Cover art for podcast Tip the Scales

Tip the Scales

14 EpisodesProduced by Maria MonroyWebsite

Let's face it - theory learned in law school has little practical application when building a successful firm. Host Maria Monroy, President, and Co-founder of LawRank is here each week with conversations that inspire you to build a better practice and be a stronger attorney. When success lies in the… read more

45:39

5. Trust and Exposure: The Secret Promise of Media Campaigns | Gary Sarner, ROI360+

In broadcast since 1987, Gary Sarner is a legal marketing expert who knows how to construct a winning media campaign. Founder of ROI360+, Gary and his team have over 55 years of combined experience in media planning and buying. They combine practical expertise with data to help maximize a firm's ROI.


Successful firms invite potential clients to do business with them- both on and offline. When the unthinkable happens and they need a trusted attorney. Gary's insights can keep your firm top of mind. 


Today, we cover how your firm should be spending on broadcast media to have the most impact - at any budget. And we get into how success is won through addressing your fears, embracing patience, turning to the data, and adjusting accordingly.



Key takeaways:

  • Commit to the process.  Successful campaigns are not won overnight. Start where you are and keep at it. Consistency and persistence are the keys to brand recognition. 
  • Tap into empathy. To connect with the community, explain who you are and how your firm aims to serve. 
  • Invest in yourself.  30 years ago even the biggest names in the industry were unknown. Invest in marketing early and often to reach your goals sooner. 


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