7th, 2021


TikTok wants you to know it's not just for kids now... Twitch's answer to that: "Oh yeah, us too!"... Twitter adds another monetization feature... an outstanding course on Facebook ad optimization is out.... And I knew …

Tiny Icon, Big Moves

May 6th, 2021


Is that new Wordpress plugin causing you to drop in Google's listings? YouTube is betting big on Shorts. Twitter has new options for media buyers. Snapchat wants to get more AR in the hands of digital marketers. And a …

Facebook... Start Your Photocopiers!

May 5th, 2021


Twitter's new podcast might shed some light on its inner workings... TikTok bolsters its geo-targeting... YouTube's got an interesting second-screen …

The Video Platform Culture Wars

May 4th, 2021


Microsoft says it has a soul and wants to teach you how to have one too... which platforms are most digital marketers confident they can measure …

That's All Very Nice, Jack. Now Where's Our Edit Button?

May 3rd, 2021


Twitter pushes Spaces out to almost everyone... the race to provide first-party data solutions is on... Google has good news for PPC advertisers... …

Amazon Court Ruling Could Affect Your Online Store

April 30th, 2021


Twitter's numbers are looking good. Amazon's accountant's are also happy. Its lawyer, on the other hand, are not. YouTube is accused of playing dirty in negotiations. And TikTok plucks a new CEO out of their Chinese …

Which Facebook Ad Drove Sales? You May Never Know.

April 29th, 2021


Facebook ads are costing more these days. Livestreaming is set to revolutionize e-commerce. Pinterest has an eye on what themes your next campaign …

The New and Improved Verizon Super-Target-O-Matic 2000

April 28th, 2021


YouTube says video views of its TikTok clone are way up — so why are those results disingenuous? Also, Google's ad sales make a strong recovery, what …

Is This the Real ROAS? Is This Just Fantasy?

April 27th, 2021


Facebook ROAS is up today — in some cases, way up. But as Queen said: "Is this the real life? Is this just fantasy?" Also: American regulators are …

Ask a Real Facebook Ad Rep Anything You Want

April 23rd, 2021


On the eve of Apple's tracking changes, TikTok is creating an entirely new ad campaign format just for iOS users... Some advice on how to increase how many people opt-in to be tracked... Snapchat's numbers are …

A Potentially Huge Change to the Facebook Algorithm

April 22nd, 2021


What Facebook's algorithm update means for your organic content... Amazon moves into another bricks-and-mortar category... Why has influencer marketing jumped to the top spot in digital ad spend.... The U.S. government …

T minus Six Days. (Tick... Tick... Tick...)

April 21st, 2021


Six days and counting. Apple's change to app tracking is on its way. Are you ready? Also, does Google reduce your rank in search if you don't buy ads? That's what one court case is claiming. Microsoft fires a huge shot …

YouTube's "Greenlight" Sponsorships May Be a Game-Changer

April 20th, 2021


YouTube's newest sponsorship option could be a game-changer... how has COVID affected email marketing... Google clamps down on another industry.... …

Google’s "[Exact Match]" = Kinda Generally Similar (You Know, More or Less)

April 19th, 2021


Facebook pulls yet another analytics tool used by marketers... The biggest challenge yet to Google's new cookie-replacement... Core Web Vitals is …

Facebook To Remove Audience Insights. Please. Stop.

April 16th, 2021


Facebook Giveth, and Facebook Taketh Away… Behind the scenes at Pepsi’s remarkable digital transformation, why your online store is scaring off …

Facebook Sure Has a Weird Way of “Helping” Small Businesses

April 15th, 2021


The study that will tell us if machine-learning was a mistake all along… Facebook’s idea of helping your business is to send people to your competitors… What is behind the mass exodus of Shopify’s most senior …

LEAKED: TikTok’s Plans for E-Commerce

April 14th, 2021


A new alliance between two huge marketing data providers…. Instagram engagement levels off…. Here we go with the hiding Likes again… and an easier way to update your Google business profile.

Get the entire show content, …

The New Marketing Formula: Bacon + Clubhouse + ASMR

April 13th, 2021


Where are the good CPMs? On YouTube — when you don’t use any video in your ads. Also: TikTok’s demographics are broadening, a clever marketing campaign on Clubhouse merges three trends, and how subscription fatigue may …

Google Needs a Better Undo Button

April 12th, 2021


The biggest threat to digital agencies may be their clients… Why a privacy-focused browser is now waiting for Google’s permission… Buffer adds Facebook engagement… And an update to Core Web Vitals is good news for some …

The IDFA Apocalypse May Not Be As Bad As We Thought

April 9th, 2021


Early numbers suggest the IDFA apocalypse may not be as bad as we thought… gender-equality progress is being made in CMO roles… and what Facebook is …

Social Platform Spending is Going Up — Way Up

April 8th, 2021


If you sell any products on your website, today’s Google update was a big one… Twitter makes things simpler for media buyers… Snapchat dives even deeper into augmented reality e-commerce… and now we know: Facebook has …

Beer Company + Twitter API = Awesome

April 7th, 2021


Amazon’s ad business is much bigger than you ever thought… Why Google will keep reviews up even if an employee writes it… Reddit launches a resource site for digital marketers… Facebook’s clone of Clubhouse is now in …

Why Are So Many Businesses Moving to Independence, USA?!

April 6th, 2021


Microsoft wants your Google ads — and just made it easier to switch… How has COVID changed your customer personas?... TikTok’s new agency deal is a kind of influencer buddy program for brands… Pinterest makes its first …

What’s Working Now in Facebook Ads

April 5th, 2021


A major Supreme Court ruling will have effects on the digital marketing space, Pinterest goes B2B, TikTok is rolling out a web-based editor for …

Facebook Is Deleting Its Analytics Tool [Not a Joke]

April 1st, 2021


Facebook says it will close its Analytics tool, and nobody’s sure why…. Getty Images buys the popular free image site Unsplash… Digital ad sales will …

Llama Drama

April 1st, 2021


The Lands End clothing brand has banned alpaca fleece... is Alberta Canada the next hotspot for raising llamas?... a rare black alpaca born in Scotland is what everyone’s talking about there… and reunited! The …

Great News for People Who Manage Facebook Pages

March 31st, 2021


Social media managers will love Facebook’s new change to commenting… Twitter beefs up its ads platform… YouTube rolls back a popular video discovery …

I, For One, Welcome Our New Clubhouse Overlords

March 30th, 2021


Instagram expands IGTV ads, how much senior marketers plan to change their media spend this year, Facebook’s program for laid-off ad agency people is in more countries now, and the clever Earth Day campaign you wish …

It's a Hat. It is Literally a Hat.

March 29th, 2021


Why is Google sending your leads to other companies? Twitter is close to launching a big change in how you post a tweet.... Reddit opens a sales office in Canada.... YouTube is totally not copying TikTok, guys… and …

We Are All Truman Now.

March 26th, 2021


A new study says use Carousels if you want to boost your Instagram stats… there’s a new tax on digital advertising… almost nobody is going back to the office after this work-from-home year… is Clubhouse already played …

From TikTok to Tictuk.

March 25th, 2021


Pizza Hut buys Tictuk (not TikTok), a new study says Google is keeping 2/3rds of searches for itself, Snapchat is creating a Duets feature, the Wix platform adds an incredible new integration, and why most consumers …

Facebook’s Outage Today Reached Far and Wide

March 19th, 2021


Facebook’s entire platform crashes, and your ad campaigns may have been affected. The Watch Party is going away. YouTube has a new feature for digital marketers who obsess over community size. And — in case this short …

Everything’s Turning TikTok

March 18th, 2021


Spotlight, Reels, Shorts — they’re all coming for TikTok. Twitter’s betting its UI on Spaces. Facebook finally gets serious about security. And here come the deepfake marketing campaigns! 

Get the entire show content, …

Facebook’s New Thing Might Do Something to Help With…. Uh… Things.

March 17th, 2021


Your engagement levels suck? You’re not alone… Google’s new reputation management tool lauches… Facebook’s director of agencies tries and fails to …

You Probably Don’t Know Your LTV Metric. (But Should.)

March 16th, 2021


Why is Google revealing the locations of home-based businesses? Facebook is copying yet another app. You’re not the only one who doesn’t know your brand’s customer lifetime value. And how to get basically Canva’s …

The Secret Word is: "Memphis."

March 15th, 2021


Meet the new dynamic ad — one with static assets… some welcome updates to YouTube’s analytics… Your Facebook’s pixel might be broken today… and the …

Facebook Has No Idea What “Improved” Means Any More

March 12th, 2021


Facebook says it’s improved reporting (by crippling it)… Core Web Vitals might give you a Google ranking boost after all… People might soon be littering your company profile with photos…. And we’re looking for a guest …

A Porn Star and a Nun Walk Into a Business Show

March 11th, 2021


Twitter borrows a page from Facebook… Reddit doesn’t want to be at the kids’ table any more… Google’s courses could get you a degree in a half-year, …

[Insert Peacock Joke Here: _______________]

March 10th, 2021


A big change to a mobile app may bring bad news to podcasters, it’s Round Two for Walmart’s live-shopping TikTok show, Wordpress’s new upgrade could …

Your Ad Was Denied. Reason: [A HAT]

March 5th, 2021


Meet the unbranded longform ad that could be taking over podcasts soon… It’s not a Twitter edit button, but it’s close… The new Wordpress update will …

No, America, Doctors Do Not Review Google’s Content.

March 4th, 2021


A new search engine may soon be vying for your media budget… Ikea’s clever use of Instagram Stories… Snapchat Goes After Local Advertisers… and the Google Ads feature we all wanted is here.

Get the entire show content, …

The Two Words Consumers Want You To Say

March 3rd, 2021


Facebook lifts a controversial advertising ban… big moves in the digital television ad space… TikTok is going to television… Pinterest’s new placement is equal parts encompassing and expensive… and Twitter may be …

Why Is Bob Ross (Who Is Dead) Pitching a Soft Drink?

March 2nd, 2021


Twitter teases commerce-enabled tweets... Google’s peculiar decision around sitemaps…. Meet Taco Bell’s new AI marketing technology… How American …

The Argument Against Being ‘Woke’ in Your Marketing

March 1st, 2021


Twitter’s answer to Clubhouse may be coming sooner than anyone thought… Instagram proudly announces a new feature that nobody asked for… you can now …

How I Added 50% TikTok Following Overnight (No, Really.)

February 26th, 2021


A clever candy promotion ties personalities to playlists… is the next great marketing opportunity already on your phone? More people buying online means more bricks and mortar businesses failing… and how I increased by …

The Facebook Ad Denial Bots are Here to Stay

February 25th, 2021


Don’t expect those Facebook ad-denial bots to go away… Pepsi’s next-level ad personalization… Google cancels a popular ad format… Spotify launches a …

Long Titles Are Good For SEO, But Are They Good for Podcast Episodes Too, Like This Unnecessarily Long Episode Title (Apologies If This Breaks Your Podcast App)?

February 24th, 2021


Today: Ignore the standard advice — long page titles might actually help your search ranking. Also: TikTok advertising comes to Canada. Hackers are breaking into Quickbooks files. Agencies get a break on Google’s …

So We’re Hacking PDF Contracts Now? Cool, Cool.

February 23rd, 2021


Hackers can change your PDF contracts after they’ve been signed… some new data on how long it takes the average firm to reply to an RFP… Facebook …

UGC is Cheap and Fast. Why Isn’t Everyone Doing It?

February 22nd, 2021


A huge exploit in one of the most popular web site plugins could give a hacker access to your Dashboard… Google Ads beefs up its attribution reports… …

Why is Microsoft Changing Ad Campaigns Without Permission?

February 19th, 2021


Microsoft may be creating campaigns and spending your money without you knowing about it… LinkedIn is working on a freelance marketplace, YouTube …

Immersive-Marketing Lessons from a Failed Video Game

February 18th, 2021


What can a 20-year-old video game teach us about immersive marketing? Were Facebook’s ad reach numbers ever accurate?! The surprising finding about …

Mark Zuckerberg Hates Australians.

February 17th, 2021


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Facebook locks Australian news out… Social media influencers now have a big union behind them… …

Digital Advertising Taxes Are Here. What Now?

February 16th, 2021


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It’s finally here — America’s first tax on digital advertising. What does it mean for your …

Facebook’s Worst Idea Yet

February 12th, 2021


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Facebook wants to make …

Meet Google’s New Algorithm Update

February 11th, 2021


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Google’s new algorithm update is poised to be among its biggest changes ever… Facebook is …

This Law Firm Serves Terrible Chicken

February 10th, 2021


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What happens when you sue a customer for leaving a bad review? Will your brand’s content be …

“I’m Here Live. I’m Not a Cat.”

February 9th, 2021


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A new e-commerce tool from …

“I Mean, Exclusivity Was An Option…”

February 8th, 2021


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Surprising insights from 22 million social media posts... TikTok moves quickly on e-commerce …

WEEKEND EDITION: Facebook Ads and iOS14 (with Jon Loomer)

February 6th, 2021


On this special weekend edition, Jon Loomer ( joins me for a deep dive into Apple's forthcoming changes to ad tracking. Learn …

Meet the New Digital Kingmakers of Superbowl Marketing

February 5th, 2021


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Amazon upgrades its …

The Future of Google Ads: No Keywords?!

February 4th, 2021


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Potentially huge changes …

Is Facebook’s Biggest API Gap Closing?

February 3rd, 2021


Social media community managers rejoice! One of the biggest gaps in Facebook’s API is closing. Also, Twitter says don’t panic about Apple’s ad tracking changes. Amazon’s revenue from ad sales are much bigger than you …

The Future of Third-Party Cookies? Educated Guesses.

February 2nd, 2021


Google announces its plan to replace the third-party cookie. That plan: Educated Guesses. Plus: Agorapulse’s new pricing pulls functionality out of …

Things Are About to Get Creepy (and Ridiculously Effective?)

February 1st, 2021


Instagram removes a popular tactic of social media community managers… here’s why your brand’s web site suddenly got a lot of traffic today, …

When Your Digital Marketing Campaign Goes Too Far

January 29th, 2021


How far is too far when you’re planning a digital marketing stunt? Why removing Shopify’s footer text might help your store end up higher in the search engines. And recovering from a web site hack — advice from Google …

“Say Hello to My Little Friend!”

January 28th, 2021


We’re getting closer to that big change to iPhone apps that has Mark Zuckerberg fuming… how has the pandemic affected local search in Google Maps…. Walmart is gunning for Amazon’s ad revenue… and the bizarre Instagram …

All The Cool Kids Want Stories

January 27th, 2021


It’s all coming back — digital media spend showing signs of returning to normal. Instagram Stories sees a HUGE increase in advertiser interest. A big rebranding in the digital experience space. And why is Google …


January 26th, 2021


Buffer adds engagement tools — again. Your next search result could come back in AR… How to repurpose your content without being penalized by Google, …

What’s the Big Deal About “Internet”?

January 25th, 2021


Google finally admits — it hates pop-ups as much as you do. Plus: How to do an SEO Content Gap Analysis… where to find audio ad inspiration, LinkedIn …

Reasons Your Brand Should Stop Blogging

January 22nd, 2021


Should your brand have a blog? Some compelling arguments for NOT blogging every week. Plus: What will the Australian media buying world look like if …

Organic Content Marketing on… Spotify?!

January 21st, 2021


Is it the end of the line for influencer marketing? A clever organic content program being run on… Spotify. More proof that Facebook reps have no idea what they’re doing. And Twitter deals a smack to YouTube’s face.

➡ …

Stories, Fleets, Shorts, Clips… Can’t We All Just Get Along?!

January 20th, 2021


Facebook ad campaigns stop spending with major Ad Manager bugs reported. Pinterest jumps on board the Stories bandwagon. And how one song by the …

Why Do 87% of Ad Accounts Have Fraudulent Clicks?

January 19th, 2021


Pinterest’s new ad product could save you lots of time setting up campaigns… some shocking numbers on how many ad clicks are just straight-up fake, …

Jumping Through Facebook Support Hoops

January 18th, 2021


One marketer’s horror story of getting locked out of his Facebook brand page — and the steps he took to get back in… within 48 hours. Plus: What Google says about those paid links in guest blog posts. How to advertise …

The Social Platform That Finally Toppled Facebook

January 15th, 2021


You knew it was big — but now, it’s bigger than Facebook. So why can’t you run ads there? Plus: YouTube moves even closer toward e-commerce integration, browser plugins are not always your friend, and meet the guy who …

Is It Possible? Facebook Ads Do Nothing?!

January 14th, 2021


Is it true? Have we been blinded all along and never realized that Facebook ads actually do nothing? Plus: going digital for a very in-person marketing tactic. A new ads platform will test the balance between effective …

Special: How Will Apple’s IDFA Changes Affect Digital Marketing

January 13th, 2021


Apple's aggressive push toward being a more privacy-friendly brand will have some dramatic fallout on the digital marketing world. In this special episode, I chat with's Andrew Hutchinson about …

Forget 1st and 3rd Party Data. Meet SECOND-Party Data.

January 12th, 2021


In the looming battle between first-party data and third-party data, won’t somebody think of the middle-child: The second-party data? Yelp may label …

Why You’re Missing Comments on Your Ad Campaigns: Our Investigation into Third Party Platforms

January 12th, 2021


It’s one of the most common Facebook ad types. And there’s a very good chance you are not seeing any comments on it. Today, our investigation into …

When Your Brand Must Pick a Side

January 8th, 2021


What do you post on your social channels when world events demand that your brand picks a side? Also: The shockingly convincing augmented reality feature coming this year. Google has a present for you data nerds. And …

Social Influencer Campaigns Under Fire

January 7th, 2021


Why is Canada’s largest airline sending social media influencers out to vacation during stay-at-home orders? There’s a new Google algorithm and it may soon change where your brand lands in the search index. And all the …

Facebook Removes the Like Button. (Wait, What?!)

January 6th, 2021


Facebook bids goodbye to the Like button on Facebook brand pages…. This digital marketing tactic killed it this holiday season, and you’ll never …

Hi Again. Maybe You Haven’t Received My Email?

January 5th, 2021


It’s not just Facebook that’s going to suffer from Apple’s looming change to ad tracking… yet another huge acquisition in the podcast space — this time, by an unlikely buyer… How well did the user-generated TikTok …

Welcome to 2021. May All Your CPMs be Below Benchmark.

January 4th, 2021


Good news for Facebook GROUP admins and — wait for it... probably bad news for us Facebook Advertisers. A huge acquisition in the podcast space. Google employees form a union. Why is the head of one of the world’s …

2021 — We Are SO READY For You

December 23rd, 2020


Another option for advertising may be opening up soon — and the audience is huge. Will the United Kingdom require you to disclose when a photo your brand posts has been altered? One of the largest video marketing …

Boycott? What Boycott?

December 18th, 2020


It’s been a weird year, one mostly marked by declines in lots of metrics — but one channel is up. Way up. Also: Twitter comes up with a bad idea, a …


December 17th, 2020


Instagram giveth and Instagram taketh away. Adobe’s big social media addition is a little underwhelming. Twitter goes back to the old days. And …

Huge Changes Coming to Facebook Ads

December 16th, 2020


Breakdowns, gone. Attribution windows, restricted. Real-time reporting, deleted. These are just a few of the massive changes to the Facebook ad platform coming early next year — and you have Apple to blame for it. …

Please Click The X Clearly Visible In This Box: 🔲

December 15th, 2020


TikTok goes to the big screen. An easy way to find out the hints Googlers have told us about search performance. And the Facebook bug of the day: You …

SPOILER: It’s Yellow and Grey, folks.

December 14th, 2020


The whole world is going TikTok including a most unlikely platform… more placements are on the way… Microsoft adds an important tool to its platform …

Why Can’t Twitter Keep Things Alive?

December 11th, 2020


T minus five days until your third-party social media tool is forced into big changes… Why is Burger King handing over control of its Instagram …

Melinda Really Wants You to Click That Link

December 10th, 2020


Instagram fires a shot across TikTok’s bow… Why is Facebook sending you dozens of receipts for the same ad campaign… You could go to prison for a …

Shots Fired.

December 9th, 2020


The first salvo in the attempt to break up Facebook is underway. Why hiding your web pages from Google won’t keep you from getting penalized. There’s a new placement available for your Facebook ads. And how one very bad …

Will This Podcasst Titel Rank Highr?

December 8th, 2020


Facebook rolls out a new e-commerce feature just in time for the holidays… but — is it all it’s cracked up to be? A glaring security hole in a …

Confidential: ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛

December 7th, 2020


Ever tried to hide confidential information by pixelating it? There’s a new program that will see right through those. Also, YouTube busts the most common myths around its search algorithm…. Lead ads on Google can now …

Something Fishy is Happening with Messenger

December 4th, 2020


Facebook is taking away a big chunk of Messenger for marketers who use third-party tools… Twitter’s change to their ads platform may mean stronger …

Are Shipping Services On The Verge of Collapse?

December 3rd, 2020


Don’t be surprised if your the delivery company your brand uses starts refusing to pick your packages up…. Facebook adds some nice enhancements for …

The One With the Boings In It

December 2nd, 2020


Google’s latest move means you probably need to install their Business app on your phone… TikTok and Instagram both test some pretty significant changes to their platforms… has someone cracked open Spotify’s exclusive …

In Google’s World, Green Is Blue

December 1st, 2020


The global ad industry suffers its biggest drop in decades… the head of Facebook’s ads platform doesn’t want to hear from you… Which platform will crop the images in your ad campaigns automatically — maybe without you …

English Be Hard

November 30th, 2020


Another platform has entered the vertical stories arena — the same week it suffers the effects of an apparent data breach. Podcast listening is up, but not nearly as much as one industry news site claims it is. There’s …

Did We Say Refunds? We Meant “Ad Credits.”

November 27th, 2020


Facebook’s out of control account banning bots are starting to be noticed by big media… You may be owed some credit back on your latest ad campaign — …

Everything Went to Hell Today and It’s All Amazon’s Fault

November 25th, 2020


There’s a reason your favourite web tool was down today — and you can blame Amazon for it. Pinterest is going into the educational events business. …

Facebook’s New Algorithm Looks for “Good” in the World

November 24th, 2020


Snapchat has a million dollars to give you — all you need to do: Use its TikTok clone… Buffer adds a long-missing channel to its analytics product…  …

Google Sued Over “Fake” Reviews

November 23rd, 2020


Social media comments on Black Friday posts are up… WAY up…. How do you get negative reviews made by a fake person off your Google profile? One car salesman’s taking Google to COURT to try. Some nice updates to …


November 20th, 2020


You’ve got more options now for Instagram influencer campaigns…. What younger podcast listeners want in the shows they subscribe to… Google Ads has a …

Face Coverings: Show Them in Ads or Not?

November 19th, 2020


In your next online video ad, should you reference the pandemic? We have some numbers. Microsoft adds a new support channel for digital marketers. A …

A thick jungle canopy and a dark body of water.

November 18th, 2020


Google may be changing your campaign without your permission. YouTube may soon place ads on your brand’s videos, also without your permission. You can buy TV ads through a portal now. Facebook apparently has a new …

Twitter’s “Fleets” Are Off to a Bad Start

November 17th, 2020


YouTube wants you to try its new ad placement… consumers want you to pay better attention to how you handle their data…. Google wants you to be smarter about how your campaigns compete in the market… And Facebook wants …

Pocketing a Smurf Monkey for LOLz and Elo

November 16th, 2020


Are your leads disappearing from your inbox before you can get to them? Google wants you to back off being so damned specific with your keywords. How will Facebook’s new moderation system affect reviews of ad campaigns? …

The Doctor is In 🏥

November 13th, 2020


Why are the best-performing ads on TikTok those where the subject’s face is far away? A new Mac operating system is out — what does that mean for the …

Spoiler: That Wasn’t Insurance You Just Bought.

November 12th, 2020


Your next source of product sales could soon come from WhatsApp… Snapchat will certify you on its ads platform for free… a clever marketing campaign …

Meet Your Favourite New Marketing Metric

November 10th, 2020


Facebook has found a new way to make digital marketers’ lives miserable. Do you know Bing’s algorithm? Because Bing doesn’t. What effect has COVID-19 had on B2B marketing? We bust some myths around YouTube’s …

The End of the Single-Day Sale Event?

November 9th, 2020


Has the pandemic killed the single-day sale event? Facebook’s new feature is good news for DTC marketers. Netflix tries its hand at good …

Facebook’s Ads Platform is Falling to Pieces

November 6th, 2020


Mass chaos among Facebook advertisers as the platform starts handing out huge numbers of erroneous account bans… How are hundreds of Google My Business profiles being hijacked and is YOUR brand’s profile at risk? What …

How to Jump the TikTok Algorithm Queue

November 5th, 2020


Your brand’s web site is ranking higher in Google — then why is your traffic and click-through rate DOWN? Google’s new holiday guide has some solid …

AI Wrote This Podcast Title

November 4th, 2020


Now that the American election day is behind us, did California adopt that bill that would  restrict how digital marketing is done? How can …

Schooner Tuna: The Tuna With a Heart. 🍣

November 3rd, 2020


Microsoft adds some fairly customizable ad extensions, LinkedIn’s new company engagement report is out, the clever new way hackers are compromising your brand’s web site, Facebook removes the ability to see breakdowns.

➡ …

Facebook Drops Location-Tagging, Because Of Course They Did.

November 2nd, 2020


Facebook drops support for location-tagging… Instagram temporarily pulls one of its discovery features and that might spell reduced web visits for …

SPECIAL: How Spotify is Changing the Podcast Ad Industry

October 30th, 2020


In this special extended episode, Brian Barlatta from the Sounds Profitable newsletter discusses how the ad industry is being forced to adapt with Spotify's changes to podcast tech.

Subscribe free to Sounds Profitable at

The Secret Candy Machine, Revealed 🎃

October 29th, 2020


An inside look at how Google determines if your web content is trustworthy… getting data from Twitter just keeps getting more expensive… Mailchimp may kick you off its service if it doesn’t like the content of your …

The Magic Frequency is 5.5. Tell No-one. 🤫

October 28th, 2020


How many ad impressions are TOO many? Will we all need to learn Apple SEO soon? Agorapulse and Google Ads both make some nice tweaks to their …

Facebook Ads’ “First Time Impression Ratio” Problem

October 27th, 2020


Why is Facebook showing your ad to the same people over and over again? A huge development for people who sell things online… Pinterest and Instagram both add announce welcome platform upgrades… and an inside look at …

The Marketing Campaign You Wish You’d Thought Of

October 26th, 2020


What happens when you remove the Facebook Comments from your company’s blog? Less toxicity and less time spent on site. Why a change to Chipotle’s mobile app is tapping into the hearts of younger diners… The marketing …

The Next Great Ad Placement: Airpods?!

October 23rd, 2020


The next big ad placement could be Airpods…. A decision by the Trump administration will have far-reaching effects for local businesses who want to …

Why Did ROAS Drop During Amazon's Biggest Day?

October 22nd, 2020


Facebook adds both features and fees to its e-commerce platform… Yes, Twitter’s ad platform changed a little yesterday… If Amazon’s Prime Day was so …

🚨 Facebook is Turning ON Campaigns You’ve Turned OFF

October 21st, 2020


Check your Facebook ad campaigns closely — because it seems Facebook’s bots are messing with them again…. Snapchat may not get the headlines, but they’re still getting the eyeballs… How will the antitrust lawsuit …

The Problem with Facebook’s Email to (Some) Advertisers

October 20th, 2020


Facebook says the price of ads are about to drop…. Some updates from LinkedIn’s new live events platform that marketers will love… Sprout Social adds integration with Glassdoor… and the digital ad industry gets another …

I Could Talk All Day With You, If You Want To.

October 19th, 2020


Hashtags are back, baby, and this time they’re superpowered… does one slow page on your brand’s web site affect the Google ranking on your WHOLE site?... Instagram’s new feature for influencers may be good news for some …

The Old Facebook UI is Back! (for Page Admins)

October 16th, 2020


Hope you’re keeping your business’s wait times in check, because Google’s about to disclose how fast you serve customers… There appears to be a …

Why Google May Delete Your Web Site in Five Months

October 15th, 2020


Forget mobile-first indexing, it’s mobile-ONLY indexing… and Google may delete your brand’s web site from its index in a matter of months if you’re not compliant… A new Wordpress feature might give your company’s …

What a Sex Toy Blogger Can Teach You About Content Marketing

October 14th, 2020


There’s a new Google Analytics out, and if you spend your days thinking about the customer lifecycle, you’re gonna love it… Wendy’s clever Twitter campaign tied retweets to discounts… You can now use music in your …

You’re #1! (Well, you’re actually #6.)

October 13th, 2020


YouTube is quietly asking top creators to help it build a product catalog for future direct sales… some good news about your job prospects as a …

It’s Thanksgiving Weekend! (No, it really is.)

October 9th, 2020


Microsoft plans to point people AWAY from your product pages. Or maybe route people TO them. It all depends on your product’s pricing. Plus, Instagram finally adds the one thing missing the most from Reels… Yelp plans …

The End of the Retweet?

October 8th, 2020


Is Twitter getting rid of retweets?… Facebook says about the removal of the 28-day attribution window: “Naw, bro, we were just kidding!”... Microsoft’s new platform will let you manage pretty much everything — including …

Hootsuite Has Lost Its Soul

October 7th, 2020


Hootsuite fires an employee who spoke out about its contract with a controversial U.S. government agency, big news for big brands who use big data, why is Canada’s public broadcaster getting out of the podcast business, …

🎶 I’m a Can of Soup

October 6th, 2020


Google introduces call display for your Google My Business calls… a U.S. Supreme Court case could dramatically shift the ownership structures of TV …

A Spreadsheet Is Not a Database

October 5th, 2020


Is that cookie disclosure banner on your web site pulling you down in Google rankings? Instagram gets closer to e-commerce integration in its TikTok …

When Image Cropping Goes Horribly Wrong

October 2nd, 2020


One big advertiser is driving up the prices of ads on Facebook. And I promise — you will not guess which company that is. Also, Google adds some nice …

Idiot Sandwich

October 1st, 2020


YouTube’s new AI bots may break your brand’s web site… Are you optimizing for PAA SEO? The surprising places social media influencers are showing up… …

How a Lawsuit About a Video Game May Affect Your UGC Strategy

September 30th, 2020


Has your digital agency run afoul of a new Trump administration order? How a lawsuit over a video game might affect your social media strategy. …

The Facebook Feature Nobody Asked For

September 29th, 2020


Microsoft’s ads platform will keep your ads off from bad web sites… More details on the looming elimination of Facebook’s 28-day attribution windows… Twitter’s new accessibility project will add one more task to your …

Oh god. Not the coffee machines.

September 28th, 2020


Facebook’s latest change could mean you won’t be able to see conversion data on your campaigns… Apple’s latest acquisition is all about those sweet …

The Custom Audience You Should Be Using

September 25th, 2020


They tried to compete with Buzzfeed, and they lost… Facebook adds content plugins to Ads Manager… the custom audience you’re NOT using but probably …

Zuckerberg... You Still With Me, Bro?

September 24th, 2020


In the alternate universe we’re all living in now, one marketer has found that using an insane amount of text in Facebook ads actually drives better …

Why Cinema Ads May Be In Your Next Media Spend

September 23rd, 2020


The places you’re buying ads are NOT the places where consumers want you to be... Google confirms that reviews mean everything to local SEO… Amazon puts another restriction on advertising on its platform — and this one …


September 22nd, 2020


Three small announcements you WANTED to hear from Facebook, and one big one you didn’t... TikTok and Oracle give a masterclass in how to screw up a simple p.r. Announcement… and Mailchimp turns to artificial …

🎵 Do You Remember... How the Stars Stole the Night Away?

September 21st, 2020


Does hosting your brand’s web site on a shared server negatively affect your Google position? Facebook adds new intellectual property protection for …

Will Your Web Pages Break on October 24th?

September 18th, 2020


34 days and counting before millions of web pages are due to break — all because of a change being made by Facebook… Google will now let publishers place first-party cookies on their brand’s site… Neilson unveils a …


September 17th, 2020


We’re starting to understand just how many keywords are being dropped from Google Ads reports… Facebook launches a whole new platform for managing …

🎂 = 1

September 16th, 2020


A new feature on Facebook could get more brands into doing Live broadcasts… both Amazon and Apple announce BIG bets they’ve placed on podcasting… and …

Split-Test Your ORGANIC Posts (!)

September 15th, 2020


The one marketing tactic that consumers say will bring them BACK to your bricks-and-mortar store… Instagram is thinking about letting links in captions be tappable — for a price… Facebook’s quick new ad format has one …

The Greatest Bait-and-Switch in Business History?

September 14th, 2020


Did TikTok just pull the greatest bait and switch in business history? YouTube has an exciting new metric (god, what has my life become). And …

When Lawyers Try to Write Marketing Emails

September 11th, 2020


Podcasts borrow inspiration from programmatic ad technology... Yes, that was a scary email you got from YouTube. No, you don’t have to worry about …

🎵 The Whole World’s a Blur When You Waste Time With Me

September 10th, 2020


And you thought the GDPR was bad. Wait until you hear what Europe just told Facebook to do. The most downloaded social media app last month was the …

Facebook to Restrict How Many Ads You Can Run

September 9th, 2020


Spotify is burning up the podcast charts, in all the wrong ways… Facebook’s putting ads on sites that never asked for ads… How Pinterest’s algorithm …

The One File That Can De-List Your Site from Google

September 8th, 2020


Microsoft’s new tool could help keep you from making the one change that can completely screw up your brand’s web site… a big security warning for …

Everybody Hates Google

September 4th, 2020


More details on the change to Google Ads that many digital marketers are saying will have a staggeringly negative effect on their campaigns… Meanwhile, Microsoft’s ad platform adds perhaps its biggest upgrade ever — one …

(not provided)

September 2nd, 2020


Google hates you and to prove it, they’ve taken away one of the single most helpful parts of their ads dashboard…. Meanwhile, LinkedIn adds some nice …

Why My Zoom Background is of Iceland

September 1st, 2020


While TikTok is poised to announce its buyer, it also announces a significant expansion into direct e-commerce… Wordpress fixes the bug that broke millions of brand web sites… Google says it will start applying a tax to …

Here’s Your CTA: [LISTEN NOW]

August 31st, 2020


Here come the world’s first voice coupons. Also: California takes a hardline on marketers who run afoul of its new privacy legislation… Yes, Google …

The Facebook Engineering Comedy Hour

August 28th, 2020


The busy back-to-school marketing season isn’t so busy this year, and that could spell savings in your ad budgets… digital marketers are NOT …

“Lindsey, Come Here and Listen to This!”

August 27th, 2020


Apple wants YOUR ad dollars… Google’s new Cost per Lead bid option changes the local services game… Traditional radio and TV are NOT doing well… and …

Is the End Near for Facebook’s Audience Network?

August 26th, 2020


Apple’s new iPhone OS is going to kill Facebook’s Audience Network placement. TikTok finally reveals exactly how many people watch its videos. Some surprising trends in consumer behaviour using Google My Business. And …


August 24th, 2020


Here are the three reasons a Google engineer says your brand’s web site lost ranking. TikTok is set to move firmly into the e-commerce space. …

Aug 21 — Fake Skyscrapers and Your Facebook Page (Ep 220)

August 21st, 2020


What does a fake skyscraper have to do with YOUR brand’s presence on Facebook? Why are hundreds of video game streamers mad at Burger King this morning? How do you get a formerly dead page BACK into Google’s index? And …

Aug 20 — Donald Trump is Destroying Your ROAS (Ep 219)

August 20th, 2020


Yes, your CPMs are up. And you can blame Donald Trump for that. Snapchat cozies up to local bricks and mortar marketers. Some of Twitter’s newest features are starting to make it out to the marketing platforms we all …

Aug 19 — Ryan Reynolds is Having a Very Bad Day (Ep 218)

August 19th, 2020


The QR code is back, baby. Google gives real estate agents some very bad news. Why is Facebook not letting you see your brand’s reviews? And the latest episode of “Oh god… WHAT did you tweet on our brand’s account?”

Aug 18 — All Your Beer Memes Are Belong to Us (Ep 217)

August 19th, 2020


Consumers are more willing today to give you some of their personal information, if you know what to ask for. Plus: Google is poised to show the public how fast your brand’s web site is… Facebook doubles down on its …

Aug 17 — Podcast Speed: FAST (Ep 216)

August 17th, 2020


Consumers are more willing today to give you some of their personal information, if you know what to ask for. Plus: Google is poised to show the public how fast your brand’s web site is… Facebook doubles down on its …

Aug 14 — SPECIAL: The Digital Marketing Ombudsman (Ep 215)

August 14th, 2020


Facebook opens a new revenue channel for your brand, and throws Apple under the bus at the same time… Bing’s product search gets smarter with local …

Aug 13 — British Grannies Who Like Chuck Norris (Ep 214)

August 13th, 2020


Facebook removes more than a thousand ad targeting categories because something something efficiency? Plus: CPMs are on the rise again… Your web site is slower than you think… And how to win back the formerly …

Aug 12 — Two words: Blockbuster Video (Ep 213)

August 12th, 2020


A huge update for Wordpress that could improve your brand’s Google ranking… Pinterest adds to its AR marketing platform, announces a big video …

Aug 11 — The Facebook Announcement We Didn’t Want (Ep 212)

August 11th, 2020


Facebook is doubling down in the use of AI to make content decisions... Twitter tweet restrictions are now available, people who market news content aren’t going to like what Apple’s planning... The jury is NOT out yet …

Aug 10 — How to Run Ads in Facebook Groups (Ep 211)

August 10th, 2020


Twitter partially changes its mind on the inability to Edit Tweets… You can now run ad campaigns inside Facebook Groups…. Google’s popular SEO …

Aug 7 — Why Does Facebook Hate Its Advertisers? (Ep 210)

August 7th, 2020


An easier way to advertise on podcasts… Has Google changed its mind on what makes you rank higher? Some bad news for people in the affiliate marketing space. And it’s official: Facebook hates digital marketers.

Today’s …

Aug 6 — “Boosting” or Ads Manager: Which Is Better? (Ep 209)

August 6th, 2020


You COULD boost that post. Or you could manually set it up in Ads Manager. Will there be much of a difference in the results? There sure will. Also: …

Aug 5 — Instagram Reels: A Digital Marketer’s Guide (Ep 208)

August 5th, 2020


It’s here — Facebook’s answer to TikTok. Will Instagram Reels make it into the hearts and minds of young consumers? Also: Google changes its mind on the impact of negative reviews, the strangest brand extension you’ve …

Aug 4: How a Microsoft-Owned TikTok Would Change Digital Marketing (Ep 207)

August 4th, 2020


Google Ads partners with Zapier to keep your target lists updated… how a Microsoft-owned TikTok will affect YOUR future ad campaigns… Facebook’s web …

206: Is Your Brand’s Dormant Instagram Account Perma-dead?

July 31st, 2020


On today’s show:
• Another reason to take Google Reviews even MORE seriously
• BuzzFeed becomes an e-commerce platform
• And is there an algorithmic penalty to being quiet?

Today’s episode is brought to you by “Home …

205: 🍰 The Cake Is a Lie

July 30th, 2020


On today’s show:
• How much effect do review sites have on YOUR brand’s Google position?
• Shopify wants your e-commerce store to be faster
• Spotify wants you to share specific podcast moments...
• And Bing just wants …

204: Because GeoCities.

July 29th, 2020


On today’s show:
• Your brand might now be eligible to be endorsed by Google
• An update on a new Wordpress plugin — spoiler: it’s bad news
• Sprout Social adds approval workflows for replies
• Facebook’s latest …

203: Does Facebook Even WANT Our Money?! 😡

July 28th, 2020


Digital agencies are pivoting because of the pandemic and they’re pivoting to video… Facebook has a nice upgrade for brands that are thinking of doing live classes…. And a new look to some important real estate in …

202: Your Next Ad Campaign: Masks or No Masks? 😷

July 27th, 2020


Should you show people wearing masks in your next online campaign? A new study has some surprising findings. Plus: Why is brand loyalty dropping like …

201: When Zuck Gets Drunk on the Cheap Gin

July 24th, 2020


Today: Why your audience may be talking to your ads in the very near future, an optimistic forecast for marketers who buy digital TV ads, all the data you can eat, and the unlikely but profitable alliance between …

200: The End of Likes on Facebook Brand Pages?

July 23rd, 2020


Great news for e-commerce marketers who sell on Google Shopping… Facebook is testing removing the ability to Like a Brand Page… TikTok adds a new …

199: Short or Long? How Much Copy Converts Better?

July 22nd, 2020


Today: Google gives webmasters a brief reprieve from a dangerously looming deadline... good news for brands that invested into Snapchat marketing… new Facebook training will show you how to adjust your content strategy …

198: Immoral, Obscene, and Vulgar.

July 21st, 2020


Today: The Facebook ad boycott is bigger than we thought… how to get your brand’s web site content in the search engine the second it goes live… Pinterest may subsidize your ad campaigns… and guess which country is …

197: Google Maps Has a Terrible Spam Problem

July 20th, 2020


Today: We go deep into one of Google’s biggest spam problems — one that is directly affecting the results of digital marketers in the services …

196: What The Hell Is With the Donut?! 🍩

July 17th, 2020


A new entrant in the livestreaming game could mean a fully branded experience for your viewers… the surprising effect one very common web page design …

195: Protecting Your Brand from the Next Twitpocalypse

July 16th, 2020


One day after the Twipocaplyse — what we know about how the global hack happened AND how you can protect YOUR brand’s account. Also: Instagram is rushing its TikTok clone out… Google wants to create your ads FOR you… …

194: 🚨BREAKING: The Biggest Hack in Twitter’s History?

July 15th, 2020


Details on one of the biggest widespread Twitter hacks in history. Also: One web site wants to give you millions of free brand impressions —and you’ll probably say no.... Google Ads launches some nice new dynamic text …

193: Cinq Pamplemousses, S’il Vous Plaît 🇫🇷

July 14th, 2020


A huge crash at Facebook is causing headaches for social media managers around the world… How much does adding Services to your Google My Business profile affect your search ranking… Behind the scenes at an Amazon …

192: Google Can Predict Your Sales (Also: 💋 the 🐟)

July 13th, 2020


Google can predict your future sales — or so it says. Is the Facebook ads boycott working? YouTube gives a big boost to brands who do livestreams. And a couple of interesting new entrants in the augmented reality …

191: WARNING 🚨 You Will Be Rickrolled In This Episode

July 10th, 2020


How many consumers will turn off ads now that Instagram’s letting them… A small bug yesterday at TikTok turned into a huge deal to the tin-hat crowd… A new YouTube metric helps creators understand their revenue better… …

190: Dude. You Forgot the Organics.

July 9th, 2020


Some new Google Ad features coming to the platform YOU use soon… how a grocery store chain plans to broadcast customized audio ads in its stores… The podcast craze reaches even bigger companies… and some new free …

189: You’ll Love This Episode, [𝗚𝗲𝗻𝗱𝗲𝗿] Person in Their [𝗔𝗴𝗲]s!

July 8th, 2020


Today — Different people? Different creative. Makes sense. But now, one company has figured out how to apply that to ORGANIC content… We should have …

188: SPECIAL: How the CCPA Affects Your Brand

July 7th, 2020


A special edition today: Everything you need to know about the California Consumer Privacy Act. Simon Poulton (@SPoulton) from WPromote joins Tod for …

187: All Your Source Code Are Belong To Us

July 6th, 2020


Facebook finally adds custom metrics directly in the Ads Manager dashboard… YouTube explains why your brand’s most popular videos get the lowest …

186: Plenty of Room at the Hotel California

July 3rd, 2020


So you checked your Facebook ad manager and, wait a minute… why are the metrics from an entire state just missing? You’re not alone. Thousands of digital marketers woke up this morning to a huge gap in their numbers, …

185: Meet John Smith, Serial Cart Abandoner

July 2nd, 2020


Today: Who is John Smith and why is he messing up your web site analytics? If your brand’s web site is jumpy, Google plans to penalize you… Facebook shuts down its TikTok clone but that DOESN’T mean they’re out of the …

184: Oh Canada! 🇨🇦

June 30th, 2020


Christmas comes early to e-commerce brands, and you can thank Covid-19 for that… how a change to Facebook’s algorithm might affect your company’s blog… Were you right to ignore the smart speaker marketing push? And why …

183: Are Stock Photos Bringing Your Google Rank Down?

June 29th, 2020


T-minus two days before the big Facebook ad boycott. Is YOUR brand ready? Plus: What LinkedIn thinks should be your company’s next blog post… Google …

182: How Will The Facebook Ad Boycott Affect Your Brand?

June 26th, 2020


Facebook is scrambling to contain the damage being done by a planned July boycott of all Facebook and Instagram advertising. Now, one of the planet’s …

181: Google Shuts Down Two Digital Marketing Services

June 25th, 2020


Instagram gets closer to building a TikTok clone in its main mobile app… YouTube makes creating videos a bit easier… Facebook will gladly host your online course or performance — for, you know, a 30% cut…. And FIVE …

180: Twitter Has Good News and Bad News For Marketers

June 24th, 2020


More ad inventory on Twitter SHOULD mean better days ahead for brands that advertise there…. Google’s loss of ad revenue appears to be Facebook’s gain… and Instagram expands its e-commerce platform to MORE businesses.

179: Empowering or Exploitative?

June 23rd, 2020


A new study on marketing webinars…. Google is testing a strange addition to business search listings… Did brands go OVERBOARD when it came to their support of the Black Lives Matter movement… and Facebook will now let …

178: Facebook Buys a Big Part of Microsoft

June 22nd, 2020


A new way to target people likely to BUY things from you on Facebook… Spotify’s clever new ad format might help you drive more sales… How to get all the features of Canva FOR FREE… and Microsoft’s HUGE NEWS: The …

177: Is Google the Next Pinterest?

June 19th, 2020


Today: The Google Guarantee and how it might get you more customers…. Facebook increases its video ad inventory…. Finally, links in Instagram captions — sort of… and how to get your business a Promoted Pin on Google …

176: Finally… Links in Instagram Captions (Sort Of)

June 18th, 2020


Today: The Google Guarantee and how it might get you more customers…. Facebook increases its video ad inventory…. Finally, links in Instagram captions — sort of… and how to get your business a Promoted Pin on Google …

175: You Won’t Believe What Google Is Banning Now!

June 17th, 2020


Many direct to consumer advertisers reporting numbers from their Facebook ad campaigns are just abysmal. Also today: targeting parents may become easier, advertising about social issues harder, consumer attention on …

174: Is Google Revealing Too Much About Your Business?

June 16th, 2020


Google appears to be scraping web sites and Facebook pages to discover the real names of some business owners, and then putting those names right on that business’s Google My Business profile. Whether you want it or …

173: Which of These Two Lines is Longer: I or |

June 15th, 2020


It’s perhaps one of the worst kinds of mistakes you can make as a digital marketer. Believing you had more results than you actually did. And …

172: The Myth of the 51% Majority

June 12th, 2020


Google added something product marketers will appreciate… there’s new brand experience format available on Snapchat… Seems to be a lot of bugs out there today… and a warning: Not all marketing surveys are trustworthy.

171: This Podcast is Sick.

June 11th, 2020


Some big changes to ad campaigns over on Google — especially if you are in certain categories. I know you thought you knew the restrictions to your ads, well.. Things are getting even MORE restrictive, and that’s …

170: Metrics and Morality

June 10th, 2020


Facebook is finding itself at the heart of a number of controversies these days, not the least of which is whether to leave the U.S. president’s posts up. But now, some digital marketers are saying enough is enough, and …

169: It’s Time. Delete Your Grey Account.

June 9th, 2020


It might be one of the most requested features that digital marketers have had for Facebook in years. And now, that feature is rolling out. But… it’s …

168: Can We Legally Use Embedded Instagram Posts or Not?!

June 8th, 2020


So which is it anyway? Do we have the right to use embedded Instagram images on our brand’s web site? After all, that UGC can make for some compelling mid-funnel content. But now, Instagram’s made a statement on the …

167: Why Marketers LOVE Programmatic Ads

June 5th, 2020


Instagram’s latest test could prove useful for e-commerce brands... A case for why marketers should use customer data platforms... A new survey finds …

166: A Glimmer of Digital Hope

June 4th, 2020


Digital advertising’s post-COVID future looks better than expected... YouTube is helping creators drive merch sales... Google Ads is testing a tool …

165: Managing COVID Messaging Burnout

June 3rd, 2020


A PSA from Google to website owners... A new Facebook feature helps users hide their history... Snapchat’s Dynamic Ads go global... And, why you might want to rethink your brand’s COVID messaging.

Today in Digital …

164: A Hashtag, a PSA, and a Mystery

June 2nd, 2020


A new hashtag has taken Instagram by storm... A PSA to update your iPhone — and why... LinkedIn just gave advertisers more options... And, a Google …

163: Brands and #BlackLivesMatter

June 1st, 2020


Big brands speak out about the Black Lives Matter movement... Facebook is running a new ID check on select profiles... YouTube’s new feature might make boring videos bearable... And, are Instagram Stories on their way …

162: Trump’s Twitter Fight is YOUR Problem Now

May 29th, 2020


Trump’s fight with Twitter may have a DIRECT impact on YOUR marketing work… Details on Google’s next big algorithm update… Facebook tries to push into the live-events space… And it’s another round of “Which One of These …

161: What’s that App Called Again? You Know The One...

May 28th, 2020


Facebook Marketplace opens up to brands… We have a new Instagram ad placement… CMOs are becoming more diverse, as a group… and the Spark AR Studio gets some suspiciously TikTok-like features.

Today in Digital Marketing …

160: The End of Instagram Influencers?

May 27th, 2020


Google launches very Facebook’ish ads… How to eliminate people unlikely to buy from you from your Facebook audience set… Are Instagram influencers on their way out?... And is there such a thing as an SEO-friendly FONT?

159: Why Is Google Rewriting Your Metadata?!

May 26th, 2020


Amazon fights the loss of third-party cookies with first-party podcasts, retail ecommerce marketers just got some big love from Google Ads, why Google is rewriting those meta-descriptions you’ve slaved over, and …

158: Ready Player One

May 22nd, 2020


Facebook’s special app just for digital marketers actually DOES something now… a new Reddit-based project aims to help people in the online …

157: The Lovers, The Dreamers, and Me. 🌈

May 21st, 2020


Facebook and Instagram Stories come to desktop, Twitter’s stories continue rolling out around the world, a case study of which bid option performs …

156: TikTok’s Ad Algorithm Revealed

May 20th, 2020


We learn a bit more about how TikTok places ads… Facebook expands its test of mid-roll video ads… Does your brand have a policy for when “no reply” …

155: Time to Revamp Your Pandemic-Themed Ads

May 19th, 2020


In today’s episode — Facebook launches a fully integrated in-app shopping experience… YouTube’s new video catalog offers some enticing new categories …

154: Special Episode: B2B Digital Marketing in a Post-Pandemic World

May 18th, 2020


It's a stat holiday here in British Columbia, so in lieu of a regular show, here's the full conversation I had this week with Mark Emond. Mark is CEO …

153: Facebook Just Paid $400 Million for Your Thoughts

May 15th, 2020


In today’s episode — the real reason Faceook bought GIPHY. Plus, how is consumer behaviour shifting now that we’re in the next phase of the pandemic? Your brand’s Instagram Live broadcasts can now live forever… And the …

152: Blitneey Speers

May 14th, 2020


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151: The Campaign That Ran $100 Cost-PER-COMMENT

May 13th, 2020


Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media?

Today’s episode is sponsored by Business calling, texting and call …

150: How to Stop CBO Ad Sets (Without Stopping CBO Ad Sets)

May 12th, 2020


Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media?

Today’s episode is sponsored by

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149: TikTok Removes…. MUSIC?!?!!

May 11th, 2020


Welcome Product Hunters!

Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media?


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148: Is That a New Ad Format In Your Pocket, Or… ?

May 8th, 2020


Welcome Product Hunters! ❤️ This is Friday's episode. Monday's comes out at 5pm ET / 2pm PT — so be sure to Subscribe so you don't miss the very latest.

Today in Digital Marketing is produced by engageQ digital. Can we …

147: What We Learned About SEO From Yesterday’s LinkedIn Blackout

May 7th, 2020


Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media?

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146: Nausea on the Google See-Saw

May 6th, 2020


Thanks to for sponsoring today's episode. Business calling, texting and call management in an easy to use app.

Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s …

145: Did You Drop Off Google’s Page One Too?

May 5th, 2020


Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media?

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144: Why You Should Stop Saying ‘Unprecedented’ in Your Marketing

May 4th, 2020


Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media?

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143: “You talk too fast. Sit up straighter. Stop saying Um.”

May 1st, 2020


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142: New YouTube and TikTok Ad Placements

April 30th, 2020


Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media?

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141: togethertogethertogethertogethertogethertogether

April 29th, 2020


Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.

Ads are coming to Facebook Live broadcasts
Google is …

140: This Checkmark Costs $1 Million: ✅ (And hello Product Hunters!)

April 28th, 2020


Vote this podcast up on Product Hunt today!
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139: How Has COVID-19 Changed Social Media Engagement?

April 27th, 2020


Today, a special episode: Sprout Social's research on how COVID-19 has changed how consumers engage with brands on social media.

Advertise on the …

138: I’m sorry, HOW did you know I’m pregnant?!

April 24th, 2020

  • Facebook removes a controversial targeting interest
  • Will we filthy marketers soon be able to target people based… on their medical condition?

137: WARNING: Episode Contains High Levels of Cringe

April 23rd, 2020

  • The pandemic is going to change your brand messaging for longer than you think
  • A BIG change coming to Google Ads
  • Will TikTok’s video upload …


April 22nd, 2020

  • Everything’s coming up TikTok. So… how’s Snapchat doing?
  • What Instagram’s cofounders have been working on since they left Facebook
  • And the …

135: I Obviously Don’t Know Anything About Oil.

April 21st, 2020

  • Google makes its Product Listings FREE
  • Pinterest latest trends report has some good ideas if you’re desperate for pandemic-appropriate content

134: Has Buffer Killed Its “Reply” Product? (Answer: Yup)

April 20th, 2020

  • Why You Can’t Trust YouTube’s Newest Metric
  • Google is handing out free ads. Does YOUR brand qualify?
  • Quora revamps it ads manager

Can you help …

133: Campaign Review Delays Will be the New Normal for a While

April 17th, 2020

  • Your brand should soon be able to livestream on your Instagram AND Facebook Page — at the same time
  • There’s a new Reaction Emoji for COVID-19

132: An Important Court Ruling about User-Generated Content

April 16th, 2020

  • Most digital agencies say they’ll be fine after the pandemic
  • Learn more about the ad campaigns your competitors are running
  • Are we about to see …

131: Facebook Ads Are Ridiculously Cheap Right Now

April 15th, 2020

  • New stickers from Instagram to help small businesses
  • Give your naughty Facebook group members longer time-outs
  • Where will you get the best ad …

130: What Consumers Want to See in Ads During a Pandemic

April 14th, 2020

  • How consumers want YOUR brand messaging to change during the pandemic
  • YouTube releases a tool to make video ad creation EASIER
  • And Instagram …

129: Why I Rage-Quit Social Media Yesterday

April 9th, 2020

  • Some good news for agencies that were about to be cut from Google’s partner program
  • The one ad placement on Facebook you’ve probably ignored for …

128: New Tools from Pinterest, LinkedIn, Spotify, and Agorapulse

April 8th, 2020

  • What will consumer behaviour look like three years AFTER the pandemic?
  • Agorapulse adds some nice new features
  • Spotify’s ads platform is expanding

127: The Link Building Strategy You Need to Stop Doing

April 7th, 2020

  • How to get your Facebook ad campaign bumped to the front of the review queue
  • Your brand’s content is less likely to go viral on one of Facebook’s …

126: Is Google’s Secret Algorithm About to be Revealed?

April 6th, 2020

  • Will a court case expose Google’s highly confidential search algorithm?
  • We have a new marketing platform - and already, millions of eyes are on it …

125: What Your Brand Should Upload to YouTube During a Pandemic

April 3rd, 2020

  • If your brand isn’t on YouTube right now, you might be missing out
  • Twitter makes more changes — changes that NOBODY asked for
  • All while …

124: The Latest TikTok Clone? YouTube Shorts

April 2nd, 2020

  • Microsoft plays nice with users who have MULTIPLE ad accounts
  • SPROUT social rolls out a few nice upgrades
  • Google will now let you customize your …

123: Square or Wide? Which Performs Better?

April 1st, 2020

  • Square or Wide? Which image performs better on Twitter?
  • Slack adds support for a competitor of theirs
  • Chief Marketing Officers — not bullish …

122: Kiss Your Google Ads Rep Goodbye

March 31st, 2020

  • Google is taking away human account managers from most agencies
  • Facebook expands its ad experiment options
  • Instagram considering letting you …

121: You May Be Getting FREE Google Ads Soon

March 30th, 2020

  • The United Nations wants you to make public health ads for it
  • Google is giving out free ad credit
  • Facebook makes its Facebook Live product more …

120: Staying In Google When Your Business is Shut Down

March 27th, 2020

  • How to change your Google Ad campaigns amidst COVID-19
  • Will there soon be TWO links in bio on Instagram?
  • TikTok’s new daily show might provide …

119: Unpopular Opinion: Now Is a GOOD Time to Advertise Online

March 26th, 2020

  • Big updates to Pinterest’s marketing platform
  • Some welcome additions to YouTube’s analytics
  • Yes, your web site traffic from Google is declining.

118: SPECIAL EPISODE: How is COVID-19 Changing Social Media?

March 25th, 2020


A special edition today, summarizing the report from Social Bakers regarding the Coronavirus’ impact on social media. Get the full report at

117: Uh, wrong button there, Reverend...

March 24th, 2020

  • Pinterest pushes up launch of a new discover feature
  • Twitter’s busy, but financially unstable
  • Reddit launches a new tool that could get more …

116: Strange Days, Indeed (and bonus episode of INSIDE)

March 23rd, 2020


This episode contains a sample episode of my new (temporary) podcast project: "INSIDE: Voices from Quarantine". You can subscribe at

Production suspended for the time being.

March 16th, 2020


Hi friends, we're just swamped here at my agency helping our clients navigate this COVID-19 thing so, for the time being, I am suspending production …

115: Finally! We Can Edit Tweets! (Sort of.)

March 12th, 2020

  • It’s here! An Edit Tweet button. Sort of.
  • A much simpler way to make your ads augmented reality
  • Instagram’s upcoming feature could help you …

114: Everything Is Down ⬇

March 11th, 2020

  • Has Facebook removed an important part of their ad denial appeals process?
  • The Coronavirus could spell VERY bad news for Facebook and Google


March 10th, 2020

  • Which costs more? Twitter ads or Instagram ads?
  • H1 tags are a thing of the past
  • And Google Ads adds some nice tools

Can you help spread the …

112: How to Trend Worldwide on Reddit — In Just Seconds!

March 9th, 2020

  • TikTok now has FREE calls-to-action on your brand’s videos, but there’s a catch
  • Google Ads makes some welcome changes to attribution reporting
  • A …

BONUS: The Bizarre True Story Behind "Mana Mana"

March 7th, 2020


Hi friends — this bonus weekend episode has absolutely nothing to do with digital marketing. So, either enjoy or feel free to delete. I'll be back …

111: Why is Bart Simpson Lurking Your Brand’s Instagram?!

March 6th, 2020

  • Have a mobile-only site? Prepare to drop out of Google.
  • The best time to post on Instagram is a lie
  • Your next ad placement might be in a push …

110: Stop Everything and Check Your Facebook Pixel Events

March 5th, 2020

  • Your Facebook conversions might be MUCH higher than you think
  • Hootsuite Launches a Premium Listening Platform…. At least I THINK they have?

109: Twitter’s new Stories are out. And they’re called...

March 4th, 2020

  • Who is fact checking Facebook’s fact checkers?
  • Twitter’s got Stories now… only they’re not called Stories
  • CBO is on hold
  • And a new Instagram …

108: When Good Recommendations Go Bad

March 3rd, 2020

  • Will Google’s new Ads recommendations be any good?
  • TikTok bulks up its analytics
  • Don’t you forget about Bing
  • And a new LinkedIn filter might …

107: Hey LinkedIn. Do You Even WANT Advertisers?!

March 2nd, 2020

  • Byte tries to get a chomp on TikTok’s audience
  • Twitter could be in for some big changes soon
  • Sprout Social simplifies content publishing
  • And …

106: {following}

February 28th, 2020

  • Ding dong, the bots are dead.
  • TikTok’s growth may level off soon.
  • A new potential way for your brand to thumbstop on Facebook
  • And my plea to …

105: Jen, Stop Pouring My Beer Down the Sink!

February 27th, 2020

  • How to get 5 billion views on TikTok
  • The one platform we thought was immune from Stories is no longer immune
  • How do you market your product when …

104: 3.4k 👍🏻 476 💬

February 26th, 2020

  • Does Social Proof on a Facebook Ad REALLY make it better? You might be surprised.
  • Soon, we should be able to use Hide Replies in our third party …

103: TikTok Porn?!

February 25th, 2020

  • Vimeo's video creation tool is mediocre and its pricing is disappointing
  • Twitter explains why you should stop using hashtags
  • Google can help …

102: Facebook’s New App for Brand Managers is Stupid

February 24th, 2020


Looking for the link to BrandMentions? —> (affiliate link)

  • How to get a brand monitoring service for pennies on the dollar

101: Oh, California…. 😬

February 21st, 2020

  • Check your Facebook retargeting because it might be stalled out
  • Twitter’s latest bug could expose your brand to some embarrassment
  • The …

100: ONE HUNDRED EPISODES (and counting) 😊

February 20th, 2020

  • Another day, another Facebook ads bug
  • Snapchat adds Swipe Up to Call… but will any of their users actually use it?
  • Photoshop adds some tools …

99: Stories Finally Coming to Twitter?

February 19th, 2020

  • Twitter joins the Stories party
  • Canadians can finally hear music
  • Google Ads turns on automatic sharing
  • And one social media influencer pranks …

98: Will Users Be Able to Opt-OUT of Facebook’s Algorithm Soon?

February 18th, 2020

  • Wait… we can jam more into H1 tags?!
  • Is Facebook backing off their algorithm?
  • Facebook says memes are bad, but lying? That’s fine.
  • And did …

97: 🎵 Renegade Renegade Renegade Renegade

February 14th, 2020

  • Facebook is apparently out of original ideas
  • Why aren’t we marketing more on Alexa?
  • Getting the culture right on TikTok
  • And your biggest …

96: 🍸 Your Social Media Manager Needs a Stiff Drink.

February 13th, 2020

  • Agorapulse adds a nice feature for agencies, but there’s a catch
  • Google will be making it harder to maintain your Partner status soon
  • And …

95: It’s a Bird, It’s a Plane, It’s Facebook?!

February 12th, 2020

  • Will the next TV show you watch be in vertical format?
  • A powerful YouTube discovery tool launches - but it ain’t cheap
  • WhatsApp is way, way …

94: 🦄 Unicorns, I love them. ❤️

February 11th, 2020


Can you help spread the word?

93: Go Home, Quora. You're Drunk.

February 10th, 2020

  • A strange bug at Google My Business
  • Some nice changes coming to Shopping campaigns on Bing
  • How will Instagram’s new revenue share affect YOUR …

You Can't Automate Telling Your Brand Story

February 7th, 2020

  • A strange bug at Google My Business
  • Some nice changes coming to Shopping campaigns on Bing
  • How will Instagram’s new revenue share affect YOUR …

Finally... Pixels in Facebook Groups! (Sort of.)

February 6th, 2020

  • Here’s how you can pixel and advertise to people in Facebook Groups!
  • Google Shopping ads have a new placement — one that’s huge
  • Bing went down, …

Bye Bye, Mid-Rolls ☹️

February 6th, 2020

  • Snapchat has some catching up to do
  • Facebook will now let you send price drop alerts to customers in Messenger
  • LinkedIn now lets you spy on the …

Last night, I had the strangest dream.

February 4th, 2020

  • How does overlaid text on your Instagram images affect your reach?
  • YouTube is killing it in ad revenue
  • A couple of things you should check if …

CaN cAsE-senSiTiVE uRLs hUrT yOuR gOoGLe RaNkiNG?

February 3rd, 2020

  • Does case-sensitivity matter on your brand’s web page?
  • Google may be showing photos of your business that you DON’T want out there
  • How does your …

This Episod...... [SEE MORE]

January 31st, 2020

  • How much will a TikTok influencer cost you? Maybe less than you think.
  • Amazon reveals its plans for brands BEYOND e-commerce
  • Snapchat launches a …

Facebook Has a B*tthole Problem

January 30th, 2020

  • Facebook has more advertisers than ever. So why did its share price fall?
  • Google drops a campaign setting that a lot of us use
  • Microsoft adds …

Will Location Marketing Save Us from the Cookiepocalypse?

January 29th, 2020

  • Google just can’t make up its mind on how to compete with TikTok
  • Will location marketing rescue us from the coming cookie-pocalyse?
  • One of the …

Here Come the TikTok Journalists

January 28th, 2020

  • Vine is back, baby! And it’s… underwhelming.
  • Your Google ads are getting more clicks… here’s why you DON’T want that
  • Pinterest launches …

Jack Dorsey Will Break Your Heart 💔

January 16th, 2020

  • Facebook backs away from place ads on Whatsapp
  • Microsoft drops an important search results metric
  • Google thinks it has a better way to showcase …

Two Years... and Counting... ☹️

January 15th, 2020

  • A big change to Google Chrome may impact your ad campaigns
  • Facebook’s changing its Ads UI again, and this time… it’s terrible
  • And LinkedIn goes …

Yesterday's Google Update Was... a Doozy 😕

January 14th, 2020

  • Google’s core update yesterday brought high volatility
  • A new tool will reveal how changing your bid strategy would affect your campaigns

Your Ads Will Cost More... and You're Gonna LIKE It, Mister!

January 13th, 2020

  • You’re gonna pay more for ads — and you’re gonna like it!
  • Good news for B2B marketers
  • Google puts a face on their search ads
  • And surprise! …

Does 'Digital Engagement' Belong in the C-Suite?

January 10th, 2020

  • Facebook doubles down on Groups
  • The world’s first gender-specific podcast network has launched
  • And now people you EXCLUDE from seeing your ads …

Stop. Blocking. Complainers.

January 9th, 2020

  • Are you one of the 40% of brands who BLOCK people who complain about you on Twitter?
  • You probably need a marketing strategy for smart speakers now

A HUGE Change to Twitter is Coming

January 8th, 2020


NOTE: In this episode, I mention that the full script is in these notes. Turns out, there’s a character limit, so that’s not happening after all. ☹️

🎶 Things That Make You Go Hmmmm 🎶

January 7th, 2020

  • Twitter is set to shut its analytics site down
  • Facebook bans deepfake videos… but of course there’s a catch
  • What should we call single-set ad …

That Web Site is Ugly As Sin. (And It's 100% Deliberate.)

January 6th, 2020

  • Twitter launches a brand new ad placement
  • It’s D-day for children’s brands on YouTube
  • Yes, Instagram’s growth rate is on the decline
  • And don’t …

"Alexa, Create More Long Tail Keywords Please."

January 3rd, 2020

  • Facebook ads manager gets another placement — a HUGE one
  • How will Siri and Alexa affect your brand’s SEO strategy
  • TikTok SAYS OMG, we totally …

Google's Huge New Year Update... Didn't Actually Happen

January 2nd, 2020

  • GOOGLE makes it easier for your brand to collect reviews
  • Did Google push out a HUGE algorithm update on New Year’s Eve?
  • A reminder to get your …

Guess Who's Set to Dominate Influencer Marketing? (Hint: F___book)

December 19th, 2019

  • Facebook tracks you even with Location Services off and that’s a good thing?
  • Ad platforms OTHER than the Big Two are starting to round up the …

Add "Google Cameos" to Your Brand's Next Video Strategy

December 18th, 2019

  • Why your next video strategy may include something called Google Cameos
  • What costs more? Clicks on Facebook or Clicks on Twitter?
  • Instagram is …

Solid Updates to Facebook Live and LinkedIn Groups

December 17th, 2019

  • Facebook’s Live Video service just got a solid update
  • LinkedIn Groups also got some nice new features
  • And the top five most downloaded apps for …

That's a Nice Lookalike You've Got There. Be a Shame if Something Happened to It...

December 17th, 2019

  • I know you WANT to, but don’t you dare touch that lookalike audience
  • A couple of year-end content ideas for those of you on Snapchat
  • Twitter …

Is Your Platform Not Showing Incoming Facebook PMs?

December 13th, 2019

  • Here comes the “While Binge-Watching” targeting option
  • Here’s the WORST possible time to tweet your news release out
  • Finally, Swipe Up to CALL …

Wait... Does the 'Link in Comments' Trick Actually Work?!

December 12th, 2019

  • Will the “link in the comments” trick get your post de-ranked?
  • Facebook releases its brand collaboration tool
  • What is hybrid-messaging and why …

How the BBC Added 10,000 Followers EVERY DAY

December 11th, 2019

  • They added 10,000 new followers a day — without a penny in ad spend. Here’s how they did it.
  • If you’re outsourcing your content creation, you’re … — Change any link's social media preview

December 10th, 2019

  • How do you get your closed Facebook AD account re-opened? In at least one case, apparently by BRIBING an employee there
  • A primer on last-action …

Using Dynamic Content Ads? You'd Better Sit Down For This.

December 9th, 2019

  • We learn the REAL reason Instagram is hiding Likes — and it has nothing to do with the mental health of its users
  • Canva gets ready to launch a …

Is the Era of Personalized Marketing Already Over?

December 6th, 2019

  • Have most digital marketers have given up on personalization?
  • Four primary content marketing trends you should know about going into 2020
  • Google …

Broad or Lookalike: Which is Better?

December 5th, 2019

  • Facebook is suing advertisers over deceptive practices
  • A nice addition for those of you who are face-deep in Search Console every day
  • Better …

How to Rent Your Pixel for Fun and Profit

December 4th, 2019

  • Now, you can syphon pixel data from brands in your market space
  • Facebook ratchets up its ad enforcement
  • Twitter widens availability of brand …

Wait, what?! Michael Bloomberg owns TicToc?!

December 3rd, 2019

  • Instagram’s likes are back — and Instagram’s not going to like that
  • MORE global brands put digital marketers in the C-suite
  • Some clever custom …

How Robots That Call You 'Assface' Are The Future of Digital Marketing

December 2nd, 2019

  • NOW do you believe mobile is important?!
  • How Google’s zero-click strategy is affecting your brand
  • Who’s on Snapchat? Boomers, that’s who!
  • And …

Thanks for nothing, Facebook.

November 28th, 2019

  • Facebook crashes. Big time.
  • TikTok under fire
  • Social ad buying is bigger than analysts expected
  • And Twitter backs down

The Premium feed, with …

How the Instagram Explore Algorithm Works

November 26th, 2019

  • Some new numbers on the market penetration of both TikTok and Snapchat
  • A dive into the algorithm of Instagram’s Explore tab
  • Pinterest ecommerce …

"Yeah, uh, about those conversions we said you had...." 🤥

November 25th, 2019

  • TikTok goes after Instagram’s e-commerce features
  • Turns out advertising Reddit may not be such a bad idea after all
  • Why the SEO tactics you’re …

YouTube is the new Edgelord!!!!!!

November 22nd, 2019

  • YouTube is the new edgelord
  • Twitter finally fixes their authentication quagmire
  • It’s been a bad week for SOMEBODY at Google
  • And some Black …

Only Pay for Your Ad When Someone Visits Your Store

November 21st, 2019

  • A new pricing model comes out — paying per physical store visit
  • Facebook now has a bug status page for Ads Manager. And the page… has a bug.
  • A …

Have You Been Calculating ROAS Wrong?

November 20th, 2019

  • Some potentially good news about social ad prices heading into Black Friday
  • A brilliant way to keep bad customers out of your targeting groups

Facebook Scares the Crap Out of Social Media Managers

November 19th, 2019

  • One huge brand removes tracking pixels entirely from their site
  • Why you shouldn’t trust Facebook’s suggested post times
  • Snapchat now allows much …

Are All Your FB/IG Stories About to Be Cropped?

November 18th, 2019

  • Google tries its hand at social media again, if only barely
  • Facebook’s change to vertical videos will impact a LOT of marketers
  • Is TikTok about …

New Groupings, New Placements, and New Ads Platform

November 15th, 2019

  • Twitter changes its mind on blocking cause-related ads
  • A nice update to Creator Studio for agencies or multiple-location brands
  • A new placement …

Facebook knows best. I SAID, FACEBOOK KNOWS BEST!!

November 14th, 2019

  • Facebook might be removing your ads’ link descriptions
  • Yes, your Return on Ad Spend metric is down. Everyone’s is.
  • Adobe rolls out a real-time …

Which Video Format Performs Best — Square? Vertical? Wide? We have the answer.

November 13th, 2019

  • YouTube wants to know how kid-friendly you are
  • Which video formats perform best on Facebook? We have the answer
  • A nice new feature from LinkedIn …

Facebook Pulls One of the Best Ad Formats Around 😡

November 12th, 2019

  • Facebook’s ads manager crashes
  • Instagram is positioning itself against TikTok
  • Google will narc on your brand’s web site
  • And Facebook pulls one …

A New Way to Spy on Your Competitors' Ad Targeting

November 7th, 2019

  • Catalog ads in What’sApp
  • Facebook’s new campaign recommendations aren’t really helpful at all
  • A new way to see the targeting your competitors …

Play Stupid Games, Win Stupid Prizes

November 6th, 2019

  • Ad Recall lift studies — now, without a huge budget. But there’s a catch.
  • YouTube launches Shopping ads just in time for the holiday season
  • Ads …

Oh, You're Gonna Get CBO, Buster!

November 5th, 2019

  • Instagram is locking brands out of their accounts. Again.
  • Facebook plans to limit how many ads you can run at one time.
  • Some nice tips on …

Facebook ad competition is ⬆UP... but costs are ⬇ DOWN?!

November 1st, 2019

  • More competition for Facebook ads — but ad costs are... DOWN?
  • Facebook shuffles around its video metrics
  • Google’s new all-in-one Wordpress …

Instagram hates you.

October 31st, 2019

  • Instagram’s having a temper tantrum — again
  • Snapchat updates its bid recommendations
  • VR isn’t catching on as fast as Zuckerberg thought it would


October 30th, 2019

  • Muted colour palettes are all the rage
  • TikTok’s ads platform is feeling growing pains
  • And if your Facebook Return on Ad Spend is down… we may …

What Top-Performing Email Marketers Are Doing (That You're Not)

October 29th, 2019

  • Facebook moves into the medical space and I am both creeped out AND excited
  • Etsy goes very low-tech to help drive online holiday sales
  • What you …

🍆 🍑 = 📵

October 28th, 2019

  • Keep those comments coming from your users, Or Instagram might have to shun you
  • When are people most receptive to a call-to-action? A new study …

TikTok is Way, Way Bigger Than You Think

October 24th, 2019

  • Twitter stock crashes today — all because of a bug on their Ads Platform
  • Google launches a special web series for people just starting out in SEO

Oh, What a Difference 0.1 Stars Makes

October 23rd, 2019

  • A clever YouTube series coming that Gen-X and Boomers may identify with
  • Even more people are tuning into podcasts. Normal people now. Not just the …

Are Instagram Carousel Posts Driving Your Metrics Down?

October 22nd, 2019

  • Do Instagram carousel posts still drive your metrics DOWN? We have some new data.
  • The AMP format moves to email, and it could usher in higher …

Is Facebook About to Screw Up Lookalike Audiences?

October 21st, 2019

  • Is Facebook about to screw up Lookalike Audiences?
  • A smart new marketing tool for musicians who are on YouTube
  • What happens when you post TOO …

Google Ads Finally Fixes Its Huge Reporting Problem

October 18th, 2019

  • Google finally fixes its attribution window reporting
  • Facebook rolls out Search ads… but there’s a catch. Actually, there are two catches.

Another One Bytes The Dust

October 17th, 2019

  • Your Facebook Page’s organic impressions are about to drop
  • Snapchat is testing Dynamic Ads
  • A new way to control how your brand’s web site …

Goodbye, Grey Checkmark. We Hardly Knew You.

October 16th, 2019

  • Kiss your pretty Facebook Verified badge goodbye
  • YouTube is ending support for third-party pixels — what that means for YOUR campaigns
  • And …

Reddit and Snapchat sitting in a tree — C-O-P-Y-I-N-G

October 15th, 2019

  • Some really nice new Google ad formats just in time for the holidays
  • Pinterest’s new Feed Customization feature may spell increased engagement for …

This Script Will Fix Your Most Common Google Ads Mistakes

October 11th, 2019


On the show:

  • This little script may save you thousands of dollars in mistaken Google Ads spending
  • One of the strongest brand video hosting …

Come on. Quora?! COME ON....

October 10th, 2019


On today’s show:

  • Big changes to Facebook’s e-commerce abilities… did you know they even had any?
  • Don’t worry if you haven’t verified your Google …

Are Instagram DMs coming to the Desktop? 🤞🏻

October 9th, 2019


On today’s show:

  • Instagram DMs may be coming to the desktop soon!
  • YouTube finally overtakes Netflix in the hearts and minds of teens
  • You can now …

Social Media Killed the Newspaper Star

October 8th, 2019


On today’s show:

  • It happened folks. Social media overtakes print media in ad spending
  • Facebook rolls out Messenger objectives in Stories
  • Google …

Don't Believe the (Mobile) Hype

October 7th, 2019


On today’s show:

  • Is TikTok starting to piss off its top influencers?
  • Turns out mobile conversions are NOT all the rage
  • Google confirms that …

A Deep Dive Into the TikTok Algorithm

October 4th, 2019


On today’s show:

  • Want your brand on TikTok? We break down its algorithm today
  • Instagram is opening the door a little more to AR ads
  • How do you …

Filled with Sadness and Disgust? Fantastic! 👍🏻

October 3rd, 2019


On today’s show:

  • Now you can schedule Instagram Stories from the Desktop! At least if you use Buffer.
  • Facebook’s launched yet another app trying …

Hacking the LinkedIn News Feed (Legally)

October 2nd, 2019


On today’s show:

  • You may be looking a little harder to find your Twitter DMs soon
  • Some nice tips on cracking LinkedIn’s news feed algorithm

The Solution to Crashing Influencer Results? 🤖 ROBOTS!!

October 1st, 2019


On today’s show:

  • There’s no list of words you can’t use in a YouTube title right? Wrong.
  • I know this won’t shock anyone, but Facebook is testing a …

H1 tags are really important! Naw, just kidding.

September 30th, 2019


On today’s show:

  • Ready the cannons! Instagram’s starting to fire its e-commerce weapons.
  • Brand managers who have to sort through thousands of …

How DARE You!

September 27th, 2019


On today’s show:

  • A sneak peek at how Facebook plans to lure young consumers back to its platform
  • The Russians are coming!
  • Tik Tok’s getting …

Did Facebook deliver your ads to the WRONG audiences? Yeah, maybe.

September 26th, 2019


On today’s show:

  • What happens to reach when you don’t post ANY caption on your Instagram posts?
  • A big glitch on Facebook’s ads platform may have …

We're All Just Sims In Mark Zuckerberg's Eyes

September 25th, 2019


On today’s show:

  • This year, people expect LESS from your brand on social media!
  • Facebook adds "Learning Limited" column to reporting
  • Reddit gets …

Go home, Twitter. You're drunk.

September 24th, 2019


On today’s show:

  • Better check your brand’s position in Google today
  • Facebook adds real-time product catalog updating
  • Twitter once again proves …

Has iOS 13 Screwed Up Google Analytics?

September 23rd, 2019


On today’s show:

  • Your Google Analytics data may be all screwed up. And it seems to be Apple’s fault.
  • YouTube tries its hand at AI-based ad …

I'm Sorry, They're Watching Stories... WHERE?!

September 20th, 2019


On today’s show:

  • Stories are everywhere. But which platform do USERS prefer? You’re not going to believe it
  • Snapchat offers up an ads database …

Conversions are down. It's not your fault.

September 19th, 2019


On today’s show:

  • Yes, your Facebook campaign conversions are down. No, it’s not your fault.
  • How will Google’s new ranking policy affect marketers …

Your Instagram Account Has (Not) Been Compromised

September 18th, 2019


On today’s show:

  • Manually posting Stories from your smartphone might be a thing of the past soon
  • Your brand’s Instagram account has been …

All Your Video Timestamps Are Belong to Us

September 17th, 2019


On today’s show:

  • A BIG opportunity in video SEO comes to YouTube
  • Adobe’s new artificial intelligence tool may make lives easier for social media …

You Can't Handle the PNGs

September 16th, 2019



  • Facebook may be shutting down an important part of LINK ads
  • LinkedIn finally joins the Live Video party
  • And expect another placement in …
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