Cover art for podcast TIE Unearthed

TIE Unearthed

41 EpisodesProduced by Philippa WhiteWebsite

Welcome to the TIE Unearthed podcast.This is the show where we unearth new ways of looking at ever evolving life around the world. Seen from a number of different industries, cultures, and backgrounds. And there’s one thing that unites everyone I speak to. They all want to do their part to make the … read more


Ep:#18 Charlie Dawson on purpose and customer-led success

If you give customers freedom, do you lose money?

What about those companies that make money but let customers down? That are miserable to work for.  Make a mess of the environment. Exploit workers in distant places.....

How and why does that happen?

And more importantly, how can a company avoid that happening in the future?

As Charlie Dawson, Founder and Partner of The Foundation says during this chat, purpose plays a big part in all of this.

But what is purpose? What does it really mean? Why is it important? And does it ‘pay’?

We’ll also talk about the importance of perceiving the world differently, and looking at the world from the outside in. And why this is also so important.

If you work for a company. Or own a company.  I highly recommend you listen to this episode.

Charlie has been doing this since 1999.

He gives us some fantastic examples of who is doing all of this well. And who isn’t.

Who did it well. And then stopped.

And how to avoid all of these challenges.

So throw on those running shoes or grab your favourite drink, and get stuck in. This is a great chat that will certainly get you thinking!

To learn more about Charlie and The Foundation, you can find more about them here:

To get a copy of Charlie's book, you can find it here.

And if anyone listening wants to come to Forums, which we mention on the podcast, then you should just drop Katharyn a note saying you come from TIE and you'd love to be on the list. They are amazing and definitely worth joining. She’s on

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