Cover art for podcast TIE Unearthed

TIE Unearthed

36 EpisodesProduced by Philippa WhiteWebsite

Welcome to the TIE Unearthed podcast.This is the show where we unearth new ways of looking at ever evolving life around the world. Seen from a number of different industries, cultures, and backgrounds. And there’s one thing that unites everyone I speak to. They all want to do their part to make the … read more

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Ep:#34 Michael Jager on designing brands people actually love

September 24th, 2021


What does it mean for a brand to be a living idea? Why is the humanisation of brands so important? And why do ideas with substance really matter?

Ep:#33 Juliana Xavier on responsibly feeding the world and protecting the planet

September 10th, 2021


I know that climate change is on most of your minds right now in one form or another.

The IPCC report came out, and it has got us thinking about so many aspects of life as we know it. And what needs to change in order …

Ep:#32 Luca Zerbini on unearthing the solution to an unknown climate challenge

August 27th, 2021


Imagine being given the opportunity to make a positive difference to 3 billion people around the world.

Then imagine being told you had 6 weeks to …

Ep:#31 Vanessa Barboni Hallik on designing a sustainable fashion future

August 13th, 2021


What does it take to walk away from a successful career in Investment banking?

Today I’m speaking with Vanessa Barboni Hallik, founder and CEO of …

Ep:#30 A second chance at life in Malawi

July 30th, 2021


Being one of the poorest countries in the world, Malawi presents so many challenges to the people from there.

Challenges that those of us who have …

Ep:#29 Mallory Erickson and the secret to fundraising

July 18th, 2021


If you have ever had to raise money for an organisation, then this episode is for you.

If you get hot sweats just thinking about having to ask people for yet more money, then this is also for you.

Or, if you are a …

Ep:#28 The power of knowing your values

July 2nd, 2021


What makes you tick?

What motivates you?

What really matters to you?

These are some big questions. But when you really stop and think about the …

Ep:#27 Alex Garden and the solution to a plastic free world

June 19th, 2021


What does it mean to make a contribution as an executive and a leader?

At what point in your career do the skills you’ve accumulated need to be …

Ep:#26 Leo Burnett and this VUCA world

June 4th, 2021


Today I speak with Carly Avener, Managing Director of Leo Burnett London.

I had so many questions.

I was keen to understand how COVID has changed things at the London ad agency. What they are doing differently as a …

Ep:#25 Özlem and the power of being a citizen of the world

May 23rd, 2021


That question. “Where are you from?”

How does someone who doesn’t really belong anywhere respond?

Today I’m chatting with Özlem Özkan, who, in her own …

Ep:#24 Tess Willcox on her TIE Accelerator experience

May 8th, 2021


Tess is a CEO of an Australian resort marketing agency focusing on the sustainable travel sector.

But, 15 months of having borders slam shut and there being no international travel – she and her team had to reinvent. …

Ep:#23 René Carayol and the race conversation at work

April 24th, 2021


On May 25th 2020, the world changed. And it changed forever.

After the tragic murder of George Floyd, something happened.

Three days after that murder, 80 countries had protests of Black Lives Matter.

Today I speak …

Ep:#22 Gib Bulloch on the power of business to change the world

April 14th, 2021


Keen to know what the massive untapped commercial opportunity is for businesses to engage with social issues?

Today I speak with Gib Bulloch. And he …

Ep:#21 The Brazil special edition: Covid, the Agenda 2030, SDGs and ESGs

March 30th, 2021


The question the world is asking.

What is really happening on the ground in Brazil, right now, as a result of the Covid-19 pandemic?

Today I speak …

Ep:#20 A voice for Malawi

March 19th, 2021


Malawi is a land-locked, least developed country.

That means that many people don’t have money for electricity and don’t have access to gas or solar.

Ep:#19 Rich Pierson and a bit of Headspace

March 5th, 2021


Headspace, the meditation app that’s in 190 countries, and has 70 million users, was co-founded by my friend Rich.

And the story is pretty incredible.

Today Rich brings to life what the tipping point was to the start …

Ep:#18 Charlie Dawson on purpose and customer-led success

February 22nd, 2021


If you give customers freedom, do you lose money?

What about those companies that make money but let customers down? That are miserable to work for.  Make a mess of the environment. Exploit workers in distant …

Ep:#17 Liz Wreford on diversity in architecture

February 6th, 2021


Today I talk with one of my closest and oldest friends, Liz. We’ve known each other since we were 2.

She is the Principal Landscape Architect of

Ep:#16 Gav Thompson on being a corporate pirate

January 25th, 2021


Here I get to interview Gav Thompson from the Do Lectures Podcast. And it’s such an amazing chat.

Gav almost became an actor, was keen to get into a boy band at one point, but then worked in adland, and ended up going …

Philippa White | Being Amazing Despite...Covid crushing your enterprise

January 15th, 2021


I was a guest on a podcast. Not just any podcast. The DO Lectures podcast.

To say it was an honour is an understatement.

I love the DO Lectures. And if you don’t know about them, you must.

They are amazing. David …

Ep:#15 James Welch on the business that thrives on less stuff

January 4th, 2021


Here I speak with former house mate, friend who helped me get hired into my first job in advertising, advisor to TIE since 2009 and Chief Commercial Officer at the start of WhyBuy, the UK based business that helps …

Ep:#14 Simon Anholt: How we can repair the world in one generation

December 16th, 2020


Keen to know how we can defeat global challenges such as climate change, pandemics, war, poverty, migration and extremism?

Today I speak with Simon …

Ep:#13 Changing perspectives can truly unearth your potential

December 7th, 2020


Organisations tend to see things from the “inside out”.

But the key is to see things from the “outside-in”.  But just seeing things differently isn’t enough.

Which is why we have developed immersive leadership …

Ep:#12 India, child rights, and the answer to solving any problem in the world

November 25th, 2020


Keen to know the answer to solving any problem in the world?

You'll find the answer in this episode.

Today I speak with Parul, Co-Founder and …

Ep:#11 Zambian street children, dance and Covid-19

November 11th, 2020


Zambia, the challenges that the country is currently facing and how this street children’s organisation responded to Covid-19 are just a few of the things we talk about in this episode.

Barefeet Theatre is an …

Ep:#10 Pip Hare: Setting sail solo around the world

October 26th, 2020


On November 8th, Pip Hare will start her journey racing around the planet by boat.  Non-stop.  Solo.

This is the Vendee Globe race.

It’s only open …

Ep:#9 Rob Campbell and why it pays to shake things up

October 20th, 2020


China, Tiger Mums, rock bands and the Buddhist Calendar are just a handful of the many things Rob and I talk about on this episode.

Rob is a …

Ep:#8 Carter Murray on leadership in today's world

October 5th, 2020


When I was last in New York I met with my friend Carter Murray, Global Chief Executive Officer of FCB, one of the world’s largest global advertising agency networks.  Carter oversees the agency’s 120 offices in 80 …

Ep:#7 Hope in Iraq and Syria

September 28th, 2020


Following the fall of the Saddam regime in Iraq, the first ever treatment centre for survivors of torture and war violence was opened in 2005.

The …

Ep:#6 A voice from the Brazilian Atlantic Rainforest

September 11th, 2020


Brazil, the rainforest, and the environment has hit the headlines quite a bit over the past couple of years.

And rightfully so.

And now, with …

Ep:#5 Sir John Hegarty and the power of doing interesting things

September 3rd, 2020


In 2006 I was sitting in Sir John Hegarty’s office at BBH on Kingly Street in London. I had come up with the idea and business plan for TIE. But it still needed a name. I had a number of different names to choose from, …

Ep:#4 Want to lead. Grow. And be a force for good? Launching TIE Accelerator!

August 11th, 2020


I am SO excited to announce TIE Accelerator.

For the first time EVER, professionals can get involved with TIE in order to find their inner leaders, …

Ep:#3 A chat with Jon Steel re TIE, Al Gore & Ban Ki-Moon

July 22nd, 2020


A few years ago I found myself eating cheese and drinking wine at the Château de Touffou, the castle purchased by the advertising man David Ogilvy in 1966, and still to this day owned by the Ogilvy family after David’s …

Ep:#2 Behind the scenes on TIE

July 10th, 2020


Imagine growing up and only reading stories that have absolutely nothing to do with your reality.

The way the houses are. How the people look. …

Ep:#1 The TIE backstory

June 26th, 2020


In this (first-ever) episode of the TIE Unearthed Podcast I thought that I’d kick things off with the backstory of why and how this all came together.

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